Making Dairy a Slam Dunk

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Willis Willis
5 years ago
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1 Making Dairy a Slam Dunk

This multi-billion dollar commodity market is begging for innovation. Here, Ganeden fills you in on what you need to know to reinvigorate the dairy case.

Shopper demand for dairy is high, but they want it jazzed up with added health benefits and innovative delivery forms.

In this report, we ll take a look at what s selling in the diary case and how fortifying with a functional ingredient, like probiotics, can turn dairy products into winning SKUs.

Its unique structure safeguards the cell s genetic material from the temperature extremes and pressures involved in manufacturing.

2 This multi-billion dollar commodity market is begging for innovation. Here, Ganeden fills you in on what you need to know to reinvigorate the dairy case. America s taste for dairy products is growing up. A jug of milk, a chunk of cheddar and flavored yogurts are simply no longer enough to satisfy today s hungry consumers. Shopper demand for dairy is high, but they want it jazzed up with added health benefits and innovative delivery forms. Functional ingredients can be the key to giving dairy products a health halo, and increasing consumer interest. In this report, we ll take a look at what s selling in the diary case and how fortifying with a functional ingredient, like probiotics, can turn dairy products into winning SKUs. Most probiotics cannot survive extreme manufacturing processes; GanedenBC 30 (Bacillus coagulans GBI-30, 6086) can. Its unique structure safeguards the cell s genetic material from the temperature extremes and pressures involved in manufacturing. It easily incorporates into products, overcomes shelf-life limitations and withstands challenges during digestive transit. Further, research shows that in addition to its digestive benefits, GanedenBC 30 supports immune health and improves the utilization of protein. The addition of GanedenBC 30 offers the dairy category multiple new, exciting possibilities. Milk Milk used to be pretty much required on American breakfast tables, but not so anymore. The once iconic American beverage has been experiencing slumping sales for the past several decades. In 2011, milk sales hit their lowest level since 1984, according to the US Department of Agriculture. Americans are drinking a whopping 36 percent less milk than in 1970 about 10 less gallons a year. Why the drop in sales? Milk has stayed largely stagnate. Look at delivery systems, for instance, where innovations have been few and far between the excitement from a plastic spout can only last so long.

3 Americans are drinking a whopping 36% less milk than in Milk s reputation as healthy has also come under scrutiny, particularly from milk alternatives such as flax, soy, coconut and hemp. Perceived health benefits from these milks appeal to today s consumers. Exciting non-dairy grab and go drinks with myriad health benefits have been hitting the beverage market while milk quietly trudges along. The good news for dairy manufacturers is that milk is poised for reinvigoration. The product is incredibly versatile and literally begging for some outside attention. Consider sales for organic milk. Organic milk made up 5.2 percent of all fluid milk sales last year, which was more than double its 1.9 percent share from a decade earlier. Demand for organic foods, including dairy, is expected to continue expanding, according to Hoard s Dairyman. Clearly, a new twist on this old standby will get consumers attention. Probiotic milk is just what the market needs with consumer awareness of the friendly bacteria at an alltime high. Acidophilus milks have existed for years, but the category has been largely ignored due to poor flavor and consistency and lack of marketing muscle. By simply adding a probiotic to milk, the product instantly becomes mulit-functional. The challenge has been that most probiotics cannot survive the pasteurization process. GanedenBC 30 solves this problem with its unique structure that can withstand pasteurization. A grab and go milk-based protein beverage. Research demonstrates that GanedenBC 30 improves utilization of protein, great news for today s exploding sports nutrition market. Snack-size milk shots in a variety of flavors with GanedenBC 30 could provide a quick hit of protein, calcium and probiotics ideal for kids and adults. Probiotics added to standard gallon and half-gallon sizes give the benefits of probiotics to cereal, drinks, recipes and more.

Ice cream is a $25 billion market ripe for a healthy makeover! ICE CREAM Ice cream, like milk, is ripe for a healthy makeover that goes beyond low fat.

Adding probiotics to ice cream though presents a challenge that has limited its adoption. Probiotic cells have a tendency to burst when frozen and the required overages can be a deal killer.

Americans have a hearty appetite for ice cream and eat more of the frozen confection than any other country in the world.

4 Ice cream is a $25 billion market ripe for a healthy makeover! ICE CREAM Ice cream, like milk, is ripe for a healthy makeover that goes beyond low fat. The success of the frozen yogurt sector speaks to the possibilities for better-for-you options in this category. Adding probiotics to ice cream though presents a challenge that has limited its adoption. Probiotic cells have a tendency to burst when frozen and the required overages can be a deal killer. But GanedenBC 30 isn t affected by freezing and the organism remains viable even in products with a long shelf life. Americans have a hearty appetite for ice cream and eat more of the frozen confection than any other country in the world. This $25 billion market has strong brand loyalty from customers, but history shows shoppers are willing to try new varieties. Ice cream with new flavors that touch on the superfruits explosion or other healthy botanicals would be a welcome addition. Add in dairy from small farms and eco packaging, and you ve got a desirable high-margin, niche product. The addition of GanedenBC 30 to any ice cream variety adds a marketable health benefit. Ice cream boosted with probiotics along with vitamin D, prebiotics or calcium. Ice cream with digestive benefits and tailored flavors. Lower fat gelato is set to explode onto the marketplace, add probiotics and it s a double-benefit indulgence item.

