MOVE IT THE COMPLETE GROUP TRAINING SOLUTION. Copyright 2016 Escape Fitness Ltd. All rights reserved.

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Allison Gordon
5 years ago
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1 THE COMPLETE GROUP TRAINING SOLUTION.

2 INDUSTRY OVERVIEW.

3 A CHANGING COMPETITIVE ENVIRONMENT. Ten years ago, brands such as 24 Hour Fitness, Fitness First, LA Fitness and many other regional equivalents were bringing their conveniently located, affordably priced clubs to more consumers. The future looked bright for this type of club. For example, BC Partners acquired Fitness First for a record $1.5bn and they were excited about building on its base of 1.1m members through its value-for-money clubs. However, soon after this deal, low-cost gyms began emerging with a narrower, stripped back do it yourself fitness offering. Monthly fees were more than 50% lower than the national average price. The new competitive environment had a big impact. The industry that was once known for its healthy profit margins now had to deal with the lowest prices in its history. Many large traditional fitness brands suffered. In 2012 Fitness First had to be rescued by US hedge funds through a 550m debt-for-equity swap. In 2014, LA Fitness was forced to shed nearly half of its clubs.

4 BUSINESS MODELS CHANGING AGAIN. So are the low-cost operators of do it yourself gyms really in the driving seat? According to Forbes Magazine, the low-cost market is now very competitive and already highly penetrated by undifferentiated brands. The sector is under threat because the industry is turning again. This time, the consumer is realising that they have a lot to gain from moving away from undifferentiated, solitary, DIY fitness. New group-focused businesses are building a sense of community by creating, dynamic, instructor-led fitness experiences. Consumers are buying into these experiences and are prepared to pay for the privilege. For a growing minority it s no longer a question of how little can I pay?. The question now is what do I need to pay to get the experince I want?, with a single 45 min boutique experience from Barry s Gym, Orangetheory or SoulCycle costing more than a month s membership at a low cost gym.

5 A NEW APPROACH IS NEEDED. With the nature of competition changing, and strong pressure from all sides, it s clear that clubs need to find ways to grow revenue from their existing members and attract new people through the doors. Escape is committed to helping clubs do this by developing innovative products and solutions that have good revenue potential. This is the type of support clubs need in order to grow in this dynamic and challenging business climate. Escape has sat at the table with some very large and successful operators from around the world, and we are seeing big changes in their direction and strategy.

6 GROUP EXERCISE IS GOOD FOR BUSINESS. Being on the inside and having this insight led to our strategic decision to lead this change through innovation. One of the areas we are especially excited by is the trend for group exercise, and we believe we can have a positive impact in this area. Members are looking for a unique, high end offering and expect their club to offer the latest trends. Clubs everywhere are finding that group exercise is good for business. A recent study of 10,062 members found that group exercisers are 26% less likely to cancel than gym-only members.

7 THE CHALLENGES CLUBS FACE WHEN LAUNCHING GROUP TRAINING.

8 SPACE IS AT A PREMIUM. The challenge for owners is how to create the perfect training environment in a club that is already packed with equipment. Clubs are looking for multipurpose spaces that allow for group and personal training. Members are also looking for space to do their own training. The fact that they are increasingly educating themselves and using fitness apps to guide them creates even more demand for space. How can an area provide large group functional training, small group, personal training and member workouts? It needs to be flexible and easy to adapt for different needs. Escape believes they have the perfect solution.

9 INCONSISTENT DELIVERY OF PROGRAMMING. The quality of any session is only ever as good as the trainer teaching it. Clubs often find that certain trainers excel with session delivery, whilst others just get by. This causes an inconsistent member experience, which affects participation rates, and inevitably, the success of the programme. Often, clubs rely on the trainers to come up with the workout, so the better qualified trainers deliver a great session and the newbies stand out like a sore thumb. What club owners need is a pre-structured programme that has been designed by specialists in the field, giving the members a consistent experience.

