PRESENTED BY: Marlo Murray, PharmD Candidate 2010 Ellen Smith, PharmD Candidate 2010 Janelle Wilde, PharmD Candidate 2010

Transcription

1 PRESENTED BY: Marlo Murray, PharmD Candidate 2010 Ellen Smith, PharmD Candidate 2010 Janelle Wilde, PharmD Candidate 2010

2 Business Description Legal Structure: East Meets West Pharmacy, LLP Operated as a Junior Partnership Location Analysis: Currently Manhattan Drug Normandy Park, WA

3 Did you remember to pack your health? Visit East Meets West Pharmacy for all your travel health & vaccine needs! On the corner of 1st Ave. S. & Normandy Road Next to QFC Grocery We offer: All major travel vaccines Complete personalized travel health consultations Walk-In appointments * Fun & unique travel accessories Standard pharmacy services and so much more!

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8 East Meets West Pharmacy

9 SeaTac Picture

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13 Visit East Meets West Pharmacy for all your travel health & vaccine needs!

14 Marketing Strategy Goals and Objectives Provide niche services and products Expand current clientele Maximize return on equity Marketing Plan Target market Potential market Competition

15 Core Business Segments Travel Segment Natural Medicine Segment Travelers Outreach Services Immunization Programs

16 Travel Segment

17 Travel Projections Travel Vaccinations Projected Number of Vaccinations Administered Year Rabies Japanese Encephalitis Hepatitis A** Hepatitis B** Typhoid Fever Total Market Share 0.01% , , , ,362 **Assumes administration of three doses

18 TRAVEL PROJECTIONS Consultation Services Estimated 40-60% getting travel vaccinations would use consultation service Travel Gear and Merchandise Estimated average of 5 inventory turns annually Expanded OTC Estimated average of 6 inventory turns annually Increase incrementally throughout implementation

19 Overview of Travel Profit Projections Dollars $ 30,000 25,000 20,000 15,000 10,000 Travel Merchandise Travel Vaccinations Expanded Travel OTC 5, Travel Consultations Year of Implementation

20 Immunization Programs

21 Immunization Projections School Program Estimated 2% of 650 students would be vaccinated Estimated 20% of female students would receive the HPV vaccination Varicella Hepatitis A Hepatitis B HPV Influenza Measles/Mumps/Rubella Meningococcal Pneumococcal Tetanus/Diphtheria/Pertussis

22 Immunization Projections Employee Program Assumes 15 employees vaccinated at each business location Year Employer Sites Visited Profit Projection* $1, , , , , , , , ,311 * Data taken from Income Statement

23 Overview of Immunization Profit Projections Dollars $ 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 School Immunization Program Employee Immunization Program Year of Implementation

24 Travelers Outreach Services

25 Travelers Outreach Profit Projections Seasonal estimations of deliveries Estimated $6400 in net sales in ,000 8,000 Dollars $ 7,000 6,000 5,000 4,000 3, Year of Implementation

26 Natural Medicine Segment

27 Natural Medicine Projections Natural Medicine Product Line National trends Estimated 6 inventory turns annually Naturopath Counseling Rent per square foot

28 Effective Marketing Criteria Place Proximity to SeaTac Airport Community associations Select offsite locations Price Competitive pricing Higher markup for unique products/services Promotion Flyer distribution Partner advertising Local physicians and businesses

29 Financial Documentation

30 Projected Short Term Sales and Expenses , , ,000 Net Sales December November January Feburary Dollars $ 300, ,000 Expenses October March 100,000 September April Month August July June May

31 Projected Long Term Sales and Expenses 5,300,000 4,700,000 Net Sales Dollars $ 4,100,000 3,500,000 2,900,000 2,300,000 Cost of Goods Sold 1,700,000 1,100, ,000 Expenses Year

32 Overall Profit Projection 1,400,000 1,300,000 Dollars $ 1,200,000 1,100,000 1,000, , Year

33 Financial Highlights Overall positive net change in cash flow Estimated $80,000 increase in inventory evaluation in the first four year period Increase in sales per square foot Steady increase of net assets Increase in overall profits

34 Testimonials All pharmacies should be immunization destinations. It expands the professional role of pharmacists. East Meets West is in the right place at the right time. Beverly Schaefer, RPh Owner of Katterman s Sand Point Pharmacy Seattle, Washington

35 Testimonials Mary Henselen Seattle, Washington HPV vaccines administered at school would be much more convenient for me and my daughter than visiting the doctor. I would definitely use this service.

36 Testimonials There are a lot of uncertainties in travel. It would be great to be sure my health would be in good hands while I m in Seattle. Omurden Sezgin Taiwanese Business Traveler

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