Natural: All Life Stages

Transcription

1 Natural: All Life Stages You no longer need to store and remember several different products for each of your pets. The Butch range includes rolls for ALL LIFE STAGES (Growth, Adult, Pregnant, Senior). Butch rolls can be found in the chiller at leading local vet clinics and pet shops near you. For more details: Taitus Varghese Sales Manager Nine Grains LLC (Importers & Distributors of Butch Pet Foods) M +971 (0) E taitus@ninegrains.com

2 Company Profile Butch produces over 6 million dog and cat rolls annually and has one of the most efficient and innovative pet roll manufacturing facilities. Butch Pet Foods Ltd & Co., is the original manufacturer of chilled pet roll and is still solely owned by Ian and Lorraine Roby. Their strict adherence to quality control has ensured that Butch has been a trusted New Zealand business for over 45 years. Butch rolls are becoming known worldwide as the finest quality pet food and can be found in supermarkets, pet stores, vet clinics in New Zealand, USA, Taiwan, United Arab Emirates, India, China, Japan and throughout the Pacific. Fresh NZ Meat Our selection of fresh lamb and chicken is collected from NZFSA licensed establishments daily and is processed within hours. Our factory is licensed by NZFSA, whose officer s frequent visits ensure all preparation, cooking, processing, packing and procedures meet their exacting requirements. Here, in the UAE, Butch is distributed by Nine Grains LLC and can be found at all leading supermarkets, vet clinics and pet shops.

3 Why Butch? Butch Pet Foods is dedicated to creating products that improve the health and life of your pets. 1. Meat Based Over 80% meat Dogs and cats are carnivores. They have canine teeth for shredding and tearing meat. Their digestive tract is short, designed to process meat. A meat based diet is what nature intended for your pets. Animal, meat, naturally contains all essential amino acids in the correct ratio for animal growth and development. Butch rolls are made from high quality, export certified meat that is only lightly cooked to ensure the integrity of the nutrients. The percentage of meat in the rolls ranges from 80% to 94%, depending on the product selected. Butch does not produce dry pet food. Dry pet food is mostly grain. Plant protein (grain) contains amino acids that are not efficiently utilized and the elimination of these amino acids causes an unnecessary strain on your pets liver and kidneys. The meat in dry pet food has been cooked at extremely high temperatures which damages and destroys the natural nutrients. Dry pet food has a very low moisture level usually 15% or less. Dehydration puts stress on your pets kidneys, liver, urinary tract (in cats) and can lead to allergies and disease. 2. Moisture Rich A moisture rich diet helps to prevent disease, heal health conditions and supports a healthy body. Water is your pets most essential nutrient, it s required for almost every biochemical reaction in their bodies. In natural life dogs and cats eat a moisture rich diet, fresh meat, which has a moisture level just over 70%, the same as Butch rolls. In addition to a moisture rich food, always have clean, fresh water available. The quality of your pets stool is a sign of health and hydration. A healthy stool is a good size, soft and comfortably passed. 3. Complete and Balanced + All Butch products are complete and balanced providing the nutrient levels established by AAFCO. Wherever possible, added vitamins and minerals are in a natural form, including calcium and phosphorus from bone and Omega-3 from fish. Butch products are enriched with a range of health supplements and depending on the product selected include, Omega-3, Omega-6, Kelp, Glucosamine, Chondroitin, Beta-Carotene, Turmeric, Garlic, Yucca, Parsley. 4. Allergen Free Butch rolls contain: No Sugar, No Wheat, No Gluten, No Yeast, No Artificial Flavours, No Ethoxyquin, No Propylene Glycol and are Low Salt. Selected rolls contain No Red Meat % Guarantee All Butch rolls are made in New Zealand from New Zealand export quality meat and are backed by our 100% Guarantee. Moisture Rich We all know to be healthy and to prevent disease we must drink clean fresh water and eat moisture rich foods. This is also true for your cats and dogs. Water is their most essential nutrient as it s required for almost every biochemical reaction in their bodies. Not only is eating moisture rich food easier to digest and gentler on their bodies, it helps to keep them naturally hydrated and healthy. In natural life, cats and dogs would eat a diet with a moisture level of approx 73%. The moisture level of Butch rolls is carefully maintained throughout the cooking process to ensure that it is kept at the optimum level.

