Portfolio and Case Studies

Transcription

1 2014 Portfolio and Case Studies Willis Tower 233 S. Wacker Drive Suite 410 Chicago, Illinois Tel Fax

2 When a statement has depth and purpose behind it, we define it as having substance. We use the same word to describe a person of good character and integrity. Shouldn t your brand possess these same qualities? Substance is strategic visual communication. We partner with clients to design print and digital messaging that inspires thought and promotes action. Clients Financial Healthcare Professional Services Restaurants Canonbury Group Alexian Brothers Health System Baker & McKenzie Bourgeois Pig Duff & Phelps American Hospital Association Caterpillar Logistics Services Galleria Marchetti Inview Investment Management Marco Consulting Group Midwest Mezzanine Funds Principalis Prism Capital Corporation Lynn Sage Breast Cancer Symposium Robert H. Lurie Comprehensive Cancer Center of Northwestern University Corbett, Duncan & Hubly Real Estate Attorneys Title Guaranty Fund National Association of REALTORS The Monkey s Paw Nighttown Industrial / Manufacturing Tangent Technologies, Inc. USG Corporation Non-Profit AIDS Foundation of Chicago Contemporary Arts Council Chicago Park District Project Management Advisors, Inc. Redwood Capital Partners Illinois Humanities Council Parkways Foundation Thresholds Vital Bridges YMCA of the USA 2

3 Veronica Brett Website Veronica Brett designs high end swimwear and fashion for women who have had mastectomies. We built the brand based on the tagline Life never looked sexier. This keeps the focus positive, elegant, and life affirming. We developed the e-commerce site to be elegant, easy to use and visually linked to the pink breast cancer ribbon. 3

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5 WHAT WE LOOK FOR HOW WE INVEST WHO WE ARE PORTFOLIO NEWS CONTACT US We serve the middle market wherever it takes us Don t let our Midwestern values fool you. With over $450 million in junior capital invested in over 70 companies across North America, our mindset is anything but provincial. Since its inception in 1992 Midwest Mezzanine has partnered with private equity sponsors, fundless sponsors, and management teams by providing junior capital to U.S. and Canadian companies in the lower end of the middle market. Midwest Mezzanine Funds is one of the most experienced junior capital providers exclusively focused on companies in the lower-end of the middle-market. Our investment focus remains consistent, yet our financing solutions continue to be flexible. MIDWEST MEZZANINE FUNDS 55 West Monroe Suite 3650 Chicago, Illinois TEL: FAX: info@mmfcapital.com Midwest Mezzanine Funds Website Midwest Mezzanine provides junior capital to the lower middle market. We repositioned their brand to make it clear that they serve the market wherever it takes them. Photography showing multiple regions of North America, coupled with cartographic elements, help reinforce this message. 5

6 WHAT WE LOOK FOR HOW WE INVEST WHO WE ARE PORTFOLIO NEWS CONTACT US WHAT WE LOOK FOR HOW WE INVEST WHO WE ARE PORTFOLIO NEWS CONTACT US What s on the horizon Where we ve been, where we re going HOW WE INVEST: INVESTMENT CRITERIA Ideal investment candidates are generally companies that have a history of generating strong consistent profitability, that are involved in a niche business or possess a sustainable competitive advantage over competitors, that employ established technology and Company Size EBITDA of at least $3 million per year. Industries Manufacturers, value-added distributors, or service providers. Representative end-markets include CURRENT INVESTMENTS REALIZED INVESTMENTS INVESTMENTS BY INDUSTRY DISTRIBUTION Applied Technology Ventures ACI Electronics Distributor of personal computer and peripheral products Electronic components distributor are not overly capital-intensive, and that are led by a management team with a successful track record. consumer products, commercial products, industrial services, business services, industrial products, food products, environmental, and for-profit post-secondary Dealers Engine Sales E&B Giftware Distributor of re-manufactured auto parts and engines Designer and distributor of gift items and travel accessories While we will certainly consider exceptions, our general investment criteria are outlined below: education. Midwest Mezzanine Funds does not invest in companies in the high technology, energy, or real Giftco Designer, importer and supplier of gift items Transaction Type Buyouts, acquisition financing, recapitalizations, estate sectors. Geography H3 Sportgear Hunter's Specialties Designer and supplier of headgear and apparel Manufacturer and distributor of hunting accessories and growth capital. United States and Canada. ICD Industrial controls distributor Investment Size Role Lens1st Distributor of mail order contact lenses WHAT WE LOOK FOR HOW WE INVEST WHO WE ARE PORTFOLIO NEWS CONTACT US The view from the top 08/07 MMF moves offices to new location in downtown Chicago. 08/07 MMF invests $6 million in Kadel s Auto Body to support the acquisition of the company by its management team and KCB Management. 07/07 MMF invests $12 million in Datamark, a provider of integrated marketing solutions for post-secondary schools, to support a management buyout. 06/07 MMF invests $11 million to support the recapitalization of Zoom Eyeworks, a leading designer and distributor of non-prescription reading glasses and sunglasses. 03/07 MMF invests $15 million in Fiber Composites, the second-largest manufacturer of composite decking, railing and fencing in the U.S.. 02/07 MMF invests $8.0 million in Sentient Medical Systems, a provider of intraoperative monitoring services and non-surgical diagnostic monitoring services, to support the acquisition led by Dubin Clark & Co. 6

