Futurecasting Technology and the Gym of 2020

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Colin Adams
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1 Futurecasting Technology and the Gym of 2020 David Shaw Growth Fitness Marketing Everyone here has the sense that right now is one of those moments when we are influencing the future. -- Steve Jobs

2 Summary I. Introduction II. Outside the 4 Walls III. 360 Degree Photos IV. Assessment V. Personal Training VI. Cardio Area VII. Free Weights VIII. Group Fitness / Aerobics Room IX. Implementation / Getting Started X. Closing

Designed over 85 pieces of exercise equipment Currently

3 Introduction Over 28 years in the fitness industry Owned largest exercise equipment repair companies in the U.S. Designed over 85 pieces of exercise equipment Currently designing the next generation of fitness centers for Marriott.

4 Introduction Designed the first prototype of an on-screen instructed spinning bike in 2003, 4 years prior to the Star Trac espinner and 9 years before Peloton Cyclex-VR 2003 Peloton 2012

5 Introduction Worked at Western Digital Served in the US Army Reserve

6 Introduction CES / Consumer Electronics Show Comic-Con

7 It s Not If Technology Will Impact the Fitness Industry - it s How, said IHRSA board chair Rasmus Ingerslev during his closing keynote address, IHRSA September 2016.

8 Outside the Four Walls Outside the 4 Walls Wearables, Trackers & Smart Clothing Apps Online & Streaming Workout Videos

9 It s Not If Technology Will Impact the Fitness Industry - it s How, said IHRSA board chair Rasmus Ingerslev during his closing keynote address, IHRSA September 2016

11 Who are the biggest collectors of fitness data? Life Fitness, Precor, Technogym?

12 Apple and Under Armour

13 SGB Media Sept 19, 2017: According to a survey by Flurry Analytics, health and fitness app usage grew by 330 percent in the last three years. The study found that most app users are highly dedicated to their app of choice with 96 percent only using one app. Over 75 percent of active users open their health and fitness app at least two times a week, while 25 percent of users access their fitness apps more than 10 times a week. As a result, this frequency of usage drives up overall category engagement. Workout and weight loss apps account for 73 percent of all health and fitness app sessions. This represents a gain from a 55 percent share in 2014.

14 Fitness Village, Helsinki, Opened a Gamified Gym The Fitness Village mobile game Activity tracking sensors The fitness village training center gym with game compatible Life Fitness equipment Supporting services such as supplements, nutrition and coaching

16 360 Degree Photos

17 Assessment Body Compostion Analysis

18 Assessment 3D Scanners

19 Assessment - DNA

20 Personal Training AI, Machine Learning & Chatbots Digital Tribes Two-Way Streaming

21 Personal Training - AI, Machine Learning & Chatbots

22 Personal Training Digital Tribes

23 Personal Training Two-Way Streaming

24 Cardio Area Immersive / Interactive Equipment On Screen Instructed Cycling VR, VR & VR!

display Run anywhere in the world with Google Maps Street

25 Cardio Area Immersive / Interactive Equipment ifit Escape Treadmill by Nordic Track (Prototype) 60-inch curved OLED display Run anywhere in the world with Google Maps Street View routes Incline, decline and tilt from side to side

26 Cardio Area Onscreen Instructed Cycling Peloton Commercial Bike

27 Cardio Area VR, VR & More VR

28 Cardio Area VR, VR & More VR

29 Cardio Area VR, VR & More VR

30 Cardio Area VR, VR & More VR

31 Cardio Area VR, VR & More VR

32 Cardio Area VR, VR & More VR

33 Cardio Area VR, VR & More VR

34 Cardio Area VR, VR & More VR

35 Cardio Area VR, VR & More VR

36 Free Weights

37 Group Fitness / Aerobics Room Rethinking the uses for your group fitness room 1. Engaging Live Instructed Classes 2. As a studio to view digital content 3. As a studios to film content that s streamed to a global audience of paying subscribers

38 Group Fitness / Aerobics Room As a studio to view digital content

39 Group Fitness / Aerobics Room As a studio to create digital content

40 Group Fitness / Aerobics Room Have your members look at your brand for experiences both in and outside of the club. Three levels of membership: Purely brick and mortar Brick and mortar with digital extension Purely digital

41 Group Fitness / Aerobics Room Video On-demand and Streaming

42 We all choose one of three courses. We can be complacent and accepting and let things happen to us. Or we can block innovation and fight to remain in the past. Or we can create change ourselves and define our futures. - Harry Cummings president of CES

43 Implementation How do I get started? 1. To be successful, Digital / Technology must become a part of your facility s culture & DNA 2. Develop a Digital / Technology strategy - outline your vision & goals 3. Budget and plan for impactful new technology projects 4. Commit to having dedicated personnel necessary to implement your specific strategy 5. Research & Test, Research & Test, Research & Test 6. Familiarize ALL staff first - trainers, front desk and managers 7. Promote across all available marketing/advertising channels Be creative, build hype and excitement, reach out to key members to be promoters. Create challenges or contests. 8. Launch!

44 Rudiger Dornbusch the economist had a quote I believe applies perfectly to technology: Things take longer to happen than you think they will, and then they happen faster than you thought they could. -- Rudiger Dornbusch

45 Thank you. David Shaw Linkedin.com/in/davidshawjr

The Current Status of Wearable and Fitness Tech

The Current Status of Wearable and Fitness Tech Sponsors Presented by: Tallis Salamatian, MBA Roadmap 1. History of Fitness Trackers 2. Device Tiers 3. Impact on Gyms 4. What BaziFIT Does History Pedometers