The next generation health coach

Size: px

Start display at page:

Download "The next generation health coach"

Milton Hancock
5 years ago
Views:

1 The next generation health coach

2 Health Care or Sick Care? Historical Background: Infectious Disease Current Sick Care System Payment System: Fee for Service Lack of Effective Health CareProgram 2

3 Health Care! Historical Background: Infectious Disease Importance of Chronic Disease Prevention Payment System: Fee for Service Introduction of Accountable Care Lack of Effective Health care program Emergence of Digital Healthcare 3

4 Compliance is the next billiondollar drug Problem Patients decompensate from prechronic to chronic to acute health conditions Why They ignore doctor s orders Solution Noom, a scalable coach that helps patients stay healthy 4

NOOM BEHAVIORAL CHANGE ENGINE Connect Monitor Drive goal-oriented action every day Personalized Performance Improvement Track what a patient

5 NOOM BEHAVIORAL CHANGE ENGINE Connect Monitor Drive goal-oriented action every day Personalized Performance Improvement Track what a patient actually does over time Guide Analyze Provide the right reinforcement & interventions at the right time Uncover patterns [positive and/or negative] 5

6 Best-in-class results 10 lbs lost average Doubled retention: 35% 64% Google Fit and HealthKit #1 top grossing for last 3 years 35M downloads 70% 35% 0% Four month retention

7 Protocol-compliance platform Coach army Scalable coaching tools 7 Mobile tracking & Protocol-delivery

8 Getting Started with Noom Health Sign Up Experience Back Back Next Cal 8

9 Getting Started with Noom Health Logging Meals Wed Thu Cal Logged 1,350 Cal 0 Steps 9

10 Getting Started with Noom Health Logging Meals 120 Cal

11 Getting Started with Noom Health Logging Meals Salad 226 1,004 11

12 Getting Started with Noom Health Tracking Exercise Stationary Cycling 1,455 Cycling 30 Minutes 12

13 Getting Started with Noom Health Group Sign Up 13

Getting Started with Noom Health Group Experience Thanks for the ideas guys! I made tasty veggie burgers. Anyone have ideas for a healthy dinner?

14 Getting Started with Noom Health Group Experience Thanks for the ideas guys! I made tasty veggie burgers. Anyone have ideas for a healthy dinner? Amy 4 Amy 3 35 Well done thinking outside the burger box Amy! How did your kids like them? Hey Amy, I eat healthy dinners by filling my plate with vegetables. Tonight I ll be mixing blanched kale with baked acorn squash and topping it with cumin and paprika. It always tastes great! They ate them right up and asked for more! Amy Veggie Wraps Danielle 14 1 That s great! My little ones 4 had health veggie lasagna last night and they loved it. 3

15 Getting Started with Noom Health Provider Dashboard 15

16 Getting Started with Noom Health Provider Dashboard 16

17 Getting Started with Noom Health Provider Dashboard 17

18 Getting Started with Noom Health Provider Dashboard 18

19 Our Core Workout Scheduler Automatic Group Clustering & Management Patent Filed: 14/242,600 User Suggestions Clustering Pipeline Food DB Editors & Tools Condition-specific nutritional feedback Manual Exercise Logging Tech GPS & Accelerometerbased exercise logging Food DB EN, KR, JP, DE 2.5M verified item-portions Battery-efficient pedometer Group Communication Predictive Food Logging Patent Filed: US 14/329,594 Custom Dishes Barcode Scanning Recipes with ingredients Scalable coaching algorithm Content Database (500+ condition-specific tasks) Content Rule Engine Task Generation Patent #

20 Core scalable Short-term learning based on human coach intuition Algorithm generates list of triggers & suggested actions for human coach Algorithm adjustment based on machine learning & manual tuning coaching algorithm Human approves recommended action & it's executed Reinforce suggesting that action (machine learning) Human coach rejects trigger & action and does something else Record alternative action for algorithm adjustment Leveraging the best of human coaching & computer automation If confidence above certain high threshold, then automatically execute Long-term learning based on compliance & outcomes Classify patients by success Correlate coach action sets to success/failure 20

21 Medical trials with top names in research Pre-diabetes New York Presbyterian Eating Disorder Mt. Sinai / Kaiser Permanente Pre-diabetes Seoul National University Hospital Human Coaching Samsung Medical Center Group Dynamics Rutgers University Pre-diabetes Stony Brook University Hospital Eating Disorder NIH / Mt. Sinai Weight Loss Aetna Diabetes/Obesity RCT Noom Diabetes Chungbuk University Obesity Kyunghee University Obesity Fairleigh Dickinson Obesity & Weight Loss Dr. Rhee

22 Clinically-proven results 66% lost weight 8 lbs 10 lbs 4 lbs Transformative weight loss over 5% of body weight 3 lbs Low engagement High Successful weight loss 1 to 5% of body weight In-person intervention Noom Moderate weight loss.1 to.9% of body weight Engagement drives weight loss Significant weight loss results Noom delivers 3x more weight loss 2014 Aetna Pilot 2014 Aetna Pilot 2014 LIF Pilot 22

23 Noom s Compliance Doctors Engine Patients Coaches Mobile App Dashboard 23

24 Treatable conditions using Noom Health Cancer Kidney failure Congestive heart failure Diabetes Eating disorders Prediabetes Hypertension Metabolic syndrome Compliance Engine Needed Obesity

25 Our Partners CITYMD 25

26 Noom is the next generation health coach: A compliance engine for pre-chronic, chronic and acute conditions. 26

27 Regulatory Challenges for Digital Healthcare Physical data storage at hospitals deters medical data exchange and analysis Digital tools considered as medical devices are regulated by KFDA even though they inflict no harm to patients 27

28 Thank you 28

29 Appendix

30 Noom is proven to Year Study Researcher Result 2014 Mt. Sinai Dr. Stephanie Jacobs 1.92 BMI points lost in 7633 engaged users work 2014 Life Insurance Foundation 4.3kg weight lost, 5.0 % body fat lost in 3 months 2014 Mt. Sinai Dr. Patrycja Klimek 14.4% lost weight with automatic coaching vs. 9.5% lost weight without coaching 2014 Korean National Institute of Health -1.8 kg with Noom vs kg in control 2015 Aetna Research Pilot Dr. Henry Weih 58% of engaged users lost over 5% of body weight 2015 Kyung Hee University School of Medicine, ADA Poster Dr. Sang Youl Rhee 44.7% of 35,831 engaged Noom users lost weight in 6 months 2015 Noom IRB-approved Research Dr. Andreas Michaelides Lost 15 lbs 12% with Noom vs 4% in control 30

Cost: Free. Category: Weight loss. Purpose: To help someone get fit by exercise and healthy eating habits. Lauren Maines. Mrs. Burns.

Cost: Free. Category: Weight loss. Purpose: To help someone get fit by exercise and healthy eating habits. Lauren Maines. Mrs. Burns. Lauren Maines Mrs. Burns Sports Medicine 3 rd period March 25, 2013 NOOM Fitness Coach Cost: Free Category: Weight loss Purpose: To help someone get fit by exercise and healthy eating habits. The Noom