Prepare & Respond. Tips for how individuals, groups and communities can use Facebook before, during and after disasters

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Damian McCarthy
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1 Prepare & Respond Tips for how individuals, groups and communities can use Facebook before, during and after disasters Help your community with READINESS Support and organize RESPONSE AND RELIEF initiatives Engage in ongoing RECOVERY efforts Help build community RESILIENCE

2 Facebook can be a useful tool to help communities prepare for, respond to and recover from disasters. Organizations, governments and individuals are turning to Facebook to help get their messages out whether to lead and rally friends and neighbors around different disaster-related events; gather and disseminate timely and reliable information from diverse sources; or share important updates from first responders. This guide aims to share useful tips and examples of best practices to help you most effectively use Facebook before, during and after a disaster. For more information or to share your own tips and success stories find us on Facebook at facebook.com/disaster.

3 Prepare & Respond Table of Contents 3 How to use Facebook before, during and after disasters Section Section Tips for Response and Relief Organizations Pages 4 12 Tips for First Responders and Government Agencies Pages Section Tips for Individuals and Communities Pages facebook.com/disaster

Section Tips for Response and Relief Organizations Using Facebook allows disaster response and relief organizations to engage their community members as part of the team, quickly connecting the

4 Section Tips for Response and Relief Organizations Using Facebook allows disaster response and relief organizations to engage their community members as part of the team, quickly connecting the community to efforts focused on staying safe and informed. Knowing how to best use Facebook s tools can help different kinds of disasterrelated organizations prepare for and respond to emergency and disaster events.

Prepare & Respond Tips for Response and Relief Organizations 5 Core Features Pages On Facebook, Pages are the foundation for your

Tips for creating an engaging Page: Choose a Cover Photo that helps tell the story of your organization and your mission Choose a

Page to clearly state your organization s mission, vision and values Post frequently with relevant and timely information Like and

5 Prepare & Respond Tips for Response and Relief Organizations 5 Core Features Pages On Facebook, Pages are the foundation for your organization to open a two-way communication channel with the community of people interested in your work. The different features of Facebook Pages like Timeline, Cover and Profile Photos, the About section allow your organization to tell robust stories and have engaging and enduring interactions with your followers. Tips for creating an engaging Page: Choose a Cover Photo that helps tell the story of your organization and your mission Choose a Profile picture that easily identifies your organization to those who know you and those who don t Use the About section of your Page to clearly state your organization s mission, vision and values Post frequently with relevant and timely information Like and follow Facebook Pages related to your organization s work, and share posts and links from those Facebook Pages with your followers Examples American Red Cross World Food Program USA United Way facebook.com/help/pages

Prepare & Respond Tips for Response and Relief Organizations 6 Core Features Page Posts Page Posts are the primary way for your organization to communicate with people who follow

Use Posts: To increase general community engagement To alert community members to available resources and connect them with appropriate organizations To let people know how to access

disasters. Regularly posting helps position your organization as a credible and reliable resource during disasters.

During Timing is crucial post regularly with photos and videos, share links to more in-depth information, and, when appropriate, target posts to people in specific locations.

6 Prepare & Respond Tips for Response and Relief Organizations 6 Core Features Page Posts Page Posts are the primary way for your organization to communicate with people who follow your Facebook Page. Use Posts: To increase general community engagement To alert community members to available resources and connect them with appropriate organizations To let people know how to access relief and aid To support and highlight emergency preparedness and awareness activities Before Create a Page posting strategy designed to keep people informed in advance of any disasters. Regularly posting helps position your organization as a credible and reliable resource during disasters. For example, post relevant preparedness tips to remind people of the steps they can take to keep themselves and loved ones safe in the event of severe weather. During Timing is crucial post regularly with photos and videos, share links to more in-depth information, and, when appropriate, target posts to people in specific locations. Be sure to stay in contact with your followers by frequently responding to questions and feedback in the comments sections of your posts. After Post direct and clear information about where community members can receive aid and how they can help in the recovery effort through donations or volunteer opportunities. Examples United Way Tornado Recovery American Red Cross Chapter Snapshot Oxfam America Typhoon Haiyan Relief facebook.com/help/sharing

Prepare & Respond Tips for Response and Relief Organizations 7 Core Features Photos and Videos Photos and videos can make

Use Photos and Videos: To enhance and support text-based posts To better communicate the severity of particular emergency

of information. During As a disaster develops, post photos and videos as a way to communicate what s happening and where.

