Trend Alerts Case Studies Energy Shots

Transcription

1 Trend Alerts Case Studies Energy Shots

2 Goodbye GRIND. Hello SQUEEZE. Buys little-known Evolution Fresh brand. 1 st stores opens in Bellevue, WA. This is a glimpse into our future - Howard Schultz, CEO Starbucks Evolution Fresh: Starbucks opens 1 st retail store

3 Started in NYC Now in Southern Cal NYC LA Blue Print Cleanse: Home Delivery & Retail

4 LA 16oz. Juices sell for $6.50 Now selling 1oz. Concentrated supplements for $10: Immunity Energy Antioxidant Focus, relax, B-complex Pressed Juicery: Proof of concept with supplements

5 SF Started out with delivery business. Now you can pick up at (4) locations and also they opened a storefront called JUICE SHOP. Juice to You: Home delivery + Pick up + Storefront

6 USA Co-Founded with Salma Hayek. They focus on juicing as a cleanse not as part of your daily lifestyle. Meal replacement program that is EXPENSIVE. Cooler Cleanse: Celebrity Backed Cleanse Program

7 70 million other Americans who suffer from sleep issues. Dream Water contains three natural ingredients that should occasionally help transport you to a sound and restful sleep, including GABA, Melatonin and 5-HTP (Tryptophan) to help one relax. Dream Water: Niche product. Good distribution.

8 Currently running extensive infomercial campaign on TV. Combination of Glucosamine and Chondroitin Sulfate with Vitamins B, C, D, and E. Shipped directly to your home

9 Based on top professional Ironman triathlete in Canada Brendan Brazier. Now available in its third formula, all the ingredients in Vega One nutritional shake were chosen by Brendan to nourish the body and reduce nutritional stress. Vega Products: All PLANT BASED Clean, plant-based nutrition.

10 By storing the active ingredients inside the unique cap, separate from the water, the ingredients stayed powerful, fresh and offered the convenient, all-in-one delivery method we were seeking. They are touting the unique cap that releases the vitamins into the water when you are ready for it. 0 sugar, 0 calories. Innovative Cap

11 Kraft General Foods product that simply flavors water. To maintain color and freshness, MiO does use certain preservatives and artificial colorings. NO Vitamins. Simply coloring. But Unique Packaging

12 It is the first water enhancer available in a super concentrate that is loaded with natural flavor and essential vitamins. Squeeze the product into your water. Must be refrigerated. Vit C and Less than 100% RDA Vit B s. But Unique Packaging

13 Zipfizz is healthy energy in a tube! Give your body a rush of vitamins, minerals and key amino acids to protect the immune system. B12 and 100 mgs of caffeine from natural sources of green tea and Guarana. 41,667% RDA of B12 Also Unique Packaging

14 Unique delivery of vitamins/nutrients via sheets. Similar to Listerine breath sheets Athlete celebrity backing LeBron James Serena Williams Pitbull Focusing on ENERGY and SLEEP. Sheets Energy: Energy + Sleep. Online & at retail stores

15 CASE STUDY: SOLD 50 Cent collaboration led to Coca-Cola purchasing Glaceau for $4.1 billion. Has 32.5g of SUGAR

16 CASE STUDY: Living Essentials LLC, grossed more than $600 million last year on $1 billion of retail sales. 4 calories 0 sugar Blend of B-vitamins, amino acids and nutrients. Caffeine like coffee B12/B6 + Caffeine

17 CASE STUDY: Last year the privately held company, also named Red Bull, says it sold 4.2 billion cans of its drink, including more than a billion in the U.S. alone. Revenues jumped 15.8 percent to $5.175 billion. 27g of SUGAR

18 CASE STUDY: Clever marketing behind the fact that it was Created by a School Teacher. Agreed to pay $23.3 million in a classaction lawsuit over false advertising in ALL VITAMIN C

19 CASE STUDY: SOLD Emergen-C is the #1 selling branded Vit- C line in the USA, selling 500 million packets a year. Sold to Pfizer, which sells Centrum vitamins, Advil painkiller, ChapStick lip balm and Robitussin cough suppressants. PURE VITAMIN C

20 ENERGY SHOTS: 50Cent and Pure Growth Partners join forces to market latest competitor to 5 Hour Energy. Through partnership with the UN World Food Program, every SK Energy shot sold provides a meal to a hungry child. B6/B12 and Caffeine. Cause Marketing Play

21 ENERGY SHOTS: Working to make organic, fair-trade yerba mate the mainstream energy source of choice, and prove that a company can be profitable while operating sustainably. In 2009, Guayakí became the first Fair Trade Certified yerba mate company in the world. B12 & Vitamin C Heavy Organic Play

22 ENERGY SHOTS: EBOOST uses VitC, VitD, Green Tea, VitB-12 and Folic Acid, and Quercetin, 5-HTP, Resveratrol, and Huperzine-A. They sweeten it with Stevia. Have garnered a lot of celebrity fans AND good media attention. Recently announced that the product line will now be distributed nationally by NATURE S BEST Good PR/Media/Celebrities Marketing Natural Energy

23 ENERGY SHOTS: Line of vitamin-enhanced rehydration beverages. The company provides 2.5 ounce shots that offer the necessary daily nutrients for men and women in an easy, convenient shot format. Adding electrolytes to the vitamins and minerals, and free of preservatives, caffeine, empty calories, artificial colors and sweeteners. Vitamins + Electrolytes + Minerals Most similar in Formulation Strategy