Alberta Association of Optometrists Regional Meetings

Transcription

1 Alberta Association of Optometrists 2016 Regional Meetings

2 Agenda Welcome Association Information Communications Eyesafe Program ESEL Government Relations Negotiations ISEE Pilot Project Upcoming Events

3 Association Information 680 Doctors of Optometry - 93 per cent of practicing ODs Annual CE Conference and Optifair 345 ODs and 239 Staff AAO Drug Guide 800 Hard Copies AAO Online Drug App doctors using Online CE Portal 91 logged in and 12 taken courses Member Management System Launch Online Member Renewals Event Registrations New Web Site for AAO Staff changes

4 Association Programs and Services Fribbit Jr & Sr have been out - 30 times The portable exam kit - 10 times Table Top Display - 13 times Science-in-a-crate - 13 times

5 Association Programs and Services Various banners have been out 61 times More than 70 orders placed for brochures & fact cards More than 300 Optomart Advertisements

6 Third Party Organizations Alberta College of Optometrists Alberta Health Alberta Human Services Alberta Medical Association Alberta Pharmaceutical Association Alberta School Boards Canadian Diabetes Association CNIB Alberta & Territories Canadian Standards Association (CSA) NIHB Primary Care Networks University of Calgary

7 AAO Committees Children's Vision Committee Continuing Education Committee Editorial Board Eyesafe Committee Local Optometric Societies Committee Low Vision Committee New Grad Committee Political Action Committee Vision Development Rehabilitation Committee More than 110 members involved

8 Association 2016 Budget Information Revenues (estimated) $3,177,850 Expenses (estimated) $3,274,200 Financials are in good shape 2016 numbers will change Economy affecting revenues and expenses Completed our annual audit

9 AAO Website 326,992 total page views 124,422 page views since Jan 1 st, ,422 unique page views 99,523 visits from Jan 1 st - May 1 st, % New Visitors 17,893 visits to Find a Doctor web page

10 AAO Website Find an Optometrist search Online member profile updates Online event registration OD to OD Referral Online Education Portal Online Drug App Online Communities with member interaction

11 Communications

12 National Public Education Campaign (NPEC) 125,345 unique visits to the DOC website Find A Doctor tool used 13,456 times 18,769,219 Facebook promoted post impressions 256,318 video views on YouTube

13 AAO 2016 Strategic Communications Plan Apple Magazine articles/ads HUTV waiting room ads Facebook content/video ads YouTube video ads Google Search and Display She Blogs blogger program Outbrain amplification Paid Media Earned Media Province-wide media relations Focus on patient stories Leverage awareness days/weeks/months Member interview coaching Matte story distribution DRIVE EYE EXAMS Market research Development of 2016 campaign It s all connected Design campaign materials Collaborate with DOC Creative & Planning Owned Media AAO website banners It s all connected content Member materials

14 Alberta - Advertising and Paid Promotion More than 175 television, print and online advertisements 80,000,000 impressions

15 Alberta - Media Relations 260 stories 20,121,596 impressions Spokespeople and communities 184 volunteers in 60 communities In the last year, more than 125 optometrists from across the province have been featured in articles and stories

16 Doctor Involvement

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18 It s All Connected Public Awareness Campaign 11,477,326 online impressions (Google Search, Google Display and YouTube) 20,423 online clicks (Google Search and Google Display) 95,500 online video views (YouTube) 1,728,000 print impressions (Apple Magazine) 1,248,000 video impressions (HUTV)

19 Shared Vision Newsletter Digital newsletters sent to 130 stakeholders throughout the year Facebook posts, tweets, videos, articles 32 PCNs 68 School Divisions

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22 Alberta Health Billings Total Payment for the Service Years Ended March 31, 2010 to March 31, / / / / / /15 Total Payments $34,324,934 $38,131,485 $43,307,665 $46,323,436 $52,389,793 $59,186,677 Percentage Increase 8% 11% 13.6% 6.7% 13.1% 13.0%

23 Member Communications Editorial Board Committee Focus on eye health, business and industry news - 1,364 subscribers 325 Bullets 19 Bulletins 10+ surveys (July 2015 to May 2016) 1,070 twitter followers 518 Facebook likes (23,302 people reached)

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25 Eyesafe Update 11,000 jobs in 2015 $760,139 paid directly from the AAO to the membership in 2013 Additional $70,750 paid out to members through Eyesafe Plus Program 14 New clients signed in 2015 Referrals always appreciated Window stickers, posters, procedure cards

