Fundraising TOOLKIT. Put the FUN into Fundraising! pancreaticcanceraction.org

Transcription

1 Fundraising TOOLKIT Put the FUN into Fundraising! pancreaticcanceraction.org Pancreatic Cancer Action Registered Charity No

2 Contents About pancreatic cancer action 03 How your support helps 04 Getting started 05 A-Z fundraising ideas 06 Setting up a fundraising page 08 The Shop 10 Maximise your income 12 Fundraising golden rules 13 Other ways to get involved 14 After your event 16 Other fundraising events 17 Frequently asked questions 18 Thank you for your support 19 About Campaigning Pancreatic Cancer News Action We are a small charity with a huge voice shouting about much needed change for pancreatic cancer, and are passionately committed to affecting real change. Founded by a survivor who proves that there is hope, early diagnosis is achievable and survival is possible, our focus is on ensuring that patients are diagnosed with pancreatic cancer at a stage that gives them the best chance of survival. Quite simply, we know that pancreatic cancer can be detected early, and as We are a small charity with a huge voice! long as we are here and continue to be supported, we will do all we can do to make sure this happens more and more. With your help, we fund research into improving early diagnosis, create award-winning awareness campaigns, provide educational courses for primary care professionals and provide information for patients and clinicians. Hearing daily of more people diagnosed late and dying from pancreatic cancer is a powerful reminder of why our work and your support is so vital. 2 I FundraisingTOOLKIT I 3

3 How your support helps We pledge to be clear and transparent when it comes to spending your contributions and always aim to the highest standards, continually updating how we work and keeping in line with changes, guidelines and best practice. We appreciate every donation we receive, large or small and keep our governance as low as possible Getting started Helps us send information booklets to patients and their families 500 1,000 5,000 10,000 40,000 Could help us print hundreds of vital patient information booklets The Power of your Pound Helps people access pancreatic cancer information on our website Could fund research into new ways of diagnosing pancreatic cancer in the early stages 3p is spent on governance 26p is spent on raising the next 1 Helps us fund a medical researcher for 1 hour Could help us develop new e-learning modules for medical professionals Helps us fund half an hour of a GP seminar Could help fund large health professional study day across the country 71p Could help us dispatch patient information to a specialist cancer centre for a year Could help fund a public national symptom awareness campaign is spent on raising awareness, research, medical education and providing patient information You may already know what you are going to do to fundraise for Pancreatic Cancer Action, but if you are unsure here are some things to consider How much time do you have spare? You will need to consider time to plan, to train or to organise your event. How much do you want to raise? If you have set yourself a big target it is a good idea to break it down into smaller activities. Where and when will your event take place? Do you need to secure a venue, sign up to a challenge or select a specific date? Who do you want to involve? Are you going it alone or are you getting a team together? Will you need to recruit volunteers for the event? Top tips on becoming a successful fundraiser Understand exactly what you will be doing and what Pancreatic Cancer Action does. Your supporters will definitely ask you! We have lots of resources we can send you that will explain the work we do. Use your networks. Your networks include all the different groups of people you may know, including your online social networks. Research local and national organisations that would be interested in what you are doing. This could include Rotary Clubs and local youth groups. Tell everyone about your event. The key to successful event is promotion, so make sure you put your event on Twitter, Facebook and other social media sites. Send posters and leaflets to give to your sponsors and to promote your events. Don t be afraid to ask! You will not reach your target if you don t ask people to sponsor you. 4 I FundraisingTOOLKIT I 5

4 A-Z Fundraising ideas Name the Teddy Golf Tournament Film Evening Roller Skating Race Auction Treasure Hunt Abseiling Apple Bobbing Auction Ball BBQ Bingo Bring and Buy Sale Car Boot Sale Car Washing Cake Sale Concert Cycle Coffee Morning Dance-a-thon Darts Evening Disco Easter Egg Hunt Eighties Night Eyebrow Shaving Face Painting Fancy Dress Fashion Show Fete Film Evening Games Night Garden Party Golf Tournament Halloween Party Head Shaving Hula Hooping Ice Skating It s A Knockout Jam Making Jewellery Making Karaoke Knitting Contest Light It Purple Loomband-a-thon Marathon Mufti Day Murder Mystery Night Walk Name the Teddy Netball Tournament Obstacle Course Office Olympics Paintballing Pub Quiz Purple Day Purple Picnic Pyjama Party Quiz Night Queen for a Day Raffle Recycle for Money Roller Skating Race Rowing Competition Swear Box Sports Day Sponsored Silence School Quiz Skydive Talent Competition Tombola Treasure Hunt Trek Underwear Party University Challenge Unwanted Gift Sale Vintage Fair Video-a-thon Volley Ball Match Wine Tasting Waxing Event Wheelbarrow Race Who s that Baby Window Cleaning X Factor Concert Xmas Party Yoga Day Youth Club Disco Zana Dress Day Zumba-a-thon 6 I FundraisingTOOLKIT I 7