CHEESE Cheese is a staple product in many households, and sales in the category are on the rise. The global cheese market is expected to be worth $105.

Buyers are becoming more interested in both the quality of the cheese while also seeking a more expansive variety of options.

Although these buying preferences can be found across all demographics, Millennials are the main drivers of these trends.

5 CHEESE Cheese is a staple product in many households, and sales in the category are on the rise. The global cheese market is expected to be worth $105.1 billion USD by 2019 and will continue to grow at a rate of 4.4% each year, according to a report by Transparency Market Research. With this increase in sales comes new consumer preferences. Buyers are becoming more interested in both the quality of the cheese while also seeking a more expansive variety of options. Spending patterns demonstrate that shoppers are interested in cheese with creative flavors, local or artisanal originations, and most commonly healthier options, such as functional benefits. Although these buying preferences can be found across all demographics, Millennials are the main drivers of these trends. So how can manufacturers provide a healthier, more attractive cheese option for consumers? Probiotic fortification has become a popular answer. In the United States, cheese must be pasteurized unless it is aged longer than two months. This means that most US cheeses don t contain any live bacteria. Although raw milk cheeses may, most die out over time. Hence, another opportunity for functional cheese boosted with GanedenBC 30, which could withstand pasteurization allowing cheese to be marketed as probiotic. Cheese makers, should cash in on its versatility and bring the innovative products to market that consumers demand. Snack-sized probiotic boosted cheese for athletes or kids. Pre-grated cheese for probiotic pizza, quesadillas, and salads. YOGURT While sales of some dairy case products like milk continue to sour, there seems to only be growth in sight for the yogurt category. Dollar sales in the yogurt and yogurt drinks segment are projected to reach $11.2 billion by 2021, according to GlobalData. The American consumer is finally starting to understand that some bacteria are actually good, and even necessary, for a healthy body. Consumer awareness of probiotics is at an all-time high so it makes sense that fermented foods like yogurt are taking off. In addition to growing demand for probiotics, the demand for Greek yogurt is skyrocketing. Greek yogurt sales grew $2.3 billion in the past four years, while non-greek yogurt sales declined $843 million, according to Frozen & Refrigerated Buyer. This higher protein formula has literally taken over the

contain live cultures at all due to pasteurization. So while many consumers buy yogurt specifically for the probiotics, they often aren t getting enough of the culture to provide a benefit.

6 yogurt category. Greek yogurt is now found in butters, cream cheeses and frozen desserts. While yogurt booms, one cloud does darken the category Many yogurts do not contain adequate amounts of beneficial bacteria at the end of shelf life to be considered probiotic and others do not contain live cultures at all due to pasteurization. So while many consumers buy yogurt specifically for the probiotics, they often aren t getting enough of the culture to provide a benefit. A yogurt product simply means that it was made with a certain number of cultures that turn milk into yogurt not necessarily that it contains probiotics. Rather than misleading consumers, why not actually add clinically tested, highly stable probiotic strain like GanedenBC 30 to yogurt with an assurance to the consumer that those probiotic cultures will actually be there at the end of shelf life? Drinkable yogurt shots get a blast of probiotics, protein and calcium in a shot. Yogurt-coated products which take yogurt beyond the dairy case and expand shelf stable product possibilities. GandedenBC 30 Today s solution for health and innovation in the dairy case It s clear that today s consumer wants more options in the dairy case. Moms want healthy, high-protein snacks packaged with kid appeal; athletes and weekend warriors are looking for dairy that meets their needs for low-fat, highprotein foods they can down before and after workouts; seniors seek calciumrich foods with added nutrients beyond traditional dairy offerings. And all consumers want dairy foods with the added benefit of healthy digestion. GanedenBC 30 can satisfy these demands and bring exciting innovation to dairy SKUs. The formulation-friendly probiotic can turn any dairy product into a functional food that s targeted to multiple audiences. With rigorous safety and efficacy research behind it, manufacturers can with formulate and market dairy products with confidence. To learn more about GanedenBC 30, info@ganedenprobiotics.com.

State of the industry: Dairy

foodbusinessnews.net/articles/12965-state-of-the-industry-dairy State of the industry: Dairy Photo: Adobe Stock 12.06.2018 By Donna Berry 1 KANSAS CITY Probiotic cold-brew latte. Spanish Manchego cheese