7 Atrios Website Atrios is a subscription-based e-commerce site that provides answers and insights for condo and homeowner associations. Users can subscribe and receive access to articles on managing condo associations, dispute resolution and financial management of the association. Substance came up with the name, brand mark and developed the web site. We worked with the client from the initial conception of his business strategy through final implementation and site launch. 7

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9 Turpin Communication Website Turpin threw out the rule book on training executives in public speaking. Instead of imposing a template of forced mannerisms, their credo is Be yourself, only better. To that end, Substance developed a site that focused on the unique personalities of executives in their audience groups. The personality types appear in the navigation rollover, with accompanying descriptions behavior descriptions for each. 9

10 AIDS Run and Walk Chicago, 2010 Print Substance partnered with AIDS Foundation of Chicago to brand the AIDS Run & Walk Chicago. We developed the theme I live. I give. I move. This conveys the three step process of awareness, action and participation. The spectrum visually references the rainbow flag and provides impact to the campaign, as well as contrast to the black and white photography. The campaign was applied to train and bus signage, posters, brochures and promotional items throughout Chicago. 10

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12 Thresholds - Visual Identity - Brand Repositioning - Website Design Thresholds provides housing and social services to people suffering from mental illness. We developed the visual identity based on the positioning statement Home, Health, Hope. This establishes the connection between safe and stable housing, recovery, and a more positive future. Helping people with mental illness is very much an adjunct of healthcare and it was critical that the visual identity represent this connection. 12

