How a content-driven startup grew revenue 340% by avoiding social shortcuts. Chief Marketing Officer, TigerFitness.com

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1 How a content-driven startup grew revenue 340% by avoiding social shortcuts Chief Marketing Officer, TigerFitness.com

2 Chief Marketing Officer, TigerFitness.com

11 To content and social media marketing

12 Instead of another supplement site or Amazon?

18 Typical social and marketing voice TigerFitness.com marketing voice Corporate Personal

19 A customer-first content machine

24 Using the right channel for the right message Snapchat: Flash sales Balancing content with selling To gate or not to gate?

25 Show up and back it up

27 1) Dietary Fish Oil Decreases C-reactive Protein, Interleukin-6, and Triacylglycerol to HDL-cholesterol Ratio in Postmenopausal Women on HRT. PubMed NCBI. National Center for Biotechnology Information, 2) Omega-3 Fatty Acids and Hypertriglyceridemia in HIV-infected Subjects on Antiretroviral Therapy: Systematic Review and Meta-analysis. PubMed NCBI. National Center for Biotechnology Information, 3) A Meta-analysis Shows That Docosahexaenoic Acid from Algal Oil Reduces Serum Triglycerides and Increases HDL-cholesterol and LDL-cholesterol in Per PubMed NCBI. National Center for Biotechnology Information, 4) Meta-analysis of the Effects of Eicosapentaenoic Acid (EPA) in Clinical Trials in Depression. PubMed NCBI. National Center for Biotechnology Information, 5) Omega-3 Fatty Acids for Major Depressive Disorder During Pregnancy: Results from a Randomized, Double-blind, Placebo-controlled Trial. PubMed NCBI. National Center for Biotechnology Information, 6) Efficacy of Ethyl-eicosapentaenoic Acid in Bipolar Depression: Randomised Double-blind Placebo-controlled Study. PubMed NCBI. National Center for Biotechnology Information, 7) Blood Pressure Decrease with Ingestion of a Soya Product (kinako) or Fish Oil in Women with the Metabolic Syndrome: Role of Adiponectin and Nitric PubMed NCBI. National Center for Biotechnology Information, 8) A Systematic Review of Fish-oil Supplements for the Prevention and Treatment of Hypertension. PubMed NCBI. National Center for Biotechnology Information, 9) Omega-3 Fatty Acid Supplementation Improves Vascular Function and Reduces Inflammation in Obese Adolescents. PubMed NCBI. National Center for Biotechnology Information, 10) Effects of Fish Oil on the Neuro-endocrine Responses to an Endotoxin Challenge in Healthy Volunteers. PubMed NCBI. National Center for Biotechnology Information, 11) The Effects of Fish Oil and Isoflavones on Delayed Onset Muscle Soreness. PubMed NCBI. National Center for Biotechnology Information, 12) DHA-rich Oil Modulates the Cerebral Haemodynamic Response to Cognitive Tasks in Healthy Young Adults: a Near IR Spectroscopy Pilot Study. PubMed NCBI. National Center for Biotechnology Information, 13) Beneficial Effects of Docosahexaenoic Acid on Cognition in Age-related Cognitive Decline. PubMed NCBI. National Center for Biotechnology Information, 14) N. Braidy, et al. Age related changes in NAD+metabolism oxidative stress and Sirt1 activity in wistar rats. PLOS ONE 6, e19194 (2011) /journal.pone pmid: doi: /journal.pone ) J. Yoshino, et al. Nicotinamide mononucleotide, a key NAD+ intermediate, treats the pathophysiology of diet- and age-induced diabetes in mice. Cell Metab. 14, (2011) /j.cmet pmid: doi: /j.cmet ) H. Massudi, et al. Age-associated changes in oxidative stress and NAD+ metabolism in human tissue. PLOS ONE 7, e42357 (2012) /journal.pone pmid: doi: /journal.pone ) Imai SI, Guarente L. NAD and sirtuins in aging and disease. Trends Cell Biol Aug;24(8): ) Sebastián C, Satterstrom FK,Haigis MC, Mostoslavsky R. From sirtuin biology to human diseases: an update. J Biol Chem Dec 14;287(51): ) Min SW, Sohn PD, Cho SH, Swanson RA, Gan L. Sirtuins in neurodegenerative diseases: an update on potential mechanisms. Front Aging Neurosci Sep 25;5:53.

30 Sharing the brand and the hustle

32 Marriage Counseling Mondays Always Stay True to YOU Words Hurt Spring Cleaning Live Within Your Means

35 316,226 YouTube subscribers 135,000 Instagram followers 94,083 Facebook page likes 92,704 Facebook page followers 43,700 Twitter followers

36 1. Clearly define and articulate your value proposition 2. Build a customer-first content machine through streamlined planning and production 3. Walk the walk show up and back it up 4. Share behind-the-scenes content (even if it s messy) to humanize your brand and connect with your community 5. Listen, respect and respond

37 Figure out your position and how you can differentiate Personalize your messaging Don t be afraid to be YOU

38 Marc Lobliner, TigerFitness.com

The role of omega-3 fatty acids as a treatment for bipolar disorder

The role of omega-3 fatty acids as a treatment for bipolar disorder Research into omega-3 fatty acids as a possible treatment for mood disorders is a new and interesting area of research Although research