UK Stroke Forum 2017 Toolkit

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1 UK Stroke Forum 2017 Toolkit 12th UK Stroke Forum November 2017 ACC Liverpool #UKSF17

2 12th UK Stroke Forum Toolkit 02 UK Stroke Forum 2017 Promotional Toolkit Here are some tips and ideas of how you can ensure your colleagues and peers know what is happening in Liverpool on Tuesday 28 - Thursday 30 November Our toolkit is designed to help you communicate the key messages of the conference and is interactive so that you can access the item you need when you need it! We have also included guidelines on usage of the UKSF brand. The toolkit is for anyone involved in UK Stroke Forum 2017 and we encourage you to use as many devices as you can to promote the conference to your colleagues and wider networks. (Coalition members, programme committee members, UKSF steering committee members, UKSF speakers, Stroke Association offices and staff, University colleagues, sponsors, journals and more besides). This PDF explains the items and on the webpage itself you ll find each relevant link for you to download the element you require. Materials included: Banner advert for signatures and websites (JPG and PNG format) Short listing for websites Promotional copy for use in shots/newsletters PowerPoint slide for use in upcoming presentations (speakers) or plasmas screens at other events (can also be used for SA exhibitions) Example tweets and short links to use Electronic flyer A5 flyer (6 versions) Logo (EPS, JPG x 4 of each) Image bank (selection of photos) UKSF brand guidelines

12th UK Stroke Forum Toolkit 03 A5 Flyers A5 UK Stroke Forum flyer is available in PDF format and we can provide a print ready version or a web version which is suitable for emailing out to key

3 12th UK Stroke Forum Toolkit 03 A5 Flyers A5 UK Stroke Forum flyer is available in PDF format and we can provide a print ready version or a web version which is suitable for ing out to key contacts. There is also a black and white version available for use in mono printing. GP and Social care postcards A6 postcard available in PDF format. We can provide a print ready version or a web version which is suitable for ing out to key contacts. UK Stroke Forum 2017 Tuesday 28 November - Thursday 30 November 2017 ACC Liverpool GP Training Stream Join us for the UK s largest multidisciplinary conference for stroke care professionals REGISTER ONLINE NOW. 12 th UK Stroke Forum Conference Wednesday 29 November 2017 ACC Liverpool #UKSF16 Why should you attend? Hear the latest in stroke research from a wide range of inspiring and world-class speakers each covering a different aspect of stroke care Engage with over 1,500 professionals from across the whole stroke care pathway Join the debate with key players shaping the stroke agenda Five accredited training streams and fourteen interactive educational workshops to choose from - giving you practical ideas to improve your own practice Discover the latest industry developments from over 50 exhibitors Register online at ukstrokeforum.org #UKSF17 Training Stream for Adult Social Workers, Assistant Social Workers and Senior Care Staff 12 th UK Stroke Forum Conference Wednesday 29 November 2017 ACC Liverpool #UKSF17 Full Colour A5 flyer Full Colour A6 postcard Click below to download A5 artwork A5 Flyer Earlybird Web A5 Flyer Earlybird Print A5 Flyer Standard Rate Web A5 Flyer Standard Rate Print Click below to download A6 artwork Training Stream - A6 Postcard One Day GP Training - A6 postcard

12th UK Stroke Forum Toolkit 04 Email Signature We have the following email signature graphic to promote this years

4 12th UK Stroke Forum Toolkit 04 Signature We have the following signature graphic to promote this years conference. Insert this graphic into the footer of your . Example of signature Click here to download signature

5 12th UK Stroke Forum Toolkit 05 Web banners Web banner 728 x 90px Example web banner Click here to download web banner 728x90 px

6 12th UK Stroke Forum Toolkit 06 Web banners Example web banner Web banners in-situ Click here to download 300x250 px web banner Click here to download 120x600 px web banner

7 12th UK Stroke Forum Toolkit 07 PowerPoint We have the following PowerPoint slide designed to promote this years conference. Please feel free to use this slide in your upcoming presentations or on plasma screens at other events. Example PowerPoint slide Arial 36pt Arial 40pt Arial 28pt Click here to download PowerPoint slide template