13 UNG THERS GRAM January 28, 2013 Chicago, Illinois O F thresholds.org HOME HEALTH HOPE Mr. Brett, Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. YOUNG MOTHERS PROGRAM Matthew Brett Substance 233 South Wacker Drive Suite North Ravenswood Avenue Chicago, Illinois Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu January 28,fugiat 2013nulla pariatur. Exce HOME HEALTH HOPE Matthew Brett Substance 233 South Wacker Drive Suite 410 Chicago, Illinois social interaction and artistic expression, including an award-winfamilies ning Theatre Arts Project. People with severe mental illness live on TRANSFORMATION average 25 years less than a person without a mental illness, and HOPE Threßsholds has created programs to help combat this very shocking and sad statistic by treating members holistically and putting them in control of their recoveries. BREAKING BOUNDARIES RECORDS STEREOTYPES BARRIERS MAKING LIMITATIONS Thresholds helps body members become mentallyopportunities The mind and the are interconnected,and Thresholds FOR: Dozens of members receive bicycles thanks HOMELESSNESS and physically healthier through numerous, to a program PricewaterhouseCoopers, array ofinnovative programs provides important services towith address HOUSING programs. In a typical year: UNEMPLOYMENT giving them not only transportation, but a vital both mental health and physical health care needs. exercise outlet. EMPLOYMENT PATHS Four Integrated Health Care clinics care for needs of nearly in the medical In addition, Thresholds also 1,000 has members, programs to help members withfoster CARE PREJUDICE PROGRAMS THAT HELP addition to reducing the effects of co-morbid HEALTH AND INCLUDE: social interaction and artistic expression, including an WELLNESS award-winfamilies disorders such as diabetes, hypertension and Centers for Recovery ning Theatre Arts Project. People with severe mental illness live on high cholesterol; TRANSFORMATION Deaf Programs average In 25ouryears less than a person without a mental illness, and Integrated Dual-Diagnosis Treatment Theatre and Expressive Arts HOPE programs, of members work to recover Threßsholds hasdozens created programs to help combat this very shockpeople with severe mental illness live on average 25 years less than a person without a mental illness,and Thresholds has created programs to help combat this very shocking and sad statistic by treating members holistically and putting them in control of their recoveries. Thresholds Biking and Walking Clubs from co-occurring drug addition and mental Integrated Dual Diagnosis Treatment ing and sad statistic by treating members holistically and putting illness; Integrated Health Care them in control of their recoveries. In partnership with the University of Illinois Drop-In Centers provided services, BREAKING BOUNDARIES RECORDS STEREOTYPES BARRIERS to provide crisis intervention training to and putting them in control of their recoveries. LIMITATIONS community officers; and Thresholds helps members become mentally Dozens of members receive bicycles thanks HOMELESSNESS and physically healthier through numerous, to a program with PricewaterhouseCoopers, innovative programs. In a typical year: UNEMPLOYMENT giving them not only transportation, but a vital exercise outlet. PATHS Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed Four Integrated Health Care clinics care for the medical needs of nearly 1,000 members, in PREJUDICE PROGRAMS THATetHELP FOSTER do eiusmod tempor incididunt ut labore dolore magna aliqua. at Chicago College of Nursing enrichmentand a place to belong for hundreds Wellness Management and Recovery Services of members; The Theatre Arts Project produces a play People with severe mental illness live on each year attended by more than 1,000 average 25 years less than a person without find out more aboutoutreach these programs and communitytomembers, provides to a mental illness,and Thresholds has created otherschools ways Thresholds dozens of area to educatesupports childrenhealth and programs wellness for those living and with a severe about mental illnessgoals and reduce stigma, to help combat this very shocking and sad illness,police visit works withmental the Chicago Department statistic by treating members holistically addition to reducing the effects of co-morbid disorders such as diabetes,cupidatat hypertension and Occaecat non high cholesterol; Mr. Brett, Drop-In Centers provided services, enrichmentand a place to belong for hundreds of members; North Ravenswood Avenue Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed 4101 do eiusmod tempor incididunt ut labore et Chicago, Illinois dolore magna aliqua. Ut enim ad minim veniam, quis nostrudthresholds.org exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Exce HOME HEALTH HEALTH AND WELLNESS INCLUDE: proident, sunt in culpa qui officia des Centers for Recovery runtmollit animtreatment id. In our Integrated Dual-Diagnosis programs, dozens of members work to recover Jonas Tyler from co-occurring drug addition and mental illness; Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed GREG do eiusmod tempor incididunt ut labore et SALUSTRO President of External Affairs dolore magna aliqua. Ut enim ad minim veniam, quis nostrudvice exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu gsalustro@thresholds.org T fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt O mollit anim id est laborum. F The Theatre Arts Project produces a play each year attended by more than 1,000 community members, provides outreach to dozens of area schools to educate children about mental illness and reduce stigma, and works with the Chicago Police Department to provide crisis intervention training to community officers; and Deaf Programs Theatre and Expressive Arts Thresholds Biking and Walking Clubs Integrated Dual Diagnosis Treatment Integrated Health Care In partnership with the University of Illinois at Chicago College of Nursing Wellness Management and Recovery Services To find out more about these programs and other ways Thresholds supports health and wellness goals for those living with a severe mental illness, visit North Ravenswood Avenue Chicago, Illinois Office Tel thresholds.org HOPE Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Occaecat cupidatat non proident, sunt in culpa qui officia des runtmollit anim id. GREG SALUSTRO Vice President of External Affairs 4101 North Ravenswood Avenue Chicago, Illinois thresholds.org Jonas Tyler VETERANS PROJECT gsalustro@thresholds.org T O F The mind and the body are interconnected,and Thresholds array of programs provides important services to address both mental health and physical health care needs. In addition, Thresholds also has programs to help members with social interaction and artistic expression, including an award-winning Theatre Arts Project. People with severe mental illness live on4101 North Ravenswood Avenue average 25 years less than a person without a mental illness, and Chicago, Illinois Threßsholds has created programs to help combat this very shock-office Tel ing and sad statistic by treating members holistically and putting thresholds.org them in control of their recoveries. People with severe mental illness live on average 25 years less than a person without a mental illness,and Thresholds has created programs to help combat this very shocking and sad statistic by treating members holistically and putting them in control of their recoveries. The Theatre Arts Project produces a play each year attended by more than 1,000 community members, provides outreach to dozens of area schools to educate children about mental illness and reduce stigma, and works with the Chicago Police Department to provide crisis intervention training to community officers; and Thresholds helps members become mentally and physically healthier through numerous, innovative programs. In a typical year: Dozens of members receive bicycles thanks to a program with PricewaterhouseCoopers, giving them not only transportation, but a vital exercise outlet. Four Integrated Health Care clinics care for the medical needs of nearly 1,000 members, in addition to reducing the effects of co-morbid disorders such as diabetes, hypertension and high cholesterol; In our Integrated Dual-Diagnosis Treatment programs, dozens of members work to recover from co-occurring drug addition and mental illness; Drop-In Centers provided services, enrichmentand a place to belong for hundreds of members; PROGRAMS THAT HELP FOSTER HEALTH AND WELLNESS INCLUDE: Centers for Recovery Deaf Programs Theatre and Expressive Arts Thresholds Biking and Walking Clubs Integrated Dual Diagnosis Treatment Integrated Health Care In partnership with the University of Illinois at Chicago College of Nursing Wellness Management and Recovery Services To find out more about these programs and other ways Thresholds supports health and wellness goals for those living with a severe mental illness, visit Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Occaecat cupidatat non proident, sunt in culpa qui officia des runtmollit anim id. Jonas Tyler Tel Thresholds Donor Outreach Kit 13 thresholds.org Substance developed a donor outreach kit that includes a custom pocket folder. This folder holds insert sheets that represent a case study for each service Thresholds offers. This allows for more customized presentations to solicit contributions based upon the needs and goals of each recipient.

