Consumption of fruit and vegetables in Europe

Transcription

1 Consumption of fruit and vegetables in Europe Study in Norway, Sweden, Denmark, Finland, UK, France and Spain Conducted by Kantar TNS on behalf of Stiftelsen Opplysningskontoret for frukt og grønt (OFG) October 2017

2 Content 1 About the study 3 2 How many portions of fruit/berries and vegetables do people normally eat? 8 3 Consumption during the day 15 4 Highlights 21 5 Appendix - Comparison of methods - Demographics (gender, age, education) 23

3 1 About the study

4 Background Today there exist no common statistics on consumption of fruit and vegetables across European markets. There exist statistics for different European markets (i.e. Eurostat, Freshfel Europe, national organizations, etc.), but the methodology used to gather these statistics are different and thus the volumes reported are not comparable across markets. Another concern regarding the statistics are the facts that methodologies used might not have been able to include all social classes a parameter known to correlate with consumption of fruit and vegetables. An important condition for a consumption study is therefore that a common methodology is used, as well as a country representative sample, in all countries. 4

5 The research issue - To measure the consumption of fruit/berries and vegetables in different countries - Mean consumption per day (normally eat) - % of the population who eat 5 or more portions a day - To measure consumption of fruit/berries and vegetables during the day 5

6 Summary of research design The project was conducted in a selected number of countries, - Norway, Sweden, Denmark, Finland, Great Britain, Spain, France. Sample: National representative sample in each country, age 18 years interviews per country. Methodology: Online; PC, pad or mobile Fieldwork: September 2017 Questionnaire The results were weighted by age, gender and education according to national statistics. 6

7 Definition of a portion used in this study Fruit and berries: Vegetables and salad (ex. Potatoes): Juice (not nectar): One portion of fruit or berries is more or less a handful. It can be a medium-sized fruit such as an apple, banana or pear, or a piece of a large-sized fruit such as melon, pineapple or mango. It could also be a handful of small-sized fruits like grapes, plums, kiwi or a handful of berries. We are thinking of fruit/berries in all formats: fresh, frozen, canned, in homemade smoothies etc. One portion is more or less a handful vegetables and salads. One portion could include a big tomato, seven cherry tomatoes, a carrot, a handful of broccoli or a small bowl of salad. Please consider vegetables and salads of all formats: fresh, frozen, canned, cooked, fried, in homemade smoothies etc. A glass of juice is about 2 dl. Please think about pure fruit- and/or vegetable juice, not nectar or other not pure juice products. One portion is defined as 1 dl. / ½ a glass of juice Smoothie (bought not home made): A glass of smoothie is about 2 dl. Think of any type of smoothie you buy, made from fruit and/or vegetables. One portion is defined as 1 dl. / ½ a glass of smoothie 7

8 2 How many portions of fruit/berries and vegetables do people normally eat?

9 How many portions of fruit and berries do you usually eat? 5 portions per day + 4 portions per day 3 portions per day 2 portions per day 1 portion per day 1-6 portions per week Less than one portion per week/never Don't know Norway 0,93,3 8,9 21,3 22,1 37,2 5,2 1,1 Sweden 1,51,8 7, ,6 39,3 7,1 1,4 Denmark 1,33,1 7,1 14,6 21,5 37,3 12,8 2,2 Finland 2 4,8 8,4 18,9 20,7 36,8 6,7 1,7 UK 7,8 6,1 12,2 15,5 14,9 25,8 14,5 3,2 France 4,6 3,7 11,4 20,5 21,2 26,4 8,5 3,7 Spain 3,8 4,2 13,8 26,5 21,5 24 5,3 0,8 Source/base information here 9

10 How many portions of vegetables or salad (ex. potatoes) do you usually eat? 5 portions per day + 4 portions per day 3 portions per day 2 portions per day 1 portion per day 1-6 portions per week Less than one portion per week/never Don't know Norway 1,62,4 9,4 20,5 31,8 30,7 2,70,9 Sweden 1,62,2 7,1 23,4 29,8 31,8 2,71,5 Denmark 2 2,5 8, ,1 38,4 6,7 1,9 Finland 1,92,8 7,9 19,4 28,4 33,1 4,1 2,4 UK 6,3 5,1 14,2 21,1 15,5 28,3 5,8 3,7 France 3,5 5,1 9,4 23,4 27,5 24,7 3,4 2,9 Spain 4,3 2,6 5,2 19,9 27,9 36 2,71,3 Source/base information here 10

