the beginnings we never dreamed

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Delilah Owen
5 years ago
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1 YEARBOOK COVER

2 the beginnings we never dreamed 2

MESSAGE FROM FOUNDERS 50 Hoops is the first prostate cancer basketball tournament for men 30-50 and over. Ed and Pat Sanders founded the company after Ed went through prostate cancer and treatment.

4 MESSAGE FROM FOUNDERS 50 Hoops is the first prostate cancer basketball tournament for men and over. Ed and Pat Sanders founded the company after Ed went through prostate cancer and treatment. Dr. Claus Roehrborn, Head of Urology at University of Texas Southwestern Medical Center urged the couple to form a needed prostate cancer outreach to target African American men. Today, 18 years later, 50 Hoops remains the only national prostate cancer basketball tournament in the U.S. and presents prostate cancer education during the games, targeted to educate minority men about prostate cancer. The National Physician and Family Referral or NPFR Project (a subsidiary of 50 Hoops), was launched in 2000 with a grant from Pfizer to work with the National Human Genome Center (NHGC) at Howard University. With the launch of our partnership, we began nation-wide outreach for prostate cancer and other diseases. 50 Hoops was able to leverage new national partners, and expand our patient education programs to over three-dozen U.S. cities. Ed and Pat Sanders *2018 marks 23 Years Ed has been cancer free We ve partnered with African American mega churches, community stakeholders, major cancer hospitals, health ministries, noted community health advocates and Black Expos. More than 80% of our work is done face-to-face at ground-zero level of the community. Our patient education Lecture Series has reached thousands of community leaders and patients in the United States over the past 20 years. Thank you for helping us celebrate this MILESTONE.

5 DR. CLAUS ROEHRBORN, Godfather of 50 Hoops A man whose vision of cancer awareness in the minority community, and unselfish spirit has helped to guide 50 Hoops

8 First letter Of Support for 50 Hoops

17 PROGRAM

20 MD Anderson Cancer Center Employee Newspaper

27 Radio Promo 1999

50 Hoops: It's Beginnings and Goals As 50 Hoops National Prostate Cancer Awareness Basketball Tournaments and Health Fairs move into it s fourth year, we are reminded that statistics show minorities

29 50 Hoops: It's Beginnings and Goals As 50 Hoops National Prostate Cancer Awareness Basketball Tournaments and Health Fairs move into it s fourth year, we are reminded that statistics show minorities have a greater incidence of (and are diagnosed later for) prostate cancer. They also show that minorities have a greater resistance to being screened for prostate and other cancers. The singular success of 50 Hoops within the minority male community has been demonstrated during the past two years. According to the American Foundation for Urologic Disease, 50 Hoops is positioned as one of the major "national" programs for getting minority men to become health conscious and educated about prostate cancer and other male diseases for men aged 50 & over. 1998: 50 Hoops began in Dallas, TX, with an educational campaign supported by Dr. Claus Roehrborn, Associate Professor, Urology at The University of Texas Southwestern Medical Center, and Chief of Urology at Dallas Veteran Affairs Medical Center; The University of Texas Southwestern Medical Center and a handful of national corporations. Within a year, 50 Hoops grew, drawing and educating men 50+ about prostate cancer within a sports environment. 1999: 50 Hoops expanded; included Dallas and Atlanta, and added the prostate cancer awareness HEALTH FAIR (offering PSA screening and rectal examinations), Educational Exhibits and workshops targeted to men 40 + and their families. Nearly 3 dozen minority men were screened for prostate cancer, and our open HOTLINE continues to receive calls for prostate cancer information. This has provided 50 Hoops with a prototype for growth. 2000: Expanding to Washington, D.C., 50 Hoops' approach to prostate cancer awareness continues to magnetize "physician-shy" men to overcome their fear and resistance to prostate cancer (and other cancer) screening. Most importantly, the Community Seminars, educate and reward participants for learning more. Scenes from 50 Hoops 2000: Left, Consultant Lorenita Lucas(r) chats with National Coalition of Prostate Cancer representative. 50 Hoops 2000 screened nearly 50 men, many of whom had no personal physician or health care provider. In Washington, D.C., screening hospitals compared 50 Hoops to other competing events that same weekend whose attendance exceeded 100,000. The results: 50 Hoops screened more than TWICE AS MANY MEN.. 50 Hoops will continue to grow from city to city, year to year as a unique and effective campaign to get men -- especially underserved and African American men--to become "prostate aware." A FIVE-YEAR Marketing program for 50 Hoops Millennium, targets 50 Hoops to reach over 50,000 + (beginning January 2000). It s called 50 Hoops Millennium and includes both special events and interactive internet site. Our goal is to screen 5,000+ men by the year 2005; utilizing funding from Product Corporations, Pharmaceuticals and private sources to expand to include participants from up to 50 cities. Center: Human Genome Study (Howard Univ.) is conducted for men aged 35+ Right: National Pharmaceuticals & local hospitals conduct prostate cancer screenings. Our three-year affiliation with AFUD, and new associations with The National Medical Association, The National Center for Hereditary Research, the National Council of Negro Women and 100 Black Men, give us a good indication that 50 Hoops can run a successful campaign ANYWHERE in the country; using the prototype and strategies which have been implemented during the past three years.

