MIND YOUR BODY MEDIA KIT 2013
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- Marilyn Goodman
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1 MIND YOUR BODY MEDIA KIT
2 2
3 Contents Overview of Mind Your Body Editorial Coverage Meeting Readers Needs Benefits to Advertisers
4 ABOUT... MIND YOUR BODY
5 Overview o A weekly magazine of The Straits Times o It reaches million adults (P15+, 2012) and the vast majority of homes and offices in Singapore o Average Circulation: 337,479 (2012).
6 Editorial Coverage o MYB contains the latest news and features which cover mental health, nutrition, fitness and significant health conditions. o Regular sections include features on living, exercising and eating well. o A range of medical professionals, from psychologists to paediatricians, answer readers questions in regular Q & A segments. o Expert views from doctors and health professionals about diseases and the latest medical advances to treat them.
7 Editorial Coverage o MYB enhanced its contents in May 2011 with new and improved content platforms, including TCM and environmental issues. New columns include: Healthy Spaces feature on how people can make their living and working environment more conducive to health. Eat Right review of healthier food available for health-conscious cooks and diners Kitchen tips on keeping food fresh and the kitchen in order Herbal Help all about Chinese medicine remedies o As part of The Straits Times' revamp in May 2012, MYB also added a new section called Get Physical : fitness page to give people tips on how to exercise and keep fit.
8 Meeting Readers Needs o An insightful read on how to lead a healthy lifestyle. For Singaporeans of all ages who want to know everything about good health and how to preserve their well being. o Caters to the rising interest in wellness and health issues, which are particularly relevant to an ageing population. o For active working adults who want help to cope with the daily grind. Focuses on health and staying fit, both physically and mentally. o MYB is able to communicate complex health issues in simple terms which readers find interesting & easy to understand.
9 Meeting Readers Needs o For health-conscious eaters who want to know the nutritional value of the food they eat. o For mums and dads who want to know more about healthcare for children.
10 BENEFITS TO ADVERTISERS
11 Benefits to Advertisers o Published weekly, on Thursdays. In line with Singapore s growing health awareness, Mind Your Body is ideal platform for advertisers to reach consumers who care about health and a healthy lifestyle. o It allows advertisers to tailor the environment to their brands to increase advertising effectiveness. o Mind Your Body effectively appeals to niche segments in the health market. o Advertisers can target particular markets with specific products with more precision.
12 Benefits to Advertisers o A cost-efficient tool for tactical and branding campaigns. o Allows shorter lead-time to market or launch new products quickly, thus sharpening the competitive edge of advertisers.
13 FACTS & FIGURES... READERS PROFILE
14 The Straits Times Reader Profile ST readers are well-educated and affluent. 46% are PMEB s and most reside in larger house-types. National Population ST Readers 2012 ('000) % ('000) % Total Median Age Education* GCE 'O'/'N' Level GCE 'A' Level Tertiary (Degree/Diploma) Occupation PMEB White Collar Income Median PI $2,440 $3,630 Median HHI $4,820 $7,222 Dwelling Type* Landed Property Condo/Pte Apartment HDB 4-room+/Executive/HUDC Median Reading Time 44 mins Source: Nielson Media Index Base: All people aged 15+.
15 The Straits Times Reader Profile ST readers are also health conscious. National Population ST Readers 2012 % % Total ('000) Food/Beverage Taken (past 7 days) Fruit Drink Juice Yoghurt Drink Isotonic Drink Essence Of Chicken Health Food Consumption (Any) Non-Carbonated/Flavored Water Health Food Drink Liquid Skim/Low Fat Milk Vitamin/Health Supplement Psychographic Statements (Agree) Should Do More About My Health Maintain Balanced Diet Pay Close Attention To My Weight Always Check Nutrition Content Regular Check-Ups Even If Not Ill Going For Aesthetic Treatment Source: Nielson Media Index Base: All people aged 15+.
16 THANK YOU
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