10 TRAINER TURNOVER AFFECTS PROGRAMME DELIVERY. It s a headache for a club manager when their best trainer moves on. What if that trainer was the go to person for the group training workouts? They leave and the workouts stop. Who s going to take over if there s no training strategy in place and no programme to follow? Having a go to training and education plan, along with a pre-designed programme, would mean a new trainer could step in and take over the reins with minimal or no downtime.

11 INTRODUCING.

12 SAY HELLO TO. is a complete, turn key, group functional training solution for clubs, studios and fitness facilities. has gone through two years of development and testing to create the ultimate group training experience. ensures that your group sessions are of the same standard every time. It is a fully structured group programme that ensures consistent delivery by your whole team.

13 HOW IT WORKS. is designed in a way that allows one trainer to operate a large class and control all of the participants with ease. It allows the instructor to focus on high quality delivery and ensures everyone has a great experience when taking part. ZONE 01. LIFT. ZONE 01. LIFT. ZONE 01. Corebags. Kettlebells. ZONE 02. Suspension Trainers - if the zone includes an Octagon HTS frame. If a frame is not installed, this zone is for bodyweight moves. Each pack comes with a set of equipment that is exactly what s needed to run group sessions. The other vital element is the floor markings that guide people from zone to zone during each workout. ZONE 02. MOVE. ZONE 03. FUNCTION. ZONE 04. CORE. ZONE 02. MOVE. ZONE 03. FUNCTION. ZONE 04. CORE. ZONE 03. Bulgarian Bags. GRIPRs. Sandbags. ZONE 04. Core Momentum Trainers. Multi Grip Medballs. Slamballs. ZONE 05. RUN. ZONE 05. Hurdles. Speed Ladders. ZONE 06. RECOVER. ZONE 06. Rollers.

