SHELTER COVE COMMUNITY CHURCH MODESTO, CA VISUAL STYLE GUIDE
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1 SHELTER COVE COMMUNITY CHURCH MODESTO, CA VISUAL STYLE GUIDE UPDATED FEBRUARY 2017
2 01. GRAPHIC STANDARDS STYLE GUIDE Corporate logo and branding guidelines for: 1. The general use of the Shelter Cove Community Church (SCCC) logo. 2. Creating print or screen media to be used in the promoting of SCCC events and/or classes.
3 02. SCCC LOGO The following guide explains the policies and guidelines for the use and prep of the SCCC logo. The logo has two components: The stylized Circle/Cross symbol and the logo type which is based on the Gotham typeface. The symbol alone can only be used as a background element or small tiles (web favicon). By default, you should use the complete logo. Symbol Logotype Logo
4 03. LET THE LOGO BREATHE Working with the logos requires consistent clearspace. Clearspace is the blank space ( X ) around the entire logo that is free of a page edge, text, and other graphics. The clearspace has been set according to specific dimensions of the different logo components. 1 X is the minimum amount of clearspace needed. Spacing Spacing of the primary logo elements should never change. Units The method for spacing is measured in relative X units. One X can be determined from the height of the logotype (see previous page).
5 04. LOGO COLOR VARIATIONS The SCCC logo can be used on top of any of the SCCC color families, or a light or dark photo. The most important factor is CONTRAST. The logo must be able to stand off the color or image in a striking and clean manner. Never change the color of the logo to anything other than the what is listed in this style guide. See section 6 for the SCCC color family.
6 05. LOGO VIOLATIONS Do not stretch a logo wide out of aspect ratio. Do not stretch the logo tall out of aspect ratio. Do not move the cross icon around the text part of the logo. Do not adjust the colors of the logo. Do not mix colors across the logo. Do not add drop shadows or outer glows to the logo. Do not add bevels or embossing to the logo. Do not change the font in the logo.
7 06. SCCC COLOR FAMILY The identity of Shelter Cove Community Church has been designed purposefully for use with a specific color palette. The color of SCCC has been thoughtfully selected based upon several influences, including the color scheme of the church, interior design, and pre-existing brand identification.
8 07. SCCC FONT FAMILY Gotham is the font family we use at Shelter Cove Community Church, specifically we use three weights: Gotham Ultra ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (,.;:?!$&*) Gotham Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (,.;:?!$&*) Gotham Extra Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (,.;:?!$&*) The following page shows an example of how to use the Gotham font in a written publication.
9 HEADER IN GOTHAM ULTRA Sub header in Gotham Ultra Italic This is body text in Gotham Book, this is body text in Gotham Book: this is body text in Gotham Book. This is body text in Gotham Book, this is body text in Gotham Book: this is body text in Gotham Book. This is body text in Gotham Book, this is body text in Gotham Book: this is body text in Gotham Book. This is body text in Gotham Book, this is body text in Gotham Book: this is body text in Gotham Book. This is body text in Gotham Book, this is body text in Gotham Book: this is body text in Gotham Book. This is body text in Gotham Book, this is body text in Gotham Book: this is body text in Gotham Book. This is quoted body text in Gotham Book Italic, this is quoted body text in Gotham Book Italic: this is quoted body text in Gotham Book Italic. This is quoted body text in Gotham Book Italic, this is quoted body text in Gotham Book Italic: this is quoted body text in Gotham Book Italic. This is quoted body text in Gotham Book Italic, this is quoted body text in Gotham Book Italic: this is quoted body text in Gotham Book Italic. This is body text in Gotham Book, this is body text in Gotham Book: this is body text in Gotham Book. This is body text in Gotham Book, this is body text in Gotham Book: this is body text in Gotham Book. This is body text in Gotham Book, this is body text in Gotham Book. This is body text in Gotham Book, this is body text in Gotham Book: this is body text in Gotham Book. THIS IS WHERE A SIGNATURE GOES SOMEBODYS NAME (GOTHAMULTRA GOTHAMEXTRALIGHT) *note: the underlines are used only to help show the font names in their specific uses, the underline does not need to be used.
10 08. HELP!! Have questions or concerns? Josh Pidgley Office ext. 308 Mobile
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