Reviving the Art of African American Breastfeeding Lydia O. Boyd, CLE 2015 California Breastfeeding Summit Pre-Conference Disparities Workshop

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1 Reviving the Art of African American Breastfeeding Lydia O. Boyd, CLE 2015 California Breastfeeding Summit Pre-Conference Disparities Workshop

2 Vision Statement Soul Food for Your Baby strives to revive the art & tradition of breastfeeding in the African American community by making breast milk the first and only soul food of African American babies for at least the first six (6) months of life.

3 Soul Food for Your Baby aims to increase breastfeeding rates within the African American community, starting in South Los Angeles. We are working collaboratively with our partners to create systems change and culturally competent media, educational, and community outreach through: Breastfeeding Classes Support Groups In-Home Support Community Outreach Social Marketing

4 LA County Dept. of Public Health, Maternal, Child and Adolescent Health Programs; 2006 Key Informant Interviews & Focus Groups SFYB Collaborative 100% Community-Based Effort, 2008 SFYB Board of Directors, 2010 Elizabeth Woods, MA, MPH

5 Whites Asian Americans Latinas African Americans Healthy People Initiation 6 mo 12 mo Source: Los Angeles County Health Survey,

6 100% 90% 80% 70% 60% 50% 40% 30% 2005 Initiation 2007 Initiation 2011 Initiation 20% 10% 0% African American Latinas White Asian/Pacific Islander Breastfeeding Initiation Rates Source : Los Angeles County Health, Office of Health Assessment & Epidemiology, 2012 Soul Food for Your Baby

7 70% 60% 50% Mos 40% Year 30% 20% 10% 0% African American Latina White Asian/Pacific Islander Breastfeeding Rates 6 Mos & 1 Year, 2011 Source : Los Angeles County Health, Office of Health Assessment & Epidemiology, 2012 Soul Food for Your Baby

8 From Our Focus Groups Concerns Pain Breast Exposure & Over Sexualization Lack of Family Support Support Us/Educate Us Lack of Prenatal Education Assumptions at Delivery Inability to Self-Advocate Validate Us! Show us breastfeeding

9 Illness Chronic Disease/Meds Returning to work or school Pumping is Too Time Consuming Lack of Child Care False Understanding It s nasty & unclean It s not natural It will make my baby gay It s sexual It isn t something that Black folks do

10 Breastfeeding Classes SFYB Curriculum Outsource Classes Social Media Campaign Facebook Twitter Twitter Chats YouTube Pinterest Community Outreach Nursing Meet Ups Festivals

11 Community Interviews Agencies & Clinics What s Working What Isn t Working Empowering Families Through Ministry Engaged & Educated SFYB Focus Groups 2007/2008 Post Initial Pilot Class Curriculum Feedback

12 Revitalized Riley HS Lactation Center School for pregnant & parenting girls in South Los Angeles Collaboration with SPA 5 & 6 Area Health Office & Watts Healthcare Corporation WIC Donations from partnering agencies, SFYB Facebook network and SFYB Collaborative members

13 Lactation Center BEFORE Revitalization of Lactation Center at Riley High School Winter 2011 Lactation Center AFTER Agencies Involved: SPA 5 & 6 Area Health Office Soul Food for Your Baby Watts WIC

14 Current Activities Will Continue Virtual Support Groups 15 hrs of breastfeeding education Social Media Chats Teleconferences Goal 300 unduplicated individuals NACCHO Grant Partnership with BreastfeedLA

15 Culturally Competent Curriculum Highlight our history of breastfeeding Africa Slavery US Now Informing & Empowering breastfeeding families now Educating the Support Team Soul Food for Your Baby

16 We will empower African American families to breastfeed with their heart, body & soul Soul Food for Your Baby

17 Lydia O. Boyd, CLE Elizabeth Woods, MA, MPH #SFYB

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