Dear Event Lead, Thank you for celebrating life with us, Pink Pearl wouldn t be the same without you. Sincerely, Elise Gasbarrino

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1 Dear Event Lead, Thank you SO much for being part of our annual One Fine Day initiative! One Fine Day is about celebrating life with the ones you love, in whatever way is meaningful to you. Whether your honouring someone s memory, celebrating an inspirational person in your life, or just getting together with friends and family, we are so grateful that you have taken the time to celebrate with us. We are so excited to see how you will bring the Pink Pearl vision to life, and want to thank you for helping to add One Fine Day to what we have been able to accomplish together this year. With over 1,000 supported through our experience-based design programs, 5 scholarships awarded and our most successful Black and White with a Touch of Pink fundraising events that happened this year, 2018 has been an amazing year and we look forward to so much more in the months to come! Thank you for celebrating life with us, Pink Pearl wouldn t be the same without you. Sincerely, Elise Gasbarrino Founder, Pink Pearl Foundation

2 One Fine Day Style Guide

3 Introduction Thank you for hosting a One Fine Day event! Here is our Style Guide Tool Kit for you to best bring awareness of Pink Pearl through your event; with all our colours, logos and branded material, you re all set to host your event! If you have any questions, please contact us at info@pinkpearlfoundation.org We look forward to supporting young women facing cancer through your awareness raising and fundraising event! - The P ink Pearl Foundation Team

4 Logo - Logo is to remain in full, original colour - Any re-sizing of logo is to be done in proportion (no shrinking) - Please use.eps file (attached for logos to ensure re-sizing is correct)

5 Logo: One Fine Day one fine day celebrate life with a touch of pink - Logo is to remain in full, original colour - Any re-sizing of logo is to be done in proportion (no shrinking) - Please use.eps file (attached for logos to ensure re-sizing is correct)

6 C olour Specifications

7 Typeface Specifications Jenna Sue Jenna Sue is to be used for: headings and titles Bree Regular Bree Regular can be used for: sub-header text Avenir Book Avenir Book is to be used for: body text

8 Instagram, Twitter & Facebook One Fine Day Hashtags: #onefineday #herstory #celebratelife Pink Pearl Foundation Hashtags: #pinkpearlfdn #cancersupport #supportyoungwomen #aya #touchofpink

9 Templates & Asset Availability Fonts: - Bree Regular - Jenna Sue One Fine Day Templates: - Social Media Event Poster/Invitation - Branded Social Media Post - Poster Invitation - One Fine Day Poster to Print Logo Templates: - Pink Pearl Foundation Logo with tagline - Pink Pearl Foundation Logo without tagline - One Fine Day Logo

10 Thank you for your support! P ink Pearl is a community-oriented organization that provides support, facilitates connections and empowers young women who are courageously overcoming the social and emotional challenges of being diagnosed with cancer. One Fine Day is our summer fundraising and awareness-raising initiative encouraging you as supporters to host your own micro-event. Whether you choose to organize a gathering, donate a percentage of sales, or fundraise in a creative way, we value and appreciate your effort and support! Thank you for your support! P ink Pearl is a community-oriented organization that provides support, facilitates connections and empowers young women who are courageously overcoming the social and emotional challenges of being diagnosed with cancer. One Fine Day is our summer fundraising and awareness-raising initiative encouraging you as supporters to host your own micro-event. Whether you choose to organize a gathering, donate a percentage of sales, or fundraise in a creative way, we value and appreciate your effort and support! #onefineday #onefineday Thank you for your support! Thank you for your support! P ink Pearl is a community-oriented organization that provides support, facilitates connections and empowers young women who are courageously overcoming the social and emotional challenges of being diagnosed with cancer. One Fine Day is our summer fundraising and awareness-raising initiative encouraging you as supporters to host your own micro-event. Whether you choose to organize a gathering, donate a percentage of sales, or fundraise in a creative way, we value and appreciate your effort and support! P ink Pearl is a community-oriented organization that provides support, facilitates connections and empowers young women who are courageously overcoming the social and emotional challenges of being diagnosed with cancer. One Fine Day is our summer fundraising and awareness-raising initiative encouraging you as supporters to host your own micro-event. Whether you choose to organize a gathering, donate a percentage of sales, or fundraise in a creative way, we value and appreciate your effort and support! #onefineday #onefineday

11 Where do your contributions go? Your One Fine Day event will help bring awareness to Pink Pearl Foundation and raise funds to directly support our year-round suite of support programming for young women facing cancer. Overnight & Day Retreats encourage our program participants to connect, self-reflect, and share experiences in a safe and peer-supported environment Family Support Day invites our program participants and their family members to take part in an enjoyable activity, providing an opportunity to grow and learn together P ink Pearl Support Packages contain helpful resources, guided questions, and a symbolic bracelet of hope for young women newly diagnosed with cancer in participating hospitals and wellness centers Post-Secondary Scholarships are awarded to young women with cancer who are enrolled in our programming; involved in their community; and attending a post-secondary institution Local Socials provide a relaxed environment for young women with cancer to connect and to learn more about our support-based programs Where do your contributions go? Your One Fine Day event will help bring awareness to Pink Pearl Foundation and raise funds to directly support our year-round suite of support programming for young women facing cancer. Overnight & Day Retreats encourage our program participants to connect, self-reflect, and share experiences in a safe and peer-supported environment Family Support Day invites our program participants and their family members to take part in an enjoyable activity, providing an opportunity to grow and learn together P ink Pearl Support Packages contain helpful resources, guided questions, and a symbolic bracelet of hope for young women newly diagnosed with cancer in participating hospitals and wellness centers Post-Secondary Scholarships are awarded to young women with cancer who are enrolled in our programming; involved in their community; and attending a post-secondary institution Local Socials provide a relaxed environment for young women with cancer to connect and to learn more about our support-based programs Where do your contributions go? Your One Fine Day event will help bring awareness to Pink Pearl Foundation and raise funds to directly support our year-round suite of support programming for young women facing cancer. Overnight & Day Retreats encourage our program participants to connect, self-reflect, and share experiences in a safe and peer-supported environment Family Support Day invites our program participants and their family members to take part in an enjoyable activity, providing an opportunity to grow and learn together P ink Pearl Support Packages contain helpful resources, guided questions, and a symbolic bracelet of hope for young women newly diagnosed with cancer in participating hospitals and wellness centers Post-Secondary Scholarships are awarded to young women with cancer who are enrolled in our programming; involved in their community; and attending a post-secondary institution Local Socials provide a relaxed environment for young women with cancer to connect and to learn more about our support-based programs Where do your contributions go? Your One Fine Day event will help bring awareness to Pink Pearl Foundation and raise funds to directly support our year-round suite of support programming for young women facing cancer. Overnight & Day Retreats encourage our program participants to connect, self-reflect, and share experiences in a safe and peer-supported environment Family Support Day invites our program participants and their family members to take part in an enjoyable activity, providing an opportunity to grow and learn together P ink Pearl Support Packages contain helpful resources, guided questions, and a symbolic bracelet of hope for young women newly diagnosed with cancer in participating hospitals and wellness centers Post-Secondary Scholarships are awarded to young women with cancer who are enrolled in our programming; involved in their community; and attending a post-secondary institution Local Socials provide a relaxed environment for young women with cancer to connect and to learn more about our support-based programs

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