2019 MARKETING & SPONSORSHIP GUIDE

Transcription

1 2019 MARKETING & SPONSORSHIP GUIDE REACH OVER 900 LONG-TERM CARE PROVIDERS ACCESS OUR COMPLETE, ELECTRONIC MAILING LIST RECEIVE DISCOUNTED AND FREE ADVERTISING

2 OUR MEMBERS TURN TO YOU FOR YOUR PRODUCTS AND SERVICES CARE PROVIDERS OF MINNESOTA IS YOUR PARTNER in reaching providers of services to Minnesota s older adults, representing nearly 900 proprietary, nonprofit, and government-owned providers of long-term care, including nursing facilities, housing with services, assisted living, foster care, home care, and hospice. Since its inception in 1947, Care Providers of Minnesota has been an advocacy and business support resource for a profession that has changed dramatically over the years. We have diversified and taken on greater challenges. New technologies have been developed to cope with evolving healthcare, regulatory, and employment environments. The Association has adopted distance education, and other efficiency-producing methods to help members meet these challenges. Connecting members with providers of cost-effective, time-saving, and efficient products and services is an important part of this equation. To choose what is best for your company, decide which of the three options below best match your marketing goals: SPONSORSHIP PACKAGE Choose one of the pre-selected Gold*, Silver*, or Bronze* Sponsorship Packages 1detailed on page 2. BUILD YOUR OWN PACKAGE Choose from à la carte opportunities to equal the Gold*, Silver*, or Bronze* Sponsorship 2Package investment level. À LA CARTE OPTIONS Pick and choose à la carte opportunities that best fit your marketing and 3budget goals. *Only Tier I Business Partners are provided the distinct opportunity to become Association Annual Sponsors Gold, Silver or Bronze). For more information on Tier I Membership, see page 10. Table of Contents Page Sponsorship Packages...2 À la Carte Opportunities: Build Your Own Sponsorship Package...3 Senior Housing and Home Care Summit...4 Annual Convention & Exposition Board of Director Events...7 Advertising Opportunities...8 Foundation Golf Tournament...9 Business Partner Membership Information...10 Marketing & Sponsorship Agreement Form... Insert 1

3 2019 SPONSORSHIP PACKAGES SPONSORSHIP BENEFITS EVENTS Sponsorship package-specific preference and recognition at key events Sponsorship package level recognition shown on all signage and marketing materials for sponsored events VALUE BRONZE SILVER GOLD INVALUABLE a a a VISIBILITY a a a Sponsor ribbon for all representatives attending events VISIBILITY a a a ADVERTISING Full, fixed color company logo on Care Providers of Minnesota website home page for 12 months Full, rotating company logo on Care Providers of Minnesota website home page for 12 months $1,800 a $1,800 a a Online Membership Directory Listing $800 a Full page ad in 2019 Convention Guide; distributed to over 2,500 members 1/2 page ad in 2019 Convention Guide; distributed to over 2,500 members DIRECT MARKETING Receive Care Providers of Minnesota membership list mail and EXHIBITIONS Premium exhibit booth and admission for 4 at the 2019 Convention & Exposition Exhibit booth and admission for four at the 2019 Convention & Exposition $750 a $600 a a PRICELESS a 1x / year a 2x / year $2,000 a a $1,095- $1,395 a Exhibit at the 2019 Senior Housing and Home Care Summit $650 a À LA CARTE À la carte sponsorship opportunities* $1,000- $5,000 a Up to $1,000 a Up to $2,000 a Up to $5,000 TOTAL INVESTMENT $3,000 $5,000 $10,000 TOTAL VALUE $3,335 $7,240 $13,090 SIGN UP AS A SPONSOR on the 2019 Marketing & Sponsorship Agreement form. *À la carte sponsorship opportunities not included in the list above. See pages 3 8 to see where your dollars are best suited. The Care Providers of Minnesota Foundation Golf Tournament does not qualify for à la carte dollars. 2