14 FLOOR SPACE. 10FT HTS FRAME. 15FT HTS FRAME. ZONE USERS. ZONE USERS. RUN. TRACK. HURDLES. LADDER. ZONE 01. ZONE MX11M. RUN. TRACK. HURDLES. LADDER. ZONE 01. ZONE 01. ZONE MX11M. LIFT. KETTLEBELL. COREBAG. LIFT. KETTLEBELL. COREBAG. LIFT. KETTLEBELL. COREBAG. LIFT. KETTLEBELL. COREBAG. LIFT. KETTLEBELL. COREBAG. ZONE 02. ZONE 02. ZONE 02. ZONE 02. ZONE 02. MOVE. SUSPENSION TRAINER. BODY WEIGHT. MOVE. SUSPENSION TRAINER. BODY WEIGHT. MOVE. SUSPENSION TRAINER. BODY WEIGHT. MOVE. SUSPENSION TRAINER. BODY WEIGHT. MOVE. SUSPENSION TRAINER. BODY WEIGHT. ZONE 03. ZONE 03. ZONE 03. ZONE 03. ZONE 03. FUNCTION. GRIPR. SANDBAG. BULGARIAN BAG. ZONE 04. FUNCTION. GRIPR. SANDBAG. BULGARIAN BAG. ZONE 04. FUNCTION. GRIPR. SANDBAG. BULGARIAN BAG. ZONE 04. FUNCTION. GRIPR. SANDBAG. BULGARIAN BAG. ZONE 04. FUNCTION. GRIPR. SANDBAG. BULGARIAN BAG. ZONE 04. CORE. CMT. DG MEDBALL. SLAMBALL CORE. CMT. DG MEDBALL. SLAMBALL CORE. CMT. DG MEDBALL. SLAMBALL CORE. CMT. DG MEDBALL. SLAMBALL CORE. CMT. DG MEDBALL. SLAMBALL ZONE 06. ZONE 06. RECOVER. RECOVER. FOAM ROLLER. FOAM ROLLER. 20FT HTS FRAME. 25FT HTS FRAME. ZONE USERS. ZONE USERS. RUN. TRACK. HURDLES. LADDER. ZONE 01. ZONE 01. ZONE 01. ZONE MX11M. RUN. TRACK. HURDLES. LADDER. ZONE 01. ZONE 01. ZONE 01. ZONE 01. ZONE MX11M. LIFT. LIFT. LIFT. LIFT. LIFT. LIFT. LIFT. LIFT. LIFT. KETTLEBELL. COREBAG. KETTLEBELL. COREBAG. KETTLEBELL. COREBAG. KETTLEBELL. COREBAG. KETTLEBELL. COREBAG. KETTLEBELL. COREBAG. KETTLEBELL. COREBAG. KETTLEBELL. COREBAG. KETTLEBELL. COREBAG. ZONE 02. ZONE 02. ZONE 02. ZONE 02. ZONE 02. ZONE 02. ZONE 02. ZONE 02. ZONE 02. MOVE. MOVE. MOVE. MOVE. MOVE. MOVE. MOVE. MOVE. MOVE. SUSPENSION TRAINER. BODY WEIGHT. SUSPENSION TRAINER. BODY WEIGHT. SUSPENSION TRAINER. BODY WEIGHT. SUSPENSION TRAINER. BODY WEIGHT. SUSPENSION TRAINER. BODY WEIGHT. SUSPENSION TRAINER. BODY WEIGHT. SUSPENSION TRAINER. BODY WEIGHT. SUSPENSION TRAINER. BODY WEIGHT. SUSPENSION TRAINER. BODY WEIGHT. ZONE 03. ZONE 03. ZONE 03. ZONE 03. ZONE 03. ZONE 03. ZONE 03. ZONE 03. ZONE 03. FUNCTION. GRIPR. SANDBAG. BULGARIAN BAG. ZONE 04. FUNCTION. GRIPR. SANDBAG. BULGARIAN BAG. ZONE 04. FUNCTION. GRIPR. SANDBAG. BULGARIAN BAG. ZONE 04. FUNCTION. GRIPR. SANDBAG. BULGARIAN BAG. ZONE 04. FUNCTION. GRIPR. SANDBAG. BULGARIAN BAG. ZONE 04. FUNCTION. GRIPR. SANDBAG. BULGARIAN BAG. ZONE 04. FUNCTION. GRIPR. SANDBAG. BULGARIAN BAG. ZONE 04. FUNCTION. GRIPR. SANDBAG. BULGARIAN BAG. ZONE 04. FUNCTION. GRIPR. SANDBAG. BULGARIAN BAG. ZONE 04. CORE. CMT. DG MEDBALL. SLAMBALL CORE. CMT. DG MEDBALL. SLAMBALL CORE. CMT. DG MEDBALL. SLAMBALL CORE. CMT. DG MEDBALL. SLAMBALL CORE. CMT. DG MEDBALL. SLAMBALL CORE. CMT. DG MEDBALL. SLAMBALL CORE. CMT. DG MEDBALL. SLAMBALL CORE. CMT. DG MEDBALL. SLAMBALL CORE. CMT. DG MEDBALL. SLAMBALL ZONE 06. ZONE 06. RECOVER. FOAM ROLLER. RECOVER. FOAM ROLLER.

15 MAXIMISES YOUR FUNCTIONAL ZONE USAGE. The training set up allows for various group training workouts to take place in addition to itself. The flexibility of the area is one of its most attractive benefits for club owners. There are no limitations, meaning you can run PT sessions, small group training sessions and member workouts when the area is not in use for.

THE PACKAGE. comes with an equipment pack, education, programming and marketing. There is also a recommended flooring package essential for the successful running of the programme.

16 THE PACKAGE. comes with an equipment pack, education, programming and marketing. There is also a recommended flooring package essential for the successful running of the programme. The equipment and space required for the programme is set to allow certain numbers of participants. This means that the club can set their maximum number of attendees based on the return on investment they require, or the space they have available. It also means that all equipment purchased is used.