26 Eyesafe Continued Hired full time sales person Ismail Hajar Eyesafe.ca website Hiring a marketing firm to target new customers Sourcing some frame display rack options that will be Eyesafe Branded Point of Purchase and Sales Materials

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28 Eyesafe Lab Update Went to an RFP and Hoya and Essilor were the winners Essilor informed us that they were moving jobs to their Burnaby lab We have been working with them to solve a number of issues You have a choice where you send you Eyesafe jobs Assistance to Ft. McMurray Evacuees with a number of our Eyesafe partners

29 Eyesafe and New Business Clinic #1 Edmonton 7 Eyesafe Patients Six were new patients who had never been in before Three of them bought new dress eyewear One replaced the lenses in their dress eyewear Another had been back for two contact lens purchases Clinic #2 Calgary 4 Eyesafe Patients One patient had retinal imaging and later brought wife in for foreign body removal Second patient bought dress eyewear Third patient generated no additional opportunities Fourth patient: i) bought extra dustdams; ii) wife had eye exam and purchased glasses; and iii) brought in 3 children for exams and subsequently two pairs of glasses

30 Eye See Eye Learn

31 Eye See Eye Learn By the Numbers Celebrating 11 years in Alberta 64,000 parent packages in 2014/15 (H&S copy) 23,680 eye exams in 2014/15 (40%) 5,000 colouring books to classrooms Advertising in parent magazines (H&S copy) Shared Vision out to school boards Fribbit Jr and Sr visits 10 translated languages Online advertising /social media

32 Results from ESEL Eyeglass Forms

33 In the past five years: the number of five year olds has grown by 22.5% the number of eye exams has increased by 32.7% Eye exams has outgrown population growth

34 Government Relations

35 Government Relations Continued Government celebrated its one year anniversary 71 PAC Members of whom 41 visited their MLA 16 riding still not have PAC member Constituency events important contact points Eye Health Day at the Alta Legislature Fall 2016 Thank you to all who have participated

36 Negotiations Update Human Services (July 2016) Extension on contract till July 2016 These patients now in Alberta Health Have been in negotiations regarding this patient group NIHB Expired in March 2016 and Wanted to start negotiations in fall, but they held off until spring Alberta Health Start of negotiations this fall

37 Alberta Health and OD Billings A committee of 4 from AAO and 3 from Alberta Health have been meeting over the past six months discussing billings and how to clean up the codes Optometry s billings are increasing double digits (%) Billing codes are complex and some duplication Alberta Health has noted some billing anomalies One doctor billed 140 procedures for one (1) patient One doctor billed over $900,000 turned out to be multiple clinics and multiple doctors Alberta Health (Audit and Compliance Branch) will be conducting audits of clinics and billing behaviors Who could get visited? high billers, complaints, random sampling

38 In School Eye Evaluation (ISEE) Program

39 ISEE Pilot Project - Background In School Eye Evaluation (ISEE) Program Children s Vision Committee Lions Club, U of A graduate students, opticians and independent optometry performing in school vision screening on children The ISEE program has three main objectives: i. Decrease the number of school children struggling due to vision related problems ii. Educate children & parents about the importance of eye health and regular eye exams with an OD iii. Find ways to remove the barriers to eye care and eye glasses that currently exist for children The program is designed to supplement the current system by ensuring children are receiving routine eye evaluations from optometrists in their communities, without using up their billing eligibility Eye evaluations will be performed on Grade 2 students in school by a salaried optometrist with the help of an assistant.

40 ISEE Pilot Program The AAO will hire one full time optometrist and one full time assistant from August 1, 2016 to June 30, They will be responsible for: preliminary organizational work procuring required equipment developing the in-school logistics scheduling school visits implementing an electronic records system conducting follow-up with parents and finalizing all related educational materials They will not be providing prescription to students Parents referred to local optometrists via the Find an Optometrist feature

41 ISEE Pilot Program - Logistics Pilot program to operate out of Edmonton. Keep costs down. In the pilot project hope to see approximately 8,000 Grade 2 students Collect data for future use Cost to implement the pilot program is approximately $205,000 For project to go forward beyond pilot would require government funding

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43 Upcoming Events Regional Meetings May 30 June 14, 2016 Medicine Hat, Lethbridge, Calgary, Red Deer, Edmonton & Grande Prairie New Grad Orientation September 11 & 18 Edmonton & Calgary CE Conference and AGMs October 20 22, 2016 Edmonton Shaw Conference Centre

44 Questions?

45 Thank you for attending (780) (ext 240)