TOGETHER, WE WILL CURE CANCER FASTER.

Transcription

1 2018 Survey Results Report Fred Hutchinson Cancer Research Center PHOTO BY ROBERT HOOD / FRED HUTCH FILE TOGETHER, WE WILL CURE CANCER FASTER.

2 Introduction arlier this year, Fred Hutchinson Cancer Research Center asked friends and supporters to answer a survey designed to help us understand how our community engages with us and how they want to help us continue our groundbreaking research to prevent, diagnose and treat cancer and related diseases. More than 1,300 supporters responded, giving us exceptional insight into what you find most important: 31% of supporters who answered the survey have engaged with Fred Hutch within the past 6 months. 48% of supporters who responded to our survey have had an influential person who inspired their appreciation of Fred Hutch. 582 people said that they or a family member have been treated at a Fred Hutch partner facility. Throughout this report, we highlight areas of engagement among fellow friends and supporters, as well as where they stand on the importance of Fred Hutch s mission and vision, their likelihood of offering future support and much more. A special thank you from all of us at Fred Hutch. If you re reading this, you are a part of a committed and incredible group of supporters. Thank you. Because of you, Fred Hutch can continue driving the innovative research that is helping turn our shared vision of a cancer-free future into reality. We hope you enjoy learning more about what your fellow friends, family, staff and Fred Hutch supporters had to say. 2 Contents Introduction...2 Response and Demographic Information...3 Recent Interactions and Ways to Interact...4 Legacy Gifts...5 Mission and Influential Person...6 Future Generations...7 PHOTO BY ROBERT HOOD / FRED HUTCH FILE

3 Response and Demographic Information How people like you responded to our survey TOTAL RESPONSE RATES Surveys completed The survey was available online and sent out via direct mail. We heard back with many positive responses, comments and stories. Thank you. Who responded to our survey? DEMOGRAPHIC INFORMATION FROM RESPONDENTS Responses came from diverse populations of supporters and friends, staff and faculty, volunteers, those treated at a Fred Hutch partner facility, and their family members and friends who share a deep connection to our mission to cure cancer faster. Here is a breakdown of the demographics of respondents. Education level Marital status Age % 4% 19% 63% Married/life partner 17% Widowed 8% Divorced 12% Single 26% 27% 14% 4% Under Gender percentage 36% Advanced Degree 33% Bachelor s Degree 8% Associate s Degree 15% Some College 8% High School or equivalent Female Male Other 3

4 Recent Interactions / Ways to Interact How recently have you engaged or been involved with Fred Hutch? Interaction frequency 11% of respondents said they have interacted with Fred Hutch within the past week, and 19% have engaged or interacted with us in the past year. Thank you for supporting our mission by being so involved. 11% Within the past week 31% Within the past 6 months 19% Within the past year 20% In the last 1 5 years 6% In the last 6 10 years 9% More than 10 years ago 4% Other How do you stay involved? THE WAYS YOU INTERACT WITH US The beginning of 2018 showed strong support of and engagement with Fred Hutch. We heard incredible feedback from more than 1,300 supporters, friends and family who are committed to detect, treat and prevent cancer and related diseases. If you weren t among them this time, you have many other ways to connect today. Just take a look at some of the ways supporters, staff, family and friends of Fred Hutch are engaging: I am a former employee. 41 I am a current employee. 68 I have ridden in or volunteered for Obliteride. 83 I am currently volunteering or have volunteered for Fred Hutch. 134 Other 167 I browse Fred Hutch s website and/or follow Fred Hutch on social media. 207 I or my family member(s) have participated in a clinical trial at Fred Hutch. 347 I receive online publications such as the Hutch e-news. 401 I have attended a Fred Hutch event or program. 582 I or my family member(s) have been treated at a Fred Hutch partner facility (SCCA or UW). 903 I have made donations.

