Ingredient & Product Trends

Transcription

1 Ingredient & Product Trends STEVE Myers Natural Products Insider TODD Runestad New Hope Network

2 Supplements Market Overview 12 shifts directing the market to 2020 Supplements Round Table: Expo East 2018 Todd Runestad Ingredients & Supplements Editor New Hope Network Steve Myers Senior & Sports Editor Informa Health & Nutrition

3 Supplements SWOT STRENGTHS: Natural compounds, gentle acting, work with the body WEAKNESSES: Communication, quality, ingredient adulteration (it happens across industries: VW, ecstasy), fly-by-nighters OPPORTUNITIES: Demographics, Rx opposition, nutrition science, hemp-derived CBD THREATS: FDA, AGs, trust, media 3

4 Trend: Millennial Concerns Non-GMO / Organic has come to supplements T&T, includes testing (adulteration) Clean label Alternative delivery formats Protein Paleo 4

5 Millennials Alternative Delivery Formats Carlson Laboratories, Inc. Carlson Baby's DHA Redd Remedies Curcumin C3 Reduct Chewable EuroPharma CuraMed Effervescent Ora Organic Plant-based DHA NeoCell Collagen Cookie Bar TMR Vita Straw

6 Trend: Middle-aged Concerns Market Data Update What health issues are consumers concerned about? Sleep Issues Lack of Energy Skin or Hair Issue Frequent Joint Soreness Menopause Frequent Muscle Soreness Others Frequent Digestive Issues Respiratory Issues Blood-sugar Issues Vision Problems 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% In a consumer survey conducted by NBJ in 2015, more than 30% of participants indicated having issues with sleep or suffering from lack of energy. Number 3 & 4 are skin/hair and joint this is where collagen comes into play. Source: NBJ Consumer Study, May 2015

7 Ceramides Saffron Mood Memory Peak cognitive performance Healthy fats Healthy Aging

8 Collagen continues double-digit growth U.S. collagen supps sales grew 30% to $98M in % % % 20% 15% 10% 50 5% e 2018e 2019e 2020e 2021e 0%

9 Organic supplements

10 Trend: Alternative formats: Powders

11 Trend: Whole-food supplements

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13 It s all in your head! Stress Sleep Mood Memory Peak cognitive performance Performance / focus Vitality Right to win: Brain health

14 Not a disease state Herbal extracts Vitamins Minerals: Mg, Ca, D CBD Right to win: Stresssss

15 Not a disease state Valerian L-theanine Magnesium Kava GABA CBD Right to win: Sleep

16 Caffeine now non-synthetic Coffeeberry, fruit, not bean. Protein source diversification Adaptogens sports, stress Mushrooms Nitric Oxide blood flow/ pump Muscles mtor: HMB/phosphatidic Acid, BCAAs/leucine Right to win: Performance

17 Right to win: Inflammation Blame the modern American food system The root of all chronic degenerative disease

18 Inflammation: Sports Recovery Montmorency Tart Cherry Curcumin Omega-3s also for cognitive protection and function Joint health glucosamine/chondroitin, eggshell membrane, MSM, collagen

19 CoQ10: ATP creation PQQ: Memory, mitochondria biogenesis Carnitine: Shuttle Omega-3s: Membranes, ROS Alpha-lipoic acid: Optimizer Mitochondrial supplements

20 Sports: Energy/Endurance Creatine Beta-alanine carnosine Ketogenic ketones, BHB, MCTs Bars, Shots, Gels, RTD/RTM, effervescent

21 Macular carotenoids & blue light Macula for visual acuity and sharpness ARMD: Was 65, now 60; : up 18% AREDS I & II: 25% cut 10 mg lutein, 2 mg zeaxanthin, minimum 20/4: visual processing speed, contrast sensitivity, sleep, headache frequency, eye strain, eye fatigue

22 Probiotics, everywhere in everything High-CFU counts Strain-specific to match conditions

23 Whoa, Canada ($5.6B) U.S. Farm Bill Topicals Pets Genetics Blurred lines Market Data Update Cannabis: It s probably just a fad

24 Whoa, Canada! Market Data Update June 7 Senate passed bill C-45. Amendments will follow. House of comments to review and vote on amendments. Includes an amendment to allow the category of cannabinoid-infused foods and beverages Estimated $5.6 billion market in Canada alone, according to Consumer Health Products Canada CBD alone estimated to grow to $2.1 billion consumer market by 2020

25 Farm Bill / Hemp Farming Act Market Data Update Remove hemp from Controlled Substances Act Definition: < 0.3% THC Avail hemp farmers of water rights, federal ag grants, national banking system, crop insurance, research; lets states be primary regulators 5 years only

26 CBD Innovations: Topicals Market Data Update

27 CBD Innovations: Pets Market Data Update

28 Hemp Innovations: Genetics Market Data Update

29 THANK YOU! Todd Runestad New Hope Network NewHope.com Steve Myers Informa Health & Nutrition