Hear That? It s Opportunity Knocking!

Transcription

1 Hear That? It s Opportunity Knocking! Surveys show that there is an epidemic of deafness

2 One in Five U.S. Teens Now Have A Hearing Loss 1988/1994: 14.9% of year olds have a measurable hearing loss 2005/2006: grows to 19.5%! Source: Journal of the American Medical Association: 2010; 304(7): doi: /jama

3 34,300,000 Americans! 2008: 1 of every 9 people report a hearing loss Only 9.4 million saw MDs for earaches that year So hearing loss is nearly 4 times more common than earaches! Sources: National Hospital Ambulatory Medical Care Survey: MarkeTrak VIII

4 How Many Earache Remedy SKUs Do Your Stores Have? 2? 3? 4? 5? How Many of Your Ear Care SKUs Help Make Sound Clearer? 1? 0?

5 75% with hearing loss don t use hearing aids! Less than 10% with a slight to mild loss use them

6 Why Don t Those Who Need Hearing Aids Wear Them? 1. Hearing aids are costly: $1,600 each on average 2. Not paid for by insurance or Medicaid 3. Some people deny they need help 4. Many people fear showing their age 5. Fewer independent hearing aid outlets* 6. The problem stays private: Turn down that TV! 7. Only Earglasses Sound Magnifiers are both effective and affordable *

7 HUGE Market Potential 60 Million units by 2015 New distribution channels needed To be led by retail store entries Source: Hearing Central, LLC

8 OTC Eye & Ear Care Sales: A Large, Growing Share Total OTC $16.8 Billion $17.4 Billion Eye and Ear Care $ $459 Million $525 Million E&EC Share of total 2.7% 3.0% Source: The Nielsen Company (total U.S. food, drug, and mass merch., ex. Wal-Mart) Note: OTC earwax cleaners alone sold $63 Million in 2011 Source: Wall Street Journal

9 But Volumes Are Static or Down: -0.9% Causes: Lack of product innovation, Declining consumer interest Source:

10 Introducing A Unique Solution: An Important New Hearing Care Product Revenue Opportunity The best value customers can buy to boost their ability to clearly hear softer sounds

11 A More Natural Answer No Noise From Electronics No Batteries Needed It s like cupping your hand behind you ear, but your arm won t get tired!

12 100,000+ Old Models Sold Retail Price: $11- $13 + P&H Sold only through Direct Response General Merchandise Catalogs Mickey Mouse looking shells Headband forced use of both lenses Conspicuous, oversized, loose-fitting Won t fit in pocket or purse Too big for on-shelf display

13 NEW MODEL A Dramatic Improvement Use on one ear or both Carry in pocket or purse No headband is needed Smaller, unbreakable shells One size fits all More affordable, available Secured by an adhesive strip Made for disposability, turnover Totally Unique!

14 Repeat Purchase Is Now Built Right In Like Breathe Right Nasal Strips, our adhesive strip adds value but requires periodic replacement Breathe Right Nasal Strips now sell roughly $200 Million worth of product a year, at factory alone! The brand is most often used to prevent or reduce the problem of snoring. But snoring is a much less common problem than are today s epidemic hearing losses!

15 BIG GREEN A Sustainable Solution The product is fully recyclable PET plastic - the same used for soft drink containers Also, both the products and packages are completely made in the United States. Even the molds from which the products are formed are U.S. made.

16 FAT Gross Profit Margin At an MSRP of $8.95, your gross profit margins can be VERY rewarding!

17 Professional Marketing Support 1. Long-established website, new content 2. Prominent search engine rank 3. Vigorous new publicity push 4. Broad social media presence 5. Millions of PR, TV, catalog impressions Come visit Earglasses on Facebook LinkedIn Twitter Pinterest Google Plus YouTube

18 TIME FOR A TRIAL! Isn t it time you gave Earglasses a test? orders@earglasses.com Big Ideas Incorporated 6425 N. 75 th Drive Glendale, AZ (623) Call us about our introductory promotion!