7 Prepare & Respond Tips for Response and Relief Organizations 7 Core Features Photos and Videos Photos and videos can make your posts more interesting and accessible, and are a great way to share authentic and engaging content. Use Photos and Videos: To enhance and support text-based posts To better communicate the severity of particular emergency situations To show the progress of recovery efforts Before Make photos and videos a regular part of your Page posting strategy. This kind of authentic content can help engage your audience so that during a disaster your organization is a trusted source of information. During As a disaster develops, post photos and videos as a way to communicate what s happening and where. After Use photos and videos to help tell a compelling story about the recovery effort and your organization s role in it. Examples World Food Program USA Typhoon Relief American Red Cross Earthquake Relief UNICEF USA Water Supply Restoration facebook.com/help/photos/uploading

Prepare & Respond Tips for Response and Relief Organizations 8 Core Features Groups Use Facebook Groups to coordinate and

Groups can be open, closed or secret, depending on how private you want a particular group to be.

local chapters To communicate privately with strategic partners and agencies Before Create a Facebook Group around a defined

During Use Groups to quickly relay information to specific groups of people and connect members to each other.

8 Prepare & Respond Tips for Response and Relief Organizations 8 Core Features Groups Use Facebook Groups to coordinate and organize different groups of people. Groups can be open, closed or secret, depending on how private you want a particular group to be. Use Groups: For internal coordination To organize volunteers and their tasks As a dedicated communication channel for staff and local chapters To communicate privately with strategic partners and agencies Before Create a Facebook Group around a defined outcome or goal, like spreading the word about preparedness or recruiting volunteers, and invite people to join it. During Use Groups to quickly relay information to specific groups of people and connect members to each other. After Create and maintain Facebook Groups focused on particular concerns and needs that may spring up in the aftermath of a disaster. Examples Oxfam Action Corps New York City facebook.com/help/groups American Red Cross Social Heroes United Way of Greater Atlanta Young Professional Leaders

Prepare & Respond Tips for Response and Relief Organizations 9 Core Features Events Facebook Events are a great way to bring people together, either on Facebook or in person, before, during or after

Use Events: To bring your community together for a common goal To raise awareness for a particular disaster As a way to promote online or in-person donation and volunteer opportunities Before Use

9 Prepare & Respond Tips for Response and Relief Organizations 9 Core Features Events Facebook Events are a great way to bring people together, either on Facebook or in person, before, during or after a disaster. When people accept an invitation, they ll be able to participate in a conversation on the Event page, and will be reminded of the upcoming event through Facebook. Use Events: To bring your community together for a common goal To raise awareness for a particular disaster As a way to promote online or in-person donation and volunteer opportunities Before Use Facebook Events to schedule and promote awareness and preparedness activities. During When your organization is working in a community affected by a disaster, create a Facebook Event as quickly as possible after the disaster strikes to help direct people to the closest place they can receive help. After Use Facebook Events to organize and coordinate in-person donations and collections like blood or food drives, or online initiatives. Examples UNICEF World Water Day Art Contest facebook.com/help/events American Red Cross Gabrielle Giffords Honorary Save-a-Life Saturday Second Harvest Food Bank Food and Fund Drive

Prepare & Respond Tips for Response and Relief Organizations 10 Other Helpful Features Hashtags Hashtags, indicated by a # in front of a word or phrase, turn those words or phrases into clickable

Use Hashtags: To provide updates on a specific emergency event To let people in the community know where they can get help To bring attention to your organization s activities As a way to lead or

10 Prepare & Respond Tips for Response and Relief Organizations 10 Other Helpful Features Hashtags Hashtags, indicated by a # in front of a word or phrase, turn those words or phrases into clickable links. This makes your post easily found when people are searching for a particular topic. Use Hashtags: To provide updates on a specific emergency event To let people in the community know where they can get help To bring attention to your organization s activities As a way to lead or join a broader conversation about a particular disaster or topic facebook.com/help/hashtags Notes Notes offer a way to communicate longer content, similar in length to a news article or blog post, to those who follow your organization on Facebook and to the broader community. Use Notes: To provide in-depth details about preparedness activities As a way to update community members about recent emergency events facebook.com/help/notes