4 BUILD YOUR OWN SPONSORSHIP PACKAGE With so many amazing opportunities to promote your company in 2018, why not pick and choose where you want to be to meet your target audience! Refer to the à la carte opportunities on pages 3 8 to build the sponsorship package that matches your marketing goals, and equals the sponsorship package investment chosen above. GOLD To equal $10,000 SILVER To equal $5,000 BRONZE To equal $3,000 Talk to the expert, Heather Proskey, Director of Events and Business Partnership, for help building your package. hproskey@careproviders.org THANK YOU 2018 GOLD/SILVER/BRONZE SPONSORS GOLD SILVER BRONZE 3

5 À LA CARTE SENIOR HOUSING & HOME CARE SUMMIT KNOWLEDGE AND INSPIRATION FOR MINNESOTA S ASSISTED LIVING, HOUSING WITH SERVICES, AND HOME CARE PROVIDERS DATE: May 14 15, 2019 LOCATION: Minneapolis Marriott Northwest, Brooklyn Park APPROX. ATTENDANCE: 300 ATTENDEES: Assisted Living CEOs, Owners, Managers, Home Care Agency CEOs and Operators, Nurse Managers, and other Staff PRESENTING SPONSOR $5,000 Opportunity to place company materials (1 sheet) in attendee handouts Company listed as the Presenting Sponsor on teh event calendar Logo displayed in pre and post promotions and ACTION Newsletter Opportunity to exhibit with promo materials; two (2) representatives LUNCHEON SPONSOR (2 available, 1 each day) $3,000 Opportunity to place company materials (1 sheet) in attendee handouts Full registration for one (1) representative for the 2-day Summit Logo displayed in pre and post promotions and ACTION Newsletter BREAKFAST SPONSOR $1,500 Opportunity to place company materials (1 sheet) in attendee handouts Full registration for one (1) representative for the 2-day Summit AFTERNOON BREAK SPONSOR $1,000 Full registration for one (1) representative for the 2-day Summit EXHIBITOR* 8 foot draped table-top booth and 2 chairs 2 Representatives may attend day 1 only; additional charge for day 2 Table top sign provided with your company name Recognition in program, from the podium and signage Buyer s Guide listing in attendee materials $650 Tier I Member** $750 Tier II Member** $900 Prospective Member ALL SPONSORS RECEIVE A PRE- AND POST ATTENDEE LIST FOR SELF MARKETING *A SEPARATE EXHIBIT APPLICATION IS REQUIRED. HEATHER PROSKEY, DIRECTOR OF EVENTS AND BUSINESS PARTNERSHIPS AT HPROSKEY@CAREPROVIDERS.ORG FOR AN UPDATED 2018 EXHIBITOR PROSPECTUS. ** FOR TIER I AND TIER II MEMBERSHIP INFORMATION, SEE PAGE 10. 4