5 Legacy Gifts Planning to make a lasting impact to cure cancer faster SUPPORTING INNOVATIVE RESEARCH FOR A CANCER-FREE FUTURE Beyond Fred Hutch s groundbreaking research to prevent, diagnose and treat cancer and related diseases, our growing achievements and breakthroughs are only possible because of generous supporters and friends like you. So many outstanding supporters let us know that they have already made a gift to Fred Hutch in their will or trust, or by beneficiary designation, or that they are considering doing so in the future. Thank you. You may be interested in knowing more about the tremendous impact this type of giving has on patients. You can visit fredhutch.org/your-impact to see why this kind of generous support is so important in making a difference for patients and their families. PHOTO BY ROBERT HOOD / FRED HUTCH FILE JIM AND DIANE CREATED A LEGACY IN HONOR OF THEIR GRANDSON. SEE THEIR STORY AND OTHERS AT plannedgiving.fredhutch.org/supporters. Legacy Support 50 I have already left a legacy gift to Fred Hutch in my will or trust, or by beneficiary designation. 15 I am interested in making a legacy gift to Fred Hutch in my will, trust or by beneficiary designation. 106 Not now, but in the future, I would definitely be interested in making this type of gift. 732 Not now, but in the future, I might possibly be interested in making this type of gift. 5

6 Mission and Influential Person Mission matters CARRYING OUT FRED HUTCH S MISSION AND VISION As a friend and supporter of Fred Hutch, you care about a cancerfree future. But our mission takes many forms, and we appreciate discovering which aspects resonate most with our supporters. Diagnosis and Treatment was by far the most compelling. Importance of mission and vision 58% 19% 15% 8% 58% Diagnosis and treatment Researching, developing and testing new approaches to detecting and curing cancer and related diseases. 19% Basic science research Investigating the underlying biology of normal cells and the changes in them that lead to disease. 15% Prevention Developing and applying new knowledge to help individuals and communities reduce the impact of cancer and related diseases. 8% Patient care and support Supporting patients and families who come to Fred Hutch from across the world. Diagnosis and treatment is the most compelling aspect of our mission according to more than half of you. PERCENT Visit plannedgiving.fredhutch.org/saving-lives to see what we are achieving together. 6 SOME OF OUR SUPPORTERS HAVE DECIDED TO MAKE FRED HUTCH AN EVEN BIGGER PART OF THEIR LIFE STORY ONE THAT WILL FUEL INNOVATIVE RESEARCH TOWARD A CANCER- FREE FUTURE IN THE YEARS TO COME. MEET THEM AND LEARN THEIR STORIES ONLINE AT PLANNEDGIVING.FREDHUTCH. ORG/SUPPORTERS. Who inspired you? About half of all respondents said an influential person inspired their appreciation of Fred Hutch. Respondents reported a friend as having the most impact on their appreciation of Fred Hutch. Relationship with the person 16% Friend 15% Physician or nurse 14% Spouse or life partner 13% Other 12% Parent or grandparent 12% Research physician or scientist 10% Child/children 6% Sibling 1% Grandchild/grandchildren 1% Fred Hutch volunteer

7 Future Generations Depending on Fred Hutch IMPORTANCE OF FRED HUTCH S INNOVATIVE RESEARCH IN THE YEARS TO COME Importance for future generations You told us that it s important that people in years to come can depend on Fred Hutch to prevent, diagnose and treat cancer and related diseases. One way we will cure cancer faster is by involving future generations in the fight clearly, our friends and supporters embrace this idea. 49% 49% Of the utmost importance 45% Very important 6% Somewhat important 45% 6% What s everyone saying? Many of you chose to express your thoughts, memories and more in our open comments section. A quick analysis of the most commonly used words in your responses show what you value most about Fred Hutch and what s important to supporters like you. 7

8 THANK YOU To learn more about how you can make a lasting difference for patients and families, please visit plannedgiving.fredhutch.org, where you ll find personal stories and helpful information. LET S GET CREATIVE. TOGETHER WE CAN DESIGN A GIFT THAT FITS YOUR PHILANTHROPIC INTERESTS. There are many ways to give that will support advances toward curing cancer faster. Please contact us at plannedgiving@fredhutch.org or call us directly at , so we can help find solutions that work best for you. PHOTO BY ROBERT HOOD / FRED HUTCH FILE Participating riders supporting Fred Hutch and cancer research at the annual Obliteride. FRED HUTCHINSON CANCER RESEARCH CENTER / 1100 Fairview Ave. N. / Mail Stop J5-200 / Seattle, WA / / fredhutch.org 2018 Fred Hutchinson Cancer Research Center, a 501(c)(3) nonprofit organization.