The MS Fitness Challenge Conquering Multiple Sclerosis through Fitness & Health Sponsorship Opportunities

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1 The MS Fitness Challenge Conquering Multiple Sclerosis through Fitness & Health Sponsorship Opportunities

2 YOUR OPPORTUNITY TO HELP Few words can accurately describe the physical and emotional challenges that people with Multiple Sclerosis face every day. The unpredictability of when severe pain, coordination issues and numbness will strike and the stress of not being able to do things that were once routine tremendously impacts their lives in ways most of us cannot comprehend. The MS Fitness Challenge (MSFC) is looking to join forces with caring partners to help bring physical fitness and wellness to millions of people suffering with an incurable disease that often leads to limited mobility, paralysis, and severe effects on overall health. This is an incredible chance to become part of a rewarding opportunity to directly improve lives and raise awareness for the benefits of exercise, nutrition and metal fitness--for people with Multiple Sclerosis--and all communities that support and care about healthy living. Our amazing media exposure, publicity and MSFC 12 week Challenges and connecting MS certified trainers with people with MS worldwide provide enormous opportunities to get your brand and products in front of consumers interested in supporting an active lifestyle and giving back. Founder David Lyons inspirational story has garnered international publicity and promotional part-nerships, with many additional opportunities consistently presenting themselves. Sponsors of the MS Fitness Challenge receive a unique chance to reach a compassionate, intelligent, and active audience; showcase their programs, products and services, and present their campaigns and ideas to the public. Joining with our cause brands participating companies as leaders in their industries with a heart who care about making a difference.

3 ABOUT MS Multiple Sclerosis is a chronic, unpredictable autoimmune disease of the central nervous system (CNS) in which the immune system incorrectly attacks healthy tissue. Surrounding and protecting the nerve fibers of the CNS is a fatty tissue called myelin, which helps nerve fibers conduct electrical impulses. In MS, myelin is lost in multiple areas, leaving scar tissue called sclerosis. When myelin or the nerve fiber is destroyed or damaged, the ability of the nerves to conduct electrical impulses to and from the brain is disrupted, and this produces the various symptoms of MS. Almost 3 million people are affected by MS worldwide.and someone gets newly diagnosed with this disease every hour of every day. The total lifetime cost for individual MS healthcare is over $4 million. The only hope has been drugs and long term care until now

4 ABOUT THE MS FITNESS CHALLENGE David Lyons was hospitalized and diagnosed with Multiple Sclerosis at the age of 47. A former bodybuilder and health club owner, he exercised regularly and lived a healthy lifestyle. He was devastated by the diagnosis and frustrated by the physical limitations of his condition. While in the hospital the doctors told David he would most likely leave in a wheelchair and would not return to his normal workout routine. They also warned him that MS is a disease that most often progressively worsens and to prepare for his limitations as he ages. So what does David do? At the age of 50 he decided to compete in a bodybuilding competition! David knew he could not do this alone, so he assembled a team he calls The Challenge Team. David s doctors all told him that his pursuit of a bodybuilding title was sheer madness, especially at 50 years old...but if anyone could do it - he could. On August 22, 2009, David competed in his first competition where he was awarded The Most Inspirational Bodybuilder trophy! The MS Fitness Challenge was birthed from founder David Lyons MS Bodybuilding Challenge and his wife, registered nurse, Kendra s desire to help others who suffer from Multiple Sclerosis. His personal challenge and his book, David s Goliath, about his journey as a bodybuilder with MS, are inspirations to others who find the obstacles in life too difficult to overcome. David and Kendra founded the MS Fitness Challenge, a 501 (c)(3) not-for-profit organization, as a way for others to join them and fight this debilitating disease through health & fitness. I had the honor of meeting David and the drive and determination he has to find a cure for this disease is commendable! David s MS Fitness Challenge is one of the best, if not THE best challenge I ve seen! -LaToya Jackson David s Goliath will empower all of us to Climb Higher and find the strength to overcome even the most difficult challenge. -Montell Williams - Acclaimed TV Host, Bestselling Author and Creator of The Montel Williams MS Foundation...You can overcome any obstacle in life with faith, determination and drive. Having fought my own Goliath with my strokes, David s story and fight embodies True Strength. -Kevin Sorbo - Famed Actor of Hercules Series and Author True Strength The MS Fitness Challenge is a 501(c)(3) not-for-profit organization

