TELL THE TPO DRAFT RIVER TO SEA TPO COMMUNITY TRANSPORTATION SURVEY RESULTS SUMMARY. TPO Board/Committee Briefing June 2016
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1 TELL THE TPO RESULTS SUMMARY TPO Board/Committee Briefing June 2016
2 TELL THE TPO GOALS SURVEY AND PUBLIC AWARENESS CAMPAIGN 1 PROVIDE RESEARCH ON PUBLIC OPINION USEFUL TO TPO LEADERSHIP AND LONG RANGE PLANNING 4 BUILD PARTNERSHIPS AND AWARENESS 2 EFFECTIVE PUBLIC ENGAGEMENT TOOL 5 BUILD DATABASE 3 CREATE A BUZZ AND EARNED MEDIA OPPORTUNITY
3 2014 SURVEY
4 NEW SURVEY CHANGES TO PREVIOUS SURVEY Added Intelligent Transportation Systems (ITS) answer choice to Where should we invest in order to improve driving (Question 3) Added an ITS funding question to understand preference of priority (Question 10) Other minor wording/text changes for clarification
5 SCHEDULE AND NEXT STEPS MARCH APRIL MAY JUNE JULY AUGUST TPO BRIEFINGS & SURVEY LAUNCH MAR 31 st! SURVEY OPEN COMPILE DATA & ANALYZE SUMMARY REPORT ADOPT SUMMARY AT COMMITTEE & BOARD MEETINGS
6 OUTREACH, AWARENESS, AND PARTNERSHIP Targeted everyone who lives, works, or visits the TPO region Emphasis on maximizing public response the longer the survey the less the response. Target Goal: Thousands Primarily an online endeavor ( but with hard copies provided as a tool Fun and Excitement: Free ipad giveaway
7 MARKETING PLAN PARTNERSHIPS CHAMPIONS FUN Team with chambers to reach their businesses Team with businesses to reach their employees Team with organizations to reach their members TPO Board and Committees being challenged to disseminate the survey to their stakeholders. Each group given a unique survey link to measure success. Advertised at community events Keep it fun with prizes and incentives
8 FRIENDLY CHALLENGE EACH BOARD/COMMITTEE IS AN AMBASSADOR Each given a unique survey link to measure success. Each was invited to send a custom link to your stakeholders, contact lists, e- newsletters, etc. Coveted trophy awarded to most successful Ambassador 40% of responses came in through Ambassadors 2014 winner: Vice Mayor Jason DeLorenzo
9 OUTREACH, AWARENESS, AND PARTNERSHIP Partnered with: One Voice for Volusia VCARD Volusia County Farm Bureau And many others! Media Releases: Palm Coast News WNDB (News Daytona Beach) Daytona Beach News-Journal Flagler County News Flash Edgewater Community News WNZF Radio DeBary Newsletter Numerous agency and organization social media posts and blasts And many others!
10 SURVEY DISSIMINATION The Tell the TPO survey campaign ran from March 31 st to May 31 st 1,276 total responses more than the last survey effort!
11 SURVEY DISSIMINATION
12 BUILD DATABASE
13 BUILD DATABASE
14 2016 SURVEY RESULTS
15 2016 SURVEY RESULTS
16 2016 SURVEY RESULTS
17 2016 SURVEY RESULTS
18
19 2016 SURVEY RESULTS
20 2016 SURVEY RESULTS
21 2016 SURVEY RESULTS
22 2016 SURVEY RESULTS
23 2016 SURVEY SUMMARY COMING SOON!!!
24 2016 SURVEY AMBASSADOR COMPETITION Last year s winner: Vice Mayor Jason DeLorenzo This year, about 40% of the total responses came in through the boards and committees 2014 winner: Vice Mayor Jason DeLorenzo Congratulations to all Ambassadors! And the winner is
25 2016 SURVEY AMBASSADOR WINNER The winner is: THE R2CTPO BOARD!
26 ANY QUESTIONS?
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