11 How many glasses of juice (not nectar) do you usually drink? 5 glasses per day + 4 glasses per day 3 glasses per day 2 glasses per day 1 glass per day 1-6 glasses per week Less than one glass per week/never Don't know Norway 00,3 0,53,9 16,1 33,4 43,9 2 Sweden 0,2 0,5 0,7 2,3 13,5 28,6 51,9 2,4 Denmark 0,12 11,1 29,3 53,2 4,1 Finland 1,6 0,2 2,6 13,8 27,5 45 3,9 UK 3 1,42,6 6 20,7 26,4 35,5 4,4 France 0,8 1,41,3 7,2 30,5 20,9 34,3 3,6 Spain 0,6 2,3 1,3 5,9 26,9 27,7 32,2 3,1 Source/base information here 11

12 How many glasses of smoothie (bought in a store - not homemade) do you usually drink? 5 glasses per day + 4 glasses per day 3 glasses per day 2 glasses per day 1 glass per day 1-6 glasses per week Less than one glass per week/never Don't know Norway 0,1 0,9 10,2 85,5 3,3 Sweden 0,4 6,2 88,4 5 Denmark 0,5 2,4 5 Finland 0,2 0,11,9 7,3 82,6 7 UK 0,1 0,61,8 4,4 8,8 77,7 6,1 France 0,3 0,51 1,33,2 4,8 80,2 8,8 Spain 0,4 0,31 2 7,3 16,4 69,1 3,5 Source/base information here 12

13 Share of the population eating at least 5 portions of fruit/berries or vegetables on a daily basis (eat normally) - consumption of juice and smoothie counts for max. one portion a day 39,7 % 34,8 % 29,3 % 23,9 % 22,9 % 19,3 % 18,2 % UK France Spain Norway Finland Sweden Denmark 13

14 Mean daily consumption of fruit/berries and vegetables (eat normally) Number of portions - consumption of juice and smoothie counts for max. one portion a day 4 3,8 3,7 3,2 3,2 3 2,8 Normal daily consumption of fruit/berries and vegetables is significant higher in UK than in the other countries in this study. Comparing the Nordic countries, we find that the normal daily consumption in Norway is significant higher than in Sweden and Denmark. UK France Spain Finland Norway Sweden Denmark 14

15 3 Consumption during the day - How many portions of fruit/berries and vegetables did people eat yesterday?

16 Mean number of portions fruit/berries and vegetables ate yesterday Breakfast Between breakfast and lunch Lunch Between lunch and dinner Dinner After dinner/evening meal 0,52 0,42 0,72 0,48 1,06 0,29 0,71 0,33 0,83 0,35 0,88 0,4 0,52 0,41 0,72 0,48 1,06 0,29 0,8 0,3 0,96 0,51 0,75 0,55 0,9 0,48 1,2 0,45 1,66 0,52 0,83 0,26 1,65 0,44 1,45 0,29 0,96 0,61 1,58 0,73 1,17 0, Source/base information here 16

17 Mean number of portions fruit/berries ate yesterday Breakfast Between breakfast and lunch Lunch Between lunch and dinner Dinner After dinner/evening meal 0,28 0,28 0,25 0,24 0,12 0,35 0,31 0,26 0,17 0,28 0,14 0,31 0,26 0,3 0,18 0,36 0,13 0,2 0,43 0,18 0,19 0,31 0,17 0,33 0,42 0,26 0,4 0,22 0,3 0,27 0,27 0,13 0,61 0,24 0,5 0,04 0,35 0,34 0,55 0,35 0,43 0,11 0 0,5 1 1,5 2 2,5 Source/base information here 17

18 Mean number of portions vegetables ate yesterday Breakfast Between breakfast and lunch Lunch Between lunch and dinner Dinner After dinner/evening meal 0,13 0,06 0,33 0,08 0,98 0,07 0,1 0,05 0,63 0,05 0,7 0,05 0,08 0,08 0,5 0,08 0,89 0,05 0,14 0,06 0,69 0,1 0,48 0,11 0,1 0,09 0,62 0,09 1,16 0,1 0,080,04 0,9 0,05 0,83 0,07 0,01 0,85 0,11 0,59 0,05 0 0,5 1 1,5 2 2,5 Source/base information here 18

19 Mean number of glasses juice drunk yesterday Breakfast Between breakfast and lunch Lunch Between lunch and dinner Dinner After dinner/evening meal 0,26 0,02 0,09 0,17 0,04 0,07 0,28 0,01 0,030,02 0,03 0,04 0,17 0,03 0,04 0,03 0,03 0,03 0,21 0,05 0,07 0,08 0,09 0,09 0,32 0,1 0,16 0,1 0,15 0,11 0,45 0,07 0,12 0,11 0,11 0,05 0,41 0,11 0,13 0,17 0,1 0,08 0 0,2 0,4 0,6 0,8 1 Source/base information here 19

