RIDE FOR AIDS CHICAGO SPONSORSHIP

Transcription

1 RIDE FOR AIDS CHICAGO SPONSORSHIP Benefiting TPAN and our Community Partners This is your journey. This is your year! TEST POSITIVE AWARE NETWORK 5050 N BROADWAY, ST 300 CHICAGO, IL 60640

2 CONTENTS 03 About Us 06 Join Us 07 Corporate Overview 08 Sponsorships 09 Sponsor Benefits 10 Exposure 11 Special Opportunities 12 In-Kind Opportunities 13 Impressions

3 ABOUT The mission of Test Positive Aware Network (TPAN) is to save lives and empower those affected by HIV/AIDS and related illnesses. The mission of Test Positive Aware Network (TPAN) is to save lives and empower those affected by HIV/AIDS and related illnesses. For 30 years, TPAN has been committed to providing unparalleled information, medical access, and behavioral services to those living with or vulnerable for HIV/AIDS and related illnesses. TPAN s legacy began during the height of the AIDS epidemic our founders created the agency as a source of reliable information and support for those faced with an HIV diagn osis. TPAN saved countless lives by connecting the newly diagnosed to medical treatment and group support. We continue this work to this day. As treatment options for HIV have improved, and those with the disease are living longer, TPAN s work has expanded to include co-occurring conditions: HIV stigma, mental illness, substance abuse, homelessness, unemployment, extreme poverty, and inadequate access to healthcare. We empower everyone who walks through our doors with the skills they need to live complete and healthy lives. Lorraine Hayes, l.hayes@tpan.com, x236 3

4 The Ride for AIDS Chicago (RFAC) Community Partners The Ride supports TPAN s mission by raising funds for lifesaving services, and empowering the HIV community to fight the stigma and indifference surrounding the disease. In addition to service TPAN s clients, the Community Partner Program, launched in 2009, broadens the Ride s impact and sustains dozens of nonprofits throughout Chicago. In 2016, RFAC disbursed over $125,000 to its Community Partners. Centered around LGBTQ and health access causes, previous Community Partners include: About Face Theatre AIDS Foundation of Chicago Alexian Brothers AIDS Ministry Chicago House Social Services Children of Uganda Center on Halsted Fred Says Friends of Amani United States Howard Brown Health Southside Help Center Youth Outlook RFAC is a uniquely singular event: the Midwest s only fully-supported double-century cycling event. Over two days, riders cycle 200 miles from Chicago, Illinois through the rolling hills of scenic Wisconsin. Participants receive 5 months of free indoor and outdoor training, fundraising assistance, and are welcomed into a vibrant community of amateur athletes and advocates. In the 14 years since the event began, RFAC has raised over $4.5 million to benefit Chicago s most vulnerable residents. Lorraine Hayes, l.hayes@tpan.com, x236 4

5 Lorraine Hayes, x236 5

6 JOIN US! However you are involved, you ll see the positive contributions you are making to the community, individually and collectively. Ride: Unlike single day events, RFAC participants and sponsors become part of a committed community that remains engaged in RFAC from January through July. RFAC is unique in offering a free five-month indoor and outdoor training program, hosting individual and team fundraising events, cycling safety clinics and an expo, all leading up to the event weekend. Our participants are a community sharing successes, training tips, and product recommendations, and ensuring that everyone is part of the effort to care for our fellow Chicagoans and fighting the stigma of HIV. Whether a 100- or 200-mile rider, your involvement saves lives. Crew: Crew are the backbone of the Ride for AIDS Chicago. As a fully-supported ride, Crew provides encouragement and ensures our riders complete the training program and Ride weekend safely. Those who sign up to crew should commit to helping out 1-2 weekends per month during outdoor training, April through July. Volunteer: RFAC could not happen without countless volunteers helping us for Ride weekend. Opportunities include pre-production as well as day-of assignments, from assembling materials to staffing a pit stop and providing snacks and encouragement. No amount of help is too small! Lorraine Hayes, l.hayes@tpan.com, x236 6

7 CORPORATE OVERVIEW We Need You: Since its inception, RFAC has raised over $4.5 million for HIV/AIDS programs and service throughout Chicago, and empowered countless individuals to live open, positive lives. By becoming a sponsor of RFAC, or forming a corporate team, you make a significant contribution to changing the face of HIV. You make a commitment to caring for countless Chicagoans. By forming a corporate team, you can: Foster new relationships among staff members Engage with staff family networks Allow leaders within your staff to emerge through our Team Captain program Fulfill your corporate responsibility goals Empower your brand in the eyes of your participants, donors, and your employees Build morale for affinity groups within your organization Support your corporate health and wellness goals Network with other corporations and nonprofits Increase personal and group satisfaction that comes from committing to a cause Lorraine Hayes, l.hayes@tpan.com, x236 7

8 SPONSORSHIPS Cash sponsorships are essential to ensuring that every dollar raised by Ride participants will directly benefit TPAN s clients. Your contribution covers the funding gap of federal and private grants, which fund the majority of TPAN s programs. Ambassador Sponsor $50,000 Visionary Sponsor $40,000 Legacy Sponsor $30,000 Exclusive logo placement on stage banner, inflatable finish line archway, participant medals Logo on co-branded giveaway item, step and repeat backdrop, and rider jersey Logo inclusion on all print, digital, and marketing, including Positively Aware magazine Seven registration fee waivers Logo on co-branded giveaway item, step and repeat backdrop, and rider jersey Logo inclusion on on-event signage Logo inclusion on all print, , and social media marketing, including Positively Aware magazine Five registration fee waivers Logo on rider jersey and participant t-shirt Logo inclusion on on-event signage Logo inclusion on all print, , and social media marketing, including Positively Aware magazine Three registration fee waivers Lorraine Hayes, l.hayes@tpan.com, x236 8