8 12th UK Stroke Forum Toolkit 08 Website copy Copy For Short Listing For Websites (100 words) The 12th UK Stroke Forum Conference will take place Tuesday 28 - Thursday 30 November ACC, Liverpool The UK s largest multidisciplinary stroke conference Discover the latest developments in stroke research and practice from leading experts in the field Update your stroke knowledge at the accredited training day Unrivalled opportunities to showcase your work from research to service development and clinical trials. Raise your company profile sponsor or exhibit. Key dates Registration open: July until 20 November 2017 Early Bird registration deadline: 31 August 2017 For more information visit Join the conversation on #UKSF17 and Linkedin UK Stroke Forum (60 Words) The 12th UK Stroke Forum Conference November 2017 ACC, Liverpool The UK s largest multidisciplinary stroke conference Discover the latest developments in stroke research and practice from leading experts in the field Registration open until 20 November 2017 Early Bird registration deadline: 31 August Join the conversation on #UKSF17 or Linkedin UK Stroke Forum (25 Words) UK Stroke Forum Conference November 2017 Liverpool UK s largest multidisciplinary stroke conference Early Bird closes 31 August 2017 #UKSF17 Linkedin UK Stroke Forum

9 12th UK Stroke Forum Toolkit 09 Copy For Reasons To Attend: Version One: The UK s largest multidisciplinary conference for stroke care professionals Find out the latest in stroke research Learn new skills from experts in the field Enhance your stroke knowledge Showcase your innovations Join the debate with key players shaping the stroke agenda Version Two: Join the debate with key players shaping the stroke agenda Engage with over 1,500 professionals from across the whole Stroke care pathway Five accredited training streams with over ten interactive educational workshops to choose from giving you practical ideas to improve your own practice Hear from a wide range of inspiring and world-class speakers with a choice of over 25 sessions, each focused on a different aspect of stroke care Discover the latest industry developments from over 50 exhibitors Copy For Event Features: Event features 1,500 attendees Three days, including a dedicated training day with a choice of streams depending on your role Over 25 main conference sessions, each focused on a different aspect of stroke care Over 170 expert speakers and researchers giving talks on the latest research updates and service improvements Over 50 exhibition stands showcasing new innovations and industry developments Over 170 research posters including on-going trials Practical workshops Debate sessions Stroke survivors sharing their experiences Meetings for the latest trial updates CPD contribution Join the conversation on #UKSF17 or Linkedin UK Stroke Forum Key Dates Registration: Open July until 20 November 2017 Early Bird registration deadline is 31 August 2017

12th UK Stroke Forum Toolkit 10 Social Media Example tweets and short links to use. Use text from the Copy for promotional toolkit document and perhaps do a mock-up of an example tweet.

10 12th UK Stroke Forum Toolkit 10 Social Media Example tweets and short links to use. Use text from the Copy for promotional toolkit document and perhaps do a mock-up of an example tweet. Registration is now open for the UK Stroke Forum Conference November Liverpool ACC. Register here #UKSF17 #UKSF17 registration is now open! The UK s largest multidisciplinary stroke conference, November UK Stroke Forum Conference November Liverpool ACC. 15% off with Early Bird until 31 Aug registration open. Book now to engage with over 1500 stroke care professionals! #UKSF17 Join us at UK Stroke Forum Conference November Liverpool ACC. 15% off with Early Bird until 31 Aug #UKSF17 UK Stroke Forum Conference November See at a glance programme. 15% off with Early Bird until 31 Aug #UKSF17 Colour Social Media Icons LinkedIn (Left) Twitter (Right) UKSF Twitter icon Example Twitter homepage

11 12th UK Stroke Forum Toolkit 11 UKSF Logo There are two versions of the UKSF logo, a horizontal version and vertical version, please use whichever is most suitable for your requirements. The logo comes in full colour format, but there s also a black on white version for use in mono printing. Where possible please use the full colour version. The logo comes in the following formats: EPS Vector files can be resized without compromising quality and are for use primarily on printed materials. JPG Bitmap graphic; for use online and in Mircosoft Office applications. Colour logo - Landscape version Reverse logo - Landscape version Click below to download logo files EPS files UKSF logo black landscape UKSF logo black portrait UKSF logo colour landscape UKSF logo colour portrait Colour logo Portrait version Reverse logo Portrait version JPG files UKSF_logo black landscape UKSF logo black portrait UKSF logo colour landscape UKSF logo colour portrait

12 12th UK Stroke Forum Toolkit 12 Where possible, the logo should fit across the full width or height of the page depending on whether you are using the vertical or horizontal version of the logo. Examples of logo usage; landscape on a A4 document, and portrait on a pull up banner. The Multi-disciplinary Stroke Conference of the year Developed by healthcare professionals for healthcare professionals. Multi-disciplinary teams sharing best practice and developments in stroke care. Continued professional development through free training sessions. Sponsorship and Exhibition Prospectus Sponsorship and Exhibition Prospectus 12th UK Stroke Forum November 2017 ACC Liverpool #UKSF17 12th UK Stroke Forum November 2017 ACC Liverpool #UKSF17 Please note 7mm Minimum size The S on the Stroke Association logo never appear smaller than 7mm in height on printed material and the S should never appear smaller than 42 pixels in online applications.

13 12th UK Stroke Forum Toolkit 13 UKSF Colour Palette Our primary colours are bright, vibrant, and fresh and should always be present in any promotional materials created. Our secondary colour palette was chosen to complement our primary colour palette. Below are the references for our colour palette. Pantone / CMYK references are for use in printed materials and RGB for use online Primary Colour Palette Pantone 638c C:75 M:0 Y:25 K0 Pantone 376c C:55 M:0 Y100 K:0 Secondary Colour Palette Pantone 241c C:25 M:100 Y:0 K:0 Pantone 144c C:0 M:55 Y:100 K:0 Pantone 109c C:0 M:10 Y:100 K:0 R:225 G:221 B:0 Pantone 213c C:0 M:100 Y:20 K0 R:237 G:6 B:119

14 12th UK Stroke Forum Toolkit 14 UKSF Branded items Pull up banner examples. The Multi-disciplinary Stroke Conference of the year Developed by healthcare professionals for healthcare professionals. Multi-disciplinary teams sharing best practice and developments in stroke care. Continued professional development through free training sessions.

15 12th UK Stroke Forum Toolkit 15 UKSF Fonts Our font of choice is Helvetica. This font should be used on all professionally designed materials. Helvetica is available in a range of weights regular, italic, light, medium, bold, black. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%^&*():;. Helvetica Neue LT Com 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%^&*():;. HelveticaNeue LT 65 Medium Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%^&*():;. HelveticaNeue LT 75 Bold Regular

16 12th UK Stroke Forum Toolkit 16 UKSF Fonts When Helvetica is not available for use online and on documents produced in Mircosoft Office please use Arial as an alternative. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !? $ %&@():;. Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !? $ %&@():;. Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !? $ %&@():;. Arial Bold

17 12th UK Stroke Forum Toolkit 17 UKSF Photo examples We have a wide selection of photographs available from previous conferences. Below are a selection of the photographs available.

18 12th UK Stroke Forum Toolkit 18 Checklist 1. your contacts with the flyer and promotional text 2. Network with your contacts and hand-out promotional flyers 3. Ask your organisations website team to upload the flyer and text - on to your website events pages - as your e-signature - as a website banner on the home page 4. Engage with your twitter and linked-in networks to spread the word online and get involved with the pre-conference buzz #UKSF17 5. Include the UKSF PowerPoint slide into your upcoming presentations explaining the forum, its aims and the key dates for this year s conference

19 12th UK Stroke Forum Toolkit We look forward to welcoming you on Tuesday 28 - Thursday 30 November 2017 for the 12th UK Stroke Fourm Register online NOW ukstrokeforum.org

Student Minds Turl Street, Oxford, OX1 3DH

Student Minds Turl Street, Oxford, OX1 3DH Who are we? Student Minds is a national charity working to encourage peer support for student mental health. We encourage students to have the confidence to talk and to listen. We aim to bring people together