The Incredible Value of Chiropractic Screenings

Transcription

1 A earticle The Incredible Value of Chiropractic Screenings Chairman CLA, Chief Clinical Officer Dr. David Fletcher is an original wellness practitioner. Families, individuals, corporations and audiences around the world listen and learn from Dr. Fletcher about their innate ability to achieve new and exciting ways to express their potential. Besides being an active community practitioner, Dr. Fletcher owns and runs CLA, a chiropractic technology company that offers leading edge analysis on the effects of stress and lifestyle choices on the nervous system. This technology is embraced by chiropractic wellness doctors, professional sport teams, and research facilities around the world, while being recognized by the Space Foundation as a significant addition to the space program. Dr. Fletcher is an unwavering advocate for change towards the wellness lifestyle. The Incredible Value of Chiropractic Screenings 1

2 I ll begin with a confession. I really never loved the idea of doing screenings. Although I understood the potential that a chiropractic public screening could generate, I hesitated to put myself and the profession I love in that kind of spotlight. I talked myself into the notion that it somehow cheapened my message, which then started the endless justifications for not doing them. Salesmanship vs. professionalism ; Low quality patients whatever that actually meant; Poor follow through on those that did show interest. All of these statements pushed the idea of screening to the back of my priority list until one day, I really listened to a mentor of mine speak about visibility and service. Screenings can certainly be used as a marketing strategy, but the bigger message in doing public screenings is wrapped in the responsibility of making chiropractic visible and accessible. With the proper mindset, message, preparation, team support and communication tools, a screening can be similar to a mission trip where we give back to the community and share the incredible message that defines our professional lives while improving the lives of others. The Incredible Value of Chiropractic Screenings 2

3 The Story of Karen After this revelation and subsequent shift in my perspective, I booked a screening at a local WalMart. When I went to set up, the manager placed me in the pharmacy section just down the aisle from a wood chipper promotion. My worst fears of the evil screening were starting to materialize. Regardless, I went ahead and set up the table. I had made the decision to attract families with children and to leverage posture and nerve tension as my invitation to being screened. My equipment was a plastic spine which I had painted in the primary colors, and on it I had placed a sign that said touch and bend me. I had a rudimentary plumb line used to measure posture, but the jewel of the setup was my newly purchased Insight Subluxation Station. I had decided to use the EMG to connect how the muscle tension could alter the posture, but more importantly was related to the ongoing state of distress and undetected subluxations. I had a sign-in sheet that my assistant would use to collect patient data and a healthy dose of anxiety and regret as the wood chipper flew into action. It was right about then that the miracle of a chiropractic screening began. As soon as the families started to walk by, the children saw the spine while the parents saw the computerized assessment. It only took one child to stop and a parent to have their neck region scanned with the EMG for the crowds to start building. Immediately the comments began. Oh, is this chiropractic? I didn t know they had these tests available. My back has been killing me for weeks. Can this scanner help find the problem? As more people stopped, the message opened up to the whole family. Parents would be invited to watch their child being scanned at one or two spinal The Incredible Value of Chiropractic Screenings 3

4 levels, which demonstrated the safety and the necessity of scanning all ages. We promoted the notion of Generational Chiropractic Care (now referred to as 4G Chiropractic) and they loved the idea and signed up for more information and a comprehensive checkup the following week in our office. One mother walking by had never heard of chiropractic but saw the spine and came over to tell me she was headed to the pharmacy to get some pain meds, as she had lived for the past five years on those medications to handle her unrelenting lower back pain. She wondered, and perhaps hoped, that this could be an answer to her problem... I replied I didn t know for sure but what I did know was that nerve interference can cause the body to stop healing itself and that could be why she was never getting over the back problem. I invited Karen to join us the next week and she did. As it turned out, she was a spinal mess and a nervous wreck. My advice was to continue in a course of care to address the issues that brought her in while awakening her nervous system to allow proper healing to take over. I mentioned that this was a natural process, without drugs or surgery, and that it was incredibly successful even when all else had seemed to fail. The story s ending is as you imagined. She had a remarkable recovery and began bringing her family members in, generation after generation. That was 18 years ago and today, Karen is one of the hundreds, if not thousands, of patients in our office that began care because of screenings that demonstrated today s chiropractic technologies linked to its legacy of natural care and healing. The Incredible Value of Chiropractic Screenings 4

5 Screening Success and Simplicity: The COREscore TM Because we all know technology never sleeps, chiropractic screenings have become easier and more successful over time with the evolution of the wireless scanners and COREscore TM reporting. It s still fun to pull out the painted spine, but instead of posters or hand written whiteboards, we now use pull up banners and display screens to profile the latest in scanning and reporting. In the same table space, without needing electrical connections, we can take a fully charged laptop or tablet along with a larger screen and be set up in only minutes. The remarkable wireless NeuralTherm TM allows us to scan the upper thoracic and neck region for nerve interference patterns in under 10 seconds. The highly visible scan image it produces opens the conversation up to include health and wellness. This sets the stage for the COREscore TM report and scheduling a CORE examination. Although the spine is still part of the screening discussion, the NeuralTherm directs the message towards unmanaged stress and unhealthy nerve function. At this point, the opportunity to have a complete CORE exam and COREscore report are offered. The prospective patient is introduced to the principle of Don t Guess, Test your Stress. This is the theme of the screening booth and the natural conclusion is to find out what their stress score really is. In a few short moments, the idea of including an HRV and surface EMG is offered and the reality of having everyone in the family scanned and scored is introduced. The Incredible Value of Chiropractic Screenings 5

6 The Incredible Value of Chiropractic Screenings Chiropractic screenings no longer are limited to the Karens of the world who are suffering pain and living in crisis. Instead, screenings can be used to promote yourself as the wellness community leader, which you are. Public, chiropractic screenings have evolved over time yet the intent and the general message remains the same. When we place purpose and mission as our priority, prosperity follows. When this is reversed, telling becomes selling. Whether you move into screening with the NeuralTherm or use the surface EMG as I did in the early years, you will find that the lineups that form are filled with individuals and families searching for the better way to manage their health issues and begin living again in a drug-less and natural way. Chiropractic has always been ahead of its time, yet the tried, tested and truest method of reaching out to the people and engaging them, one-on-one, remains the public screening. Whether it s is in the shopping center, agricultural fair, corporation or fitness club, screenings are one of the most successful ways to grow your practice while serving the community. Step away from your fears and pre-conceived notions and take the message to the people! 2015 Chiropractic Leadership Alliance, Inc. All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or information storage and retrieval system without permission in writing from the publisher. Published by: Chiropractic Leadership Alliance, Taggart Building, Coastal Hwy., Bethany Beach, DE The Incredible Value of Chiropractic Screenings 6

7 The Incredible Value of Chiropractic Screenings S UCCESSFUL SCREENING TIP S Everyone is a candidate for chiro care, do not judge a book by its cover. Less is more, do not over talk or have too much info at your table. Use professional and excellent equipment and banners highlight the technology that your office has. Don t sit behind a table. Show up with boldness and expectancy. Prepare and practice your closing of the sale. Keep your goals in mind and work with a purpose. We do not recommend adjusting at an event. Have a form to gather their information so you can follow up with them. Smile and be upbeat people are attracted to positive energy. Seeing is believing and INSiGHTTM technology gives certainty and clarity on cause of their issues or current or future health concerns Chiropractic Leadership Alliance, Inc. All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, 2015 Chiropractic Leadership Alliance,storage Inc. Alland Rights Reserved. including photocopying, recording, or information retrieval system without permission in writing from the publisher. 7