17 MATERIAL INCLUDED. in a box: Programme principles, how-to-guides, exercise cards, fitness text and bonus workouts.

18 MARKETING MATERIAL. Flyers, posters, social media posts and in-club pop ups.

19 BENEFITS FOR PARTICIPANTS.

20 BENEFITS FOR PARTICIPANTS. will attract clients across all groups in your club. As functional training sessions go, this has to be one of the most inclusive group options available. Intensity and load can be managed easily and the level of technical knowledge required is low. This means clients can quickly pick up the training method and work at high intensity levels. There are four areas of benefit for participants: 01. High intensity, high energy and the magic EPOC. 02. Total body workout. 03. Cardiovascular development. 04. Adherence to the training programme.

21 01. HIGH INTENSITY, HIGH ENERGY AND THE MAGIC EPOC. When members take part in a group training session, they want to feel it. Clients often associate a successful training session as one that makes them sweat; that gets their heart rate up and makes their muscles burn. will certainly make clients feel those effects, but it is also cleverly designed to achieve various other benefits. It s much more than just another tough workout. The benefits of high intensity interval training (HIIT) sessions are fairly straightforward. Clients will increase their metabolic rate post-workout, helping to burn more calories this is known as EPOC or excess post-exercise oxygen consumption. They will improve their aerobic threshold, helping them to feel fitter and cope with everyday activities more easily. Muscular endurance will also improve, so they will increase their ability to do what they do more efficiently.

22 02. TOTAL BODY WORKOUT. provides a well-balanced training session using the whole body, various movement patterns and major muscles groups. So a participant will feel like they ve worked everything. When performed for the work periods set in, clients should experience muscular fatigue towards the end of each exercise.

23 03. CARDIOVASCULAR DEVELOPMENT. This form of interval training with low load allows a participant to keep the speed of movement high. The higher the speed, the greater the cardiovascular system will be stressed. Clients who take part in the programme multiple times per week for a four-to-six week period will experience an improvement in aerobic capacity, as well as the ability to deal with lactic acid.

24 04. ADHERENCE TO THE TRAINING PROGRAMME. Members are all looking for training methods to stick to, and has fantastic stickability. This is partly because members quickly take to the exercises and training tools. uses a variety of functional training tools that are either already familiar to most participants, or of a soft, easy-to-use nature. This means clients are more likely to engage with the training instantly. PHYSICAL FITNESS ATTRIBUTES: Aerobic fitness Anaerobic fitness Muscular endurance Strength Power Coordination Speed Agility Balance Flexibility MEMBER GOALS: Body fat loss Body shape Functional fitness Endurance Muscle building Sports specific Postural improvement Rehabilitation

25 BENEFITS FOR CLUBS.

BENEFITS FOR CLUBS. A well-structured group training programme provides clubs with a solution to get more members engaging with trainers, whilst improving their experience at the club.

26 BENEFITS FOR CLUBS. A well-structured group training programme provides clubs with a solution to get more members engaging with trainers, whilst improving their experience at the club. Providing new and exciting training options for members increases activity levels, member results and satisfaction. It s a powerful way to keep members for longer and attract new members. Here are four areas of benefit for clubs that run the programme: 01. Improved member experience. 02. Engaging more members. 03. Improved retention and attracting new members. 04. Better fitness results.

27 01. IMPROVED MEMBER EXPERIENCE. Clubs constantly face the challenge of finding ways to differentiate themselves from competitors. The answer is to give members something special that keeps them coming back and stops them leaving for the club down the road. Providing members with a high quality training programme, in an environment that helps them to feel comfortable and at ease with the equipment, is essential. Members are looking for new ways to train that are fun, varied and totally different to the traditional fitness class or machine-based workout. offers this type of training experience with variety and results. also ensures quality and consistency. The online training portal gets new trainers certified fast, so the club isn t badly effected when trainers leave.

02. ENGAGING MORE MEMBERS. Friendships and a community spirit contribute to ongoing attendance and satisfaction and this lies at the heart of the programmes.