11 Prepare & Respond Tips for Response and Relief Organizations 11 Other Helpful Features Follow Other Pages Following or liking similar Pages can help you build important connections and alliances with other organizations. It can also help people connected to those Pages find yours more easily. facebook.com/help/follow Tagging Tagging another Page creates a link to that Page from within your post. Tagging other information sources can increase the reach of your content, help add credibility to your posts, and allow your Facebook followers to discover and access new resources on Facebook. facebook.com/help/tagging Page Messages Your Page can use Messages, enabling you to receive direct communication from people on Facebook. Messages are a great way for people to share information with your organization when they aren t aware of other ways to reach you. facebook.com/help/pagemessages Use Messages: To give people another way to share information with your organization As a supplemental communication channel for people looking for help or answers To receive and share time-sensitive information

12 Prepare & Respond Tips for Response and Relief Organizations 12 Key Takeaways 1 Post regularly to keep people engaged and informed so that your organization s Page becomes a trusted resource 2 Share photos and videos to help make your organization s posts more interesting and engaging 3 Be responsive: Answer questions and encourage community members to share the information they learn from you Join the conversation: Engage with your Page followers in the comments section of your posts Use Facebook Groups and Events to organize people locally Highlight other experts and organizations by sharing their posts and links, and by tagging groups you work with in your posts 7 Use hashtags to lead or join broader conversations happening on Facebook

13 Section Tips for First Responders and Government Agencies Knowing how to best use Facebook can allow first responders and government agencies to engage the public as part of their team, and to quickly connect the community to help people stay safe and informed.

Prepare & Respond Tips for First Responders and Government Agencies 14 Core Features Pages On Facebook, Pages are the foundation for your agency to open a

with relevant and timely information Like and follow related and similar Facebook Pages, including community organizations, community leaders and other

14 Prepare & Respond Tips for First Responders and Government Agencies 14 Core Features Pages On Facebook, Pages are the foundation for your agency to open a two-way communication channel with your community. The different features of Facebook Pages like Timeline, Cover and Profile Photos, the About section allow your agency to tell a robust story and have engaging and enduring interactions with the people you serve. To create an engaging Page: Choose a Cover photo that shows how your agency works to serve and protect your community Choose a Profile picture that easily identifies your agency to those who know you and those who don t Use the About section to outline your agency s mission, vision and values Post frequently with relevant and timely information Like and follow related and similar Facebook Pages, including community organizations, community leaders and other agencies, and share relevant posts, photos, videos and links with your followers Create evergreen content, such as disaster preparedness tips or useful contact numbers, that can be easily and reliably accessed Examples New South Wales Rural Fire Service California Office of Emergency Services Federal Emergency Management Agency facebook.com/help/pages

Prepare & Respond Tips for First Responders and Government Agencies 15 Core Features Page Posts Page Posts are the primary way for your agency to communicate with people who follow your Facebook Page.

first responders on the ground To inform people of how to access relief and aid Before Create a Page posting strategy designed to help keep people engaged and informed.

15 Prepare & Respond Tips for First Responders and Government Agencies 15 Core Features Page Posts Page Posts are the primary way for your agency to communicate with people who follow your Facebook Page. Use Posts: To increase community engagement To promote and support emergency preparedness and awareness activities For updating people on the status of a particular event, including the actions of first responders on the ground To inform people of how to access relief and aid Before Create a Page posting strategy designed to help keep people engaged and informed. For example, post timely preparedness tips related to potential disaster events (such as impending severe weather). During Timing is crucial post and update your Page regularly with the latest information, relevant photos and videos, and links to more in-depth information. And don t forget to participate in the conversation happening on your Page by regularly responding to key questions in the comments section of the posts on your Page. After Post clear information about where community members can find official information, receive aid, or help in the community s recovery efforts. Invite people to share any information they have about citizen-led relief and recovery efforts. Examples California Office of Emergency Services facebook.com/help/sharing Federal Emergency Management Agency Tornado Safety Tips San Francisco Fire Department Neighborhood Emergency Response Team

Prepare & Respond Tips for First Responders and Government Agencies 16 Core Features Photos and Videos Photos and videos can help put a face on your agency, make your

Use Photos and Videos: To increase the community s understanding of first responders and their roles and duties As a way to help communicate the severity of emergency

increase your connection with the public. Routinely posting them can help you build and engage your audience, making you a more trusted resource.