6 À LA CARTE ANNUAL CONVENTION & EXPOSITION DATE: November 18 20, 2019 LOCATION: Mystic Lake Center, Prior Lake APPROX. ATTENDANCE: 2,500+ ATTENDEES: Corporate Staff, Owners, Administrators, Purchasing Agents, Department Heads, and staff from all areas of facility operations PRESENTING SPONSOR $6,000 Company listed as the Presenting Sponsor on the event calendar Company listed in pre and post promotions and ACTION Newsletter Signs provided at event with your company logo Full page black & white ad in the Convention Guide (deadline specific) One booth in Exposition Admission for four (4) representatives to attend all Convention sessions and events CELEBRATION OF CARING RECEPTION $5,000 Company listed as the Celebration of Caring Reception Sponsor on the event calendar Signs provided at event with your company logo Recognition from the podium druing the Celebration of Caring Reception Recognition in the Convention Guide and Convention website (deadline specific) OPENING COFFEE WELCOME $3,000 Company listed as the Coffee Welcome Sponsor on the event calendar Table tent signs provided on beverage tables Opportunity to network with attendees Recognition in the Convention Guide and Convention website (deadline specific) EXPOSITION OPENING NIGHT RECEPTION $3,000 Company listed as the Opening Night Reception Sponsor on the event calendar Company listed in pre and post promotions and ACTION Newsletter Recognition in the Convention Guide (deadline specific) KEYNOTE SESSION $3,000 Company listed as the Keynote Session Sponsor on the event calendar Company listed in pre and post promotions and ACTION Newsletter Recognition during the Keynote Session Recognition in the Convention Guide and Convention website (deadline specific) AFTERNOON COFFEE & SNACK BREAK $3,000 Company listed as the Break Sponsor on the event calendar Table tent signs provided on break tables Easel sign provided Opportunity to network with attendees Recognition in the Convention Guide and Convention website (deadline specific) ANNUAL MEETING (Exclusive) $3,000 Company listed as the Annual Meeting Sponsor on the event calendar Table tent signs provided on each attendee table Sign with your company logo provided near meeting entrance Recognition in the Convention Guide and Convention website (deadline specific) MINIBYTES SPONSOR (Exclusive) $1,500 MiniBytes are 15-minute sessions once a day focused on a single topic. Company listed as the MiniBytes Sponsor on the event calendar Company listed in pre-and post-show promotions and ACTION Newsletter Recognition during the MiniBytes sessions Opportunity to network with attendees Recognition in the Convention Guide (deadline specific) 5

7 À LA CARTE ANNUAL CONVENTION & EXPOSITION INTERNET SPONSOR $1,500 Sponsor the internet provided to attendees, with your unique company name as the login code. REFLECTION ROOM (Exclusive) $1,500 The Reflection Room invites attendees wishing to carry out either structured or unstructured meditation, reflection, or prayer in a quiet space. Company listed in pre-and post-show promotions and ACTION Newsletter CONVENTION MOBILE APP $1,500 The Convention mobile app delivers essential on-site information regarding everything there is to see, do, and be part of at the 2019 Convention & Exposition. BOARD OF DIRECTORS MEETING $1,000 Up to two (2) representatives from your company may attend the sponsored Board meeting Opportunity to network with all Board of Directors members Opportunity to speak about your company to all Board of Directors members Company listed as the Board of Directors Meeting Sponsor on the event calendar Company listed in pre and post promotions and ACTION Newsletter Table tents will be placed on the Board meeting tables Recognition in the Convention Guide (deadline specific) ASK ABOUT DIGITAL AND PRINT SIGNAGE PACKAGES AT MYSTIC LAKE EVENT CENTER ALL SPONSORS RECEIVE A PRE- AND POST ATTENDEE LIST FOR SELF MARKETING EXHIBITOR* 8 x 10 booth with pipe, drape & carpet Booth sign with your company name listed A listing in the Convention Guide (deadline specific) Complete convention registration for up to 4 representatives Option to include other exhibit ammenities such as electrical, chairs, tables, waste baskets, and additional displays, for additional fees Pre- and post attendee listing to further promote your company $1,095 Tier I Member** $1,395 Tier II Member** $1,695 Prospective Member $2,000 Premium*** *A SEPARATE EXHIBIT APPLICATION IS REQUIRED. HEATHER PROSKEY, DIRECTOR OF EVENTS AND BUSINESS PARTNERSHIPS AT HPROSKEY@CAREPROVIDERS.ORG FOR AN UPDATED 2018 EXHIBITOR PROSPECTUS. ** FOR TIER I AND TIER II MEMBERSHIP INFORMATION, SEE PAGE 10. *** MUST BE A CARE PROVIDERS OF MINNESOTA BUSINESS PARTNER TO BE A PREMIUM EXHIBITOR 6

