Quit for Them. How we got 218 people to sign up to quit smoking in 10 days

Transcription

1 Quit for Them How we got 218 people to sign up to quit smoking in 10 days

2 Left: Background: Quit for Them Online social campaign Launched pilot in October 2014 in Wrexham 1,555 followers on Facebook, Reach now exceeded 100,000 Targeted adverts in areas of high deprivation and high smoking prevalence Demand for Quit Kits and other options New web page live: Launch of new Quit Kit with exchange last week Social Media Th com can rec Mo the qu We me Co lev up str wit

3 The Quit kit Available to request on the website / Ability to choose a range of options pharmacy support and a call back from SSW. Quit kits sent out within 24 hours (48 hours on Saturday and Sunday) Contains a booklet, voucher, air freshener and car sticker Targeted adverts on Facebook to get people to the sign up page SSW aim to call people within 24 hours if this option is ticked Downloadable voucher and quit kit voucher now redeemable at over 80 participating pharmacies in North Wales Aim: to drive footfall to the different services Requests tracked and evaluated. Sign up receive 5 s over 4 weeks

4 Quit For Them Online The website The website also has a resources section with useful stu to help them quit smoking. Th in Nort h Wales, a smoking diary, links t o t he Facebook communit y, informat ion on second h

5 to help them quit smoking. This includes a list of all of the participating pharmacies unity, information on second hand smoke and protecting your children and links to an The website

6 The download voucher

7 marketing campaign

8 Other marketing channels FREE support and products voucher Measurable Available online and in the quit kit and 20,000 will be printed and distributed to pharmacies. Banner outside 80 primary schools in North Wales

9 LOT: Moving t owards on omni-channel experience f or smoking cessat ion. IDEA: Work with fi ve Practices in areas of high deprivation, low take up smoking cessat ion and locat ed in high prevalent adult smoking areas. EA: Work with fi ve Practices in areas of high deprivation, low take up oking cessat ion and locat ed in high prevalent adult smoking areas. PILOT: Moving t owards on omni-channel experience f or smoking cessat ion. IDEA: Work with fi ve Practices in areas of high deprivation, low take up smoking cessat ion and locat ed in high prevalent adult smoking areas. PILOT: Moving t owards on omni-channel experience f or smoking cessat ion. IDEA: Work with fi ve Practices in areas of high deprivation, low take up smoking cessat ion and locat ed in high prevalent adult smoking areas. OUTDOOR FOR BANNERS OUTDOOR OUTDOOR FOR BANNERS PRESS RELEASES NEWS OKING ADVISOR N PRACTICE Access to records OUTDOOR UIT FOR BANNERS FOR BANNERS FOR EAST 3 DAYS A WEEK Online Sign up DIGITAL/ ONLINE PRESS RELEASES NEWS PRESS RELEASES PRESS RELEASES NEWS NEWS PRESS RELEASES NEWS FOR POSTERS DIGITAL/ ONLINE FOR FOR DIRECT MAIL (LETTER FROM ) FOR POSTERS FOR POSTERS TELEPHONE CALL FOR POSTERS (FOLLOW UP) TEXT REMINDER SERVICE FOR FOR Stop Smoking Wales / PHARMACIES 1000 people quit smoking Sept-Dec 2015 / PHARMACIES COLD TURKEY KIT 1. Data for previous 12 months broken Evaluation Dashboard INDEPENDENTLY PRESS RELEASES NEWS DIGITAL/ ONLINE FOR Online Sign up / PHARMACIES IDEAL MODEL SSW Next steps: Integration project FOR INDEPENDENTLY PRACTICE / PHARMACIES SMOKING ADVISOR REFER IN PRACTICE Quitters! AT LEAST 3 DAYS A WEEK Online Sign up Stop Smoking Wales Access to records PRACTICE M PRACTICE MANAGE REFER PHARMA REFER SSW D T PHARM IDE MOD Stop Smoking Wales SMOKING A IN PRA COLD AT LEAST TURKEY 3 DA KIT INDEPENDENTLY SM

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11 What Quit for Them currently does, that hasn t been done before It connects people with the options and moves them from contemplation to action

12 Vision for marketing moving towards an omni- channel experience Customers come to you (bricks and mortar) Customers engage anywhere via integrated, seamless experiences Recognise different channels and using them but usually in different ways. Confusion for the customer, often inconvenient

13 Any questions?