THE 3 NEW SOCIAL MEDIA STRATEGIES TO CONNECT WITH LOCAL PATIENT ADVOCATES TO BOOST SITE ENROLLMENT
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- Garry Day
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1 THE 3 NEW SOCIAL MEDIA STRATEGIES TO CONNECT WITH LOCAL PATIENT ADVOCATES TO BOOST SITE ENROLLMENT
2 PEOPLE DON T CARE HOW MUCH YOU KNOW UNTIL THEY KNOW HOW MUCH YOU CARE.. -TEDDY ROOSEVELT
3 TODAY S DISCUSSION OUTLINE 1. START A GROUP AND BUILD TRUST 2. CONNECT WITH LOCAL PATIENTS THROUGH LIVE STREAMING! 3. MANYCHAT. THE NEW WAY TO BUILD DATABASE LISTS
4 LET S SET THE STAGE LET S TALK SOCIAL MEDIA TODAY.
5 LARGE USER BASE FACEBOOK IS NOW AT 2.01 BILLION MONTHLY ACTIVE USERS...
6 RELATIONSHIPS THE AVERAGE USER HAS 155 FRIENDS (BUT WOULD TURN TO ONLY 4 OF THEM IN A CRISIS)
7 MOST ACTIVE GROUP MOTHERS WITH CHILDREN UNDER 5 ARE THE MOST ACTIVE SOCIAL MEDIA
8 LATEST FACEBOOK STATS... % of Drivers that admit to checking Facebook while driving: 31% % of Senior Citizens that Use Facebook: 27%
9 EDITORIALS SEE THE BENEFIT
10 THE KEY IS TO: FIND QUALITY PATIENTS
11 IT S ALL ABOUT BUILDING TRUST USING SOCIAL MEDIA
12 BEFORE SOMEONE WILL TRUST YOUR COMPANY IT TAKES AN AVERAGE OF 7-9 POINTS OF CONTACT. (Even More for Clinical Research)
13 THE TRUST FUNNEL (EDUCATION)
14 ENGAGEMENT. THE KEY IS TO STOP SELLING... AND START ENGAGING
15 FACEBOOK ENGAGEMENT!
16 THE SOCIAL ALGORITHM
17 THE SOCIAL ALGORITHM YOU ARE COMPETING WITH A MINIMUM OF 1500 POSTS AT ANY GIVEN TIME!!!
18 THE GOLDEN RULE
19 WHAT HAPPENS WHEN YOU ENGAGE Dementia Video 3.5 MILLION VIEWS! 115,218 SHARES! 210,000 COMMENTS! **ALL ORGANIC!**
20 ***TOPIC #1*** START A GROUP... BUILD TRUST
21 WHY ARE FB GROUPS IMPORTANT? - ABILITY TO HAVE VERY TARGETED GROUPS (MODERATED) - CONTENT IS RANKED HIGHER THAN BASIC PAGE CONTENT - ABILITY TO IN-DEPTH POLLING AND INFORMATION **ENGAGED GROUPS FOR ENROLLMENT!!!
22 FACEBOOK SECRET.. WE LEARNED THAT SOMETHING SECRET IS IN THE WORKS FROM A PRIVATE FACEBOOK CONFERENCE THAT WE WERE INVITED TO...
23 FACEBOOK SECRET.. FACEBOOK IS RELEASING ADS TO FACEBOOK GROUPS SOON!
24 FACEBOOK SECRET.. OUR GROUPS ARE GROWING AT A 300% MONTHLY RATE.
25 HOW TO SET UP A FB GROUP...
26 STEP 1
27 STEP 2
28 STEP 3
29 START A PRIVATE GROUP
30 WHY ARE GROUPS SO POWERFUL FOR ENROLLMENT?
31 GROUP ENGAGEMENT EXAMPLES COMMENT LIKES VIEWS
32 HOW DO YOU GROW YOUR GROUP? IT S IT S ALL ALL ABOUT PATIENT ADVOCACY ABOUT THE NEW PATIENT ADVOCACY
33 REAL PATIENTS, REAL VOICES OUR FAVORITE WORD IN THE ENGLISH LANGUAGE IS...
34 REAL PATIENTS, REAL VOICES OUR NAME PATIENTS WANT A VOICE, THEY WANT TO BE HEARD!
35 **Lalania & Debi - Alzheimer s ** Grew our following from from 0 36,000 Engaged Active Users
36 **Katy - Fibromyalgia ** 500 subscribers to over 10,000 in a few months
37 **Paige - Endometriosis** CLICK LINK Boosted Page Engagement by 300%
38 **Sharnee - Asthma** New influencer!
39 **Ken - Dementia** New influencer!
