Theron Flowers Svetlana Slobodchikova Aaron Tran Camilo Zambrano

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1 Theron Flowers Svetlana Slobodchikova Aaron Tran Camilo Zambrano

2 A form of criticism (or close reading) that employs the principles of rhetoric to examine the interactions between a text, an author, and an audience. Is not a summary Apply critical reading skills in order to break down the text. The goal is to articulate HOW the author writes, rather than WHAT they actually wrote. Compare popular ideas about a topic with credible sources.

3

4

5 Logos: Pathos: Ethos:

6 *Beliefs vs. Reasoning *Critical Thinking *Language

7 Deductive/Inductive Premise Conclusion 1. All humans are mammals. (premise) 2. All cats are mammals. (premise) 3. All humans are cats. (conclusion) Both premises in this argument are true but the conclusion is false. The defect is a formal fallacy, and can be demonstrated by reducing the argument to its bare structure: 1. All A are C 2. All B are C 3. All A are B

8 1. Geological events produce rock. (premise) 2. Rock is a type of music. (premise) 3. Geological events produce music. (conclusion) The premises in this argument are true, but clearly the conclusion is false. Is the defect a formal fallacy or an informal fallacy? To see if this is actually a formal fallacy, we have to break it down to its basic structure: 1. A = B 2. B = C 3. A = C This structure is valid; therefore the defect cannot be a formal fallacy and must instead be an informal fallacy identifiable from the content.

9 Cherry Picking Hasty Generalization Post hoc ergo propter hoc Genetic Fallacy Begging the Claim

10 Circular Argument Either/Or Ad hominem Ad populum Red Herring Straw Man Moral Equivalence

11 Makes visible the techniques an author uses to persuade the audience (Writing Center,2012) Ex: This is an anti-smoking federal gov. (CDC,2012)

12 What this image is saying is that 9 out of 10 dentists recommend the toothpaste. 9 out of 10 dentists can t be wrong! 9 out of 10 dentists can t be wrong about what? Could they be wrong? (Opinions, too little study-based information? Very unclear

13 Find a quote or article(remember to cite it) Analyze Note the places it fails logically and say why Compare it to the scholarly source and point out it s flaws

14 1-2 pathos-based articles showing bias Direct quotes from material Fallacy analysis Stakeholder analysis Identify bias and tone

15 Rhetorical analysis should be about 2 pages double spaced If you ask questions, answer them Minimize your tone!

16 Beutler, Lisa. (2012). Just the Facts, Ma am. [Image] Retrieved from Brizee, A., Weber, Ryan. (2011). Fallacies. Retrieved from Caster, Angi. (2012). Highline Community College English 205 webtext. Retrieved from Cline, Austin (n.d.) What is a fallacy? Understanding defective arguments. Retrieved from Goodner, B. (Producer). (2008, June). Ethos, logos, pathos [video file]. Retrieved from Hoffman, Doug. (2012). Cherry Picking. [Image] Retrieved from

17 Kush, Vladimir. (2008). Chess. [Image] Retrieved from Lindsay, S. (2007). Retrieved from Handouts/RhetoricalAnalysis.pdf Nordquist, R. (n.d.). About.com grammar & composition. Retrieved from Pham, H. ( n.d.) 9 out of 10 dentists can t be wrong. [Image] Retrieved from QualiaSoup.(Producer). (2009, December 24). Critical thinking [video file]. Retrieved from Texas A&M writing center. (2011). Retrieved from academic/rhetorical-analysis/ Tips from former smokers. (2012). [Advertisement]. Retrieved from ips-matte-article-general- public.html University of Iowa Writing Center. (2012). Teaching writing: rhetorical analysis. Retrieved from the University of Iowa Writing Center Web site:

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