magazine One Premium Network. Endless Consumer Resources.

Transcription

1 ADDitude is the premier media etwork dedicated to providig authoritative, i-depth iformatio coupled with practical, real-life solutios for families ad idividuals impacted by attetio deficit ad learig differeces. Fouded over 15 years ago, the multi-platform brad icludes prit ad digital, video, webiars, social media, ad more. A uique commitmet to providig expert guidace that is scietific ad reliable, yet also persoal ad empathetic, has made ADDitude the leadig resource for those touched by ADHD ad LD. Draw by trusted cotet ad a carig voice, millios of people come to ADDitude to lear from the experts ad to share with oe aother. As a result, ADDitude has also become a vital tool for teachers, healthcare providers, ad other professioals who iteract with our audiece every day. videos + slideshows e-ewsletters magazie mobile + tablet directory commuity Oe Premium Network. Edless Cosumer Resources. Wherever ad wheever members of the ADHD ad LD commuity eed aswers, support, or the most up-to-date iformatio, the ADDitude etwork is there. webiars + podcasts e-books + free dowloads resource ceters website social media itegrated programs Cotact Us! advertisig@additudemag.com or New Hope Media. 108 West 39th Street, Suite 805. NYC, NY 10018

2 TRUsTED CONTENT AND A CARiNg VOiCE For more tha 15 years ADDitude has bee the leadig resource for adults, families ad professioals i the ADHD/LD commuity. It s ot oly because we deliver trusted, accurate ad authoritative iformatio from atioally reowed medical experts, alog with articles ad advice by our distiguished editorial team. It s also because that we couple that cotet with empathy, ispiratio ad sometimes eve a bit of humor. THE MOsT COMPREHENsiVE CONTENT in THE FiELD These are just a few of the broad array of subjects covered extesively i the pages of ADDitude:. Paretig ADHD Childre: Build Your Paretig Skills; Defusig Defiat ad Oppositioal Behavior; Buildig Friedship Skills. Adult ADHD: The Orgaized Life; Success o the Job; Healthy Mids & Bodies. ADHD Treatmet: Medicatios; Nutritio & Diet; Treatig Childre. school & Learig Disabilities: IEPs & 504 Plas; Homework & Study Skills; School Behavior & Social Life. ADHD symptoms & Diagosis: ADD Basics; Myths About ADD & LD; Wome & ADD LEADiNg ExPERTs AND ADVisORs Our Scietific Advisory Board ad cotributors cosist of MDs, PhDs ad educators who are leaders i each of their respective areas. These are just a few of the members of the ADDitude team: Ned Hallowell, M.D., is a psychiatrist, a author, ad the fouder of the Hallowell Ceters for Cogitive ad Emotioal Health. Carol Brady, Ph.D. is a cliical psychologist i private practice specializig i childre ad families with ADHD. William Dodso, M.D. is a board-certified psychiatrist who specializes i adult ADHD. He is a Life Fellow of the America Psychiatric Associatio. Michele Novoti, Ph.D. is a licesed psychologist who works with both childre ad adults with ADHD. Cotact Us! advertisig@additudemag.com or New Hope Media. 108 West 39th Street, Suite 805. NYC, NY 10018

3 Q A who relies o? Whether it is a adult lookig for a explaatio for struggles at work ad home, or a paret watig to help a child succeed at school, ADDitude provides vital iformatio ad support to the vast attetio deficit ad learig differeces commuity. we rely o seekers is my diagosis ADHD, LD, or somethig else? The road to a ADHD or learig disabilities diagosis ca be log ad usettlig for adults ad parets alike. They come to ADDitude to uderstad their symptoms ad fid resources for treatmet. Top cotet icludes:. Is it Adult ADHD?. Does Your Child Have a Learig Disability?. Whe it is ot ADHD: Commo Diagosis Mistakes supporters As a paret, how ca i help my child thrive? Parets of childre with attetio ad learig differeces struggle with their childres behavior problems, disorgaizatio, poor social skills, academic deficits, ad more. ADDitude provides a support system, as well as prove ways to help their childre succeed at school ad i life. Top cotet icludes:. ADHD ad ODD: Paretig Your Defiat Child. ADHD Classroom Accommodatios. 9 Secrets to Survivig Your ADHD Tee explorers How ca i live a better life with adult ADHD? advisors Where ca i fid resources for my ADHD ad LD cliets? Ofte diagosed oly later i life, adults with ADHD ad learig difficulties look for help succeedig o the job, i relatioships, with household orgaizatio, fiacial problems ad more. ADDitude gives them the resources they eed to reivet their lives. Top cotet icludes:. Career Advice for Fidig the Right Work with ADHD. To-Do List Apps for ADHD Adults. Orgaizatio Products ADD Adults Swear By Carig professioals cosider ADDitude part of their professioal toolbox. Teachers, healthcare providers, coaches ad others i the ADHD/LD field tur to ADDitude for medically soud, curret iformatioto guide their ow work ad also as a resource for their cliets. Audiece SApShot Female: 88% Married: 71% College graduate+: 76% Age 35-54: 67% Paret of ADD/ADHD Child(re)*: 71% ADD/ADHD Adult*: 55% ADHD Professioals*: 13% special Educators*: 16% Source: 2013 ADDitude Audiece Study *Multiple resposes allowed Cotact Us! advertisig@additudemag.com or New Hope Media. 108 West 39th Street, Suite 805. NYC, NY 10018

