Understanding what BREXIT means for nutritional food labelling in the UK. Phil Dalton, Sun Branding Solutions November 2018

Transcription

1 Understanding what BREXIT means for nutritional food labelling in the UK Phil Dalton, Sun Branding Solutions November 2018

2 Premise THE EXISTING PROVISIONS WILL BE CARRIED FORWARD WHEN THE UK LEAVES THE EU THE EU NUTRITION LABELLING MINIMUM REQUIREMENT IN FIC IS NOT EFFECTIVE IN POSITIVELY INFLUENCING CONSUMER FOOD CHOICES

3 Background CONSUMER UNDERSTANDING OF NUTRITION INFORMATION (NI) IS POOR OUR KNOWLEDGE OF HOW NI IS USED BY CONSUMERS IS POOR

4 IMMEDIATE CHANGES PROBABLY NOT

5 WITHIN A COUPLE OF YEARS HOPEFULLY Make nutrition information more accessible and usable Standardise health message between labels and public information

6 Allow the link between health and NI to be made in labelling Ensure usable NI is available where food choices are made Content and format of NI must be consumer friendly

7 EU meeting on front of pack nutrition labelling

8 Report on the influence of two front of pack schemes on consumer behaviour 3 out of 4 respondents chose the healthier option when` MTL or Nutri-Score was present

9 Improving consumer understanding and use of current UK nutrition label information Sally Moore Registered Dietitian and PhD Student

10 Per serving information Meaningful & consistent serving data As consumed data

11 Off pack tools Inclusion of colour coding as standard Colour coding of Calories Location on pack Calories to replace kcal

12 Nutrition Information Non-Prepacked Foods WE CAN DO THIS ALREADY IN THE UK

13 10 tips to live a healthier life Maintain a healthy body weight The right weight for each of us depends on factors like our gender, height, age, and genes. Being overweight increases the risk of a wide range of diseases, including diabetes, heart disease and cancer. Excess body fat comes from eating more than we need. The extra calories can come from any caloric nutrient protein, fat, carbohydrate, or alcohol, but fat is the most concentrated source of energy. Physical activity helps us spend the energy, and makes us feel good. The message is reasonably simple: if we are gaining weight, we need to eat less and be more active!

14 8 tips for healthy eating These eight practical tips cover the basics of healthy eating, and can help you make healthier choices Get active and be a healthy weight Eating a healthy, balanced diet plays an as type 2 diabetes, certain cancers, heart disease and stroke. Being underweight essential role in maintaining a healthy weight, which is an important part of overall good health. Being overweight or obese can lead to health conditions such could also affect your health. More adults need to lose weight, and need to eat fewer calories to do this. If you re trying to lose weight, aim to eat less and be more active. Eating a healthy, balanced diet will help: aim to cut down on foods that are high in saturated fat and sugar, and eat plenty of fruit and vegetables. Don t forget that alcohol is also high in calories, so cutting down can help you to control your weight.

15 Alcoholic Beverages CALORIES IN ALCOHOLIC DRINKS

16 Out of Home MORE THAN JUST CALORIES

17 SOME FOODS ARE BETTER CHOICES FOR HEALTH REASONS Current health messaging is based on: Fat Sugar Calories (Alcohol)

18 Official sources and general literature constantly link these nutrients to obesity and therefore to both general and specific health issues We can look to align label claims to promote better choices

19 PUBLIC HEALTH MESSAGE Less Fat Less Sugar Fewer Calories LABELLING LEGISLATION Vitamins & minerals Other substances Kj and kcal

20 S I M P L I F Y WORDING OF CLAIMS

21 PERSONALISED NUTRITION IMPROVE THE USE OF LABEL DATA

22 Thank you Phil Dalton