KOMBUCHA CATEGORY GROWTH

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2 KOMBUCHA CATEGORY GROWTH Total kombucha category sales on track to reach $1 billion in 2017 with 35-40% growth across all channels GT s share of the market continues to decline as new brands are gaining significant traction Most geographical markets are increasing velocity while also gaining significant districution Significant whitespace in the conventional channel where only few brands have double digit ACVs Health-Ade is one of the fatest growing brands in the category KOMBUCHA POISED TO TAKE MARKET SHARE FROM MULTIPLE CATEGORIES & IS HERE TO STAY U.S. Beverage Market Sizes Estimated Kombucha Category U.S. Sales Kombucha Coconut Water RTD Tea Energy Drinks Sports / Energy Juices Bottled Water Energy CSD $1000k $800k $600k $400k $200k + 96% CAGR Source: FBV estimates; SPINS/IRI 52 Week data ending 9/10/17. SPINS data does not include all retailers and accounts (including Whole Foods).

3 HEALTH-ADE DRIVES A TRADE UP Average retail price % Growth vs. Last year $ % $3.48 $3.28 $3.23 $3.04 $2.97 $2.94 $2.62 $ % 25% HEALTH-ADE GT s TTL KOMBUCHA BREW DR HUMM RFG FUNCTIONAL BEVERAGE KEVITA LIVE SODA SUJA PREMIUM KOMBUCHA MAINSTREAM KOMBUCHA VALUE KOMBUCHA Source: IRI Total U.S. Food latest 24 weeks ending 9/10/2017

4 Health-ade is the fastest growing kombucha 140% % CHG VS. PRIOR PERIOD 96% 4 weeks 12 weeks 52 weeks 68% 37% 19% 22% 26% 8% 11% 23% 10% 2% 8% 10% 17% HEALTH-ADE ToDAY In all of refrigerated beverage, #1 growth brand of 2018 The #1 fastest growing brand and #3 largest brand in kombucha Available in ~20,000 stores nation-wide Source: All Channel Spins 52 wk ending 12/2/18.

5 HEALTH-ADE DRIVES BASKET VALUE Health-Ade drives the largest overall basket value in Kombucha and outpaces TTL fermented beverages. Kombucha basket size is +23% greater than RFG Smooties and Drinks and +33% vs RFG Tea. Total basket value $8.40 $6.16 HEALTH-ADE Fermented beverage total $6.29 $7.19 HOLY KOMBUCHA BUCHA LIVE BREW DR $6.28 GT S $6.22 $6.14 $5.88 HUMM KEVITA LIVE SODA SUJA $5.57 $4.86 $4.81 CLEARLY KOMBUCHA Source: Customer Loyalty Card Latest 24wks Ending 10/6/2017

6 HEALTH-ADE drives velocities and AND PRODUCTIVITY IN STORES $ Per Store Per SKU Per Week $48.93 $29.78 $27.88 $25.56 $22.57 $18.30 $15.91 $14.56 $14.54 Private Label Source: SPINS Total U.S. Natural Channel Latest 12 weeks ending 12/3/2017

7 THE BEST TASTING AND HIGHEST QUALITY KOMBUCHA YOU CAN BUY. HEALTH-ade IS ALL GLASS The only all-glass fermented kombucha to prevent plastic & metal leaching. SMALLEST BATCH KOMBUCHA Brewing one case at a time in 2.5 gallon glass vessels because you deserve the best. ONLY THE BEST FOR FLAVOR Flavored only with the best ingredients we can find, like coldpressed juice from organic produce. REAL KOMBUCHA Every bottle of kombucha is made by our hands. Proud to be brewing real fermented food 100% the old school way.

8 8oz MINIS 16oz BOTTLES 64oz GROWLERS ON TAP OUR FLAVORS OUR LINEUP 3 flavors available Exclusive On-Premise Format top selling 14 flavors available Perfect for RETAIL pink lady APPLE GINGER-LEMON POMEGRANATE CAYENNE CLEANSE BLOOD ORANGE- CARROT-GINGER NEW FLAVOR 14 flavors available Perfect for RETAIL SEASONAL 4 flavors available Perfect for Offices, BARS AND RESTAURANTS THE ORIGINAL CALIFORNIA GRAPE JALAPEÑO- KIWI-CUMCUMBER POWER GREENS MACA-BERRY Cherry-BERRY Bubbly Rose HOLIDAY CHEERS

9 OUR CONSUMER IS Premium products Real food Wellness Culture Art Millenial STAPLE 67% FEMALE 75K+ HH INCOME AGES

10 THE PRESS LOVES HEALTH-ADE Tangy, filling and thirst-quenching, kombucha is the current must-have at any hip Los Angeles celebration. June 29, 2018 When Health-Ade announced a new flavor in the form of jalapeño-kiwi-cucumber, I knew I had to get my hands on it. It makes me feel like I m chugging the entire wellness industry in one gulp May 21, 2018 June 26, 2018 Best Overall health benefits: Health-Ade Kombucha The 5 best health drinks on the market. Kombucha We like most kombuchas on the market, but this Health Ade flavor came out on top. It s a little bit fizzy, and it has less sugar than many other brands. We love the flavors from Health-Ade, who recently lowered their prices to $3.99 in an attempt to bring kombucha to the masses. ProTip: is also the ultimate hangover cure. We re all about the brand Health-Ade, available nationally, which has a pleasant sweet-tart flavor that s not too aggressively funky. We saw many brands boosting their products with adaptogenic herbs...health-ade Kombucha reveled a special blend.

11 @HEALTHADE +1M Monthly impressions /healthade +79k Monthly +87k Monthly impressions +135k followers +40k Growth in 2018 Followyourgut healthaidshappiness

12 WHO WE ARE We are a hard working, bubbly, and optimistic crew, always authentic and real. We help each other out and go above and beyond. We work with high integrity, never bash competitors, and differentiate by focusing on what WE do. Simply put, we re best in class. BEST IN CL ASS

13 The health-ade STORY IS S R E D N U OUR FO Health-Ade was started in 2012 by a husband, wife, and best friend in a true farmers market start-up story a small credit card and a big dream to make REAL FOOD and bring only THAT to the commercial shelf. The best tasting and highest quality kombucha you can buy is just the start, as our ultimate mission is to be the champion of the happiest and healthiest you. Follow your gut!