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1 Cultural Adaptations of Materials for Asian/Pacific Islander Populations Audio Trouble Shooting If you are using the audio on our computer (meaning you did not call-in on your phone), check the status of your microphone it should be unmuted. To participate via phone go to the Go2Webinar control panel and under "Audio" and for "Use", click "Telephone" instead of "Mic & Speakers". Then use a telephone to call into the webinar using the phone number provided. You must include the Audio Pin #
2 Cultural Adaptations of Materials for Asian/Pacific Islander Populations
3 Introductions Anna Vue Solsken Public Relations & Marketing Sacramento, CA Christina Nip NICOS Chinese Health Coalition San Francisco, CA Eunice Miranda Your Social Marketer Orange County, CA Jana Sczersputowski Your Social Marketer San Diego, CA Stan Collins Your Social Marketer San Diego, CA Dixie Galapon Union of Pan Asian Communities (UPAC) San Diego, CA
4 Welcome! Please mute your line If you have a question, please type it into the Questions box.
5 Agenda Share details about the collaborative community input process used for the development of the materials Provide an overview of available materials Case studies from community partners who aided in the development and distribution of the materials Discuss ideas for potential partnerships for future dissemination of the materials
6 Please tell us a little bit about yourself. Which of the following do you represent? Community-based organization County agency Educational institution Research Other
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8 The Know the Signs campaign prepares Californian s to prevent suicide by encouraging them to know the signs, find the words to offer support to someone they are concerned about and reach out to local resources. For more information visit the campaign websites:
9 Do you work in Suicide Prevention or Mental Health? Suicide Prevention Mental Health Both Neither
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11 Workgroup Process 1. Identify areas with highest population concentration 2. Recruit participants 3. Provide stipends and clear participation parameters and expectations
12 Workgroup Discussion Questions Who is at risk in this community and who are potential helpers? How is the topic of suicide discussed or not discussed in this community? What are existing suicide prevention materials aimed to reach this group? What types of materials would resonate or work most effectively for the helper? In what settings/format can we reach the helper? What resources should be listed? What kind of image/setting would be most appropriate? (e.g. Photo or Illustration?) Discuss strategies for distribution of outreach materials.
13 1. All discussions are housed on Your Voice Counts 2. Introductory Webinar 3. Engagement through different formats Phone Online discussions and voting Webinars 4. Community Partnerships Focus groups In language copywriters Partnership with community-based organizations Design
14 Questions?
15 Overview of Materials Lao Chinese (Traditional) Cambodian (Khmer) Hmong Korean Filipino (Tagalog) Vietnamese
16 Materials: A bilingual brochure (English/Lao) A poster reaching helpers of all ages (Lao) Community Partner: Center for Lao Studies Materials for the Lao Community
17 Materials in Lao: Television PSAs Myth vs. Facts Mental Health Fact Sheet Vocabulary Matrix Mini-documentary Community Partners: Center for Lao Studies Wat Lao Phosiesattanak FIRM EMM: Materials for the Lao Community Resource:
18 Materials for the Hmong Community Materials: A bilingual postcard (English/Hmong) A bilingual tent card (English/Hmong) 60-second TV and radio spots (Hmong) ng%20tv60.mpg?dl=0 Community Partners: Hmong National Development, Inc.