8 À LA CARTE BOARD OF DIRECTORS EVENTS BOARD OF DIRECTORS RETREATS SPONSOR $2,000 each RETREATS: September Approximate attendance: 50 Attendees: Board of Directors Members, Committee Chairs, Regional Coordinators, and Association Staff Included: Up to two (2) representatives from your company may attend the sponsored Board Retreat Networking with all Board members, Chairs, and Coordinators Table tent displays on attendee tables at the Retreat Sponsors receive a pre and post attendee list for further marketing Opportunity to speak about your company in front of all attendees BOARD OF DIRECTORS MEETINGS SPONSOR MEETINGS: March, April, June, September, November Approximate attendance: 30 Attendees: Board of Directors Members, and open to all Members Included: Up to two (2) representatives from your company may attend the sponsored Board meeting Networking with all Board members Table tent displayed on attendee tables at the Board meeting Sponsors receive a pre and post attendee list for further marketing Opportunity to speak about your company in front of all Board Members EXECUTIVE COMMITTEE MEETINGS SPONSOR $1,500 each $1,000 each MEETINGS: February, May, July, October Approximate attendance: 10+ Attendees: Board of Directors Executive Committee Members Included: Up to two (2) representatives from your company may attend the sponsored Executive Committee meeting Networking with all Executive Committee members Table tent displayed on attendee tables at the meeting Sponsors receive a pre and post attendee list for further marketing Opportunity to speak about your company in front of the Executive Committee Members 7

9 À LA CARTE ADVERTISING OPPORTUNITIES CARE PROVIDERS OF MINNESOTA S WEBSITE Home page slider (rotating) Width: 352 px, Height: 329 px, Resolution: 72 ppi (or higher) $1,000 / 6-month run Format:.jpeg or.png Event page ad (rotating) Width: 200 px, Height: 595 px, Resolution: 72 ppi (or higher) $1,500 / 6-month run Format:.jpeg or.png CONVENTION GUIDE The Convention Guide is the ONLY printed Guide for Convention. The Guide combines the advanced registration program book and the on-site program book into one mega-book. Deadline: Friday, August 2, 2019 Distribution Date: September 2019 Distribution: 2,200+ Dimensions (w x h) Standard Rate / Exhibitor Rate Back Cover** 8-1/2 x 11 $3,000 / $2,500* Inside Front Cover** 8 x 10-1/2 $2,200 / $1,700* Inside Back Cover** 8 x 10-1/2 $2,200 / $1,700* Full Page 8 x 10-1/2 $1,000 / $750* Half Page 8 x 5-1/4 $750 / $600* Quarter Page 3-3/4 x 5-1/4 $450 / $350* Business Card Size 3-1/2 x 2 $250 / $200* **Full Color Ads and must be sent in full color; all others are black/white, and must be in black and white. Ads must be in the correct size listed above, with the resolution of

10 ADVERTISING EXAMPLES ANNUAL CONVENTION & EXPOSITION CONVENTION ADVERTISING OPPORTUNITES Mystic Lake Center offers an extensive array of branding opportunities during Convention. This is high-impact, extremely visual advertising, reaching for than 2,000 attendees over the three days. Take a look below at what is currently being offered on-site and contact Heather Proskey to make your space reservation now. Creative will be made at Care Providers of Minnesota to match the look and feel of the Care Providers of Minnesota Convention theme, while there will be a big presence of your logo and more on the pieces. 9

11 À LA CARTE NEW ONLINE MEMBERSHIP DIRECTORY $800 Care Providers of Minnesota has always printed a membership directory, which become outdated the second it was sent to the printer! Now, thanks to advanced technology, we are able to keep the membership directory updated to the second with any changes made in membership. Business Partners, and beyond, have the opportunity to advertise on one of the 26 alphabetized pages on the website. Your ad will link to your chosen website page (please provide). Dimensions: 1045 pixels x 200 pixels, JPEG or PNG file accepted for integration online Only 26 available for the website DAY AT THE CAPITOL SPONSORSHIP $250 March 26, State Capitol, St. Paul Business partners are invited to be part of our annual Day at the Capitol, where members connect with local legislators face-to-face, educating them on what is most important for long-term care providers. Meet with you local legislators while connecting with and hear from key facility staff about what they need to be successful in their position. Four sponsorship opportunities exist for $250 each. You will receive recognition on-site and on our website anding page for the event. MARCH 26, 2019 CARE PROVIDERS OF MINNESOTA DAY AT THE CAPITOL 2019 Are you looking to sponsor something that is not shown in this brochure? Call me, I can make your sponsorship wishes and dreams come true! There are numerous educational opportunities offered throughout the year that can be sponsored and more LET S MAKE IT HAPPEN! HEATHER PROSKEY hproskey@careproviders.org

