Cessation Resources in Minnesota: QUITPLAN Services & the Call it Quits Referral Program. January 25, 2017

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1 Cessation Resources in Minnesota: QUITPLAN Services & the Call it Quits Referral Program January 25, 2017

2 What We ll Cover Today QUITPLAN Services - Individual QUITPLAN Services - QUITPLAN Helpline Call it Quits Referral Program QUITPLAN Services Outreach and Materials Q & A

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6 Individual QUITPLAN Services Available to all adults who live in Minnesota: - Starter kit with two weeks of free NRT - Text messaging - program - Quit guide Can choose any or all services

7 Two weeks patches, gum or lozenges Follow-up call Brief medical screening required Age 18 or older Two kits/year (at least 3 months apart)

8 Content Encouragement Practical tools and tips to fight urges Reminders Program details English and Spanish (through SmokefreeTXT en Español) Daily messages One enrollment per 12 months

9 SmokefreeTXT en Español Available through the National Cancer Institute. 6 to 8 week program, depending on quit date. 1 to 5 messages per day Two ways to sign up: - Text NOFUME al número

10 Content: Advice, tips and encouragement Sample tips: how to control your urges and your environment Program details: 13 s over 24 days One enrollment per 12 months

11 Mailed or downloadable at Resource for all stages Thinking about quitting Getting Ready to Quit Quitting One printed guide mailed per 12 month period Supplementary material available for: Pregnant/Post-partum Women* Hispanics/Latinos* Native Americans* LGBTQ Individuals* Smokeless Tobacco Users Friends and Families (Ally Guide) *Available only by mail

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14 QUITPLAN Helpline 5 coaching calls 4 weeks of patches, gum or lozenges Integrated text (English only) Integrated Welcome Kit: Quit Guide plus supplementary materials Pregnancy program (10 coaching calls; specially trained coaches) Two enrollments per year

15 More About the QUITPLAN Helpline Insurance Status - The QUITPLAN Helpline serves uninsured and underinsured including Medicaid fee-forservice. - The Helpline connects tobacco users to health plan quitlines.

16 More about the QUITPLAN Helpline Available 24/7 Live in Minnesota Languages and interpretive services - English and Spanish - Cantonese, Mandarin, Korean, Vietnamese - All other languages via interpreter

17 Other Languages Information on Do you need support to quit smoking? Call for information about free assistance and medications to quit tobacco. If you would like to talk to a coach using an interpreter, ask for an interpreter in your language when you call. Statement translated into: Hmong Somali Russian Vietnamese Khmer Lao Karen

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19 QUITPLAN Helpline NRT 4-week supply of patches, gum or lozenges with each enrollment* Starting July 1, 2016, for those who receive patches through the Helpline: - 2 weeks of gum or lozenges can be added for those who would benefit from combination therapy Brief medical screening required Age 18 and older *two enrollments every twelve months

20 QUITPLAN Helpline Approach Coaches help participants gain: - Knowledge - Behavioral strategies - Cognitive skills Individualized for each tobacco user based on: - Needs/barriers - Previous quit attempts - Background Dose NRT (patches, gum or lozenges)

21 What to Expect - First Call Confirm contact information Gather tobacco use history and past quit attempts Discern readiness to quit Describe program Learn how to access the Helpline/future calls Discuss medications

22 Mock Calls REMINDERS For privacy reasons, these are not real participants. Staff recorded the calls for educational purposes. Calls are individualized based on callers needs, past experience and desired services. We only ask questions needed for the services selected. Registration staff and coaches adjust their approach to fit each participant (e.g. slow down, explain questions).

23 Enrolling in QUITPLAN Services From quitplan.com, click any of the Sign Up buttons throughout the site to enroll. Call any of the following phone numbers: PLAN QUITNOW DEJELO-YA ( )

24 QUITPLAN Services Increase in Tobacco Users Served FY2013 FY2014 FY2015 FY2016 New Services Old Services Please do not cite or distribute without permission 24

25 Registration: Phone and Online Almost all participants reported easy registration both online and phone Note: Data from 2014

26 QUITPLAN Services Quit Rates: Tobacco free for 30 days at seven-month follow-up 26.1% 29.6% 25.5% Overall (n=1170) Helpline (n=312) Individual Services (n=858) Survey participants enrolled between May July 2014

27 Helping providers connect patients to quitline support

28 Everyone has access to cessation support. Health Plan Quitlines QUITPLAN Services

29 Referral Made Easy QUITPLAN Services Grantees, health care, and local organizations Health plan quitlines

30 How does it work? Assess patient s tobacco status and interest in quitting Complete referral form and fax to Central Triage Central Triage identifies appropriate Quitline Quitline contacts patient Patient outreach results returned to you

31 A Proactive Approach Patient

32 Our goal is to increase quit attempts. Increase provider enrollment Increase patient referrals Increase patient quit attempts

33 How can I get started? 1. Register your practice or organization at 2. Once confirmed, you can refer patients immediately. 3. Additional resources well be mailed, but are also online. 4. Monitor your referrals, as needed. 5. We ll send quarterly updates with additional tips and tools.

34 ID# will be provided by MDH This form is for demonstration purposes only. Upon registration, each site will receive a customized form

35 Brianna Longeway

36 QUITPLAN Services Outreach and Materials

37 QUITPLAN Services Campaign

38 QUITPLAN Services Campaign No Judgments. Just Help. Campaign currently running on television, radio, billboards, online and social media Promoting QUITPLAN Services with phone number and website

39 QUITPLAN Services Resources QUITPLAN Services brochures in English and Spanish QUITPLAN Palm Cards American Indian brochure QUITPLAN Posters Stop Smoking, Start Repairing, in English and Spanish Brochures available for order online at 39

40 QUITPLAN Services Materials New translated brochures for QUITPLAN Services info and Medical Assistance PDFs available, but not printed materials Languages include Spanish, Somali, Oromo, French, Russian, Vietnamese, Lao, Karen, Khmer and Hmong

41 Medical Assistance flyers

42 QUITPLAN Services Materials

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45 QUITPLAN Materials American Indian billboard and brochure Reclaiming Sacred Tobacco documentary available at

46 TV Programming Secondhand smoke in our communities The harm of commercial tobacco in our communities QUITPLAN Services Infomercial

47 Mini-Quit Mondays and the QuitCash Challenge

48 Mini-Quit Mondays

49 QuitCash Challenge

50 The QuitCash Challenge QuitCash Challenge Details: Register at starting March 1 Registration runs through March Quit month is April Random winner chosen early May and awarded $5,000 Flyers and posters available to promote the contest Full rules and details available on

51 QUESTIONS?

52 Contact info Randi Lachter Mike Sheldon