5 Setting up an online fundraising page By far the easiest way to fundraise for your challenge or event is to set up an online fundraising page. Follow these eight simple steps for success: 1. Select a fundraising platform 2. Customise your page with your story and some photos! 3. Personalise the thank you on the page and ask your supporters to spread the word about your fundraiser to their friends and family. Justgiving.com/pancreaticcanceraction everydayhero.com/uk/ pancreatic-cancer-action Virginmoneygiving.com mydonate.bt.com/charities/ pancreaticcanceraction 4. Post the link to your online fundraising page on social media, and include the link to your online fundraising page on your signature if you use one. 5. Publicise your fundraising page details on intranets, workplace/ community newsletters or notice boards. 6. Update your online fundraising page with your training progress or other information and resend to your contacts. 7. After the event, update your page with photos and your result, and remind people they can still donate! 8. Order your materials! Make sure you have all you need to promote the charity and your event. Take a look at our online shop for extra fundraising materials and merchandise! Visit Select your platform pansyfund.pancreaticcanceraction.org/ If you need any help with your page, fundraising@panact.org or call I FundraisingTOOLKIT I 9

6 The Shop Order your materials Make sure you have all you need to promote the charity and your event. Take a look at our online shop for extra fundraising materials and merchandise! Visit Aware bear Raise awareness with the PCA Aware Bear! Take him on holiday, put him on your desk or give one to your little one! Pancreatic Cancer Action running vest Our light weight and durable running vests are great for an ultimate challenge or a gentle jog! Action Pack Full of awareness materials to help you raise awareness. Order your from our website Free Charity wristbands Two pink and purple rubber charity wristbands 2.00 Collection bucket Free 5.00 Pansy pins Our pansy pins can be worn in memory of those who have passed away from pancreatic cancer. Pancreatic cancer action pen Black ballpoint pen Enamel pin 1.50 Special Edition glitter pin 2.50 Charity cheering pack Our charity cheering pack is great to use when cheering friends and family on at events. Included in the pack is PVC banner, t-shirt, wristband set, flag, and two balloons.wristbands Purple Ribbons I FundraisingTOOLKIT I 11

7 Maximise your income Fundraising golden rules Be the first to donate Inspire others to donate by making the first donation yourself. Make your donation the amount you hope for your sponsors to contribute. Encourage others to match this donation. Get social a picture speaks a thousand words! Spread the word about your fundraising activities by sharing your story on social media. Adding photos and video can bring your story to life! #teampca Don t forget to tag us in @pancreatic_cancer_action Promote your event Get in touch with your local press to tell them about what you doing and why! We can write press releases which can not only raise more awareness about pancreatic cancer and the charity but can also boost your fundraising! Contact issy@panact.org for more information Gift Aid it! For every 1 someone donates the government donates 25p through the Gift Aid scheme! Encourage your sponsors to tick the Gift Aid box if they are UK tax payer. If you are collecting with a tin, we can collect Gift Aid as a Small Donation. Please state where your fundraising income has come from eg, Collection tin Auction Raffle General Donation Don t be afraid to ask! Get as much for your event on loan, discounted or donated where possible. Ask for local businesses to sponsor part or all the event in exchange for marketing opportunities. Street collection guidelines and regulations Collections can be a fun way to raise donations and awareness for us! Order your Collection Pack from us by ing fundraising@panact.org or visiting the fundraising section on our website. Make sure you follow these simple guidelines when organising your collection: For collecting on the street, you will need to visit your local authority website to obtain a licence. For collecting outside a supermarket store, you will need permission from the manager. Choose a popular location or a busy time to do your collection. Select a good date giving yourself enough time to organise volunteers if you need them. Letter of Authority If you are holding a collection or wish to obtain prizes from businesses for a raffle, you will need a Letter of Authority from Pancreatic Cancer Action showing that we are aware of, and support, your fundraising. This letter does not constitute official permission for any fundraising activities and you must still obtain any permits/ licences from relevant authorities. Please contact fundraising@panact.org to receive your letter. Raffle guidelines Holding a raffle is a great way to increase donations from your event. Large scale raffle / Society raffle If you are wanting to hold a society raffle you will need to obtain a licence from your local authority Tickets to be sold over a period of time and can be sold to the general public The maximum price you can charge for each ticket is 2 Tickets must not be sold to people under the age of 16 Small Raffles If you hold a small raffle on the day of your event you do not have to get a special licence as long as: All tickets are sold on the same day as the raffle is drawn. Tickets are sold for the same price and there are no discounts. All tickets are sold on the same premises and on the same day as the raffle is drawn. For more information please read the Institute of Fundraising Guidelines. 12 I FundraisingTOOLKIT I 13

