Psychology 020 Chapter 7: Learning Tues. Nov. 6th, 2007

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Psychology 020 Chapter 7: Learning Tues. Nov. 6th, 2007 What is involved in learning? Evolution -The changes in behaviour that accumulate across generations are stored in the genes Combined with natural selection Learning -The changes in behaviour that accumulate over a lifetime, stored in the Central Nervous System (CNS) Behaviourism - States that we must study observable behaviour - Behaviourists argued that unobservable phenomenon aren t necessary for an understanding of human nature knowledge is learned experience shapes growth Classical Conditioning -Ivan Pavlov -Learning by associating two stimuli together -Learning occurs when you recognize that one event predicts another ***can substitute conditioning for the word learning *** Natural Response Meat Powder--------------------------------------- Salivation of dog Unconditioned Stimulus Unconditioned Response (UCS) (UCR) Bell--------------------------------------------------->No salivation Neutral Stimulus During Learning Food pairing with bell --------------------------------------------------------------- Salivation UCR Repeatedly pairing After Learning Bell---------------------------------------------------------------- Salivation Conditioned Stimulus Conditioned Responses CS CR Terminology Game -Indicate the UCS, CS, and CR for the following examples: -Examples: Prof. Laura Fazakas http://www.laurafazakas.com Page 1 of 7

Sarah has had a lot of dental work done recently (fillings, root canals). Now, just walking into the reception room at the dentist makes her palms sweaty pain is UCS CR is sweaty palms Rob s first girlfriend loved to eat onions. Whenever thy kissed, he could faintly taste onion on her breath. Now, the very scent of onions turns him on UCS is kissing CS is onions CR is arousal Other Important Terms Acquisition: acquiring a learned response to CS Extinction: learning not to respond to CS Spontaneous Recovery: The dog will quickly recover extinguished learning (pairing of food with bell). It takes a lot less time to relearn the response after many trials. Generalization: What other stimuli are going to elicit the same response in the dog (large bell and small bell) Discrimination: Can the dog discriminate between different stimuli (bell vs. chime) Other Considerations Taste Aversions -strong CS-UCS association after only one trial Biological Preparedness -More easily learn some associations (when stimuli more related to effect) Acquiring unusual behaviour Explaining a Sexual Fetish -Paraphilia -Recurring, unconventional sexual behaviour that is obsessive and compulsive, involving: Intense sexually arousing fantasies objects Suffering or humiliation of oneself or one s partner Children or other non-consenting adults. Application -Use the principles of Classical Conditioning to Explain the development of a Paraphilia or a Phobia -Learning Theory (classical conditioning) 1. Unconditioned Response: Sensory Stimulation Arousal 2. Learned Association Built through pairing: Sensory Stimulation + Fetish Object Arousal 3. Conditioned Response: Fetish object Arousal John B. Watson -Applied classical conditioning principles to humans Acquisition of phobias Little Albert (exposed to white rat + noise, became afraid of white furry objects and animals) Development is simply learned responses from our environment -Ethical concerns Prof. Laura Fazakas http://www.laurafazakas.com Page 2 of 7

Applications Learning of positive and negative reactions through pairings Alcohol: nausea paired with taste/smell of specific alcohol (Ever had a bad night with a bottle of amaretto?) Operant Conditioning -Edward Thorndike -Learning by associating a behaviour with its consequences -Again, learning occurs when you recognize that on event predicts another - Law of effect a given behaviour is likely to occur when it is paired with a positive consequence if something has a negative consequence it is less likely to occur in the future. Thorndike s Experiment Puzzle Box (with cats) -First Trial: Tendency to perform: Exploring Sniffing Grooming Reaching with paw Lever-Pressing = Reward -Later Trials: Tendency to perform: Lever-Pressing Then typical cat behaviours =Trial and error learning: the exploring and sniffing behaviours became less frequent and the reaching and lever pressing became more frequent, because of the reward Shaping Behaviour -B.F. Skinner Skinner Box -mice and bird were used with a bar to press (food was delivered) or a light to peck. Operant Conditioning Terms Reinforcement: -Reward for desired behaviour -Strengthens behavioural response positive or negative primary (sleep etc) vs. secondary (money) Prof. Laura Fazakas http://www.laurafazakas.com Page 3 of 7

