Italy We are committed to reminding consumers about the risk of Foetal Alcohol Syndrome.

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1 Italy Non bere in gravidanza 11 % in % If you expect a baby, alcohol could wait Campaigning with the Socieata Italiana d ginecologica e ostetrica and Assobirra Cross promotion with established media outlets targeted at expectant mothers New campaign website In total likes on Facebook followers on twitter followers on g+ High profile launch event for the campaign endorsed by Francesca Cavellin 41 media outlets reach people on Facebook dedicated tweets views

2 Poland W ciąży nie piję alkoholu 6 % in % Pregnancy RDM placed on packaging, Internet websites and commercials of the 3 biggest brewing companies in Poland which control ca. 85% of the beer market Extra animation of pregnancy RDM on TV commercials 29 million adults Do you love? Choose the health! campaign supported by NGO Fastryga pregnant women reached with educational materials about FAS. Distribution of wall calendars to over gynaecological surgeries and birthing classes Distribution of pregnancy card including advertisement of Do you love? Choose the health! Reach: pregnant women via 150 selected gynaecological surgeries Posts on and company profiles Reach: people Posts on abcalkoholu.pl site and profile Reach: people National Champion in The European Business Awards Winner in CATO Awards in 2014

3 Slovakia alkohol nie je vhodný pre tehotné ženy 18 % in % Pregnancy RDM is placed on all can packaging Special section on Women and alcohol topic on our website Responsible Woman programme We raise awareness about Foetal Alcohol Syndrome (FAS) since Support education of experts 3-year educational program on FAS diagnose in partnership with Foundation P. Dvorsky Harmony Programme awarded as The Inspirational Project 2014 in the Via Bona Award ceremony Build awareness and inform leaflets distributed magazines distributed We are a trusted partner: Posts on Facebook reach people Online banners placed in media targeted at women reach readers Special online application PromileLady: actives users FAS program for On Trade retailers: women directly approached by retailers staff Your view of the issue has been very enriching for us and your approach to working with a non-profit organisation could be a model for other companies whose ambitions are not limited to conducting their own business but extend to helping others. Denisa Vidová, Harmony Fund

4 Czech Republic Těhotné ženy by neměly pít alkohol 8 % in % Pregnancy RDM is placed on all can packaging: Pilsner Urquell, Kozel, Gambrinus, Excellent, Kingswood Pregnancy RDM rotating on all brand and corporate websites reach people Awareness campaign Responsibly during pregnancy Alcohol and Pregnancy section promoted on homepage of local talkingalcohol.com: page views A film about Alcohol and Pregnancy produced in co-operation with SANANIM NGO and doctors 700 views on Youtube visits Around leaflets distributed to pregnant women

5 Romania Nu consuma alcool in timpul sarcinii 32 % in % Awareness Campaign Zero alcohol consumption during pregnancy Media campaign through online publications readers online impressions Booklet, developed with Regina Maria Private Clinics, Distributed to pregnant women 300 participants in online contest for future mom 150 future moms participated at seminar supermoms for superbabies 1st prize CSR Romanian Awards in health category By the use of social media as part of the campaign, we are reaching the target group of educated women that are more opened to the educational messages. The fact that a company producing alcoholic drinks initiated and carried out such a campaign is a worthwhile proof of social responsibility. Alina Ursuleanu, specialized in Obstetrics and Gynecology