SINGAPORE HALAL FOOD TRADE EXHIBITION 2019 PROPOSAL

Transcription

1 SINGAPORE HALAL FOOD TRADE EXHIBITION 2019 PROPOSAL OCTOBER 2019 SANDS EXPO & CONVENTION CENTRE, MARINA BAY SANDS INTRODUCTION TO SIHAT 2019 Singapore HALAL Food Trade Exhibition 2019 (SIHAT 2019) promised to be an ideal platform for a mega tradeshow event targeting the HALAL Food industry in Asia and beyond. MegaXpress International Pte Ltd, as a locally based event management company that has been organising numerous consumer exhibitions for the past 20 years, we have seen the huge potential in terms of trade within the local HALAL market. And we feel that the year 2019 would be an ideal time to launch the first ever HALAL trade exhibition filled with international and regional exhibitors from all around the world. From innovative food ingredients, Halal food and beverages, speciality coffee equipment and accessories, unique tea blends, the latest bakery equipment, the most stylish of tableware and furnishing, to disruptive technology for backend foodservice or for frontend guest experiences and many more, SIHAT 2019 will caters to your every business needs! After organising consumer exhibitions for so long, we believed that visitors experience plays a vital part to the success of the event. Thus, in addition to the huge showcase of exhibitors from the world over, a dynamic show floor awaits. SIHAT 2019 organises and hosts a series of worldclass culinary competitions, workshops as well as a comprehensive range of conferences and seminars, to complete your show experience. RISE IN THE MUSLIM POPULATION According to research released in 2015, Muslims currently make up about a quarter (23.2 percent) of the global population. The study further states that the rise in the Muslim population is due to a younger demographic many Muslims live in countries with low median ages like Indonesia, India and Pakistan and on-going improvements in infant mortality rates. With the rise of the Muslim consumer, food-service chains such as KFC and Nando s now have Halal outlets and supermarkets in Europe are stocking up on frozen Halal foods. HALAL INDUSTRY TO GROW IN AWARENESS AND DEMAND By the year 2020, we deduced that the Muslim population will filled 25% of the world s population and the spending power on HALAL Food products and services are expected to generate an income of up to USD 3.5 trillion. Singapore, together with other South-East Asian countries within ASEAN and the emergence of China as a superpower, will play a pivotal role in accommodating to this continuous growth in HALAL trade and industry. A growing Muslim population as well as economic development in countries with large populations of Muslims makes this a lucrative segment to invest in. For example, the combined disposable income of an American Muslim in 2012 amounted to USD98 billion.

2 WHY SINGAPORE? Singapore has always achieved to be the best in whatever sectors and industry she is embarking into. Boasting both a world-class sea port plus the best airport and the best airline in the world, further cemented Singapore as an ideal location and option for any HALAL companies to venture into. Singapore also acts as a stepping stone for any HALAL companies from around the world to utilise the fast logistics arrangement and efficient infrastructure to penetrate the other ASEAN, ASIA and OCEANIA market. Singapore too has experiences in formulating and executing a unique HALAL friendly Business Model for the Muslim minority. Other Muslim-minority nations could learn, adopt, adjust and benefit from such a system and model that has proven to be successful. WHO S OUR HALAL TARGET MARKET As the Halal market emerges as a new growth sector, a growing consumer base and increased growth in different regions will give rise to more competition. The key regions where growth potential is evident include: Asia With nearly 1 billion Muslims or close to two-thirds of the global Muslim population. Asia is at the forefront for HALAL products. Asia s HALAL market has been mainly driven by India, Malaysia, Pakistan, Indonesia and China. This market is worth approximately USD 420billion (in 2013) and is expanding rapidly. Some of the key countries within the Asian region that have been setting the direction for the regional HALAL market are as follows: Indonesia The country with the world s largest population is, unsurprisingly, a huge HALAL product market, estimated at USD 10billion annually in 2013 and seeing annual growth of 7-10 per cent. Malaysia Malaysia s HALAL market was valued at USD 1.9 billion in A crucial contributor to the country s economic growth, the HALAL industry is projected to contribute up to 5-8 per cent of the nation s Gross Domestic Product (GDP) by 2020, up from 2 per cent in Pakistan Pakistan s share of the global Halal food market in 2013 was a dismal 0.26 per cent of the USD440 billion total. No doubt this is because Pakistan produces much of its food domestically, without a great deal of Halal food import and export. However, Pakistan has great potential to become a Halal food hub. This is due to its large Muslim population as well as its strategic geo-economic position, which gives it access to 40 million Muslim consumers across the Central Asian republics and Afghanistan.

