Benefits. Enhance Energy. 20g of protein per ounce of ProCharge. Reduce Body Fat. Recovery From Resistance Exercise.
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- Leonard Martin McDaniel
- 5 years ago
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2 In 1996, a biochemist initially engineered a high protein source in small quantities for a medical application interparetoneol tube feeding. As the health benefits of protein as a nutrition source continue to be a publicized, it was his desire to develop the same application for mainstream America. Hence ProCHARGE was born. Benefits Enhance Energy 20g of protein per ounce of ProCharge Hair health Increase Lean Muscle Flavors Reduce Body Fat Recovery From Resistance Exercise Natural Collagen Appetite control Bone & Joint Health Reduce Body Fat Sustained energy Skin Health plaskowski@suncoasthhealthbrands.com
3 ProCHARGE is a low calorie, sugar free, fat free liquid protein enhancer that is designed for people who want to improve their wellness. Each two ounce bottle of ProCharge delivers 40 grams of high quality great tasting protein including Branch Chain Amino Acids (BCAA) with a 95% absorption rate. Overview The body is made up of roughly 70% water which makes rehydrating a must. Drinking a bottle of water by itself helps hydrate and cleanse your system, but combine that with one ounce of ProCHARGE. Now you have a great tasting, protein enriched, refreshing beverage. Promotional will offer increased sales for both itself and select store branded water. plaskowski@suncoasthhealthbrands.com
4 POP PDQ Skinny Tower
5 Why Retailers Are Embracing Category with ProCHARGE Consumer Health US$206 billion Where to target initial ProCHARGE launch RTD Category US $766m 15% CAGR forecasted (Compounded Annual Growth Rate) RTD Protein Water Other $99 billion Vitamins and Dietary Supplements US$84 billion Sports Nutrition US$9 billion Weight Management US$14 billion Protein2O TriMino Retail $2.49 to 2.99 per Bottle * Only 7grams to 15 grams per bottle RTD Protein Protein Supplements US$2 billion Protein Products $7 billion Meal Replacement Slimming US$7 billion Muscle Milk 12PK $31.89 $2.65 each Protein Bar secondary market $16 Billion Addressable Market thinkthin US $837 million 7% CAGR $1.79 to $ grams plaskowski@suncoasthhealthbrands.com
6 2016 Branding Activation Publications Drug Store News (DSN) will be highlighting ProCHARGE and this emerging market throughout their 2016 issues. National Sampling Billboards Tradeshows Social Media Communities TV & Marketing ProCHARGE has engaged in a Digital Media campaign with Kevin Harrington, one of the original Shark Tank cast members. TV commercials are in production. We can tag with regional or national. Protein continues to benefit from media praise 10 Protein-Packed Lunches to Help You Burn More Calories Women s Health, February 2014 Looking to tone up, lose weight or just improve your diet? It's time to make protein your new best friend." Cosmopolitan UK, January 2014 Double Up Your Protein to Lose Weight While Maintaining Muscle Shape, September plaskowski@suncoasthhealthbrands.com
7 $500K-1MM Innovative/unique guerilla marketing tactics designed around key tradeshows to stay top of mind for consumers & retailers Continued support into Year 2 Celebrity $500K-1MM Digital Media DRTV Tradeshow campaigns Events & Charitable Donation PR efforts continued to educate and promote health and fitness. The benefits of protein continue to be topical in the media. $3 MM Marketing Spend National Sampling Program Projected 2016 Billboard Geo Fencing driving consumers to retail locations Out Of Home Media support in conjunction with national sampling program locations Social Media communities Print GEO FENCING $1MM product + coupon regional sampling program; Focused in key retailer cities Print, Digital, and Broadcast Media Buys
8 Peter Laskowski Senior Account Executive th Avenue North Clearwater, FL Phone: Cell: For more information please visit:
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