Punishment -Penalty for undesired behaviour -Weakens behavioural response positive or negative Reinforcement vs. Punishment -Positive Reinforcement -Positive stimulus is presented to increase behaviour Ex. Giving a child a candy after they have performed something that you wanted them to do. -Negative Reinforcement -Negative stimulus is removed to increase behaviour -Punishment -Aversive stimulus is presented to decrease behaviour Ex. Spanking -Response Cost -Positive stimulus is removed to decrease behaviour Ex. If a child stops acting up, they will no longer be grounded Things to consider -Is the consequence increasing or decreasing the likelihood the behaviour will occur again in the future? -Increasing reinforcement -Decreasing punishment -Is something being presented or taken away? -Given positive -Taken away negative **Negative punishment called Response Cost** Practice -A parent tells a child they can watch TV if they finish their homework positive reinforcement -If you get out of bed, your roommate will stop yelling at you to get up negative reinforcement -A parent smacks a child that for mouthing off positive punishment -A dog gets a Milkbone if he rolls over and plays dead Prof. Laura Fazakas http://www.laurafazakas.com Page 4 of 7

positive reinforcement -If you take an aspirin, your headache pain will go away negative reinforcement -If you get caught drunk driving, you will lose your licence negative punishment (**response cost) Example: Bart at the Blackboard Reinforcement or Punishment? =Punishment Other Terms Chaining -Reinforce behaviour after completing one component and then present an opportunity to perform the next in the sequence of behavior (used to acquire a sequence of responses) Extinction -Decline in behaviour due to lack of reinforcement Partial Reinforcement -Behavioural response is not rewarded every time Partial Reinforcement Fixed Ratio -reinforcement after a fixed number of responses Variable Ratio -reinforced after a variable number of responses Fixed Interval -reinforced after a given amount of time have elapsed Variable Interval -reinforced after a variable amount of time has elapsed *Figure 1: Partial Reinforcement* -Learning occurs more quickly if the schedule is variable rather than fixed Extinction takes longer to occur Name that schedule -You study for the tests that your professor gives you; the tests occur once per month fixed interval Role of Cognition -Learned Helplessness (Seligman) Shock Box -Beliefs about reinforcement Prof. Laura Fazakas http://www.laurafazakas.com Page 5 of 7

-Self-evaluations of our own behaviour and consequences Person Variables - Self-efficacy - Values - Expectations Biological Constraints -Can t learn some behaviours -Can t unlearn others Classical vs. Operant Conditioning Classical -Responses are involuntary Salivating Panic Nausea Sexual arousal No cognitive component Operant -Responses are voluntary Pressing lever Cleaning room Homework Can include a cognitive component Observational Learning (Albert Bandura) -Learning by observing and imitating others Monkey see, monkey do -Cognitive processes attention retention reproduction motivation Social Learning Theory -Children watched a film of an adult playing with a Bobo doll Adult was either aggressive (used a mallet) or not -The kids were later brought into a room with toys Including a Bobo doll and mallet Prof. Laura Fazakas http://www.laurafazakas.com Page 6 of 7

-Kids who saw the aggressive adult modelled their aggressive behaviour Observational Learning -Bandura created modelling theory with classic Bobo doll experiments Bobo: Inflatable clown -If successful or behaviour is rewarded, behaviour more likely to recur Media Violence *Figure 2: Violence on Television* Children shows have almost double the amount of violence when comparing it to adult shows Experimental Evidence *Figure 3: Violent television and rate of aggression* -Exposure to a violent TV show increased aggression especially among boys. BUT, depends on gender of aggressor Prof. Laura Fazakas http://www.laurafazakas.com Page 7 of 7