Kombucha category growth

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2 Kombucha category growth Total kombucha category sales on track to reach $1 billion in 2017 with 35-40% growth across all channels GT s share of the market continues to decline as new brands are gaining significant traction Most geographical markets are increasing velocity while also gaining significant distribution Significant whitespace in the conventional channel where only few brands have double digit ACVs Health-Ade is one of the fastest growing brands in the category Kombucha poised to take market share from multiple categories & is here to stay U.S. Beverage Market Sizes Kombucha $0.9B Coconut Water $1B RTD Tea $5B Energy Drinks $11B Sports/Energy $25B Juices $31B Bottled Water $34B Energy CSD $71B Source: FBV estimates; SPINS/IRI 52 Week data ending 9/10/17. SPINS data does not include all retailers and accounts (including Whole Foods). Estimated Kombucha Category U.S. Sales $1000k $800k $600k $400k $200k + 96% CAGR $

3 Health-ade drives a trade up Average retail price % Growth vs. Last year $ % $3.48 $3.28 $3.23 $3.04 $2.97 $3.94 $2.62 $ % 25% Health-ade GT S TTL Kombucha Brew dr humm Rfg functional beverage kevita Live soda suja Premium kombucha mainstream kombucha value kombucha Source: IRI Total U.S. Food latest 24 weeks ending 9/10/2017

4 Health-ade is the fastest growing 569.2% kombucha 378.2% 52 Wk Retail Sales Growth 12 Wk Retail Sales Growth 4 Wk Retail Sales Growth 155.7% 155.6% 95.5% 72.8% 124.8% 82.0% 71.5% 97.2% 66.1% 59.3% 23.7% 29.5% 28.6% Health-ade today Ranked #3 kombucha brand across all major channels Available in 12,000+ stores First kombucha brand to offer ecommerce direct to consumer Source: SPINS Total U.S. Food Time period 11/5/2017

5 Health-ade drives basket value Health-Ade drives the largest overall basket value in Kombucha and outpaces TTL fermented beverages. $4.81 $4.86 $5.57 da so Cle su ar ja ly ko mb uc ha $5.88 $6.14 hu mm Liv e $6.22 Gt s Source: Customer Loyalty Card Latest 24wks Ending 10/6/2017 kev ita $6.28 $6.29 $6.16 $7.19 $8.40 Fer me nt Heal t ed bev h-ad e era ge t ho ly otal Ko mb uc ha Bu ch al ive Br ew dr Total basket value Kombucha basket size is +23% greater than RFG Smoothies and Drinks and +33% vs RFG Tea.

6 Health-ade drives velocities and Productivity in stores $ Per Store Per SKU Per Week $48.93 $29.78 $27.88 $25.56 $22.57 $18.30 $15.91 $14.56 $14.54 Private Label Source: SPINS Total U.S. Natural Channel Latest 12 weeks ending 12/3/2017

7 The best tasting and highest quality kombucha you can buy. Health-ade is ALL GLASS The only all-glass fermented kombucha to prevent plastic & metal leaching. SMALLEST BATCH KOMBUCHA Brewing one case at a time in 2.5 gallon glass vessels because you deserve the best. ONLY THE BEST FOR FLAVOR Flavored only with the best ingredients we can find, like coldpressed juice from organic produce. REAL KOMBUCHA Every bottle of kombucha is made by our hands. Proud to be brewing real fermented food 100% the old school way.

8 our lineup 8oz 16oz MINIS BOTTLES 3 flavors available Exclusive On-Premise Format ON 64oz TAP GROWLERS 14 flavorsavailable Perfect for RETAIL 3 flavors available Perfect WELL ITEM 6 flavors available Perfect FOR OFFICES, BARS AND RESTAURANTS OUR flavors top selling pink lady APPLE GINGER-LEMON POMEGRANATE CAYENNE CLEANSE BLOOD ORANGECARROT-GINGER SEASONAL POWER GREENS MACA-BERRY REISHI-COCOLATE Bubbly Rose HOLIDAY CHEERS THE ORIGINAL CALIFORNIA GRAPE BEET-LIME JALAPEñOKIwI-CUCUMBER

9 Our consumer is Premium products Real food Wellness Culture Art Millenial staple 67% FEMALE 75k+ HH INCOME AGES

10 The press loves health-ade Tangy, filling and thirstquenching, kombucha is the current must-have at any hip Los Angeles celebration. When Health-Ade announced a new flavor in the form of jalapeño-kiwi-cucumber, I knew I had to get my hands on it. JUNE 29, 2018 JUNE 26, 2018 It makes me feel like I m chugging the entire wellness industry in one gulp MAY 21, 2018 Best Overall Benefits: Health-Ade Kombucha The 5 best health drinks on the market. We like most kombuchas on the market, but this Health Ade flavor came out on top. It s a little bit fizzy, and it has less sugar than many other brands. We love the flavors from Health-Ade, who recently lowered their prices to $3.99 in an attempt to bring kombucha to the masses. ProTip: Kombucha is also the ultimate hangover cure. We re all about the brand Health-Ade, available nationally, which has a pleasant sweet-tart flavor that s not too aggressively funky. We saw many brands boosting their products with adaptogenic herbs...health-ade Kombucha reveled a special blend.

11 @healthade +1M Monthly impressions /healthade +79k Monthly +87k Monthly impressions +135k followers +40k Growth in 2018 Followyourgut healthaidshappiness

12 We are a hard working, bubbly, and optimistic crew, always authentic and real. We help each other out and go above and beyond. We work with high integrity, never bash competitors, and differentiate by focusing on what WE do. Simply put, we re best in class.

13 The health-ade story is Health-Ade was started in 2012 by a husband, wife, and best friend in a true farmers market start-up story a small credit card and a big dream to make REAL FOOD and bring only THAT to the commercial shelf. The best tasting and highest quality kombucha you can buy is just the start, as our ultimate mission is to be the champion of the happiest and healthiest you. Follow your gut!