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16 Living, breathing logistics Neovia - Visual Identity - Brand Repositioning - Website Design Neovia Logistics is an evolution of Caterpillar Logistics Services. Although a completely new supply chain management company, Neovia draws on their legacy of excellence as part of Caterpillar. Substance developed a brandmark that implies multiple directions evolving from a central point, evoking Neovia s flexibility and efficiency in delivering parts and information. We developed a complete visual identity system, including print collateral, website, office and vehicle signage, and work wear. 16

17 Marine Group ORIGINAL(our ftp) new logo Modify logo & PMS Marine Group IT S A SIMPLE PART. TO MEET YOUR SCHEDULE, IT NEEDS TO THE COMPANY WE KEEP BY HELPING OUR CUSTOMERS SUCCEED. WE EMBRACE COMPLEXITY. SO YOU CAN ENJOY SIMPLICITY. ERICSSON HARLEY-DAVIDSON LEAVE WAREHOUSE WITHIN 2 HOURS CLEAR CUSTOMS IN SHANGHAI CHANGE CARRIERS TWICE RE-ROUTE AROUND MAJOR WE EMBRACE COMPLEXITY. SO YOU CAN ENJOY SIMPLICITY. STORM STILL SOUND SIMPLE? LEARN MORE ABOUT CREATING VALUE WITH A NEOVIA OPERATIONAL ASSESSMENT. WE EMBRACE COMPLEXITY. You face challenges that are anything In the complex world of logistics, Europe United Kingdom Americas Asia Pacific but simple. A part needs to get from there s a simple truth: our success Steenstraat 20/2 Peckleton Lane 2001 Butterfield Road 301 Jalan Ahmad Ibrahim Point A to Point B. Costs need to lies in the superiority of the solutions 1800 Vilvoorde (Koningslo) Desford Suite 1400 Singapore be kept down. Your organization, we develop for you. Neovia Logistics Belgium LE9 9JT Downers Grove, Illinois Tel: your network, your markets change. is thoroughly committed to under- Tel: UK Your business needs to focus on standing your business and using that Tel: USA its core competencies. knowledge to optimize your value chain. Tel: (English) Tel: (Spanish) Living, breathing logistics neovialogistics.com END-TO-END VALUE CHAIN MAKING A DIFFERENCE THROUGHOUT YOUR BUSINESS cific n Ahmad Ibrahim re PRODUCT AND SERVICE PARTS LOGISTICS MRO INBOUND LOGISTICS AND TRANSPORTATION INDUSTRY VERTICALS Living, breathing logistics Automotive Industrial Aerospace & Defense High Technology Health Care Oil & Gas/Mining Consumer Durables SUPPLY CHAIN STRATEGY Network Design Channel Strategy Asset Planning MASTERING COMPLEXITY TAILORING SOLUTIONS ANTICIPATING CHANGE INTEGRATING PROCESSES Transportation Modeling SUPPLY CHAIN DESIGN Inventory Facility Business Process Simulation Design Engineering EXECUTION Systems & Technology Order Management Materials Management Transportation Management Distribution Reverse Logistics Business Support YOUR NEEDS, YOUR BUSINESS, THE VALUE YOU EXPECT COMPLETELY CUSTOMER-CENTRIC At Neovia, we exist to serve your business. Every day, everywhere, everything we do for you is customized to your situation. Our reach is global, but our attention never strays from We work relentlessly. We ask questions. We act decisively. We exercise flexibility. We keep thinking of new ways to do more and do it better. We reduce your We optimize your value chain by addressing your specific needs. As we do, we leverage and expand on the expertise developed through our origins as Caterpillar Logistics. Our solutions As the world of logistics grows more complex and more important to your business, we are creating more effective solutions for you. NEOVIA IMPROVES YOUR BUSINESS PERFORMANCE. IT S THAT SIMPLE. your needs. costs and create value. We use represent the state of the art, designed our understanding of integrated and implemented by professionals logistics to drive your success. with unparalleled expertise. 17

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21 Alexian Brothers Housing and Health Alliance Bonaventure House Bettendorf Place The Harbor helping others find their place 21 Alexian Brothers Housing and Health Alliance - Visual Identity - Brand Repositioning - Website Design Alexian Brothers AIDS Ministry provides housing, social and medical services to people suffering from HIV/AIDS and other chronic diseases. They needed a brand positiong and name that more overtly spoke to their role in establishing housing as a foundational element in healthcare. Substance developed the new name Alexian Brothers Housing and Heatlh Alliance and the tagline find your place. As part of a comprehensive identity system, we designed a a donor outreach kit to appeal to donors, as well as a suite of facility brochures for prospective residents. A website and advertising campaign was developed as well to support the brand.