4 videos + slideshows A ever-expadig expadig library of i-depth coverage o ADHD symptoms, diagosis, treatmet, ad maagemet techiques for childre ad adults. commuity Groups, posts, jourals, blogs, videos, web chats it s all o ADDCoect.com. Mothly Uiques: 75,000 Page Views: 400,000 magazie Published 4x/year. Mailed to subscribers & ADHD/LD professioals Sold at ewsstads Distributed at idustry cofereces Readers: 295,000 per issue Circulatio: 45,000 mobile + tablet Digital versio of ADDitude Magazie available to subscribers. Icludes access to past issues. directory Searchable ab database of product ad services coectig families ad idividuals with the resources they eed. e-ewsletters ADDitude Weekly, 330,000 subscribers 4X/Moth: Paretig, 165,000 subscribers School, 165,000 subscribers Adults, 165,000 subscribers Best Of, 220,000 subscribers 2X/Moth: Treatmet, 190,000 subscribers Oe Network. Coutless Resources. Oe Trusted Brad. webiars + podcasts Leadig ADHD ad LD experts aswer persoal questios ad offer expert advice. 48 webiars/year, 1,000+ participats each. 900,000 dowloads/year. e-books + free dowloads Hady, expert, focused advice for parets of ADHD/LD childre ad adults livig with ADHD. resource ceters Tools, tips ad useful iformatio o specific topics ad issues that impact the ADHD ad LD commuity. website The most comprehesive resource for parets, adults, ad professioals dealig with ADHD/LD. Mothly Uiques: 1.1 Millio Mothly Page Views: 10.3 Millio social media Coectig with our commuity ad offerig support wherever they are o Facebook, Twitter, YouTube ad Piterest. itegrated programs Turkey, multiplatform programs such as Success at School reach a egaged audiece lookig for actioable iformatio o livig with specific ADHD/LD issues. Cotact Us! advertisig@additudemag.com or New Hope Media. 108 West 39th Street, Suite 805. NYC, NY 10018

5 readership Female...91% Oe or more childre diagosed with ADHD i HH...79% Oe or more adults diagosed with ADHD i HH...58% Oe or more childre diagosed with learig disabilities i HH...31% Age % % % Media age of primary reader Average o. of childre i home: 1.6 (all HHs), 1.9 (HHs with childre) No. of childre: % % % Average HH visits i past year to: Psychiatrist Psychologist Pediatricia Neurologist HH member has take medicatio prescribed by a physicia withi past year for ADHD:...89% HH member hired a coach or cosultat for help i copig with ADHD i past year:...13% ADHD first diagosed: Withi past year % 1 2 years % 3 5 years % 6+ years % *Source: ADDitude subscriber survey, 2012 Cotact Us! advertisig@additudemag.com or New Hope Media. 108 West 39th Street, Suite 805. NYC, NY 10018

6 Prit Audiece Reachig ADHD families i their homes, ad i the places they tur to for help. 280,000 Subscribers 46,000 Schools/ Special Educators 35,000 ADHD Professioals 22,000 Newsstad Total Audiece = 383, % 22.7% 23.8% 34.4% Caada = 3.4% Source: CVC Audit July 2013 Cotact Us! advertisig@additudemag.com or New Hope Media. 108 West 39th Street, Suite 805. NYC, NY 10018

7 2016 MAgAzie editorial caledar 1. THE get-organized-with-tech issue (Feb April) Best Apps ad Gadgets for Gettig Thigs Doe Pickig the Right Summer Camp/School Program Camp/Schools Directory Orgaizatio ad Time Maagemet Tips Top Assisted Learig Apps 2. THE NUTRiTiON/WELLNEss issue (May July) Best Apps ad Gadgets for Gettig Thigs Doe Brai Food: Diet ad Nutritio to Better Maage ADHD Symptoms Make Sure Your ADHD Meds Are Doig the Job Maage Your Emotios for Success Success i College ad i the First Job Go Fish: The Best Omega-3 Supplemets Top Healthy Livig Apps (health trackers/water cosumptio) 3. THE LEARNING/SUCCESS ISSUE (August October) How to Succeed i School with ADHD ad LD Success Stories: 7 Wome Who Live Well with ADHD Climbig the Ladder: Tools for Beig a Star at Work ADHD Awareess: Stigma/Myths Top Learig Apps/Tools 4. THE BRAIN ISSUE (November Jauary) Traiig Programs for Optimizig the ADHD Brai Thik Positive: Cogitive Behavioral Therapy for Adults 10 Thigs You Should Kow About the ADHD Brai Five Ways Dyslexia Ca Affect Your Child s Social Life Natiowide ADHD Cliic Directory in EACH issue Complete, comprehesive sectios to live better with attetio deficit: Paretig ADHD childre Adults with ADHD Treatmet School ad learig disabilities News, Recommedatios Reviews Expert Advice Colums Persoal Stories Outstadig Features Quizzes PLANNiNg CALENDAR issue space Reservatio Due Ad Material Due Publicatio Date Sprig /07/ /21/2015 2/09/2016 Summer /07/2016 4/04/2016 5/10/2016 Fall /06/2016 7/01/2016 8/09/2016 Witer /05/ /03/ /08/2016 Cotact Us! advertisig@additudemag.com or New Hope Media. 108 West 39th Street, Suite 805. NYC, NY 10018