4 Butch Label Products The Butch Label range - Butch Black Label, Blue Label and White Label are established, proven, 100% guaranteed products. Each roll from the range is distinctly different and unique. All Butch Label rolls are enriched with Kelp and Omega-3 and naturally contain the correct level of Omega-6. Kelp is one of natures richest sources of vitamins and minerals and is excellent for the digestive system. It promotes a shiny coat, hair growth and helps clear up dry skin and skin disorders. Omega-3 and Omega-6 are essential for the development and function of the brain, immune system, reproductive tissue, retina and skin. Butch Black Label is a high performance premium diet for maximum energy, strength and vitality. High in protein, low in fat, it is scientifically formulated to keep your dog healthy, regardless of age. Black Label Ingredients Fresh Beef 33%, Fresh Lamb 25%, Fresh Chicken 18.5%, Soy 8.5%, Vegetables 7.7%, Rice 2.3%, Selected Cereals 2.5%Omega-3 & Fish Oil 1.3%, Gel Blend 1%, Added Vitamins & Minerals 0.1%, Kelp 0.1% Available in 800gm / 2kg Butch Blue Label is a delicious meal for both cats and dogs. It is enhanced with Omega-3 rich Tuna, Yucca for reduced faecal odour, Parsley for fresh breath and Taurine for a healthy heart and eyes. Blue Label Ingredients Fresh Chicken 67%, Fish 25%, Rice 3.5%, Selected Cereals 2%, Gel Blend 1%, Omega-3 & Fish Oil 1%, Parsley 0.2%, Kelp 0.1%, Added Vitamins & Minerals 0.1%, Yucca 0.1% Available in 800gm / 2kg Butch White Label is an excellent choice for red meat intolerant or sensitive dogs and when fed as your dogs sole diet can reduce staining around the mouth and eyes. White Label Ingredients: Fresh Chicken 80%, Vegetables 7.5%, Soy 4%, Selected Cereals 4%, Rice 2%, Omega-3 & Fish Oil 1.3%, Gel Blend 1%, Added Vitamins & Minerals 0.1%, Kelp 0.1% Available in 800gm / 2kg Allergen Guide: No Sugar, No Wheat, No Gluten, No Yeast, No Artificial Flavours, No Ethoxyquin, No Propylene Glycol, Low Salt. All Life Stages: Butch Label rolls are nutritionally complete for all life stages - Growth, Adult, Pregnant, Senior

5 Purrrr-fect for Cats! In natural life cats eat all of their prey, not just the muscle meat, to get the nutrition they need. Ginger Tom was formulated with this in mind. It contains at least 93% meat, including high quality organs which are rich in nutrients. For the total health of your cat Ginger Tom is balanced with added vitamins (including B1 and Taurine), minerals and Omega-3. Results Cats and Dogs thrive on Butch rolls. Happier, more energy, greater enjoyment from meal time, better smelling breath and coat, new lease on life, marked improvement with skin conditions, clean and pleasant to feed. These are just a few of the comments we frequently get from our customers. Balanced Nutrition. Good Health. From dogs working hard on the farm, to the much loved family pet, Wag has been eaten with gusto for over 30 years! Well established and proven, Wag is chosen by breeders and kennels for its consistent high performance with dogs of all ages and breeds. Wag is designed to be fed as your dogs sole diet. 80ºC Lightly Cooked Butch rolls are lightly cooked between degrees celsius for not less than 15 minutes. This not only ensures the safety of the meat but as it is cooked for only a short time it maintains the integrity of the nutrients. Note: Canned Pet Food is cooked for over an hour at 120ºC. Dry Pet Food is either baked at over 200 ºC or pressure-cooked at extremely high temperatures. Ginger Tom Whole Fish Ingredients Fresh Lamb 46%, Fish 25%, Fresh Chicken 23%, Selected Cereals 2%, Rice 2%, Omega-3 0.7%, Gel Blend 0.7%, Added Vitamins & Minerals 0.5% and Yucca 0.1% Available in 600gm Ginger Tom Fresh Lamb Ingredients Fresh Lamb 57%, Fresh Chicken 37%, Rice 2%, Selected Cereals 2%, Omega-3 1%, Gel Blend 0.6%, Added Vitamins & Minerals 0.3% and Yucca 0.1% Available in 600gm Wag Original Ingredients Fresh NZ Chicken 65%, Beef 15%, NZ Lamb 10%, Selected Cereals 4.7%, Soy 4.6% Gel Blend 0.5%, Omega-3 (derived from fish oil) 0.1%, Added Vitamins & Minerals 0.1% Wag Garlic & Rice Ingredients Fresh NZ Chicken 68%, NZ Lamb 25%, Rice 3%, Selected Cereals 3%, Gel Blend 0.7%, Omega-3 (derived from fish oil) 0.1%, Added Vitamins & Minerals 0.1% and Garlic 0.1% Available in 3kg Available in 3kg