22 I never had my own place before. I was homeless half my life. I learned i was worth saving. There was some good in me. It s the most wonderful thing to know. - Marshall Every individual has a place. A place to reconnect, regain health, and recover. A place to call home. Our best and hardest work is still ahead of us. I knew i had to get help. In my every fiber I knew there was more to life than what i was living. What I have received here is priceless. people care about me here. i can start anew and don t have to walk on eggshells to do so. At alexian brothers health system, we believe that all individuals are created in God s image and deserve to be treated with respect. Every individual has a place and every individual has the right to be cared for in society. It s that unwavering philosophy that guides every aspect of the Alexian Brothers mission. For over 800 years Alexian Brothers has been on the front lines of caregiving, providing for the marginalized of society. We treated victims of the plague in 12th century Europe, sent caregivers to battlefield hospitals in times of warfare, and ministered to victims of cholera in Chicago. Today, Alexian Brothers Housing and Health Alliance provides health care and stable housing for individuals impacted by HIV/ AIDS and other chronic diseases. Our goal is to enhance the quality of life within a supportive community. We take a comprehensive approach to ensuring a successful transition for this often overlooked population, to promote healing of the whole person; body, mind, and spirit. This approach begins with housing, the cornerstone of health care and an integral part of Alexian Brothers Health System. Stable housing provides a foundation for people to get a fresh start. It provides place to receive counseling, care, and to reconnect with family. It s a place to be part of a supportive community that offers comprehensive services. As we have throughout our history, we go where the need is greatest. Despite our years of progress, that need remains significant in Chicago and Lake County. Chronic diseases and homelessness are intricately related. The National Alliance to End Homelessness estimates that half of the 22,000 people living with HIV/AIDS in Chicago will experience homelessness at some point in their lives. With only 1,300 units of housing units available to those in need, there is still so much that needs to be done. In Lake County, there are an estimated 262 homeless individuals living with HIV/AIDS. These figures are unacceptable. AIDS in America may no longer be the front-page issue that it has been in the past, but the need to provide care is as important as ever. It is central to the mission and values of Alexian Brothers that everyone should have access to quality compassionate and holistic care, regardless of their ability to pay. This is why support is critical. All of the programs and services provided by Alexian Brothers Housing and Health Alliance are provided at little to no charge to our clients. Given the increasing demands and constraints on reduced government funding, philanthropic support is more important than ever. Alexian brothers has always been here. with your help, we will continue to be here for the future. - patricia It s a place to call home. compassion An empathy matched only by our energy. It was a start to get closer to God. it taught me how to take care of myself. I love being around staff, residents and case managers every day. it keeps me grounded. - Darrell Supportive environments, Successful transitions. When we opened our doors in 1989, the world was a very different place. A diagnosis was seen as a death sentence. Because the disease was new and stigmatized, friends and family abandoned many people living with HIV/AIDS, leaving them without care. People had literally nowhere else to go. During this time when many institutions were questioning their positions on HIV/AIDS, the Alexian Brothers forged ahead to promote care instead of debate. After initially opening their own homes to provide care, the Brothers raised funds to create a permanent residence. Because of their efforts, a vacant convent in Chicago s Lakeview neighborhood was transformed and in March 1989, the first residents moved into Bonaventure House. Our first housing site was a reality. Since that time, we have welcomed over 1,400 people through our doors and offered supportive services programming to nearly 250 clients a year. The impact of stable housing on quality of health is unquestioned. Those placed in housing with case management had improved immune systems after 18 months. This not only impacts their lives, it impacts the lives of other members of the community. Research has shown that stable housing and treatment dramatically reduce HIV transmission rates, therefore creating safe and healthier communities. Housing Sites Alexian Brothers Housing and Health Alliance provides a continuum of client-centered housing services. We provide three sites throughout the Chicagoland region that support over 100 clients each year. Each site offers holistic, comprehensive services including case management, recovery support, occupational therapy, spiritual care and after care. Bonaventure House on the north side and The Harbor in Lake County both provide sobriety-based programs that assist those living with HIV who are looking to maintain recovery from addiction. Bettendorf Place, on the south side, provides housing to people with chronic diseases who may be struggling with active substance use and require a harm reduction approach to achieving sobriety. Alexian Brothers Housing and Health Alliance also provides an additional 74 subsidized apartment units scattered throughout Chicago and Lake County to those individuals who need an additional stepping stone to independence. All clients residing in these Community Housing units have a chronic disease, some who are HIV-positive, and receive intensive case management to assist them in stabilizing their health and increasing their tenancy skills. Our programs are focused on treating the whole individual, through a holistic range of services focused on recovery and support. These include the following: Comprehensive Case Management Offers individualized service and recovery plans. Residents also receive linkage to medical care, pharmaceutical assistance, public benefits, outside mental health services, additional recovery support, vocational assistance, and other community services. Occupational Therapy Helps residents to develop strategies to overcome barriers towards independent living, in order to achieve their own goals for a fulfilling and purposeful lifestyle. This program also provides support and financial assistance for individuals to obtain their GED or attend college. Substance Use/Recovery Services Provides a continuum of substance use recovery models, including sobriety-based and harm-reduction programs. Bonaventure House and The Harbor assist residents in recovery from drug and alcohol addictions by maintaining a drug and alcohol free transitional living environment. Bettendorf Place and Community Housing work to meet clients where they are along the spectrum of recovery. We maintain the philosophy that all positive change is good and we tailor our programs to meet the pace of the client s recovery goals. Our Certified Alcohol and Drug Counselors (CADCs) offer individual and group recovery support sessions, including risk reduction, relapse prevention, and sobriety maintenance. Spiritual Care Provides opportunities for spiritual healing, growth and guidance, including meditation groups, prayer services for various faiths, spiritual retreats and referrals to community religious resources. The spiritual care program welcomes all residents, regardless of religion, to pursue their spiritual path. Alexian Brothers Housing and Health Alliance - Donor Outreach Brochure 22