20 Mean number of glasses smoothie drunk yesterday Breakfast Between breakfast and lunch Lunch Between lunch and dinner Dinner After dinner/evening meal 0,01 0,01 0,01 0,01 0,01 0,01 0,01 0,01 0,01 0,01 0,020,01 0,010,02 0,02 0,02 0,06 0,03 0,02 0,04 0,05 0,03 0,03 0,02 0,03 0,04 0,03 0,01 0,01 0,07 0,05 0,11 0,05 0,06 0 0,1 0,2 0,3 0,4 0,5 Source/base information here 20

21 4 Highlights

22 Highlights Eat normally: The share of population who normally eats at least 5 portions of fruit/berries or vegetables a day differs between the countries, - with UK in front with 40% and Denmark at the bottom with 18%. Equivalent the mean normally consumption of fruit/berries and vegetables also differs with UK on top with mean consumption of 4 portions a day and Denmark at the bottom with 2,8 portions a day. Consumption of fruit/berries and vegetables seems to be influenced by the level of education,- high education level causes higher consumption of fruits/berries and vegetables. Also gender influence the consumption, - women eats generally more fruits/berries and vegetables than men. Normal daily consumption of fruit/berries and vegetables is significant higher in UK than in the other countries in this study. Comparing the Nordic countries, we find that the normal daily consumption in Norway is significant higher than in Sweden and Denmark. Eat yesterday/during the day: In France and Spain the consumption of fruit/berries has a peak at lunch and dinner (a kind of dessert?) while in the other countries the consumption are more evenly distributed. Vegetables are primarily consumed at dinner and lunch. In Norway, where warm lunch still is not that common, people consume less vegetables at lunch time than in other countries. Juice is mostly a breakfast drink. Smoothie (bought in store) is less common, but seems to be more often consumed in Spain and UK than in the other countries. 22

23 5 Appendix - Comparison of methods - Demographics

24 Share of the population eating at least 5 portions of fruit/berries or vegetables on a daily basis - eat normally vs ate yesterday - consumption of juice and smoothie counts for max. one portion a day 41,6 % 39,7 % 43,2 % 41,0 % Eat normally Aet yesterday 34,8 % 33,4 % 29,3 % 23,9 % 22,9 % 28,6 % 19,3 % 26,9 % 18,2 % 24,9 % UK France Spain Norway Finland Sweden Denmark 24

25 Mean daily consumption of fruit/berries and vegetables - eat normally vs ate yesterday - consumption of juice and smoothie counts for max. one portion a day Eat normally Ate yesterday 4 4,4 4,3 3,8 3,7 4,5 3,5 3,2 3,2 3,8 3 3,4 3,3 2,8 UK France Spain Finland Norway Sweden Denmark 25

26 GENDER: Mean daily consumption of fruit/berries and vegetables (eat normally) - consumption of juice and smoothie counts for max. one portion a day 4,3 3,7 3,8 3,7 3,9 3,6 Female 3,6 Male 2,8 3,5 3 3,4 3,2 2,5 2,5 Women eat more fruit/berries and vegetables than men in all countries. UK France Spain Finland Norway Sweden Denmark 26

27 EDUCATION*: Mean daily consumption of fruit/berries and vegetables (eat normally) - consumption of juice and smoothie counts for max. one portion a day 4,5 3,8 3,9 3,9 3,7 High Low High educated people eat more fruit/berries and vegetables than lower educated people. 3,6 3,6 3,5 3,1 3,1 3,3 2,8 3,5 2,5 UK France Spain Finland Norway Sweden Denmark * High education is defined as bachelor degree + 27

28 AGE: Mean daily consumption of fruit/berries and vegetables (eat normally) - consumption of juice and smoothie counts for max. one portion a day 4 4 3,9 4, years years years 60 years+ Generally people 60 years+ eat more fruit/berries and vegetables 4,1 4,2 than younger people (not the 3,7 3,7 3,7 3,8 case in Denmark). 3,3 3,4 3,4 3,5 3,5 3,5 3 2,9 2,9 3 3,1 2,9 2,9 3 2,9 2,8 2,9 2,7 UK France Spain Finland Norway Sweden Denmark 28

29 Mari Thorshaug Jeanette Bergquist Kantar TNS Kirkegaten 20 Postboks 240, sentrum 0103 Oslo 29