Turning the Tide of Obesity in Blackpool. Nicky Dennison Senior Public Health Practitioner September 2016
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1 Turning the Tide of Obesity in Blackpool Nicky Dennison Senior Public Health Practitioner September 2016
2 Contents Size of the problem in Blackpool Taking steps to healthy weight Local Authority Declaration on Healthy Weight #GULPChallenge
3 Size of the Problem in Blackpool
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5 Blackpool The Watering Hole of the Masses
6 Overweight and Obesity in Blackpool 25% 4-5 year olds 38% year olds 72% adults 4-5% adults morbidly obese 1 in 6 pregnant women obese
7 Diet and Eating Habits 46% adults eat five a day One in six meals eaten outside the home 14% adults have sugary drinks every day Blackpool is the fast food capital of the UK Teens get 1/3 rd of their daily calories from sugary drinks 25% of boys and 16% of girls drink fizzy drinks on most days
8 Obesity Donuts Blackpool England
9 NCMP : 2006/ /14 Reception and Year 6 Excess Weight (Overweight and Obese)
10 0-19 s Tooth Extraction Pies England n=184, % of 0-19 population Blackpool n=1, % of 0-19 population 18.6% 15.1% 11.6% 20.1% 13.6% 24.8% 41.5% Age 0-4yrs Age 0-4yrs Age 5-9yrs Age 10-14yrs 54.6% Age 5-9yrs Age 10-14yrs Age 15-19yrs Age 15-19yrs Source: Public Health England, Dental Public Health Intelligence Programme, HES Extractions Data
11 Taking Steps Towards Healthy Weight
12 Refreshing Blackpool s Healthy Weight Strategy Focus on children and young people Build on existing schemes e.g. free school breakfast Seek ways of reducing sugar consumption Redesign and orientating environments to promote healthier choices Adopt a whole systems approach Secure a Council wide commitment to align policies and actions to promote and support healthy weight -> LA Declaration on Healthy Weight
13 Signing the Local Authority Declaration on Healthy Weight
14 Local Authority Declaration on Healthy Weight By signing the declaration the Council will be showing a commitment to reducing unhealthy weight in our communities, protect the health and wellbeing of staff and citizens and make an impact on health and social care There are 12 broad statements which all Local Authorities sign up to Plus a number of local priorities to be included within the declaration
15 The Journey So Far August 2015 Idea first floated September 2015 Corporate Leadership Team December 2015 Health and Wellbeing Board December 2015 Senior Leadership Team January 2016 Council Leadership January 2016 Full Council
16 Blackpool s Local Priorities Consider weighted/financial support for healthier retail (e.g. greengrocers, co-operatives etc.) in deprived areas Improve the quality of packed lunches by developing a local agreement with schools to implement guidance Work with schools to achieve Walk to School Take a stepped approach to reduce sugary drinks available in vending machines on locally controlled sites To work with commercial outlets within all public sector premises to develop a food and drink policy
17 Progress since the signing of the Declaration Vending Machines Working with Procurement Linking to other Strategies across the Council Healthy Cake sales Working with other Public Sector organisations Healthy packed lunches Staff Health Event 30 September 2016 Running a second GULP campaign Engagement with Visit Blackpool Relaunch of healthy catering award Health and Wellbeing Board October 2016
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19 Campaign Aims Reduce the number of sugary drinks consumed Swap to drinking non-sugary drinks such as water and semi-skimmed milk Raise general awareness of the amount of sugar in sugary drinks
20 What was Involved Interactive sessions in secondary schools and colleges Goody bag and branded water bottle to stimulate interest and maintain brand presence #GulpChallenge promoted via sessions and social media Healthy selfies competition
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23 Did it Work? Emerging findings from the evaluation: The proportion of teens who think sugary drinks is a health problem increased from 53% to 70% Increase in proportion indicating preference for low sugar drinks, from 34% to 66% Decrease in proportion reporting they often buy drinks that have lots of sugar in, from 66% to 36% Increase in the proportion reporting that they think about how much sugar is in drinks they buy, from 21% to 43% Increase in the proportion who understand health risks of sugary drinks, from 63% to 82%
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