Your Brain on Story. A Summary of Recent Research. by Kendall Haven
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1 Your Brain on Story A Summary of Recent Research by Kendall Haven Story Consultant/Author/Master Storyteller Kendall@KendallHaven.com, Kendall Haven 2015
2 Your Brain on Story The Mechanisms of Story Engagement, Participation, and Influence by Kendall Haven Story Consultant/Author/Master Storyteller Kendall Haven 2015
3 . Engagement: Emotionally laden attention Engagement requires emotional involvement Attention: Dedicated mental focus over time Stories engage and hold attention
4 Transportation: Voluntary vicarious and experiential insertion of self into the settings, events, and characters of a story.. Relevance: Implying close relationship or importance. What does this story mean to me?
5 Engagement is the essential gateway to influence. Influence: Changing attitudes, beliefs, values, knowledge, and behavior Influence = ultimate goal of your communications Engagement doesn t guarantee influence. It makes it possible.
6 For over 150,000 years story and storytelling have dominated human interaction and communication
7 150,000 years of storytelling dominance to communicate and to archive learning, wisdom, fact, knowledge, values, beliefs, history, etc. has evolutionarily rewired the human brain to think in specific story terms.
8 The human brain is predisposed to think in story terms. To Understand To Make Sense To Remember
9 You turn incoming information into story before it reaches your conscious mind with your neural story net
10 Your Neural Story Net: A fixed, connected set of subconscious brain sub-regions that create and process specific story concepts and informational elements
11 The MAKE-SENSE Mandate If the brain can t MAKE SENSE, it won t pay attention Your brain has assigned the MAKE-SENSE Mandate to the Neural Story Net
12 The Research: In order to make it make sense, Listeners routinely: change (even reverse) factual information, make assumptions, create new information, ignore parts of your presentation, infer connections and information infer motive, intent, significance misinterpret
13 The Neural Story Net Lies between external world and internal mind Distorts incoming information in order to make it make sense The story they see & hear IS NOT the story you said **Applying effective story structure to your information minimizes that distortion
14 Your Story Mind in.action!
15 Person #1: Where s John? Person #2: Well.I didn t want to say anything. But I saw a green VW parked in front of Carol s.
16
17 The Eight Essential Elements of the Story Structure 1. Characters: The characters that populate essential character positions in the story. 2. Traits: Selected elements of character description used to control receiver attitude toward story characters. 3. Goal: What a character needs/wants to do/get in a story. 4. Motives: The drivers that make a goal important to a character. 5. Conflicts & Problems: The sets of obstacles that stand between a character and an established goal. 6. Risk & Danger: The likelihood of failure (risk) and the consequences of failure (danger). 7. Struggles: The sequence of events a character undertakes to reach a goal highlighted by the climax scene (confrontation with the last & greatest obstacle) and the resolution scene. 8. Details: The character, sensory, scenic, and event specific descriptors used to create, direct, and control receivers story imagery.
18 The essential elements of story structure: Control engagement Feed essential information to the NSN Control the Make Sense Mandate Create emotional involvement
19 Story Influence
20 The Main Story Line System Character Main Goal Character Antagonist Climax Resolution Viewpoint Character Motive Climax Character 3 Characters (+ 2 supporting characters) 2 Events 2 Concepts, Kendall Haven, 2014!
21 Four key questions define a story s Influence Potential 1. Who is this story really about for me? 2. How bad is the ending of this story for that character? 3. Who can I blame for it? 4. Who has the power to change the ending if it was bad? (or who gets the credit if it was good?)
22 The Story Influence Line System Character Identity Character Goal Foe Character Climax Resolution Viewpoint Character Motive Climax Character Residual Resolution Emotion 3 Key Characters (+ 2 Supporting Characters) 2 Events 2 Concepts 1 Lingering Emotion, Kendall Haven, 2014!
23 IP = RRE ( D i D f ) Where: IP = Influence Potential ( -60 to +60 ) RRE = Audience s Residual Resolution Emotion (-4 to +4) D i = Score for the Identity Character ( 0 to +5 ) D f = Score for the Foe Character ( 0 to -10 )
24 The elements of the Influence Model: Create relevance Complete transportation Create identification Create meaning
25 The Main Story Line System Character Main Goal Character Antagonist Climax Resolution Viewpoint Character Motive Climax Character 3 Characters (+ 2 supporting characters) 2 Events 2 Concepts, Kendall Haven, 2014!
Your Brain (& Event) on Story
Your Brain (& Event) on Story Story: The Language of the Mind (And What It Means to You) A Summary of Recent Research by Kendall Haven Story Consultant/Author/Master Storyteller www.kendallhaven.com KendallHaven@sbcglobal.net
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