23 Funding is provided in part by Illinois Department of Human Services Division of Alcoholism and Substance Abuse, Chicago Department of Public Health, and the AIDS Foundation of Chicago Alexian Brothers Housing and Health Alliance Get Involved! VOLUNTEER Bonaventure House is in need of volunteers to help staff the front desk. Front desk volunteers answer telephones and receive visitors. Other opportunities are available as well. Contact the Volunteer Coordinator at if you are interested in volunteering. DONATE Bonaventure House is in need of bed and bathroom linens and toiletries for its residents. You can also donate monetary gifts at AlexianBrothersHousing.org/donate. Seeking Services? If you are in need of housing and believe that you are eligible for services, please call to request an application. Bonaventure House Our vision is to transform the lives of people within a compassionate, supportive community by providing a home, comprehensive services and spiritual care. Community Housing Alexian Brothers Housing and Health Alliance The Harbor Bonaventure House Alexian Brothers gave me the freedom to Housing and Health reorganize Alliance and get my life back on track. i had the time, opportunity and the resources to figure out what i wanted to do and how to work toward those goals. - David Bettendorf Place Alexian Alexian Brothers Brothers Housing Housing and Health and Health Alliance Alliance Bonaventure House 825 West Wellington Avenue Chicago, Illinois tel fax info@alexianbrothershousing.org AlexianBrothersHousing.org find your place. find your place. find your place. find your place. Alexian Brothers Housing and Health Alliance - Facility Brochures 23

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26 METRO IRVING PARK TO MONROE MINUTES BELMONT TO ROOSEVELT MINUTES NEXT PERSON INFECTED WITH HIV /2 MINUTES HIV /AIDS MAY NOT THE FIRST THING YOU READ about, but it has not gone away. AIDS Foundation of Chicago works with individuals and organizations to develop and improve services, fund and coordinate advocacy projects, and champion effective HIV/AIDS policy. But we can t do it without your help. Become a force for change. To donate or volunteer, call CHANGE THE STORY. SPORTS CITY AND SUBURBS CHICAGO 1, AIDS 22,000 HIV Over 22,000 Chicagoans Living With HIV/AIDS. /AIDS HAS NOT GONE AWAY. AIDS Foundation of Chicago works with individuals and organizations to develop and improve services, fund and coordinate advocacy projects, and champion effective, compassionate HIV/AIDS policy. Chicago has been on the losing team for too long, but you can help. CHANGE THE STORY. Become a force for change. To donate or volunteer, call ARTS AND ENTERTAINMENT NOW PLAYING AIDS! AND RUNNING HIV /AIDS HAS NOT GONE AWAY. AIDS Foundation of Chicago works with individuals and organizations to develop and improve services, fund and coordinate advocacy projects, and champion effective, compassionate HIV/AIDS policy. Chicago has been on the stage for too long, but you can help. CITY AND SUBURBS CHANGE THE STORY. Become a force for change. To donate or volunteer, call AIDS Foundation of Chicago Print AIDS Foundation of Chicago has been a leader in the fight against AIDS in Illinois for over 25 years. To create awareness and promote fundraising, AFC hired Substance to develop an online and print campaign targeting current and lapsed donors. We came up with the theme Change the Story to show how joining AFC in their fight against AIDS can affect measurable and powerful outcomes. The art direction leads readers to expect a sports or news story, but a statistic about HIV/AIDS provides a powerful and memorable twist to get them engaged.