33 50 Hoops 1999 Dallas Champs MVP

34 Some of the 1999 Players, referees, timekeepers 34

In a early January 2000, Ed and Pat Sanders, I appeared as actors on CNBC in a

Ed did a segment in which he discussed erectile dysfunction (ED) as it relates

It was great fun and we thank Timm for flying us to West Palm Beach Florida,

42 In a early January 2000, Ed and Pat Sanders, I appeared as actors on CNBC in a Health Segment for Timm Medical Systems. The topic is Impotence. Ed did a segment in which he discussed erectile dysfunction (ED) as it relates to his prostate cancer surgery and reestablishing his quality of life. It was great fun and we thank Timm for flying us to West Palm Beach Florida, and giving 50 Hoops an opportunity to contribute to men's awareness about impotence and prostate cancer.

50 Hoops Sports Marketing 14999 Preston Road, #212-184 Dallas, Texas 75240 Phone: 972-516-9625 FAX: 972-516-9021 E-mail: 50hoops@gte.

rd: 50 Hoops 2000 August 12, 13, 2000: Washington, D.C.

Participants attitudes reflected desire to LEARN about prostate cancer in a less structured, more spontaneous environment--like 50 Hoops.

Survey was developed by the Human Genome Study as part of the 50 Hoops 2000 education & outreach in D.C.

Charmaine Royal (second from left), Howard University, headed the Human Genome Study segment of 50 Hoops.

43 50 Hoops Sports Marketing Preston Road, # Dallas, Texas Phone: FAX: Hoops 2000 was a huge success. Here s Our Score Card: 50 Hoops 2000 August 12, 13, 2000: Washington, D.C. Big Thanks to Pfizer (top left), Tap Pharmaceuticals(center), Bayer (lower left), also ConAgra & Mentor. Participants attitudes reflected desire to LEARN about prostate cancer in a less structured, more spontaneous environment--like 50 Hoops. First time in which Public attitudes about prostate cancer were taken in the underserved communities. Survey was developed by the Human Genome Study as part of the 50 Hoops 2000 education & outreach in D.C. Attitudes reflect GREATER NEED for prostate cancer education. Dr. Charmaine Royal (second from left), Howard University, headed the Human Genome Study segment of 50 Hoops. Howard is the National Coordinating Center for the African American Hereditary Prostate Cancer Study (AAHPC). Speakers (top right): Winston Dyer, Pres. NY Prostate Cancer Community Outreach; Carol Noggle, widow of prostate cancer patient (Thanks to Mrs. Zaida Morris, ACS), and, Dr. Jackson Davis, D.C. Urologist and member of NMA. Nearly 50 men were screened for prostate cancer during 50 Hoops day D.C. event.--a RECORD for 50 Hoops in the 3 years of prostate cancer screening, targeted to the underserved communities. NOTE: The LARGEST prostate cancer screening event held the same weekend, was a 100,000 participant event where only 25 men were partially screened.

51 Winner of New Car!

52 Philadelphia was one of the first cities 50 Hoops traveled for our Prostate Cancer 101 Dinner Lecture Series

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Fabulous 50 to SEXY at 60: Prostate and Colon Cancer 101 Dinner Lecture Series. The Purpose of the Dinner Lecture Series is to

Fabulous 50 to SEXY at 60: Prostate and Colon Cancer 101 Dinner Lecture Series. The Purpose of the Dinner Lecture Series is to The Purpose of the is to Gather guest physicians, community, religious, health and Thought leaders together, who have large constituents. Inviting survivors, friends, Greek 1 organizational leaders along