9 SPONSOR BENEFITS AMBASSA- DOR $50,000 VISIONARY $40,000 LEGACY $30,000 PARTNER $20,000 ADVOCATE $15,000 PEER $10,000 CAREGIVER $5,000 Logo in Positively Aware magazine* Logo on RFAC letterhead Advertising Name in press releases to media outlets Logo on closing ceremony poster Featured in select advertisements (digital and print) Logo/Name on event posters Opportunity to provide content for an e-blast ** Online Advertising Logo/name on select communication Logo/name in all online advertisements Logo/name on sponsor page (link included) Recognition on RFAC social media channels Logo on stage banner (exclusive) Logo on inflatable finish line archway (exclusive) Event Weekend Advertising Logo on participant medals (exclusive) Logo on "step and repeat" at the closing ceremony Logo on a co-branded giveaway item Logo on on-event signage Logo on the official rider jersey Logo/Name on participant t-shirt 10 x10 booth space as closing ceremonies Individual verbal recognition at closing and opening ceremonies (7) registration fee waivers Additional Benefits (5) registration fee waivers (3) registration fee waivers (1) registration fee waiver Opportunity for employees to volunteer Right to use event logo Additional benefits as requested * Circulation of 100,000 per issue ** will go to 7,500+ constituents in TPAN's database Lorraine Hayes, l.hayes@tpan.com, x236 9

10 EXPOSURE In addition to name and logo placement online and through social media channels, Ride sponsors are recognized throughout the event experience. Lorraine Hayes, x236 10

11 SPECIAL OPPORTUNITIES Mile-after-mile Sponsor $15,000 Receive exclusive recognition on our mile marker signs: placed every 10 miles along the route, displayed over two days and across two states Name and logo placement on mileage markers along the route visibility over 2 states and 200 miles Optional partnership in creating inspirational messaging along route Opportunity to have company employees volunteer at a pit stop along the route Mention on RFAC social media channels Name mention within confirmation sent to all registered participants Logo on finisher t-shirts Photo Finish Sponsor $10,000 Help our riders and crew celebrate the irst 100 miles by sponsoring a unique social media photo booth, set up at the end of day 1. Exclusive sponsor of printable photo booth stations and online photo stream. Logo included on all printed and digitally displayed photos on day 1 of the Ride all pictures shared with #RFAC2017 will be displayed and printed with your logo Opportunity to have company employees volunteer as a group at camp Logo with link on Sponsor page and Ride weekend information page on the RFAC website Mention on RFAC social media channels Name mention within confirmation sent to all registered participants Logo on finisher t-shirts Additional Opportunities We are committed to providing our sponsors with maximum return-oninvestment through additional branding and unique opportunities for involvement: Interactive event features Contribution Challenge Match sponsor (match all contributions made in a designated time frame) Please contact us for more details. Lorraine Hayes, l.hayes@tpan.com, x236 11

12 IN-KIND OPPORTUNITIES In-Kind Sponsor Benefits Logo and name recognition on participant t-shirts, on-event signage, and in print advertisement Logo, with link, on Sponsor page and home screen of Ride website Opportunity for pre-event engagement with event participants, including fundraising events, indoor and outdoor training, and Ride Expo Opportunity to have tent, signage, and participant engagement at RFAC closing ceremonies Boosted mention on RFAC social media channels Participant T-shirts Pit Stop Snacks and Beverages Every participant will sport your shirt throughout Ride weekend and for years to come. We seek short-sleeve tech material clothing. Fuel our riders and crew at one of our 5 pit stops along the 200-mile route. We seek fruit, healthy snacks, energy drinks, bottled water, etc. Incentive Prizes Kickoff Coffee Host Recognize and encourage the RFAC participants with tiered incentive prizes. We seek RFACbranded for 5 fundraising levels. Prizes should increase in value, or perceived value, for higher-level fundraisers. Get our riders and crew going by hosting our Saturday morning coffee service. Lorraine Hayes, l.hayes@tpan.com, x236 First Aid and Medical Supplies No endurance event is complete without safety precautions. We provide all crew and pit stops with complete first aid supplies, we seek emergency and over the counter medical supplies, sunscreen, bug spray, pain relief ointment, etc. Cycling Clothing With more than two dozen cycling teams, our participants want to wear your gear! We seek short sleeve and sleeveless cycling jerseys and shorts. 12

13 IMPRESSIONS In its 14th year, the Ride for AIDS Chicago is Illinois s most challenging fundraising ride. Our community of participants and supporters represent a wide swath of populations amateur and experienced endurance athletes, young and old, LGBTQ and HIV advocates, and all who are up for the challenge Impressions Participants Social Media Website Visitors Subscribers ,500 Individuals Followers Pageviews A Month Positively Aware Subscribers 100,000 Per Issue This is your journey. This is your year! Lorraine Hayes, l.hayes@tpan.com, x236 13

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