27 JULY 17, 2010 ILLINOIS LOTTERY NUMBERS MEGA MILLIONS [14] Odds of winning: 1:175,711,536 POWERBALL [06] Odds of winning: 1:195,249,054 LITTLE LOTTO Odds of winning: 1:575,757 ILLINOISANS INFECTED WITH HIV ,000 Odds of person receiving medication: 1:2 CHANGE THE STORY. MARKET WATCH S&P 500 1, % 1,200 1,100 1, DOW 10, % 11,000 10,000 9,000 8,000 HIV/AIDS INFECTIONS IN ILLINOIS % 40,000 30,000 20,000 10,000 HIV /AIDS HAS NOT GONE AWAY IN ILLINOIS. AIDS Foundation of Chicago works with individuals and organizations to develop and improve services, fund and coordinate advocacy projects, and champion effective, compassionate HIV/AIDS policy. But we can t do it without your help. CHANGE THE STORY. Become a force for change. To donate or volunteer, call

28 the (un)common good beginning fall Illinois Humanities Council Winter Program Print The Illinois Humanities Council promotes involvement in and appreciate for the humanities in Illinois, through event programming throughout the year. Substance partnered with them on their winter program, The UnCommon Good. The premise of the program series is to address our increasingly polarized national dialogue. The poster we designed to promote this series uses overlaying type to represent the cacophony of voices. The four questions are the title of each program, and the net effect suggests redistricting or dividing of the principles being discussed.

29 Midwest Mezzanine Funds Print Midwest Mezzanine provides junior capital to the lower middle market. We repositioned their brand to make it clear that they serve the market wherever it takes them. Photography showing multiple regions of North America, coupled with cartographic elements, help reinforce this message. Die cuts and special varnished make this a memorable leave behind for clients and prospects. 29

30 8 PARKWAYS.ORG THE POWER OF THE PARKS 9 12 PARKWAYS.ORG THE POWER OF THE PARKS 13 I can see that my body is getting stronger and the nutrition classes are great too. Instead of eating a lot of candy and chips I now eat more apples, oranges and veggies. I just love having the wellness program at my park! THE POWER TO create healthy lifestyles ANITA, 10 YEAR OLD PARTICIPANT IN THE WELLNESS PROGRAM AT SHERWOOD PARK CAN A PARK HELP YOU LIVE LONGER? CAN A PARK HELP TEACH OUR KIDS TO PLAY TOGETHER? FOSTER THE FAMILY MEAL? WELLNESS PROGRAMS Over the last three decades, childhood obesity rates in America have tripled. Today, one in every three kids in our nation is overweight or obese. With influential grants awarded to Parkways from the Abbott Fund and Blue Cross and Blue Shield of Illinois, the Chicago Park District created six Wellness Centers providing 600 kids with intensive after school programming as part of a city-wide effort to help combat childhood obesity and the health issues that result from it. The Wellness Centers are housed in Chicago Park District field houses and provide the community with multifaceted, year-round nutrition and fitness programming. This includes fitness classes, fitness arcading and interactive fitness equipment such as the popular games Dance, Dance Revolution and Game Bikes, as well as inflatable equipment, rock climbing walls, ballroom dance classes and a walking club. Additionally, families learn healthy nutrition through interactive cooking demonstrations, healthy snacks and meal lesson plans. Registered dietitians offer instruction on healthy cooking, staying fit as a family and promoting healthy lifestyles. KRAFT GREAT KIDS PROGRAM Parkways receives a generous grant from Kraft Foods Foundation enabling the Chicago Park District to offer year-round programming that promotes healthy lifestyles in 12 parks through fitness, nutrition, creativity and literacy. The 3,500 youth in the Kraft Great Kids Program receive homework help as well as participate in fitness, gardening, arts and reading activities that are integrated into an engaging and fun curriculum, while being mentored by caring adults in a positive environment. This initiative is influencing the way after-school and summer programming is implemented throughout the Park District. JUNIOR BEAR FOOTBALL PROGRAM The intramural Junior Bear program gives 750 Chicago-area children ages 7-13 from 17 citywide parks the opportunity to play football in an organized league for free. The season culminates in the Mum Bowl championship at Soldier Field. During half-time at the Mum Bowl, one Junior Bear receives the Walter Payton Award that honors a player who not only exercises good sportsmanship, but is also an asset to his community. Conner Cloherty from Dunham Park received this award in Parkways and the Chicago Park District partner with Bears Care, the charitable beneficiary of the Chicago Bears, to provide the Junior Bear football program. INNER CITY YOUTH BASEBALL PROGRAM This free program is the anchor of the Chicago Park District s largest initiative to provide Chicago s youth and teens with safe, structured sports programming during the summer months. The league consists of 32 local park teams, providing 480 kids ages 9-12 the opportunity to participate each year. From the 32 local park teams, three All Star teams are chosen to represent the league at a competition held at Little Cubs Field in Humboldt Park. Teams located on the City s north and west sides represent the National League and teams on the south side represent the American League. In 2010, The American League defeated the National League 7-6, walking away with the coveted All Star title. Cubs Care, Chicago White Sox Charities and the McCormick Tribune Foundation support the Inner City Youth Baseball Program. THE POWER TO expand horizons 2010 ANNUAL REPORT THE POWER OF THE PARKS CAN A PARK EXPAND YOUR WORLDVIEW? CAN A PARK OPEN NEW DOORS? HELP YOU (RE)DISCOVER YOURSELF? ALVIN AILEY DANCE CAMP AileyCamp Chicago is a six week camp with a curriculum based on the mission to develop self-confidence, creative expression and critical thinking skills in young people ages through the art form of dance. In the tradition of famed choreographer, Alvin Ailey, AileyCamp teaches that self-empowerment can be achieved through the discipline of one s own body. The intensive summer experience concluded with a final performance by the 80 participants that was attended by nearly 700 people. In 2010, JPMorgan Chase joined Parkways in providing support for AileyCamp Chicago. ADAPTIVE CAMPS FOR CHILDREN WITH DISABILITIES Parkways launched the adaptive camp sports program in 2007 with one camp at Columbus Park that had 20 participants. In 2010, with the generosity and support from Variety of Illinois, 126 youth and adults took part in four camps at Mann, Norwood, Chase and Davis Square parks. The campers socialized with their peers and participated in activities such as kayaking, swimming, fishing and tandem and adaptive cycling. In addition, with support from the Leo S. Guthman Fund and the Carl Forstmann Memorial Foundation, the Adaptive Theatre Program at Marquette and Welles parks has grown from a classs where participants learned and presented a reading of an existing script to a dynamic participatory program where the students create their own scripts and costumes and memorize their lines and stage movements. Dance helps me deal with life and it helps me with my anger issues. It gives me something to focus on. I m a foster kid and sometimes my life is really hard and scary but now I dance and I am going to school for dance at ChiArts. RAHEEN, AILEY CAMPER, CHIARTS SOPHOMORE Parkways Foundation Print Parkways Foundation invests in Chicago s parks to enrich the community. They offer programs and services that promote wellness, education, neighborhood revitalization and the environment. We developed the positioning the power of the parks to speak to how parks benefit families, neighborhoods, and communities. This complete brand repositioning effort included comprehensive market research, annual report, direct mail, events programming, advertising, and web design and development. 30