19 EMM: Materials for the Hmong Community Materials in Hmong: Radio PSAs Myth vs. Facts Mental Health Fact Sheet Vocabulary Matrix Culturally stories bilingual Radio/TV interviews Community Partners: Southeast Asian Assistance Center Fresno Center for New Americans Resource:
20 Materials for the Chinese Community Materials: A poster reaching helpers of Chinese Mandarin-speaking community A bilingual brochure Print Ads Community Partner: NICOS Chinese Health Coalition
21 NICOS Chinese Health Coalition Mission: To Enhance the Health and Well-Being of San Francisco's Chinese Community. Founded in 1985 Located in San Francisco Chinatown Public-private-community partnership of 30+ groups
22 NICOS Chinese Health Coalition Community Partnership From June 15 through October 15 NICOS developed and implemented a multi-tiered outreach effort reaching the Chinese community with a primary focus on the San Francisco Bay Area. Enlist the assistance of community-based agencies/sites/venues for KTS promotion Conduct direct consumer outreach to build awareness Conduct media outreach Build agency capacity in suicide prevention
23 Outreach to Community-based agencies Chinatown Recreation Center
24 Outreach to Community-based agencies 23 Community and Public Agencies located in San Francisco and Bay Area Agencies included: Community based social service agencies (Self-Help for the Elderly, Chinese Newcomers Services) Public community spaces (Chinatown Recreation Center, Chinatown Public Library) Primary healthcare providers/ health centers (Chinatown Public Health Center) Physician Association (Asian Physician Advisory Committee) Mental health services (Chinatown North Beach Mental Health Services, Richmond Area Multi-Services Inc.) Community Tenant Buildings (Chinatown Community Development Center sites)
25 Direct Consumer Outreach 19 th Annual Chinatown Community Health Fair
26 Agency Capacity Building Through partnership, NICOS received a 2-hour training on suicide prevention from San Francisco Suicide Prevention. Through training, NICOS was able to provide introductory presentations on the topic to community partners and community members. Conducted three presentations to 114 Chinatown CDC building tenants. Facilitated presentations to staff of the Asian Women s Shelter and medical staff of the Chinatown Public Health Center.
27 EMM: Materials for the Mien Community Materials in Mien: Myth vs. Facts Mental Health Fact Sheet Vocabulary Matrix Culturally stories bilingual Community Partner: United Iu-Mien Community Center Resource:
28 Questions?
29 Materials for the Korean Community Materials: A bilingual brochure (English/Korean) A poster reaching helpers of all adults and older adults (Korean) Print ads (Korean) Community Partner: Los Angeles Department of Mental Health
30 Materials for the Khmer-speaking Community Materials: A bilingual brochure (English/Khmer) A poster reaching helpers of all ages (Khmer) A poster with tear-offs reaching helpers of all ages (Khmer) Community Partner: The Cambodian Family
31 Community Workshop: June 26, 2014 The Cambodian Family, Orange County Outreach Event: October 4, 2014 The Cambodian Family, Long Beach
32 EMM: Materials for the Cambodian Community Materials in Khmer: Radio PSAs Mini Documentary Myth vs. Facts Mental Health Fact Sheet Vocabulary Matrix Khmer TV interviews, Dr. Keo Community Partners: United Cambodian Community The Cambodian Family Resource:
33 Cultural Adaptation Project for the Filipino Community Materials: A bilingual brochure (English/Tagalog) A poster reaching helpers of adult/older adults (Tagalog) Community Partner: Union of Pan Asian Communities (UPAC)
34 Materials for the Vietnamese Community Materials: A bilingual brochure (English/Vietnamese) A poster reaching helpers of older adults (Vietnamese). A poster reaching parents of youth and young adults (Vietnamese) Community Partner: Union of Pan Asian Communities UPAC
35 Community Partnership: Union of Pan Asian Communities (UPAC) San Diego County
36 Union of Pan Asian Communities (UPAC) Community Partnership: A partnership was established with the Union of Pan Asian Communities (UPAC) for a pilot implementation to reach the Filipino and Vietnamese communities in San Diego County. Hosted a focus group Promoted KTS to local businesses by placing materials in their venues Assigned staff to perform ongoing venue checks Hosted a suicide prevention community workshop
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38 Questions?
39 Do you think you will be able to use at least one of these materials? Yes No Maybe
40 Please type into your Questions box one idea of how you will use these materials or who you will share them with.
41 Request Materials All campaign materials can be viewed, customized and downloaded from the Resource Center in the online forum: ( For more information or to receive materials (order form available) please contact
42 Order Form: Please enter the quantities you would like to order for each specific item. Posters can be ordered in any quantities; brochures can be ordered in increments of 500. Submit form to:
43 Questions?
44 Jana Sczersputowski: Stan Collins: Eunice Miranda: Anna Vue: Dixie Galapon: Christina Nip:
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