VEHICLE TECHNOLOGY EDUCATION: EQUIPPING MATURE DRIVERS FOR THE ROAD AHEAD MARCH 2017
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1 LIFESAVERS: Putting Assistive Technology to Work for Older Drivers (OD-01) VEHICLE TECHNOLOGY EDUCATION: EQUIPPING MATURE DRIVERS FOR THE ROAD AHEAD MARCH 2017
2 About Us Kyle Rakow Vice President and National Director AARP Driver Safety Kyle Rakow is Vice President and National Director of AARP Driver Safety (ADS), which administers the nation s longest standing and largest refresher driving course. ADS has helped 16,000,000 participants remain safe, confident, and independent on the road since 1979 through leading educational programs. AARP is a nonprofit, nonpartisan, social welfare organization with a membership of nearly 38 million that helps people 50 and older turn their goals and dreams into real possibilities. Kyle s passion for safe driving and the ADS mission extends well into his personal life. In 2009, he founded and continues to serve as President of the Jason Beach Foundation in memory of his best friend who passed away in a fatal car accident. The Foundation raises funds to help children and families in need. Jodi Olshevski, M.S. Executive Director and Gerontologist The Hartford Center for Mature Market Excellence Jodi Olshevski is executive director of The Hartford Center for Mature Market Excellence, leading a team of corporate gerontologists who conduct primary research and deliver expert services across The Hartford. The team has won numerous awards, and is nationally-recognized as the pre-eminent corporate gerontology organization in the United States. An expert on a wide array of topics such as business and aging, caregiving, eldercare, housing, older driver issues, and vehicle technology adoption among mature drivers, Olshevski has been interviewed widely by national and regional television and radio shows, including the CBS Early Show and NBC Nightly News, and by national publications such as the NY Times, the Chicago Tribune, USA Today, the Los Angeles Times, and the AARP Bulletin, to name a few. 2 AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017)
3 OLDER DRIVERS In 2020 over 40 million licensed drivers over age 65 Fragility begins to increase around age 60 3 AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017)
4 AARP Driver Safety AARP SMART DRIVER COURSE DRIVING RESOURCE CENTER WE NEED TO TALK Free online resource with interactive driving tools, articles, videos and more. Free educational program to help drivers adjust their personal vehicles fit for maximum safety and comfort Produced by AARP based on information created jointly by The Hartford and MIT AgeLab. Free online and in-person seminar to help families talk about driving retirement. 4 AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017)
5 AARP Smart Driver Course Road Design Driving Strategies Drivers Vehicles 5 AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017)
6 Top Technologies Videos Featured online at the AARP Driving Resource Center. The videos are produced by AARP, based on information created jointly by The Hartford and the MIT AgeLab. 6 AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017)
7 The Hartford Center for Mature Market Excellence Since 1984 Staffed with Gerontologists Original Research with MIT AgeLab Ten Studies on Aging & Driving Consumer Information: Safety Mobility Independence Guidebooks Online Content Social Media 7 AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017) Copyright 2016 by The Hartford. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.
8 Our Research on Vehicle Technologies Four research studies: Year Study 2012 Top Technologies for Mature Drivers: Experts Ranking 2013 Top Technologies for Mature Drivers: Consumer Insights 2015 Vehicle Technology Adoption Among Mature Drivers 2016 Vehicle Technology Preferences Among Mature Drivers 8 AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017) Copyright 2016 by The Hartford. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.
9 Top Technologies for Mature Drivers Expert Ranking AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017) Copyright 2016 by The Hartford. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.
10 Top Technologies for Mature Drivers Consumer Insights AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017) Copyright 2016 by The Hartford. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.
11 Top Technologies for Mature Drivers Consumer Insights AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017) Copyright 2016 by The Hartford. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.
12 Top Technologies for Mature Drivers Consumer Insights AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017) Copyright 2016 by The Hartford. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford. 12
13 Vehicle Technology Adoption In the Driver s Seat AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017) Copyright 2016 by The Hartford. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford. 13
14 Vehicle Technology Adoption In the Driver s Seat AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017) Copyright 2016 by The Hartford. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.
15 Vehicle Technology Preferences Looking Forward: Preferences Among Mature Drivers AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017) Copyright 2016 by The Hartford. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.
16 Vehicle Technology Preferences Looking Forward: Preferences Among Mature Drivers AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017) Copyright 2016 by The Hartford. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.
17 A New Endeavour 3-year grant from The Hartford for $1 million Build a vehicle technology educational program 17 AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017)
18 Focus Groups Driving perceptions now vs. then Driver training format preferences Use of technology to assess driving skills 18 AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017)
19 Smart DriverTEK (SM) Pop-ups at local and national events 90 minute in-person workshops Vehicle Technology Checklists Pilot Markets in AZ, CA, FL, GA, MN, NY, PA, TX 19 AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017)
20 Smart DriverTEK (SM) Pop-up Experience Fun, quick engagement for any size event Wallet cards to promote programs Features Top Technology Videos 20 SMART DRIVERTEK OVERVIEW (FEB2017)
21 Smart DriverTEK (SM) Workshop Experience On-screen animations and video Vehicle Technology Checklists Share personal experiences Research tips and resources 21 SMART DRIVERTEK OVERVIEW (FEB2017)
22 WORKSHOP OBJECTIVES 22 SMART DRIVERTEK OVERVIEW (FEB2017) Overview of objectives and what to expect Discussion to gauge experiences Introduce Checklist and Technologies
23 Presenting Vehicle Technologies Video of technology in action Slides and animations to show how to use Discussion to share experiences, questions 23 SMART DRIVERTEK OVERVIEW (FEB2017) Top Tech videos featured in the curriculum are also featured on our AARP Online Driving Resource Center.
24 Research After The Workshop How to research on your own Links on Checklist to help them get started Become an educated consumer 24 SMART DRIVERTEK OVERVIEW (FEB2017)
25 Preparing For The Future Changes are coming quickly but still gradual Stay current and be prepared 25 SMART DRIVERTEK OVERVIEW (FEB2017)
26 Smart DriverTEK (SM) Expand markets in stages leading to national launch Fine-tune curriculum and workshop engagement Develop online workshop and digital checklist Develop Smart DriverTEK station 1:1 26 AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017)
27 27 AARP DRIVER SAFETY & THE HARTFORD (LIFESAVERS 2017)
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