5 WHAT WE DO It is the mission of the MS Fitness Challenge to provide certified fitness professionals to people with MS worldwide in an effort to educate and train them in the benefits of exercise and nutrition in winning the battle against Multiple Sclerosis. MSFC pays for these professionals to work with the person signed up for a 12 week Challenge program, held periodically throughout the year, and a membership for that person at a host fitness center through the donations of its supporters. All funds raised go directly towards the cost of providing a personal trainer and ongoing support for each participant with MS during the 12-week Fitness Challenge program. Partnered with the Medical Fitness Network (MFN) medicalfitnessnetwork.org, MSFC helps people with MS connect with our MS certified trainers internationally. With the tremendous reach of MSFC and MFN, sponsers have the opportunity to share their products and services with a worldwide community of MSers and their families, fitness enthusiasts as well as MSFC supporters....the MS Fitness Challenge has been a wonderful opportunity for me so much more than just getting back into the gym. My trainer has been a great supporter and teacher...she has shown me what I CAN do physically and ways to adapt things I struggle with. My MS limits me, but it doesn t stop me anymore. - Julie Henderson...MSFC has given me the tools to fight my disease. I can focus on key weaknesses to aid my mobility and stability. Building my strength and endurance helps me to prevent advanced disability. I know I have to be persistent, but I can foresee a stronger future. Thanks for reminding me that I may have MS, but MS does not, will not have me. - Kathy Kalish...there were times my wife got home from work and was so exhausted or in so much pain, she just had to go to bed. I barely remember that woman, now when she is in pain, her legs are tingling or other MS symptoms are occurring, she doesn t go to bed, she toughs it out because she is stronger physically and mentally (not letting the MS control her and dictate what she must do). I thank David Lyons everyday for his decision to not let MS run his life, and to help others do the same. He has been an inspiration to my wife and now she is my inspiration. - Jerry Searcy The MS Fitness Challenge is a 501(c)(3) not-for-profit organization

6 ABOUT DAVID LYONS David Lyons, co-founder of the MS Fitness Challenge with wife Kendra, has dedicated his life to helping people with MS understand and be educated on the importance of fitness, nutrition and mindset in their lives. He is the author of #1 selling fitness book in its category Everyday Health & Fitness with Multiple Sclerosis endorsed by fitness icons such as Tony Little with foreword written by Daymond John from the hit TV show Shark Tank; faith based author of David s Goliath; speaker/writer for the Fellowship of Christian Athletes; columnist for EverydayHealth.com reaching 50 million visitors monthly with many articles that have been featured on the front page of AOL.com reaching 250 million people; fitness expert for Watchfit.com; owner of the OptimalBody gym in Murrieta CA and fitness brand; and President/Executive Producer at Bishop-Lyons Entertainment, one of Hollywood s top production companies. David s awards and accolades are impressive with more being bestowed constantly: 2017: National Fitness Hall of Fame Special Recognition Award presented by fitness icon Tony Little and Founder John Figarelli 2016: Recipient of the Global Bodybuilding Organization Lifetime Fitness Achievement Award 2015: Recipient of the Arnold Schwarzenegger Health Advocate Lifetime Achievement Award 2013: Recipient of the Health Advocate of the Year Award 2009: Recipient of The National Multiple Sclerosis Society s MILESTONE AWARD. 2009: Florida State Bodybuilding Championships - First person with Multiple Sclerosis to compete in this level 5 contest winning the Most Inspirational Bodybuilder trophy. David is considered the face of MS and fitness worldwide with notoriety in the US, UK, Australia, Canada and more. He is a regular on network television and has appeared on news shows nationwide such as FOX, CBS, and KUSI. David has also been featured on many national radio shows and in print media. With features in the ANGT Magazine at the Arnold Fitness Expo, oneof the largest fitness expos wordlwide; the National Fitness Hall of Fame Magazine; MS Foundation s MS Focus Magazine; as well as many others, the Lyons and MSFC are known by millions of people. It is obvious that David does not let MS define him or hinder him on his road to success and living a full life. David is a fiercely loyal partner and a media expert, and is relentless in his passion for the growth of MSFC. As a sponsor of the MS Fitness Challenge, your company will be included in themassive exposure that David Lyons brings to this cause.

7 ABOUT KENDRA LYONS Kendra Lyons, R.N. is co founder of the MS Fitness Challenge. Kendra brings more than 15 years of experience in nursing and working with MS patients to the cause. Her heart is to help as many people with MS get the support and guidance needed through the MS Fitness Challenge to live productive lives through exercise and nutrition. Kendra has been instrumental in helping David at every step along his MS Bodybuilding Challenge and now she is a driving force behind the MS Fitness Challenge to enrich the lives of others with MS. As a home health RN dealing first-hand with MS patients, I realized the importance of them turning their daily struggle to a direction that gives them hope. I founded the MS Fitness Challenge with my husband, David, so we can help others with MS to focus on a lifestyle of health & fitness and to not give in to the disease. It is my dream to see the MSFC continually benefit the lives of people with MS." - Kendra Lyons, RN

8 HOW YOU CAN HELP PARTICIPANT SPONSORS As a unique charity and cause to help people with MS live a lifestyle of fitness, MSFC is as well unique in its support and sponsorship opportunities. We understand that each company has different needs in reaching their market and varied budgets to work with in supporting non profit organizations. MSFC therefore will always "custom design" a sponsorship package that fits within your company's vision. No company is too small or too big to partner with our cause. Please contact us for more information: david@msfitnesschallenge.com It is only through the donations of our sponsors that we are able to continue to grow our Challenge events and connect more people with MS to Personal Trainers.

9 PARTNERSHIP The MS Fitness Challenge, a 501(c)(3) not-for-profit organization, implements the support people with MS need to stay as fit as possible, overcome limits and keep their bodies moving. You can help us help those with MS to beat this disease through health & fitness and combat its devastating effects on the body. 100% of all sponsor donations go to the cost of the MS Fitness Challenge program. We encourage you to join our Challenge and help us reach our goal of providing certified fitness professionals to people with MS nationwide. Together, we can directly change the lives of many people. Contact Us: (855)-MSFIT4U ( ) msfcinfo1@gmail.com