6 Big Cat Formula. Vitamins & Minerals Minerals: Calcium, Phosphorus, Potassium, Sodium, Magnesium, Choline Chloride, Iron, Zinc, Copper, Manganese, Iodine & Selenium Vitamins: Vitamins A, B1, B2, B3, B6, B12, D, E, K, Folic Acid, Calcium Pantothenate & Biotin All Butch rolls for cats are enriched with Taurine. Meaty goodness! Designed for those on a budget, Hound Log provides you with certainty that your pets are receiving high quality nutrition at an affordable price. Our cooking procedure locks in the flavours giving Hound Log that tantalizing taste your cat and dog will love. Hound Log Ingredients Fresh chicken 69%, Fresh Beef 20.5%, Selected Cereals 9.4%, Gel Blend 1%, Added Vitamins & Minerals 0.1% Available in 2.6kg Omega-3 & Omega-6 Omega-3 and Omega-6 are essential for the development and function of the brain, immune system, reproductive tissue, retina and skin. Butch enriches its rolls with Omega-3 derived from fish oil (rather than flaxseed) as fish is a rich source of EPA and DHA fatty acids which are most beneficial and more readily utilised by the body. Butch rolls naturally contain the correct amount of Omega-6. Note: Cats also require another essential fatty acid called arachidonic acid. Arachidonic acid is only present in animal tissue. As Butch rolls are made from fresh meat they naturally supply all the arachidonic acid that cats need. In the wild, a big cats diet includes organs, bone and flesh from their prey. Carnivore has been formulated to include these important nutrient rich ingredients. Butch uses only fresh chicken and lamb of New Zealand origin that is solely from NZFSA (New Zealand Food Safety Authority) inspected and monitored establishments. It is enriched with additional vitamins (including Taurine), minerals and Omega-3 oil. Big Cat Formula Ingredients Fresh Chicken 68%, Fresh Lamb 26%, Fish 2%, Selected Cereals 2%, Omega-3 and Fish Oil 0.1%, Gel Blend 0.8%, Added Vitamins & Minerals 0.2% Available in 3kg FORMULATED TO PROVIDE THE NUTRITIONAL LEVELS REQUIRED FOR BIG CATS (LION, TIGER, LEOPARD, JAGUAR, CHEETAH, PUMA, BOBCAT, COUGAR, SERVAL)