8 ADVERTISING SPECIFICATIONS AD size DiMENsiONs full page live: 7.5 x 10, trim: 8 x 10.5 bleed (full page oly): 8.25 x /2 page horizotal 7 x /2 page vertical x /4 page x /3 page vertical (2.125 w x 9.35 h) 1/2 page vertical (3.325 w x 9.35 h) 1/4 page (3.325 w x 4.55 h) 1/2 page horizotal (7 w x 4.55 h) 1/3 page vertical x 9.35 ADDitude is prited o 40 lb. coated stock ad saddle stitched. Ads are accepted i Adobe PDF (preferred format), Quark Xpress, IDesig, Adobe Illustrator, or Adobe Photoshop. Ads created i other programs (e.g. Pagemaker or Publisher) must be coverted to a PDF (preferred format), EPS, or TIFF file format at 300 dpi. Lower resolutio images tha 300 dpi will result i poor reproductio i both the prit ad digital editios. This icludes bitmap images digitally adjusted to 300 dpi from a lower resolutio file. Please iclude all fots ad images with ads ot submitted i PDF. Images must be at least 300 dpi. A $75 productio charge may be applied to ads that are ot ready to place ad prit, missig fots or raw files, or sized icorrectly. All ads must be accompaied by a prited hard copy; four color ads must be accompaied by a hard copy proof; o PMS (Patoe) colors may be used. Accepted colors are CMYK: Cya(C), Mageta(M), Yellow(Y), ad Black(K). ADDitude desigers are available at cost to desig ads for ew advertisers. Rates are $75 per hour plus $30 per sca. Please cotact the Advertisig Coordiator to discuss this optio. Ad materials ad ad chages must be received by the advertisig materials date (see schedule below) or the previous issue s ad will be published. Mior text chages ca be made to existig ads i digital format at $75 per hour. We caot make chages to ads origially set i PDF, EPS, or TIFF formats. ADDiTiONAL ADVERTisiNg NOTEs Ivoices, advertiser tear sheets, ad complimetary copies will be mailed o publicatio. Terms are et 30 days with the exceptio of first-time ad Adducted Professioal Directory advertisig for which prepaymet is required. Cacellatio of reserved advertisig space is accepted oly if otice is received by each issue s space reservatio date. If cacellatio of a advertisig cotract chages the frequecy discout to which a advertiser is etitled for previously ru advertisig i the cotract period, the higher cost of previously ru advertisig will be billed to the advertiser. Paid advertisers receive a tear-sheet of their advertisemet. ADVERTisiNg DEADLiNEs issue date space Reservatio Ad Materials Due Sprig Dec. 7, 2015 Dec. 21, 2015 Summer Mar. 7, 2016 April 4, 2016 Fall Ju. 6, 2016 July 1, 2016 Witer Sep. 5, 2016 Oct. 3, 2016 Ads received after the deadlie will be placed i the ext available issue. Cotact Us! advertisig@additudemag.com or New Hope Media. 108 West 39th Street, Suite 805. NYC, NY 10018

9 ONLINE ADVERTISING ADDiTUDEMAg.COM Avg. visits per moth 1.8 millio Avg. uique visitors per moth 1.1 millio Avg. page views per moth 10.3 millio Avg. time spet 5.22 (mi) Avg. pages per visit 5.69 ADDCONNECT.COM Commuity website with 75,000 mothly viewers Big Box 300x250 AVAiLABLE BANNER sizes (at 72 pixels per ich): 160x x x x90 300x250 Accepted file formats: SWF, GIF, JPEG, PNG. File size: 40kb maximum, Aimatio frame rate: 24 fps, Aimatio legth:15 sec. Accepted file formats: GIF, JPEG, PNG. File size: 10k, Aimatio frame rate: 24 fps Additioal specs: Soud must be user iitiated by click. Flash Versio 8 ad higher is accepted. All Flash submissios require a image back up file. Please provide a SWF ad a GIF, JPEG or PNG. small Box 300x100 REsOURCE DiRECTORy LisTiNgs Olie listig for professioals, goods, ad services: > Showcase Listig $325 > Premium Listig $245 > Basic Listig $175 Tower 160x300 E-NEWsLETTERs Delivered weekly to more tha 330,000 opt-i subscribers o the followig topics: Paretig, Adults, school, Treatmet, geeral Available ad size 300x250 Cotact Ae Mazza at or ae@ewhopemedia.com for olie rates ad customized advertisig programs. Tower 160x600 Leaderboard 728x90 Cotact Us! advertisig@additudemag.com or New Hope Media. 108 West 39th Street, Suite 805. NYC, NY 10018