12 FOUNDATION GOLF TOURNAMENT DATE: Monday, July 29, 2019 LOCATION: Deer Run Golf Club, Victoria APPROX. ATTENDANCE: 150 ATTENDEES: Corporate Staff, Owners, Administrators, Managers, Department Heads, and Business Partners BEVERAGE CART SPONSOR $3,000 You ll be the most popular person on the course as you ride along on the beverage cart and offer refreshments to parched golfers. Included: one golf package, two representatives to ride along, two lunches, two reception admissions WELCOME LUNCH SPONSOR $2,500 Lunch will be provided to golfers as we officially kic off this amazing day of fundraising. Included: one golf package RECEPTION SPONSOR (2 available) $2,500 Golfers will gather at the end of the day for a casual reception celebrating a successful day of fundraising and to find out how far their luck extends, as a host of terrific prizes are awarded. Included: one golf package GOLF CART SIGNAGE SPONSOR $1,500 Custom signage with your company logo will be made to adhere to the front of each player golf cart. Included: one golf package PUTTING CONTEST $825 The putting contest takes place on the putting green between the 18th and 1st holes. Staff the contest, plus greet players as they stop to putt. Included: one golf package, 1-2 representative to sit at the contest area, two lunches, reception admissions HOLE-IN-ONE CONTEST $825 A no-risk opportunity to sponsor a contest for prizes that have included new cars, golf trips, airline packages, and more. Always a high-visibility, fun event! Included: insurance and one golf package. TEE SPONSOR $775 Greet golfers as they pass through, hand out a goodie bag, or offer a small contest of your own. (Beverages or food must be purchased from the course.) Included: 1 golf package; There is no cost to staff your tee, though lunch & reception tickets may be purchased: $20 per meal, per person. WEATHER SPONSOR $600 Recognized if the weather is good or bad! A sign featuring your company logo will be displayed during registration and the reception. Promotion will also be available in the golf program distributed the day of the tournament. SIGN SPONSOR $600 List your company name on ALL sponsor signs throughout the course! Promotion will also be available in the golf program distributed the day of the tournament. GOLFER GIFT SPONSOR CALL FOR PRICING Sponsor a gift for all golfers at the event with your company logo prominently displayed, alongside the Care Providers of Minnesota Foundation logo. BUSINESS PARTNER GOLF PACKAGE $200 Golf Only Package for non-sponsoring Business Partner. Golf package includes: one greens fee, one cart, range balls, course games, lunch & reception (Cash bar) for one. If you are unable to sponsor the tournament this year, but would like to golf with us, we welcome your participation. SPONSORS RECEIVE: Limitless networking opportunities Welcome lunch Reception (cash bar) Charitable tax deduction Recognition in pre-event publicity Recognition from podium at event Recognition in event signage and on-site publicity Electronic list of all attendees (pre & post) Other sponsorship-specific benefits ALL SPONSORS RECEIVE A PRE- AND POST ATTENDEE LIST FOR SELF MARKETING TRANSPORTATION WILL BE AVAILBALE FOR TEE SPONSORS TO THEIR SPONSORED HOLE ON THE COURSE. 11