3 Thailand Thailand has become the world s fifth largest Halal food producer it has a 5.6 per cent share of the global Halal food market, valued at USD5 billion annually. The Thai government s continued efforts to strengthen the Halal industry resulted in the establishment of the Halal Standard Institute of Thailand in 2003 to ensure proper development and certification for national Halal food. These standards comply with Islamic law as well as international food quality standards. Middle East The HALAL Food industry in the Middle East was worth about USD20 billion in The Middle East imports 80 per cent of its food requirements, making it a major segment for global HALAL Food. Annual food imports are projected to double from USD 25.8 billion in 2010 to reach USD 53 billion in 2020 with total HALAL meat imports exceeding 1 million metric tons annually. Europe The burgeoning European HALAL Food market has made many Western countries take notice. Big grocery retailers in the United Kingdom like Sainsbury s, Morrisons and Tesco sell HALAL food ranges at selected stores, spanning categories which range from baby food to HALAL meat. OUR TRADE EXHIBITORS PROFILE - HALAL Consultancy Bodies - Food Ingredients - Food & Beverages - Canned Food - Chilled & Frozen Food - Bakery & Pastry - Condiments & Sauces - Food Services Equipment - Dairy Products OUR VISITORS PROFILE - Trade associations - Hotel chain owners - Hypermarkes & Supermarkets - Importers/Distributors/Wholesalers - Food Services - Airlines/Cruise liners - Institutional Catering - Fast Food Restaurant Managements - F&B Logistics/Transporation - Hospitality/Culinary Institute

4 SIHAT 2019 EVENT LAYOUT The Exhibition floor plan has been designed to maximise exposure and visibility for all Exhibitors. Should more or fewer than anticipated Exhibitors apply, the Conference Organiser reserves the right to make any alterations to the proposed floor plan that may be required.

5 PACKAGE PROPOSALS OUR BOOTH RATES 3m x 3m (9sqm) Shell Scheme Booth System One-Side Open SGD $4, Two-Side Open SGD $4, Each booth includes - 13amp powerpoint - Carpeted flooring - Table with 2 chairs - Fascia board with your company name on it - Laminated wall panels Additional items - 13amp powerpoint S$ amp powerpoint S$ hr powerpoint S$ Long-arm floodlight S$ Floodlight S$ Freezer Rental S$ Chiller Rental S$ RAW SPACES RATES 6m x 3m (18sqm) With carpeted flooring SGD $8, PAVILION RATES 9m x 6m (56sqm) With standard structure SGD $29, For customised structure, kindly contact us directly and our sales representative will be at hand to assist and guide you.

6 WHAT MAKES OUR TRADE EXHIBITION DIFFERENT Here in MegaXpress International Pte Ltd, we believe that in this current new age and time, we need to embrace technology to improve the conditions of our lives. Singapore HALAL Food Trade Exhibition 2019 will be the first HALAL exhibition in Singapore to implement the usage of the i-beacon technology via the installation of a smartphone apps. Visitors will be encouraged to download the app and via the app itself, visitors can interactively communicate remotely from his/her mobile phone with the exhibitors and event organiser. Visitors will also be pre-informed of the type of products that they will be looking for during the event. Appointments will also be pre-arranged for them so that they can solely focus on doing sales during the event. i-beacon TECHNOLOGY

7 ADVERTISING & PROMOTIONAL CAMPAIGN Our A&Ps will be focused towards an Intergrated Media Campaign where will create a fusion of traditional marketing with the new and modern forms of marketing and advertising via Social Media Platforms

8 PROGRAMMES - CONFERENCES / SEMINARS PROGRAMME HIGHLIGHTS 15 th OCTOBER 2019, TUESDAY Time: 3.00PM 4.00PM Venue: Conference Room A WHAT IS HALAL THOIYYIBAN? - by Pergas Investment Holdings 16 TH OCTOBER 2019, WEDNESDAY Time: 4.00PM 5.00PM Venue: Conference Room C THE BENEFITS OF BEING HALAL CERTIFIED? by MUIS Singapore 17 TH OCTOBER 2019, THURSDAY Time: 3.30PM 4.30PM Venue: Conference Room A SINGAPORE AS AN IDEAL CHOICE FOR BUSINESS by Singapore Business Federation

9 PROGRAMMES CITY TOUR & GRAND GALA DINNER AFTER EVENT ITINERARY 18 TH OCTOBER 2019, FRIDAY Time: 10.00AM 6.00PM 1 DAY CITY TOUR OF SINGAPORE SKYLINE & SITE VISITS 19 TH OCTOBER 2019, SATURDAY Time: 7.30PM 9.30PM GRAND GALA MARINA BAY SANDS

10 KINDLY FILL UP THE CONTRACT FORM

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12 OUR KIND SUPPORTERS - MINISTRY OF TRADE & INDUSTRY - SINGAPORE EXHIBITION & CONVENTION BUREAU (S PORE TOURISM BOARD) - ISLAMIC RELIGIOUS COUNCIL OF SINGAPORE (MUIS) - SINGAPORE BUSINESS FEDERATION - SINGAPORE MALAY CHAMBER OF COMMERCE & INDUSTRY (SMCCI) - SINGAPORE CHINESE CHAMBER OF COMMERCE & INDUSTRY (SCCCI) - SINGAPORE FOOD MANUFACTURERS ASSOCIATION - SINGAPORE ASSOCIATION OF CONFERENCE & EXHIBITION ORGANISER (SACEOS) - PERGAS INVESTMENT HOLDINGS (SINGAPORE ISLAMIC SCHOLARS & RELIGIOUS TEACHERS ASSOCIATION)

13 FOR FURTHER CLARIFICATION, PLEASE CONTACT MEGAXPRESS INTERNATIONAL PTE LTD ADDRESS: 60 KAKI BUKIT PLACE #08-18 EUNOS TECHPARK SINGAPORE TEL: