VISUAL IDENTITY GUIDELINES GUIDE D IDENTITÉ VISUELLE

Transcription

1 VISUAL IDENTITY GUIDELINES GUIDE D IDENTITÉ VISUELLE

2 TABLE OF CONTENTS TABLES DES MATIÈRES 03 logo presentation 04 member statement version 05 alternate versions 06 official colours 07 protection space and minimal size 08 incorrect usages 09 typography 10 displaying member logos 11 choosing imagery 12 RCN Applications overview 13 stationery 14 powerpoint 15 report covers 16 web look and feel 17 newsletter and enewsletter 18 RCN member applications overview 19 stationery examples 20 official boilerplate 21 member applications guidelines 03 logo presentation 04 member statement version 05 alternate versions 06 official colours 07 protection space and minimal size 08 incorrect usages 09 typography 10 displaying member logos 11 choosing imagery 12 RCN Applications overview 13 stationery 14 powerpoint 15 report covers 16 web look and feel 17 newsletter and enewsletter 18 RCN member applications overview 19 stationery examples 20 official boilerplate 21 member applications guidelines ROSSY CANCER NETWORK VISUAL IDENTITY GUIDELINES

3 INTRODUCTION INTRODUCTION The Rossy Cancer Network is a major initiative undertaken by the McGill University teaching hospitals. By joining forces, McGill University, the McGill University Health Centre (MUHC), the Jewish General Hospital (JGH) and St. Mary s Hospital Center (SMHC) aim to improve the quality of care and patient satisfaction, increase survival rates and reduce the burden of cancer. The Rossy Cancer Network is built around a common vision of putting the person afflicted by cancer at the centre of everything we do. As such, the visual identity reflects that guiding principle. At the heart of the logo shines a diamond shape created and protected by the intersection of four circles, representing each institution. Furthermore, four new colours result from this association: a symbol of the positive outcomes and further development of the Network. The new logo is the reflection of our joined efforts and will only be efficient if applied diligently by every person involved in the process. We invite you to read on and apply the principles set forth and by doing so, participate in making the Rossy Cancer Network a communication success. The Rossy Cancer Network is a major initiative undertaken by the McGill University teaching hospitals. By joining forces, McGill University, the McGill University Health Centre (MUHC), the Jewish General Hospital (JGH) and St. Mary s Hospital Center (SMHC) aim to improve the quality of care and patient satisfaction, increase survival rates and reduce the burden of cancer. The Rossy Cancer Network is built around a common vision of putting the person afflicted by cancer at the centre of everything we do. As such, the visual identity reflects that guiding principle. At the heart of the logo shines a diamond shape created and protected by the intersection of four circles, representing each institution. Furthermore, four new colours result from this association: a symbol of the positive outcomes and further development of the Network. The new logo is the reflection of our joined efforts and will only be efficient if applied diligently by every person involved in the process. We invite you to read on and apply the principles set forth and by doing so, participate in making the Rossy Cancer Network a communication success. R ÉSEAU DE CANCEROLOGIE ROSSY GUIDE D IDENTITÉ VISUELLES

4 03 LOGO PRESENTATION Réseau de cancérologie Rossy Rossy Cancer Network SYMBOL / INSIGNE WORDMARK / MOT-SYMBOLE LOGO PRESENTATION The Rossy Cancer Network logo is a lock-up composed of two distinct elements: the symbol and the wordmark. The two elements should never be dissociated. The logo only exists in its bilingual version. The lock-up should never be altered, recreated or modified in any way. PRESENTATION DU LOGO The Rossy Cancer Network logo is a lock-up composed of two distinct elements: the symbol and the wordmark. The two elements should never be dissociated. The logo only exists in its bilingual version. The lock-up should never be altered, recreated or modified in any way. ROSSY CANCER NETWORK VISUAL IDENTITY GUIDELINES

5 MEMBER STATEMENT VERSION 04 MEMBRE DU / MEMBER OF Réseau de cancérologie Rossy Rossy Cancer Network MEMBER STATEMENT VERSION To help build The Rossy Cancer Network brand and initiative, constituent partners are invited to display their belonging to the initiative by using the bilingual member version illustrated above. FRENCH To help build The Rossy Cancer Network brand and initiative, constituent partners are invited to display their belonging to the initiative by using the bilingual member version illustrated above. SAMPLE RECOMMENDED MEMBER APPLICATIONS Institution s Letterheads Stream leader s personal stationery Stream leader s esignature Institution s Cancer care website Institution s Cancer care literature FRENCH TRANSLATION Institution s Letterheads Stream leader s personal stationery Stream leader s esignature Institution s Cancer care website Institution s Cancer care literature R ÉSEAU DE CANCEROLOGIE ROSSY GUIDE D IDENTITÉ VISUELLES

6 05 GREYSCALE VERSIONS MEMBRE DU / MEMBER OF Réseau de Rossy cancérologie Cancer Rossy Network MEMBRE DU / MEMBER OF Réseau de Rossy cancérologie Cancer Rossy Network GREYSCALE VERSIONS An official greyscale version is available to accommodate all member institutions needs and graphic guidelines, when a full colour version is too costly to print. The greyscale version should be used sparingly as it does not convey the vibrant energetic style of the Rossy Cancer Network. The greyscale version may be printed using a member partner colour other than grey. VERSIONS GREYSCALE An official greyscale version is available to accommodate all member institutions needs and graphic guidelines, when a full colour version is too costly to print. The greyscale version should be used sparingly as it does not convey the vibrant energetic style of the Rossy Cancer Network. The greyscale version may be printed using a member partner colour other than grey. ROSSY CANCER NETWORK VISUAL IDENTITY GUIDELINES

7 OFFICIAL COLOURS 06 PRIMARY COLOUR PALETTE / PALETTE DE COULEURS PRIMAIRES PANTONE 389C C 20 M 0 Y 100 K 0 HEX #CCDC00 R 204 G 220 B 0 PANTONE 293C C 100 M 68 Y 0 K 2 HEX #0046AD R 0 G 70 B 173 PANTONE 1795C C 0 M 96 Y 90 K 2 HEX #CD202C R 205 G 32 B 44 PANTONE 2905C C 45 M 1 Y 0 K 0 HEX #8FCAE7 R 143 G 202 B 231 SECONDARY COLOUR PALETTE / PALETTE DE COULEURS SECONDAIRES PANTONE 368C C 63 M 0 Y 97 K 0 HEX #69BE28 R 105 G 190 B 40 PANTONE 1375C C 0 M 45 Y 95 K 0 HEX #FFA02F R 255 G 160 B 47 PANTONE 427C C 7 M 3 Y 4 K 8 HEX #D1D4D3 R 209 G 212 B 211 PANTONE 429C C 21 M 11 Y 9 K 22 HEX #A5ACAF R 165 G 172 B 175 OFFICIAL COLOURS COULEURS OFFICIELLES United colours of the RCN The official colours respect the colours of our member institutions. Use the colour specifications listed above when creating materials that display the Rossy Cancer Network identity. The result will be harmonious in every context. United colours of the RCN The official colours respect the colours of our member institutions. Use the colour specifications listed above when creating materials that display the Rossy Cancer Network identity. The result will be harmonious in every context. R ÉSEAU DE CANCEROLOGIE ROSSY GUIDE D IDENTITÉ VISUELLES

8 07 MINIMUM SIZE AND PROTECTION SIZE PROTECTION SPACE / ESPACE DE PROTECTION X MINIMUM SIZE / TAILLE MINIMALE 1.25 INCHES 32 MM 90 PIXELS MINIMUM SIZE AND PROTECTION SPACE Protection space For a maximum impact, the logo must always be surrounded by a protection space equivalent to the letter X in the RCN symbol. Minimum size To ensure optimal legibility, the logo should never be displayed at a size smaller than 1.25 /32 mm based on the width of the symbol. MINIMUM SIZE AND PROTECTION SPACE Protection space For a maximum impact, the logo must always be surrounded by a protection space equivalent to the letter X in the RCN symbol. Minimum size To ensure optimal legibility, the logo should never be displayed at a size smaller than 1.25 /32 mm based on the width of the symbol. ROSSY CANCER NETWORK VISUAL IDENTITY GUIDELINES

9 INCORRECT USAGE 08 DO NOT ALTER THE COLOUR IN THE LOGO / NE PAS... DO NOT MODIFY LOCK-UP / NE PAS... DO NOT DISTORT / NE PAS... DO NOT USE A GREYSCALE VERSION USING RED / NE PAS... DO NOT PRINT IN A SOLID BLACK / NE PAS... DO NOT APPLY EFFECTS / NE PAS... INCORRECT USAGE The integrity of the logo Building a consistent and lasting impression in the mind of the viewers depends on respecting the integrity of the logo. Please avoid all incorrect usage listed above. INCORRECT USAGE The integrity of the logo Building a consistent and lasting impression in the mind of the viewers depends on respecting the integrity of the logo. Please avoid all incorrect usage listed above. R ÉSEAU DE CANCEROLOGIE ROSSY GUIDE D IDENTITÉ VISUELLES

10 09 TYPOGRAPHY FOUNDRY CONTEXT USED FOR MAIN HEADINGS, SUBHEADS AND CAPTIONS FOUNDRY CONTEXT REGULAR $%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ FOUNDRY CONTEXT DEMI $%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ FOUNDRY CONTEXT BOLD $%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ FLAMA USE AS MAIN BODY TEXT FLAMA REGULAR $%&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ FLAMA BOLD $%&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ ARIAL ALTERNATE FONT FOR USE WITH DIGITAL MEDIA ARIAL REGULAR $%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ ARIAL BOLD $%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ TYPOGRAPHY TYPOGRAPHIE Typography is like a person s handwriting, it is distinctive and an integral part of our identity. One should not try to mimic the font used in the wordmark, but rather consistently use our recommended accompanying font. Exceptionally, the alternate universal computer font can be used on functional applications. Typography is like a person s handwriting, it is distinctive and an integral part of our identity. One should not try to mimic the font used in the wordmark, but rather consistently use our recommended accompanying font. Exceptionally, the alternate universal computer font can be used on functional applications. ROSSY CANCER NETWORK VISUAL IDENTITY GUIDELINES

11 DISPLAY MEMBER LOGOS 10 HORIZONTAL STACKING / LEFT MARGIN / MARGE GAUCHE RIGHT MARGIN / MARGE DROITE VERTICAL STACKING / DISPLAYING MEMBER LOGOS Four constituents The Rossy Cancer Network is the result of a joint effort between four constituents. When displaying the Rossy Cancer Network logo on a piece of communication, one must always include the four member partner logos. The two layouts above are the only presentations that can be used in any context. The order and proportion should not be modified in any way. An electronic file already containing the appropriate logos and proportions can be accessed at DISPLAYING MEMBER LOGOS Four constituents The Rossy Cancer Network is the result of a joint effort between four constituents. When displaying the Rossy Cancer Network logo on a piece of communication, one must always include the four member partner logos. The two layouts above are the only presentations that can be used in any context. The order and proportion should not be modified in any way. An electronic file already containing the appropriate logos and proportions can be accessed at R ÉSEAU DE CANCEROLOGIE ROSSY GUIDE D IDENTITÉ VISUELLES

12 11 CHOOSING IMAGERY BEFORE / AVANT AFTER / APRÈS CHOOSING IMAGERY CHOOSING IMAGERY Committed to outcomes The Rossy Cancer Network is committed to improving cancer outcomes in Québec. The imagery we choose for our communications reflect a positive outlook on living with cancer. Images of an individual surrounded by caregivers in a natural light setting, capturing the dignity of a smile, our focus is on the person beyond the patient. Owning our images To make our images more distinctive, we use two different treatments. One, we desaturate the caregivers and professionals and leave only the person in full-spectrum colour. Our second technique is to overlay one of our colours onto the image. The result is an expression of our undivided attention and care. Committed to outcomes The Rossy Cancer Network is committed to improving cancer outcomes in Québec. The imagery we choose for our communications reflect a positive outlook on living with cancer. Images of an individual surrounded by caregivers in a natural light setting, capturing the dignity of a smile, our focus is on the person beyond the patient. Owning our images To make our images more distinctive, we use two different treatments. One, we desaturate the caregivers and professionals and leave only the person in full-spectrum colour. Our second technique is to overlay one of our colours onto the image. The result is an expression of our undivided attention and care. ROSSY CANCER NETWORK VISUAL IDENTITY GUIDELINES

13 12 RCN APPLICATIONS OVERVIEW RCN APPLICATIONS OVERVIEW RCN APPLICATIONS OVERVIEW The RCN brand in action The following section shows the RCN brand in sample applications. The examples shown are meant to inspire you to use the brand and its tools in a consistent and unified manner. Doing so is an attestation of the purpose of the Rossy Cancer Network, to provide a consistent quality of care throughout its member institutions. RCN APPLICATIONS OVERVIEW The RCN brand in action The following section shows the RCN brand in sample applications. The examples shown are meant to inspire you to use the brand and its tools in a consistent and unified manner. Doing so is an attestation of the purpose of the Rossy Cancer Network, to provide a consistent quality of care throughout its member institutions. R ÉSEAU DE CANCEROLOGIE ROSSY GUIDE D IDENTITÉ VISUELLES

14 13 STATIONERY STATIONERY This treatment is reserved to RCN applications only FRANÇAIS ROSSY CANCER NETWORK VISUAL IDENTITY GUIDELINES

15 POWERPOINT 14 POWERPOINT FRANÇAIS R ÉSEAU DE CANCEROLOGIE ROSSY GUIDE D IDENTITÉ VISUELLES

16 15 REPORT COVERS REPORT COVERS FRANÇAIS ROSSY CANCER NETWORK VISUAL IDENTITY GUIDELINES

17 WEB 16 FRANÇAIS SEARCH ABOUT RCN / THE PARTNERS / INITIATIVES / PRESS ROOM / CONTACT US MCGILL AND TEACHING HOSPITALS LAUNCH MAJOR INITIATIVE TO IMPROVE CANCER CARE FOR QUEBECERS. The institutions are joining together, combining strengths, to improve quality of care and patient satisfaction, increase survival rates and reduce the burden of cancer. Welcome to the Rossy Cancer Network McGill University, the McGill University Health Centre (MUHC), the Jewish General Hospital (JGH) and St. Mary s Hospital Center (SMHC) have joined forces to improve quality of care and patient satisfaction, increase survival rates and reduce the burden of cancer. became possible in 2012, thanks to the support of the Larry and Cookie Rossy Family Foundation (LCRFF) and an initial LCRFF financial contribution to lay the groundwork. PRESS RELEASE May 15, 2013 Rossy Family Foundation and partners pledge $58 million to improve cancer WEB FRANÇAIS R ÉSEAU DE CANCEROLOGIE ROSSY GUIDE D IDENTITÉ VISUELLES

18 17 NEWSLETTER AND enewsletter NEWSLETTER AND enewsletter FRANÇAIS ROSSY CANCER NETWORK VISUAL IDENTITY GUIDELINES

19 18 MEMBER APPLICATIONS OVERVIEW MEMBER APPLICATIONS OVERVIEW MEMBER APPLICATION OVERVIEW FRANÇAIS The member statement version in action The following section shows the RCN member version in sample applications. The RCN member should be displayed in a manner that clearly states its purpose and should not be confused with a sponsor or donor. R ÉSEAU DE CANCEROLOGIE ROSSY GUIDE D IDENTITÉ VISUELLES

20 19 MEMBER APPLICATION STATIONERY STATIONERY FRANÇAIS ROSSY CANCER NETWORK VISUAL IDENTITY GUIDELINES

21 20 STATIONERY FRANÇAIS R ÉSEAU DE CANCEROLOGIE ROSSY GUIDE D IDENTITÉ VISUELLES

22 21 MEMBER APPLICATION OFFICIAL BOILERPLATE Boilerplate OFFICIAL BOILER PLATE To come... FRANÇAIS ROSSY CANCER NETWORK VISUAL IDENTITY GUIDELINES

23 MEMBER APPLICATION GUIDELINES 22 SAMPLE RECOMMENDED MEMBER APPLICATIONS Institutions letterheads Respect member guidelines Institutions letterheads Respect member guidelines Stream leaders personal stationery Ensure that member version does not conflict with the institution s identity and respects the institutions guidelines Stream leaders personal stationery Ensure that member version does not conflict with the institution s identity and respects the institutions guidelines Stream leaders esignature Check with institutions IT departments before implementing Stream leaders esignature Check with institutions IT departments before implementing Institutions cancer care website The member seal should be displayed in a way that does not confuse the reader - Use the official boilerplate when ever possible - Propose a link to the RCN website Institutions cancer care website The member seal should be displayed in a way that does not confuse the reader - Use the official boilerplate when ever possible - Propose a link to the RCN website Institutions cancer care literature The member seal should be displayed in a way that does not confuse the reader - Use the official boilerplate when ever possible - Propose a drive-to-web to the RCN website Institutions cancer care literature The member seal should be displayed in a way that does not confuse the reader - Use the official boilerplate when ever possible - Propose a drive-to-web to the RCN website Cancer care unit signage The member seal can be displayed in a manner that does not confuse the RCN with a sponsor or donor Cancer care unit signage The member seal can be displayed in a manner that does not confuse the RCN with a sponsor or donor MEMBER APPLICATIONS GUIDELINES FRANÇAIS For any question on how to use the Rossy Cancer Network identity, please call : [Contact name and info] For any question on how to use the Rossy Cancer Network identity, please call : [Contact name and info] R ÉSEAU DE CANCEROLOGIE ROSSY GUIDE D IDENTITÉ VISUELLES