40 ***TOPIC #2*** CONNECT WITH LOCAL PATIENTS THROUGH LIVE VIDEO STREAMING
41 WHAT IS LIVE STREAMING? WHEN YOU ARE ABLE TO BROADCAST IN REAL- TIME TO OTHERS ON THE INTERNET...
42 WHAT IS FACEBOOK LIVE? FACEBOOK ALLOWS YOU TO STREAM LIVE TO ALL YOUR FOLLOWERS OF YOUR FACEBOOK PAGE. - SENDS NOTIFICATION TO YOUR FOLLOWERS WHEN LIVE. - A EASILY ACCESSIBLE TO ANYONE - GREAT FOR ENGAGEMENT
43 A FEW STATS ABOUT FB LIVE... - THERE ARE 10X MORE FACEBOOK LIVE VIDEO COMMENTS THAN REGULAR VIDEO COMMENTS POSTED ON FACEBOOK. - FACEBOOK LIVE STREAMS & VIDEO VIEWS JUST PASSED 64 BILLION VIEWS PER DAY! - FACEBOOK LIVE STREAMS ARE WATCHED 3X LONGER THAN NORMAL FACEBOOK VIDEOS!
44 BENEFITS OF LIVE STREAMING - PERSONALIZED INTERACTION WITH TOPIC EXPERT - BUILD CONNECTION & TRUST WITH LOCAL PATIENTS - ANSWER QUESTIONS THAT PEOPLE WOULD NOT BE ABLE TO ASK OTHERWISE
45 FACEBOOK LIVE!
46 BENEFITS FOR LIVE STREAMING OVER 8,000 VIEWS! OVER 100 QUESTIONS ASKED...LIVE ULTIMATE TRUST & KNOWLEDGE EXPERTISE ESTABLISHED FOR THIS SITE! (NEUROBEHAVIORAL CLINICAL RESEARCH DR. MALHORTA)
47 THIS IS A GREAT TOOL BECAUSE. THIS GIVES YOU THE ABILITY HAVE LIVE Q & A WITH PATIENTS AND LIVE PLATFORM TO EXPLAIN THE PURPOSE OF A CLINICAL TRIAL!
48 SO. HOW DO I SET UP A FACEBOOK LIVE EVENT AT MY SITE...
49 STEP 1 (DECIDE WHO STREAMS)
50 STEP 2
51 STEP 3
52 SET ADMIN LEVELS
53 STEP 4
54 CALL TO ACTION. ASK THEM TO: - SIGN UP TO BE NOTIFIED ABOUT OTHER CLINICAL TRIALS - FOLLOW YOUR OTHER SOCIAL PAGES - SHARE INFORMATION WITH OTHERS - ATTEND FREE PATIENT SCREENING
55 BEFORE YOU KNOW IT... YOU WILL BE ON YOUR WAY TO ENROLLMENT SUCCESS!
56 ***TOPIC #3*** MANYCHAT THE NEW WAY TO BUILD A DATABASE!
57 USERBASE 1.2 BILLION PEOPLE WORLDWIDE ON FACEBOOK MESSENGER
58 INCREDIBLE ENGAGEMENT USERS CHECK THEIR FACEBOOK MESSAGES 14X+ PER DAY
59 UNPRECEDENTED CONVERSION OPEN RATES ARE UPWARDS OF 90%! ( S ARE 20%)
60 HOW DO WE USE IT SAME FORMULA SINCE THE BEGINNING OF MARKETING
61 THE FORMULA
62 STEP 1 GENERATE LEADS (THIS IS ALWAYS YOUR FIRST STEP IN TRACKING ROI)
63 STEP 2 CREATE ENGAGEMENT (TO KEEP FACEBOOK S ALGORITHM HIGH)
64 STEP 3 CONVERT INTO VOLUNTEERS FOR CLINICAL TRIALS (REMEMBER THE 7-9 POINTS OF CONTACT)
65 GO TO MANYCHAT.COM SET UP YOUR FREE ACCOUNT
66 1: GENERATE LEADS THE EASIEST WAY IS TO START WITH A CONTEST OR SWEEPSTAKES!!
67 ADD MANYCHAT TO YOUR BLOG
68 THANK YOU PAGE
69 AUTOMATED RESPONSE
70 ENTER TO WIN!
71 PATIENT ENGAGMENT
72 PATIENT ENGAGMENT
73 PATIENT ENGAGMENT
74 PATIENT ENGAGMENT
75 PATIENT ENGAGMENT
76 2: ENGAGE YOUR FOLLOWERS CREATE AMAZING CONTENT AND CONNECT WITH PATIENT ADVOCATES
77 CREATE AN EBOOK
78 COMMENT IS YOUR OPT-IN
79 AUTOMATIC MESSAGE
80 E-BOOK BLUEPRINT
81 CREATE ANYTHING FOR $5! INCLUDING E-BOOKS!
82 ***BONUS*** THE PATIENT ADVOCACY BLUEPRINT - EBOOK TEMPLATE
83 3: CONVERT TO VOLUNTEERS YOU HAVE YOUR LIST OF POTENTIAL PATIENTS, THEY ARE ENGAGED, THEY TRUST YOUR ORGANIZATION... HOW DO YOU CONVERT THEM INTO REAL CLINICAL TRIAL VOLUNTEERS?
84 BLAST YOUR MESSENGER LIST!
85 SEND THEM TO YOUR LANDING PAGE!
86 NEXT STEPS... FROM HERE YOU CAN: -TEXT BLAST - BLAST -SET UP A CALL CAMPAIGN
87 THERE S MUCH MUCH MORE!! TAKE YOUR PATIENTS FURTHER DOWN THE MESSENGER PIPELINE
88 MANYCHAT TUTORIALS CLICK HERE
89 ANY QUESTIONS?
90 THANK YOU!
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