Making the Most of Grains Place on the Plate

Transcription

1 Making the Most of Grains Place on the Plate Ashley A. Desrosiers, MS, RD Grain Foods Foundation CACFP Magical Moments Orlando, FL April 2016

2 What We ll Discuss Meet the Grain Foods Foundation The Policy Landscape Putting Policy into Practice: Tools You Can Use

3 Meet the Grain Foods Foundation

4 What does GFF do? Serve as a unified and credible voice for the grains industry Educate and engage consumers on the health benefits of grains Promote the nutritional benefits of finished products, especially among influencers such as healthcare professionals, media and policymakers Provide analysis on federal policies and public perceptions to better inform the grains industry

5 How does GFF do this? Communicate two messages throughout all of our programs, research and initiatives Grains are good for you GFF Program Components Scientific Advisory Board Health Partnerships Consumer Tips Recipes & Baking Tips Enrichment/Healthy Babies Research Performance & Energy Nostalgia Holidays Cultural Trends Grains bring people together

6 GFF Scientific Advisory Board Glenn Gaesser, PhD, Chairman Exercise Physiology Julie Miller Jones, PhD, LN, CNS Food Science Shelley Case, RD Gluten-Free Diet Sylvia Melendez-Klinger, MS, RD, LD Hispanic and General Nutrition Marion J. Franz, MS, RD, LD, CDE Diabetes Bruce Young, MD Obstetrics Suzanne Steinbaum, DO Cardiology Richard Mattes, MPH, PhD, RD Obesity and Eating Behavior

7 Commitment to Research

8 The Policy Landscape

9 Proposed CACFP Meal Pattern Changes: Focus on Grains Infants Allow additional grain options for infant snacks One Year and Older Require that at least one grain serving per day, across all eating occasions, be whole grain or whole grain-rich Require breakfast cereals to conform to WIC requirements Prevent grain-based desserts from counting towards the grains component Allow an optional meat or meat alternate to be served at breakfast in lieu of some grains

10 Whole Grain Decision Tree Meal Pattern Resources United States Department of Agriculture National CACFP Sponsors Association Source: USDA

11 Grains in the DGA A healthy eating pattern includes grains, at least half of which are whole grains. Healthy US-Style Eating Pattern at the 2,000 Calorie Level: 6-ounce equivalents of grains per day. Shift to eating more vegetables, fruits, whole grains and dairy to increase intake of nutrients of public health concern. Choosing both whole and refined grain foods in nutrient dense forms, such as bread instead of croissants and English muffins instead of biscuits can help in meeting recommendations for a healthy eating pattern. Most refined grains are enriched, a process that adds back iron and four B vitamins. Because of this process, the term enriched grains is often used to describe these refined grains.

12 What the DGA Means for You: General Insights Allow for a shift from single foods and ingredients to a greater focus on eating patterns (Healthy U.S. Style, Mediterranean, Vegetarian). Preview forthcoming industry trends and potential reformulation opportunities. For the first time, the guidelines take a solid stance on added sugar intake, recommending it be less than 10 percent of calories per day. Lay the groundwork for nutrition policy updates, such as the school meal program and WIC package guidelines.

13 Preparing for the Next Cycle GFF is coordinating with the Grain Chain on the following efforts: Participate in MyPlate National Strategic Partnership activities. Nominate individuals for the 2020 Dietary Guidelines Advisory Committee. Conduct additional research on the health effects of consuming grains. Monitor the progress of the B 24 Months Project and enlist pediatrics expert for SAB.

14 Folic Acid Fortification of Enriched Grains 1998 Enriched grain fortification begins th anniversary of fortification: GFF launches Bread Trail PSA and Folic Acid Seal 2011 CDC names fortification as one of top 10 public health achievements of last decade 2013 Grains industry meeting at CDC offices in Atlanta; CDC showcases Bread Trail PSA as example of creative folic acid educational effort 2004 Launch of GFF 2011 GFF & Spina Bifida Association partnership begins 2012 GFF develops Spina Bifida University segment; presents at World Congress 2016 & beyond Healthy Baby Coalition planning

15 Shining the Spotlight on Fortification Folic acid-focused campaigns and messaging have been a consistent underpinning of GFF s work yearover-year, reflecting a deep industry commitment Efforts have included: PSA development Media outreach Strategic partnerships March of Dimes Spina Bifida Association SBCCN Social media promotion Spanish-language outreach Packaging seal

16 Tools You Can Use

17 How can GFF be a resource to you? Nutrition Research Health Experts Thought Leadership Consumer Resources Provide you with clinical research that highlights the nutritional benefits of grain foods Connect you with health experts with specialties ranging from diabetes to heart disease to obesity. Serve as a thought leader to both media and policy makers, informing these influencers about the health benefits of grains. Provide thoughtful analysis on industry and consumer trends, as well as provide a library of educational resources.

18

19 MyPlate National Strategic Partnership

20 Translating the Science

21 Healthy Eating Resources In GFF s efforts to educate consumer and increase awareness of the health benefits of including grains into the daily diet, we have created a wealth of consumer-facing resources that are available on GFF s website. Resources available for your use include: Infographics FAQ Documents Expert Articles Healthy Recipes & Meal Plans Videos

22 Recipe Inspiration

23 Connect with GFF Website Social Media Facebook Twitter Pinterest LinkedIn

24 Questions?

25 Thank you!