Share Facebook photos and videos from other sources like news outlets, other response agencies and organizations, and citizens to help tell a more robust story of

16 Prepare & Respond Tips for First Responders and Government Agencies 16 Core Features Photos and Videos Photos and videos can help put a face on your agency, make your updates more interesting and accessible and are great for sharing authentic and engaging content. Use Photos and Videos: To increase the community s understanding of first responders and their roles and duties As a way to help communicate the severity of emergency situations To demonstrate ways people can prepare for, respond to and/or recover from a disaster Before Photos help put a face on your agency, which can reinforce and increase your connection with the public. Routinely posting them can help you build and engage your audience, making you a more trusted resource. During As a disaster develops, post photos and videos to help tell the story about what s happening and where. Share Facebook photos and videos from other sources like news outlets, other response agencies and organizations, and citizens to help tell a more robust story of unfolding events. After Use photos to let the public know what first responders are doing to help communities recover and rebuild after a disaster. Examples New South Wales Rural Fire Service Fire Updates facebook.com/help/photos/uploading FEMA Video About Thunderstorm Safety San Francisco Fire Department Neighborhood Emergency Response Team

Prepare & Respond Tips for First Responders and Government Agencies 17 Core Features Groups Use Facebook Groups to coordinate and organize people.

Use Groups: To create a dedicated communication channel for family members of first responders For internal coordination among shifts and crews To organize volunteers and tasks, such as a team to

17 Prepare & Respond Tips for First Responders and Government Agencies 17 Core Features Groups Use Facebook Groups to coordinate and organize people. Groups can be open, closed or secret, depending on how private you want the group to be. Use Groups: To create a dedicated communication channel for family members of first responders For internal coordination among shifts and crews To organize volunteers and tasks, such as a team to manage and monitor your agency s different social media channels To communicate privately with strategic partners and agencies Before Create a Facebook Group around a defined outcome or goal like organizing or coordinating community activities and invite people to join it. During Use Groups to quickly relay targeted information to relevant people responsible for specific tasks or activities. After Create and maintain Groups focused on particular concerns and needs that may spring up in the aftermath of a disaster event. Example FEMA Reservists facebook.com/help/groups

Prepare & Respond Tips for First Responders and Government Agencies 18 Other Helpful Features Events Facebook Events are a great way to bring people together, either on Facebook or in person, before,

Use Events: To bring your community together on Facebook or in person for a common goal As a way to raise awareness for a particular disaster To create and promote donation and volunteer

18 Prepare & Respond Tips for First Responders and Government Agencies 18 Other Helpful Features Events Facebook Events are a great way to bring people together, either on Facebook or in person, before, during or after a disaster. When people accept an invitation, they ll be able to participate in a conversation on the Event page, and will be reminded of the upcoming event through Facebook. Use Events: To bring your community together on Facebook or in person for a common goal As a way to raise awareness for a particular disaster To create and promote donation and volunteer opportunities To organize Community Emergency Response Teams, First Aid and CPR Training Before Use Facebook Events to schedule and promote preparedness trainings. During If your agency is outside of an area affected by a disaster, it can immediately offer help by hosting Facebook Events, like a food or clothing drive, to bring relief to communities impacted by the disaster. After Use Facebook Events to organize and coordinate relief and recovery teams. Examples New South Wales Rural Fire Service Open Station Day facebook.com/help/events San Francisco Fire Department Neighborhood Emergency Response Training California Office of Emergency Services California Day of Preparedness

Prepare & Respond Tips for First Responders and Government Agencies 19 Other Helpful Features Hashtags Hashtags, indicated by a # in front of a word or phrase, turn those words or phrases into

