Sanibel Captiva Chamber of Commerce

Transcription

1 Sanibel Captiva Chamber of Commerce Monthly Performance Report January 219 Page 1 of 1

2 Referral Sources Total Member Referrals Summary Last month compared to same month last year 71, , % New Users Sessions % New Sessions 9.39% 7.4% 2.2% 199,33 : % Unique Pageviews Average Session Bounce Rate -.37% Duration -.63% -6.9% 92,73 Total Events 9.14% Top 3 Referral Sources YoY 15k 1k 111,245 16,863 Sessions Sessions (Previous Year) 5k 16,483 16,71 11,38 organic direct referral 6,512 Page 2 of 1

3 User s Organic Traffic User Demographics Top 1 Organic Queries Users Users (Previous Year) Keywords Clicks Imp's CTR Position 1k sanibel island 15, ,25 7.8% 1.61 sanibel island hotels 1,216 25, % k 6k 4,727 5,543 7,955 7,299 6,839 6,626 6,14 5,38 5,214 captiva island , % 5.51 sanibel island florida , % 2.3 sanibel , % 2.96 sanibel island webcam % 1.3 4k captiva , % 4.28 sanibel beach 418 4, % k 2,62 sanibel island resorts , % 3.3 1,17 sanibel florida 348 7, % Total 21, ,13 6.5% 2.64 Page 3 of 1

4 Top Referring Social Sites Social Referrals m.facebook.com 651 4,33 Sessions Sessions (Previous Year) facebook.com livelifebehappytravel.blogspot.com 188 l.facebook.com 113 lm.facebook.com Top Social Referrals by Users Users New Vs. Returning (YoY) Source Users New Users m.facebook.com 2,898 2,73 facebook.com l.facebook.com livelifebehappytravel.blogspot.com % % New Visitor Returning Visitor pinterest.com lm.facebook.com Total 3,728 3,473 Page 4 of 1

5 Geo Targeting Top 1 Countries by Sessions Countries Sessions % New Sessions United States of America 14, 49.67% Canada 2, % United Kingdom 1, % Germany % Sweden % France % Switzerland % Denmark % Netherlands % Argentina % Top 1 States by Sessions Region Sessions % New Sessions Florida 27, % Illinois 5, % Ohio 5, % New York 5, % Minnesota 4, % Pennsylvania 4, % Michigan 3, % Massachusetts 3, % New Jersey 3, % Wisconsin 3, % Organic Sessions by day 7.5k Sessions Organic Searches 5k 2.5k Page 5 of 1

6 Paid Search Overview AdWords Summary January compared to the same month last year. 4,144 Clicks 1, Avg. position. 1,17,865.35% CTR 469, % $1.67 $6,96.71 CPC Cost $-.63 $599.5 Analytics Paid Traffic January compared to the same month last year Users New Users :16 Pages / Session Time on Site : % Sessions % New Sessions % 49.85% Bounce Rate 5.31% Campaign Performance 72k Clicks 48 48k 32 Clicks 24k Page 6 of 1

7 Conversion Data Conversion Data January compared to the same month last year. 22 2,38 1 2,39 $ % Total Calls Completed Goals Call Ext. Website Calls Total Conv. Cost/Conv Conv. Rate $ % Campaign Name Clicks Cost Call Conv's Form Fills Total Conv. Managed - Sanibel Chamber 358 $2, Display - Sanibel Chamber 2,29 $1, ,353 1,353 B/R - Sanibel Chamber 294 $1, Remarketing - Sanibel Chamber 1,297 $ YouTube - Sanibel Chamber 166 $ AdWords - Campaign Performance Campaign Performance Campaign Name Clicks CTR Avg Pos. CPC Cost Impr. Share Managed - Sanibel Chamber 358 9, % 1.98 $6.29 $2,253.5 < 1% Display - Sanibel Chamber 2,29 926,627.22% 1. $.96 $1, < 1% B/R - Sanibel Chamber 294 6, % 1.89 $4.4 $1, < 1% Remarketing - Sanibel Chamber 1, ,18.67% 1. $.67 $ < 1% YouTube - Sanibel Chamber ,749.48% 1. $3.2 $53.87 < 1% Total 4,144 1,17,865.35% 1.1 $1.67 $6,96.71 < 1% Page 7 of 1

8 Organic Likes Page Likes Facebook Performance The data below illustrates the progress of Page Likes, Paid Likes from Ads, and Organic Likes generated on the Fan Page. The Score Card to the right shows the change in performance metrics for the previous months period to measure changes in the markets interactions on your Facebook profile. Page Likes, Paid Likes, and Organic Likes 8 16 Page Likes Paid Likes Organic Likes Paid Likes ,251 Page Views 1, Page Likes Page Fans ,714 People Reached 277,255 37,85 Post Engagement 15,814 12,788 Video Views -32,297 Page 8 of 1

9 Facebook Paid Performance Facebook Advertising Campaign Name Post Likes Imp Page Likes Post Shares Post Comments Cost Post: "When you wake up early and find a keeper!..." 5,51 31, $1. Post: "Insert yourself here:" 4,791 29, $1. Website Web Cam page 4, , $1,. Post: "And so the adventure begins. Hello, 219!..." 1,455 17, $1. Post: "When was the last time you had a slice of Key..." 1,88 13, $1. Post: "Heading into the new week in a tropical state of..." 1,49 12, $1. Sanibel Video , $5. Post: "Ice cream solves everything at Joey's Custard!..." 465 3, $25. Post: "Sometimes all you need is a change of scenery..." 212 7,2 1 5 $2. Post: "We never get tired of sunsets!..." 79 3, $25. Total 2, , $2,25. 6,492 Post Engagements 55,774 14,757 Post Reactions 14,52 13,937 Post Likes 7,161 37,85 Page Post Engagements 15, ,739 Page Post Imp's 373,253 Page 9 of 1

10 Instagram Performance Performance Metrics 7.5k Likes 6 5k 2.5k 4 2 Likes ,492 33,772 4,137 Likes 2,596 4,33 Engagement 2,746 38,7 Reach 24,15 Top Ad Post Display Likes Reach The best thing about shelling is there's always a shell waiting to be found! View Post 4, ,9 Page 1 of 1