PRESS RELEASE FOR IMMEDIATE RELEASE. MEDIA CONTACT Daryl Madison Lifestyle Fitness (404)

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1 PRESS RELEASE FOR IMMEDIATE RELEASE MEDIA CONTACT Daryl Madison Lifestyle Fitness (404) NEW CHAIR EXERCISE PROGRAM DELIVERS TIMELY RESULTS FOR WEIGHT LOSS AND FITNESS TRAINING Fitness Expert says Chair-A-Cise inspires get-fit-hopefuls and families to stay healthy Atlanta, GA (February 2010) Get-fit-hopefuls all over Georgia are exercising their way to good health and sustainable weight loss with a fun-filled fitness series dubbed Chair-a-Cise. Identical to chair-aerobics, Chair-A-Cise is non-demanding and schedule-flexible for exercisers on the go, and suitable for men and women of any age. Chair-A-Cise videos feature a combination of toning, fat burning and strength training exercises done from a chair. Each kit includes (4) minute workout videos and easy to use instructions on how to get the most out of a workout experience. DVD s entitled Chair-A-Cise, Chair-A-Cise 2, Chair-A- Cise Abs and Chair-A-Cise Turbo can be combined or purchased separately online and home delivered. Chair-A-Cise routines are based upon balance, leverage and body weight, so heavy weights are not necessary. To Chair-A-Cise, you need only an armless chair that allows for the balls of your feet to lie flat on the ground, 3 10lb. dumbbells and a DVD player. The routines were created so participants can do them from a chair with or without using weights, depending on the person and the desired results. I wanted to design a fun exercise program that offered a combination of strength training and cardio that anyone could enjoy, states Chair-A-Cise founder and Instructor Daryl Madison. I have trained athletes and seniors using this product, and both have seen incredible results. Madison, who demonstrates Chair-A-Cise exercises and markets his DVDs on his website and his blog says for too long there has been a lack of concern about health & fitness. Having been told by so many people that time or resources deter them from adopting a daily exercise routine, he is hoping Chair-A-Cise will make it easier for people to enjoy getting and staying physically fit while dispelling the notion that it takes a lot of time and money. Most women are more concerned about their abs and thighs while men mainly focus on building muscle and strength and Chair-A-Cise address both of these concerns, says Madison.

2 Although his first love is personal training, Madison uses Chair-A-Cise with the senior groups and individual clients he trains each week. He says because Chair-A-Cise adapts to almost anyone and is very economical, it is the perfect exercise program for the entire family. Too many times I saw families separated when I d trained clients. My goal was to create something that was safe for grandparents, fun for kids, useable and challenging for mom and dad too. This way, families don t have to go out and buy a program for everyone s individual needs. To order a Chair-A-Cise DVD Exercise Kit, visit or call (404) For more information, visit Chair-A-Cise with Daryl Madison s Blog at or or contact him at daryl@lifestylefitness1.com or (404) About Daryl Madison Daryl Madison is a certified fitness trainer and business owner. His company, Lifestyle Fitness, is based in Atlanta, GA. It offers personal training in nutrition and weight management. In 2007 Madison created the Chair-A-Cise program to help motivate others to adopt healthy, active lifestyles and encourage them to achieve their weight goals. Since then, he has received numerous accolades from individuals and families using Chair-A-Cise as a high energy, results driven health and fitness support tool.

3 EXECUTIVE PROFILE Daryl Madison Founder, Trainer, Owner of Lifestyle Fitness As an active teenager, Atlanta native Daryl Madison dreamed of helping people get physically healthy. So it was no surprise when he became a fitness trainer with his own training company. Born in 2002, Lifestyle Fitness serves men and women from diverse walks of life, and Madison works mostly with women, because he says they are more likely to seek out personal trainers. Empowering people to adopt better nutritional habits and meet weight goals has become a gratifying life purpose for Madison, who prefers one-to-one coaching and focusing on an individual s weight goals and needs. In 2007 Madison toyed with the idea of fusing fitness coaching with technology and started a virtual fitness training program. While pursuing this, it motivated him to develop fitness plans that would attract individuals who tend to struggle with a daily exercise routine. Determined to succeed, Madison created an exercise curriculum for get-fit-hopefuls looking for a no-nonsense full body workout that is easy to do and requires very little time. Thus was born Chair-A-Cise! Designed to give people a simplistic, enjoyable exercising experience, Chair-A-Cise is a fitness program that features toning, fat burning and strength training exercises done using an armless chair. It is suitable for teens and adults of all ages and weight levels. Having been successful selling his first series of DVDs online, Madison will launch his second Chair-A-Cise series in January 2010 and is hopeful that people wanting to lose weight and stay fit will use it as a daily exercise plan.