Use Hashtags: So that updates on an evolving emergency event are searchable To potentially expand the audience for your posts As a way to lead or join a broader conversation about a particular

19 Prepare & Respond Tips for First Responders and Government Agencies 19 Other Helpful Features Hashtags Hashtags, indicated by a # in front of a word or phrase, turn those words or phrases into clickable links. This makes the post easily found as people are searching for a particular topic. Use Hashtags: So that updates on an evolving emergency event are searchable To potentially expand the audience for your posts As a way to lead or join a broader conversation about a particular disaster or topic facebook.com/help/hashtags Notes Notes offer a way to communicate longer content, similar in length to a news article or blog post, to the public and those who follow your agency. Use Notes: To explain and highlight severe weather warnings To provide in-depth details about preparedness activities For long-form updates about recent emergency events facebook.com/help/notes

20 Prepare & Respond Tips for First Responders and Government Agencies 20 Other Helpful Features Follow Other Pages Following or liking similar Pages can help you build important connections and alliances with other agencies and community leaders. It can also help people connected to those Pages more easily find yours. facebook.com/help/follow Tagging Tagging another Page in a post creates a link to that Page from within your post. Tagging other Pages can increase the reach of and help add credibility to your posts, and allow your Facebook followers to discover and access new resources on Facebook. facebook.com/help/tagging Page Messages Pages can use Messages, enabling your agency to receive direct communication from people on Facebook. Messages are a great way for people to communicate with you when they don t know how else to reach your agency, or when phone lines are down but internet access is uninterrupted. facebook.com/help/pagemessages Use Messages: To enable your community another direct communication channel to your agency As a way to provide direct support to people in the community looking for help or answers To receive and share time-sensitive information

21 Prepare & Respond Tips for First Responders and Government Agencies 21 Key Takeaways 1 Create a Page managed by agency staff and/or volunteers to facilitate a dialogue between your agency and the public not just as a one-way communication tool. This dialogue will help you keep the public informed and quickly address misinformation 2 Post regular updates so that your Page becomes a trusted resource during a disaster 3 Share photos and videos to help you better communicate important information and to make your posts more engaging Organize a volunteer social media staff to help manage your agency s Facebook presence, especially during a disaster when people are turning to your Page for information and answers Include hashtags in your posts to join the broader conversation happening on Facebook, and to make your content more easily searchable Tag other organizations you are working with in your posts 7 Use Facebook to learn what s going on in your community and re-share any content your agency thinks might be helpful 8 Allow followers to message your Page for quick assistance and answers to time sensitive questions

Section Tips for Individuals and Communities Individuals and communities use Facebook to stay connected to each other, share important information and organize activities.

22 Section Tips for Individuals and Communities Individuals and communities use Facebook to stay connected to each other, share important information and organize activities. These kinds of activities are especially important during times of disaster, and knowing how to make the most of Facebook s different tools and features can help people put Facebook to work for them during these difficult times.

Prepare & Respond Tips for Individuals and Communities 23 Share Information Posts and Status Updates Posts and Status Updates are the primary way people share information on Facebook.

organizations and first responders about what is happening around you facebook.

23 Prepare & Respond Tips for Individuals and Communities 23 Share Information Posts and Status Updates Posts and Status Updates are the primary way people share information on Facebook. Use Posts and Status Updates: To share what you re seeing and feeling with family, friends and your community To let people know you re safe and where you are As a way to communicate with organizations and first responders about what is happening around you facebook.com/help/sharing Photos and Videos Photos and Videos help you better express to people on Facebook what you re seeing and experiencing. Use Photos and Videos: To communicate the severity of emergency situations To help people, including organizations and first responders, get on-scene, visual information To help connect people with items and pets lost during a disaster facebook.com/help/photos/uploading

Prepare & Respond Tips for Individuals and Communities 24 Share Information Hashtags Hashtags, indicated by a # in front of a word or phrase, turn those words or phrases into clickable links.