7 Frequently Asked Questions Why should I feed my pet Butch? All Butch rolls are: Moisture rich Made of Meat not Grain Nutritionally complete for all life stages (Puppy/ Adult/Senior) of your pet At Butch, we believe that eating a diet as close to natural as possible is important for your pet s overall well being, health and happiness. By natural, we mean a diet that is similar to what they would eat in the wild, gentle on their bodies and nutritionally balance and complete. Both cats and dogs are carnivorous animals. Their bodies are designed to eat meat, just look at their sharp pointy teeth. This is why Butch rolls are made with at least 80% fresh meat. The meat is lightly cooked, ensuring that the maximum natural goodness from the meat is retained. All of the meat in Butch rolls is fresh New Zealand export quality. Water is the most essential nutrient for your pet. It is required for almost biochemical reaction in its body. The moisture level of Butch rolls is carefully maintained throughout the cooking process to ensure that it is kept at the optimum level, at least 70-73%. Butch rolls are enriched with all the vitamins and minerals required for the total health of your pet, plus Omega-3 from fish oil, as this is excellent for your pet s skin, coat, joints, and more easily utilized by your pet than flaxseed oil. I have a Puppy and an Adult dog, don t they require different diets? The creation of different products for different life stages of cats and dogs (e.g. puppy of kitten products, adult maintenance or senior products) was originally driven by manufacturers of dry pet food. Adding the extra to make a product complete for all ages can be expensive, this is especially true for manufacturers of dry pet food, who start with grain and need to add almost all the nutrients to meet the specified nutrient levels. The nutrient requirements vary at different life stages of all animals. Growing animals, pregnant and lactating animals all require higher amounts of nutrients. However, the higher amounts that they require, if within the specified range and delivered to the body naturally (not in concentrated form), are still suitable for healthy adults. Butch products are scientifically formulated using high quality fresh New Zealand meat and Whole Fish (which naturally contains most of the required nutrients) blended with select cereals, vitamins and minerals and enriched with a selection of Omega-3, Parsley, Kelp and Yucca. They deliver all the energy, vitality and health your cats and dogs need throughout their entire lives naturally. Why should my dog/cat eat meat? Dogs and cats are naturally carnivores. Feeding them a vegetarian meal supplemented by vitamins and minerals, does not ensure a scientifically formulated and nutritionally complete meal. Look into your dog or cat s mouth. Those huge impressive teeth (or tiny needle sharp teeth) are designed for grabbing, ripping, tearing, shredding, and shearing meat (Feldhamer, G.A Mammology: Adaptation, Diversity, and Ecology. McGraw-Hill. pg 258.). They are not equipped with large flat molars for grinding up plant matter. Their molars are pointed and situated in a scissors bite (along with the rest of their teeth) that powerfully disposes of meat, bone, and hide. Carnivores are equipped with a peculiar set of teeth that includes the presence of carnassial teeth: the fourth upper premolar and first lower molar. Dogs and cats have the internal anatomy and physiology of a carnivore (Feldhamer, G.A Mammology: Adaptation, Diversity, and Ecology. McGraw-Hill. pg 260.). They have a highly elastic stomach designed to hold large quantities of meat, bone, organs, and hide. Their stomachs are simple, with an undeveloped caecum (Feldhamer, G.A Mammology: Adaptation, Diversity, and Ecology. McGraw-Hill. pg 260.). They have a relatively short foregut and a short, smooth, unsacculated colon. This means food passes through quickly. Vegetable and plant matter, however, needs time to sit and ferment. This equates to longer, sacculated colons, larger and longer small intestines, and occasionally the presence of a caecum. Dogs have none of these, but have the shorter foregut and hindgut consistent with carnivorous animals. This explains why plant matter comes out the same way it came in; there was no time for it to be broken down and digested (among other things). People know this; this is why they tell you that vegetables and grains have to be preprocessed for your dog to get anything out of them. Dogs do not normally produce the necessary enzymes in their saliva (amylase, for example) to start the break-down of carbohydrates and starches; amylase in saliva is something omnivorous and herbivorous animals possess, but not carnivorous animals. This places the burden entirely on the pancreas, forcing it to produce large amounts of amylase to deal with the starch, cellulose, and carbohydrates in plant matter. Thus, feeding dogs as though they were omnivores taxes the pancreas and places extra strain on it, as it must work harder for the dog to digest the starchy, carbohydrate-filled food instead of just producing normal amounts of the enzymes needed to digest proteins and fats. Nor do dogs have the kinds of friendly bacteria that break down cellulose and starch for them. As a result, most of the nutrients contained in plant matter even preprocessed plant matter are unavailable to dogs. This is why dog food manufacturers have to add such high amounts of synthetic vitamins and minerals (the fact that cooking destroys all the vitamins and minerals and thus creates the need for supplementation aside) to their dog foods. If a dog can only digest 40-60% of its grain-based food, then it will only be receiving 40-60% (ideally!) of the vitamins and minerals it needs. To compensate for this, the manufacturer must add a higher concentration of vitamins and minerals than the dog actually needs. They eat the food as they have no other options. As humans, we believe that what is good for us is good for our pets. However, our grain based diet is not a natural diet for our pets. My dog needs to have medicated foods - my vet told me so... Just like humans, your pet s bodies are designed to heal itself. If we stop the loading of the bodies with foods that is not natural for the bodies to process then the body can put its efforts to focusing on healing. When humans take antibiotics the doctor prescribes that we supplement with good healthy foods to assist the healing. Most of the illness that we have are due to the poisoning of our bodies. The illness is the reaction of the bodies to the poisoning. Butch provides a healthy diet for your pet thereby, allowing the medicines prescribed by your vet to have the maximum effect while not loading the animal s body. My puppies are 2 weeks old now. When can I start feeding them solid foods? You can start to give solid food when they are between 3-4 weeks of age. In the early stage of weaning, mother s milk is the important source of nutrient at this time the puppies digestive system is learning to handle new sources of nutrient. You have to encourage them to take soft, wet food moistened with water or gravy. Some people feel milk and milk food should figure prominently at the end of weaning regime but this is not the case. Highly palatable energy and nutrient dense foods are preferable. At 6-8 weeks of age puppies become fully weaned and you can separate them from their mother. At this age the energy requirement per unit of body weight is double that of an adult of the same breed. Other than energy, requirements for other nutrients are high in this period. In this period you have to give energy and nutrient dense, easily digestible food 4 times a day. Feed 4 small meals per day to allow the digestive system to efficiently digest and absorb the nutrient. If you feed ad libitum (continuous access to feed) they will tend to over eat. Excessive fat deposition in the puppies during the growth will cause obesity later in life. My dog drinks water, so why should I need to worry about a moisture rich diet? In natural life cats and dogs would eat a diet with a moisture level of approx 73%. Dry dog food contains about 10% moisture. Providing your pet with water to drink to compensate is not enough. Water is their most essential nutrient, it s required for almost every biochemical reaction

