Kiwanis Club of Richmond Strategic Plan Draft Committee Members Barbara Dickinson Jessica Gurganus. Mark Atchison

Transcription

1 Kiwanis Club of Richmond Strategic Plan Draft Members Barbara Dickinson Jessica Gurganus Bill Manning Christy Jenkins Johnny Walker Andrew Price Mark Atchison For Approval November 2, 2015

2 1. Strategic Theme: Strengthen Club Membership Annual Growth in New Recruit new members. Members Recruit past members. Recruit from diverse sources of membership. Develop a welcoming strategy for prospective members. Retain existing members Revise orientation process. Offer a mentoring program. Continue recognition programs. Develop Networking and mentoring value of club., Publications Implement PR campaign Increase Social Media presence. Marketing & Website s Increase Club visibility in the Marketing community. and all members Submit articles and advertising in Marketing local publications.

3 2. Strategic Theme: Strengthen Community Programs Increase Member Recruit volunteers. Community Projects & Participation Community Partners Add new programs that align with members time and interest. Promote Club accomplishments internally and in local media. Evaluate existing partnerships. s, Community Projects, and Community Partners s Marketing, Publications, and Website committees Expand Community Partnerships Explore new partnerships with schools and community organizations Seek new avenues to promote the Club, Executive Improve communication with partners Ensure all partners have a clear place in the organizational structure Executive

4 3. Strategic Theme: Strengthen Financials Support Club Programs Increase Annual Appeal giving. Annual Appeal & Maintain donor base. Executive Director Club programs and discretionary funds take priority over grants. Regularly evaluate fundraising initiatives. Club & Foundation Treasurers, President,, Fundraising Director & committees Prudent Endowment Management Develop Planned Giving program. Regularly evaluate investment strategies. Planned Giving Investments Seek Corporate Support Develop Kiwanis-specific programming to attract corporate support. Increase golf tournament sponsors Increase number of corporate memberships Golf Strengthen Club Budget Maintain a member base of 200 minimum Evaluate expenses regularly. Membership Director & s Club Treasurer, President,

5 4. Strategic Theme: Club Fellowship Member Events Implement two major social events Fellowship committee each year. Fellowship activities outside of Club Fellowship & meetings (like Toast or Mosaic Marketing s night) Visible Club Morale Make Kiwanis apparel readily available. Marketing 100 th Anniversary Offer Gala-style event to celebrate. Anniversary Anniversary service Anniversary opportunity(ies) Updated anniversary Anniversary publication/book /Executive Director Be cognizant of members situations Cards and announcements at meetings Postcards to members who ve missed meetings Concerns New Member Assimilation Recognition of new members at meetings and in The Builder New member s sponsor or Growth

6 5. Strategic Theme: Operational Excellence Publish Policies portion of Review former by-laws and all Laws & by-laws recent board policies and consolidate. Leadership Development Hold enticing and relevant yearly educational orientation/retreat for members and all committee chairs. Make regular updates to Club Service Manual Regularly evaluate and adjust the Organizational Chart Incoming President & Executive Director Executive Director Incoming President and executive committee Internal Communications Excellence Improve Club website and increase use of tools by Club members Continue Builder publication and increase use of pictures, esp. showcasing diversity Continue Friday Notes Website Publications Brad Williamson, or whoever else might take it on..

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