8 Other ways to get involved Become a Community Representative Raising the profile of pancreatic cancer within your local area is a fantastic way to help and we appreciate any support you can give. There are lots of ways to get involved including: Bucket collections at local supermarkets and community events Holding an awareness stand in local hospitals, pharmacies, supermarkets, or local business foyers Encouraging local businesses to adopt Pancreatic Cancer Action as their charity of the year Handing out leaflets to GP surgeries and anywhere else you feel will benefit from them Cheer our participants on at events that are taking place near you We will support you along the way with awareness and fundraising materials and practical advice to help you get the most out of your volunteering. Involve your company Raise awareness of pancreatic cancer and its symptoms among your work colleagues and collect funds at the same time! Fundraise in the workplace Some ways to get your work colleagues involved with your fundraising - Take on a challenge event with a team Team skydiving Hold a coffee morning / cake sale Have a wear purple to work day Organise an office sweepstake, raffle or treasure map hunt Have an awareness stand and collect funds too! Encourage your colleagues to download Give as you Live: shops donate to us when you shop online at no extra cost to you. Payroll Giving Payroll Giving is one of the easiest ways to donate! You can donate directly from your salary to Pancreatic Cancer Action through payroll giving and donate tax free. Find our more by visiting Matched Giving Many companies will match the fundraising efforts of their employees! Either the full amount raised is matched or up to a fixed amount decided by the organisation will be matched. Speak to your HR department or corporate responsibility team. Charity of year Help us become charity for the year within your company! We not only use our charity of the year partnerships to raise vital funds, but we see it as a fantastic opportunity to raise awareness of pancreatic cancer among the company s staff and clients. We will work with you to develop a bespoke charity of the year partnership programme that meets your company s objectives whilst making a real difference into improving early diagnosis. Contact fundraising@panact.org for further information and advice. Leave a gift in your Will Find out more about how you can support our vital work through legacy giving. Gifts left to us in Wills help us to plan for the future and ensure that future generations will survive pancreatic cancer. Find out more at Become a regular donor A regular donation is one of the most effective ways to support Pancreatic Cancer Action, allowing us to plan for our future work. Do something amazing and become a PCA Pal! By giving 5 a month or more as a regular donor, you will become PCA Pal, supporting our vital work. As a PCA Pal you will: Receive a welcome pack and glitter pansy pin Be sent an update letter twice a year about what your donations are funding Have opportunities to attend our special events Play a critical role in helping us save more lives through early diagnosis Find out more visit PCAPal 14 I FundraisingTOOLKIT I 15

9 After the Event Submit your donations There are many ways you can pay in your fundraising to Pancreatic Cancer Action; Via our website Don t forget to thank people for their contribution Follow up and thank No matter how big or small your fundraiser is, it s always important to let the people who made it all happen know about your success and thank them for their contribution. Tough Mudder London, Brighton and Edinburgh Marathon s Sky Dive Send a cheque to our office: Unit 9, Oakhanger Farm Business Park, Oakhanger, GU35 9JA Via bank transfer to HSBC Account No: Sort code: Over the phone ext 2 Returns When you have finished collecting please return the tin and any unused items to us - Pancreatic Cancer Action Unit 9, Oakhanger Farm Business Park Oakhanger Hampshire GU35 9JA Royal Parks Half Other fundraising events There are lots of challenge events that take place across the county which we have places in or you can easily get your own place! Striding for Survival Coast to Coast Bike Ride Trek Fest London to Brighton Bike Ride 16 I FundraisingTOOLKIT I 17

10 Frequently asked questions in aid of Can I use a Pancreatic Cancer Action logo? You can use the in aid of Pancreatic Cancer Action logo to help promote your event or challenge which you can download from our website. How do I explain what Pancreatic Cancer Action does? Pancreatic Cancer Action is a national charity which aims to improve the survival of men and women diagnosed with pancreatic cancer by raising awareness of symptoms and risk factors, funding research into early diagnosis, campaigning for more funding and providing patients with information and support. The charity s ultimate goal is to ensure that more patients are diagnosed at early stage so that they have the best chance of survival. Can someone from Pancreatic Cancer Action come to speak at my event? We are small team based at our office in Hampshire so it is difficult for us to attend your fundraising event. However, we can help you by giving you a statement that you can read aloud, thanking everyone for their hard work and explaining how the money and donations will be spent. Please fundraising@panact.org to receive you statement. Thank you for all your support! We hope your event is a big success and that you have had fun raising funds and awareness for Pancreatic Cancer Action! 18 I FundraisingTOOLKIT I 19

11 w: pancreaticcanceraction.org t: e: Unit 9, Oakhanger Farm Business Park, Oakhanger, Hampshire, GU35 9JA We are registered with the Fundraising Regulator Pancreatic Cancer Action All Rights Reserved Registered Charity No Company limited by Guarantee Registered in England and Wales No I FundraisingTOOLKIT