4 CHAIR-A-CISE PROFILE Never before has there been an exercise product like Chair-A- Cise! Chair-A-Cise offers a combination of strength training and cardio aerobics and is designed for daily workout regimens. It is suitable for active seniors and adaptable for an entire family. Chair-A-Cise burns fat, strengthens, tones and build muscle in every area of the body. It is simple, easy to do and requires very little time. The entire Chair-A-Cise DVD program averages in cost at $35, which includes shipping and handling (4) videos, Chair-A-Cise Abs, Chair-A-Cise Turbo and Chair-A-Cise 1 and 2. DVD s can also be purchased individually for $20. Unlike some exercise programs, Chair-A-Cise can be done almost anywhere at home, in the gym, on the job. All that is needed is an armless chair of standard height and if preferred, 3-10 lb. hand weights. Beginners, kids and seniors use 1-3 lb. dumbbells or no weights. The average man uses 5 to 8 lbs. and woman uses 3-4 lbs. Whether you enjoy early morning, mid-day or evening workouts, Chair-A-Cise can be done during any part of the day. Chair-A-Cise is a great gift for anyone wanting to drop the extra pounds usually added on during the holidays and get in shape for the New Year. It s also a wonderful activity for exercise groups, health and fitness socials and athletic teams to enjoy. Find out more about Chair-A-Cise at

5 FACT SHEET Getting on a consistent health and fitness program and eating better strengthens the immune system and fights off germs and diseases. Chair-A-Cise is an economical way for families to incorporate daily exercising into their lives and stay healthy together. If done 3-4 times a week in conjunction with a proper eating program, Chair-A-Cise can help a person lose 2-3lbs. Depending on the fitness goal, heavier weights can be used to better stimulate muscles, therefore causing more weight to be lost faster. With a doctor s approval, anyone can use Chair-A-Cise. People with obesity issues, lower body issues like lower back pain, knee problems, feet or bone spurs, ankle problems or those who can t stand for long periods of time, are excellent candidates. Although Chair-A-Cise can be done during any part of the day, people who exercise early have a better chance of getting an exercise routine into their day and therefore accomplishing their fitness goals. Chair-A-Cise adapts to virtually any fitness level, body weight and age group. It is particularly great for seniors who generally gravitate towards leading active lifestyles, adults who struggle to develop a continuous, proper fitness routine, active to non-active youth and athletes. Chair-A-Cise is a fitness activity for individuals or groups.

6 TESTIMONIALS Daryl, this program is perfect for any of our patients who otherwise would not be able to exercise properly! Scott Steinberg, MD Director of Bariatric Surgery DeKalb Medical Cntr. Hospital I did get the DVD and I have to tell you, it s amazing! I can do this at work and at home since it is so easy to do Yolanda Anne Chapman-Brown Your chair aerobics have been a wonderful tool and asset to our program. Thanks for all your hard work. Our ladies are completely blown away with the ability to do a total body workout seated on a regular chair. I can truly say no more excuses, joint pains or not, you have given every one of our ladies the opportunity to achieve optimum flexibility and muscle tone with this innovating exercise routine. Thanks again for a great tool! Jennifer Bennett Program Director L.I.V.E. Weight Loss Program Hi Daryl, I like what you ve created. Great job...you ve fulfilled a big need for people everywhere. Lee Haney Fitness Trainer and Developer 8 Times Mr. Olympia Champion The seniors at Austin Drive Senior Campus have participated in Daryl's Chair-A-Cise fitness program for more than 7 years. As a result, they have experienced weight loss, better health, and reduction in some of their medication. One of our seniors came to class on a walker, but she kept participating in the classes, doing what she could. She has lost 72 lbs. and is now able to get around using a cane. You don't get too old to begin working out with Daryl! Landa Gamble Director, Austin Drive Senior Campus We at Virginia Premier Health Plan are ecstatic to have Chair-A-Cise as a part of our wellness program. It has been a welcome addition, and it is versatile enough for the beginner to use as well as the seasoned veteran. We have already received rave reviews from our users, employees as well as members. It is much more economical than going to the gym. Thanks Chair-A-Cise! LaJune D. Fowlkes Health Educator/Community Relations Liaison My family cardiovascular and physical strength have improved tremendously from doing Chair-A- Cise three (3) times a week. Chair-A-Cise has helped me improved my energy level tremendously. I feel invigorating after doing Chair-A-Cise. Harris Renne, my grand -daughter who is nine (9) years of age has used two (2) pound weights doing Chair-A-Cise with me. She thinks it is fun. Chair-A-Cise is the only exercise my husband does with me...it has improved his/our cardiovascular and physical strength. Chair-A-Cise is a wonderful exercise to maintain and loose weight in addition to improving my cardiovascular and physical strength. It is an excellent exercise to do with or without weight. Chair-A Cise has helped me lower my blood pressure, cholesterol level and control my diabetes. Susan Roach

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8 BEFORE & AFTER CHAIR-A-CISE

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