8 in their bodies. Butch products are made with fresh, lightly cooked meat and the moisture level is carefully maintained throughout the cooking process, to ensure that it is kept at the optimum level for your pet, 70-73%. How can I tell if my pet s diet is made mostly from meat or mostly from grain? Reputable pet food companies will either list the % of each ingredient on their packaging or will be happy to provide this information if you contact them. Note: Dry pet food contains more grain than meat. Often packaging of dry pet food will list a meat as the first ingredient, but then go on to list many variants of grains, that when added together equal far more than the meat ingredients. What about the specific veterinary diets for my dog? We believe that feeding a natural diet like Butch may prevent or heal many common ailments. However if your dog does have a particular illness please contact us for direction on which of our products will be suitable. The nutrient levels in dry pet food cannot be directly compared to Butch due to the different moisture levels and ingredients. Our nutritionist/veterinary team will be happy to advise based on the diagnosis you have been given or symptoms your dog is experiencing. info@butch.co.nz for more information. My product contains Omega-3 - What is the source of the Omega-3? In most dry foods, it is flaxseed. Butch enriches its rolls with Omega-3 derived from fish oil (rather than flaxseed) as fish is a rich source of EPA and DHA fatty acids which are most beneficial and more readily utilized by the body. As Butch rolls are made from meat they naturally contain the correct amount of Omega-6. Can Butch pet rolls be frozen? Although fresh is best, all Butch rolls can be frozen, to extend the shelf life. As with any meat product, do not re-freeze after thawing. Are Butch products suitable for all the life stages of my pet? The nutritional requirements of a pet will vary at different life stages (i.e., growing animal, adult animal, pregnant animal and lactating animal). Most Butch products have been formulated to cover the nutritional requirements of all stages of an animal s life (check individual product wrappers). Switching to Butch As with any change to your dog s diet, it is recommended that you do this gradually over a few days.mix Butch with your pets existing diet increasing the proportion of Butch fed each day until your pet is eating only Butch. Feeding Instructions 1. Please remember your pet is used to eating its current diet and a sudden change could lead to an upset stomach. For a smooth transition, it is recommended that you change the diet gradually over a period of one week. Mix Butch pet food with your pets existing diet, increasing the proportion of Butch fed each day until your pet is eating only Butch. 2. Butch chilled pet rolls need to be kept in the fridge. 3. Butch chilled pet rolls have a pleasant luncheon sausage aroma and are clean and easy to serve, only a small slip of packaging is left. Instructions for Handling and Serving 1. To determine the correct amount to feed your pet, refer to the Daily Serving Guide on the side of your Butch roll. 2. Slice off the correct size portion and remove the slip of plastic packaging covering the roll. 3. Cut the roll into slices and then into smaller squares and serve. 4. Place the remainder of your roll in the fridge to retain freshness and moisture. 5. Once opened your Butch roll will stay fresh in the fridge for 7-10 days.