24 Prepare & Respond Tips for Individuals and Communities 24 Share Information Hashtags Hashtags, indicated by a # in front of a word or phrase, turn those words or phrases into clickable links. This makes the post easily found as people are searching for a particular topic. Use Hashtags: To bring attention to what you re experiencing To provide updates on a specific emergency event To lead or join in a broader conversation about a disaster by using existing hashtags. You can find topical hashtags by using Facebook Search facebook.com/help/hashtags Search Use Facebook Search to find out specific information by location, people, news organizations and key words. facebook.com/help/facebooksearch

25 Prepare & Respond Tips for Individuals and Communities 25 Share Information Messages Facebook Messages (or the Messenger app on your mobile device) is one of the fastest ways to reach friends and family. It can be a great alternative when phone lines are down but internet access is uninterrupted. facebook.com/help/messenger Use Messages: To easily and quickly communicate with an individual or a small group of people To share time-sensitive information Tagging Tagging other Facebook Profiles and Pages creates a link to that Profile or Page from within your post. This allows your Facebook friends and those who follow you to discover and access new sources of information. facebook.com/help/tagging

Prepare & Respond Tips for Individuals and Communities 26 Organize Pages Pages are a way for people to share stories

You can create a Page about a specific disaster or topic, or more generally for your community.

related or similar Facebook Pages, including nonprofits and NGOs, community leaders and other agencies Share relevant

26 Prepare & Respond Tips for Individuals and Communities 26 Organize Pages Pages are a way for people to share stories and information, communicate what s happening around them and organize communities on Facebook. You can create a Page about a specific disaster or topic, or more generally for your community. Pages can be customized by posting stories, hosting events, adding apps and more. To create an engaging Page: Choose Cover and Profile photos that help tell the story of your Page Use the About section to explain the purpose of your Page Post frequently with relevant and timely information Like and follow related or similar Facebook Pages, including nonprofits and NGOs, community leaders and other agencies Share relevant posts, photos, videos and links from other Pages with your followers Examples Jersey Shore Hurricane News Typhoon Haiyan Relief for Northern Palawan Tao Philippines Colorado Wildfire Information facebook.com/help/pages

Prepare & Respond Tips for Individuals and Communities 27

weather event For organizing volunteers and tasks To bring

27 Prepare & Respond Tips for Individuals and Communities 27 Organize Groups Use Facebook Groups to coordinate and organize people. Groups can be open, closed or secret, depending on how private you want the group to be. Use Groups: To share information to prepare for a severe weather event For organizing volunteers and tasks To bring people in your community together to recover and reconnect after a disaster Examples Oklahoma Tornado Photo Recovery Boston Strong Drought Help Group facebook.com/help/groups

Prepare & Respond Tips for Individuals and Communities 28 Organize Events Create a Facebook Event as a

When people accept your invitation, they can interact with other people on the Event page, and get

Use Events: To bring your community together for a common goal To raise awareness for a particular

28 Prepare & Respond Tips for Individuals and Communities 28 Organize Events Create a Facebook Event as a way to gather people in person or online before, during or after a disaster. When people accept your invitation, they can interact with other people on the Event page, and get related Facebook reminders and notifications. Use Events: To bring your community together for a common goal To raise awareness for a particular disaster To create and promote donation and volunteer opportunities Examples One Run for Boston 2 #SFStrong San Francisco in Support of Isla Vista Jersey Shore Hurricane News facebook.com/help/events

29 Prepare & Respond Tips for Individuals and Communities 29 Key Takeaways 1 Use Facebook to share what you re seeing and feeling, and to help people gain a better understanding of what s happening around you 2 Include photos and videos in your status updates as a way to help communicate the severity of emergency situations 3 Use hashtags as a way to lead or join in a broader conversation about a particular disaster or topic. You can find out what hashtags other people are using by using Facebook Search Like and follow Pages so that updates about emergency preparedness, specific disasters and recovery efforts related to events you care about appear in your News Feed Use Facebook Groups to organize volunteers and tasks related to disaster preparedness and recovery Use Facebook Events to create and promote donation and volunteer opportunities

30 facebook.com/disaster

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Table of Contents HOPE 4 Youth About HOPE 4 Youth 3 What is? 3 Ways You Can Help & Critical Uses of Funds 4 5 at Home or Work 6 Other Creative Ways You Can Help & Youth 4 Youth 7 How to Create a Facebook