28 02. ENGAGING MORE MEMBERS. Friendships and a community spirit contribute to ongoing attendance and satisfaction and this lies at the heart of the programmes. We have configured the sessions so that they work for a wide variety of members, and so that they allow a large number of clients to train together. The group environment and the session structure makes clients feel like they are training together in a team. However, they do not feel high levels of competition, which can be offputting for many people. Success is instead gauged on completing each escalator (series of exercises), which also helps members to quickly engage with the training method.

29 03. IMPROVED RETENTION AND ATTRACTING NEW MEMBERS. To keep members satisfied - and on board as paying members - a club needs to deliver results and provide a better level of service to their members. IHRSA have reported that functional training and group training are both ways to do this. Implementing these training styles helps to increase member engagement, reduce boredom, improve results and therefore improve retention. When we created it was with retention in mind, because group training of this format helps improve contact with members and gives them much more than just a gym membership. The level of training, experience and results gained from will play a key role in your member retention efforts.

30 04. BETTER FITNESS RESULTS. When members join a gym they ve got one thing in mind: achieving results. Whatever those results may be, they want to get something from joining. Similarly, you may have current members that are searching for results they can t achieve, and they are desperately looking for the answer. will help you provide a solution for both of these customer types. It will give you an exciting point of difference to sell to new members and help increase new membership sales. It will also invigorate and excite current members who may be stuck in a rut.

31 BENEFITS FOR TRAINERS.

32 BENEFITS FOR TRAINERS. Trainers wanting to stay ahead of the curve are always looking for great ways to work with clients, more effective ways to increase income and more exciting ways to enjoy their work. Trainers need to be smarter with their time and they need to increase the opportunities to generate leads. Group training programmes like are a great way to put trainers in front of more members and get an opportunity to communicate and sell themselves. Here are four areas of benefit for trainers who deliver the programme: 01. Increase your income. 02. Make more money in less time. 03. Place yourself as a leader. 04. Have more fun.

33 01. INCREASE YOUR INCOME. Trainers can use group training sessions as a springboard to grow their business. It puts a trainer in front of more members and gives them the opportunity to sell. The best way to get new clients is to wow them with your training skills and personality. So an engaging workout like gives you the perfect opportunity to increase your client base.

02. MAKE MORE MONEY IN LESS TIME. A clever trainer is one that secures their long term future at a club, and the bigger their client base the more business they can generate.

34 02. MAKE MORE MONEY IN LESS TIME. A clever trainer is one that secures their long term future at a club, and the bigger their client base the more business they can generate. Trainers delivering group training sessions can earn more money per hour than by just delivering personal training. So you can make more money in less time, or make even more money in the same amount of time.

03. PLACE YOURSELF AS A LEADER. Standing out from the crowd is often difficult in a busy health club. Many trainers also find it difficult to make the initial contact with new members.

35 03. PLACE YOURSELF AS A LEADER. Standing out from the crowd is often difficult in a busy health club. Many trainers also find it difficult to make the initial contact with new members. One of the great things about a group training programme is that it is a good way for the club to introduce you to members. So once is up and running, you will have ongoing opportunities to meet and engage with members, even if you aren t completely confident in doing that in an ad hoc way Even better, because is such a fun and effective programme, being on the delivery team will elevate a trainer above others. You will be able to deliver great sessions that demonstrate your passion for training, your knowledge of exercise and your endearing personality. You ll find that new clients will be signing up for oneto-one personal training before you know it.

04. HAVE MORE FUN. We all want to enjoy our job, but doing the same routine, delivering the same one-to-one sessions and seeing the same people every week can get a bit tiresome.

36 04. HAVE MORE FUN. We all want to enjoy our job, but doing the same routine, delivering the same one-to-one sessions and seeing the same people every week can get a bit tiresome. That s where the excitement of group training can help to keep a trainer s energy levels high. Working with a variety of people in a fun environment is totally different to a personal training scenario and helps to gives trainers variety in their daily routine.

37 THANK YOU. UK: +44(0) USA: GERMANY: +49(0)

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