31 31 Parkways Foundation Website

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33 2010 Summer Camp, Norwood Park, Chicago Park District HELP SEND A KID TO CAMP (IN OUR OWN BACKYARD) How children spend their summers is key to their long-term success. For many kids, the weeks between school years can mean the difference between excelling, keeping pace or falling behind. Parkways Send a Kid to Camp Fund provides low-income families with the necessary financial assistance to send their kids to summer camp, right here in Chicago s parks. To help send a kid to camp, visit parkways.org, or call HELP SEND A KID TO CAMP 2010 Summer Camp Davis Square Park in Chicago s Back of the Yards neighborhood (IN OUR OWN BACKYARD) How children spend their summers is key to their long-term success. For many kids, the weeks between school years can mean the difference between excelling, keeping pace or falling behind. Parkways Send a Kid to Camp Fund provides families in need with the necessary financial assistance to send their kids to summer camp, right here in Chicago s parks. To help send a kid to camp, visit parkways.org, or call PARKWAYS FOUNDATION S 9TH ANNUAL GARDEN PARTY LUNCHEON INVESTING IN CHICAGO S PARKS TO ENRICH OUR COMMUNITIES INVESTING IN CHICAGO S PARKS TO ENRICH OUR COMMUNITIES Parkways Foundation - Ad Campaign - Event Materials 33

34 American Society for Healthcare Risk Management Identity The mission of American Society for Healthcare Risk Management (ASHRM) is to provide safe and trusted healthcare. Substance undertook an extensive research initiative, interviewing 30 ASHRM members regarding their awareness of ASHRM, what they found most valuable, and what challenges existed. This input led to a complete branding strategy and integrated marketing campaign that addressed these concerns head-on. 34

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36 Concept Laboratories Ideas. Innovation. Impact. Bourgeois Pig C A F É Various Brand Marks Identity 36

37 We love to talk about our work. More importantly, we love to listen to what your goals are and how we can work together to help you reach them. To add substance to your communication please contact Matthew Brett at or Substance Willis Tower 233 S. Wacker Drive Suite 410 Chicago, Illinois t f isubstance.com 37