13 BUSINESS PARTNER MEMBERSHIP INFORMATION BECOMING A BUSINESS PARTNER MEMBER of Care Providers of Minnesota gives you the strategic advantage to place your company in front of nearly 1,000 provider members across the state. TIER I BUSINESS PARTNER MEMBER $1,195 annually A Tier I Business Membership provides a wealth of benefits that connect you with other Association members through events and activities tailored to your specific business needs. In addition to regular communication that lets you know what s happening within your Association and in long-term care on a state and national level, valuable opportunities are offered throughout the year to Tier I Business Partners that provide exclusive access to decision-makers. Membership Benefits Invitation to attend the January or September Board of Directors Retreat, with networking time with the Board of Directors (limited to the first 20 to respond) Special invitation to attend the Region Forum including an opportunity to talk with attendees Opportunity to participate in Care providers of Minnesota Scholarship presentations PRIORITY Convention booth location Discounted rate at Care Providers of Minnesota education programs and webinars Invitation to sponsor the six Board of Directors meetings and retreats, along with NEW Executive Committee meetings Invitation to attend and sponsor Day at the Capital One company-promotional article printed in ACTION annually Complete membership electronic mailing list for your business marketing needs (upon request) Ad tiles to appear in three issues of ACTION (a $300 value) The opportunity to have one article placement in the newsletter to promote your company, product, or service, plus unlimited opportunities, to submit for publication consideration, profession-appropriate news and information Listing in the Association s annually published Membership Directory including your product/service description Access to the Members-Only section of Care Providers of Minnesota s website; full of useful information and resources ACTION Newsletter delivered to you electronically: the Association s informative and to-the-point weekly electronic newsletter Online Membership Directory listing Personalized and custom services; access to staff with extensive experience in public affairs, public relations, research, education, legal, and regulatory issues Opportunity to participate on Association Committees and Task Forces PLUS, a $500 discount on your Convention Booth and a $250 Senior Housing Summit Booth discount NEW FOR TIER 1 IN 2019 Only Tier I Business Members are provided the distinct opportunity to become Association Annual Sponsors (Gold, Silver or Bronze), which provide packaged discounts for advertising, marketing, and exhibiting. TIER II BUSINESS PARTNER MEMBER $495 annually A Tier II Business Membership gives you a year-round presence with Care Providers of Minnesota members and daily information from your Association to help you make solid decisions for your business. Membership Benefits Listing in the Association s annually published Membership Directory including your product/service description Online Membership Directory listing Access to the Members-Only section of Care Providers of Minnesota s website, full of useful information/resources Complete membership electronic mailing list for your business marketing needs (one-time use) ACTION Newsletter delivered to you electronically: the Association s informative and to-the-point weekly electronic newsletter Personalized and custom services; access to staff with extensive experience in public affairs, public relations, research, education, legal, and regulatory issues Opportunity to participate on Association Committees and Task Forces PLUS a $200 discount on your Convention booth and a $150 Senior Housing Summit Booth discount Only Tier I Business Members are provided the distinct opportunity to become Association Annual Sponsors (Gold, Silver or Bronze), which provide packaged discounts for advertising, marketing, and exhibiting. 12

14 CARE PROVIDERS OF MINNESOTA UNDERSTANDS THE POWER OF PARTNERSHIPS. Our members turn to us for information, education, and guidance. In turn, we provide a forum for discussion, a vision for the future, and a united voice at the capitol. We invite companies that provide products and services to the long-term care profession to become partners with us in meeting the needs of this vital and essential segment of the health care market. Reach over 900 long-term care providers Care Providers of Minnesota is your partner in reaching providers of services to Minnesota s older adults, representing nearly 900 proprietary, nonprofit, and government-owned providers of long-term care, including nursing facilities, housing with services, assisted living, foster care, home care, and hospice. Business Partner Membership Business Partner Members have a unique connection to Care Providers of Minnesota that includes the opportunity to participate on Business Partner committees and task forces, helping to shape programs, and define strategies. Business Partner Members also receive our members-only weekly electronic newsletter (ACTION), have access to valuable information in the members-only section of our website, as well as discounted and free advertising and marketing opportunities. For more information, contact Heather Proskey, Director of Events and Business Partnerships: hproskey@careproviders.org CARE PROVIDERS OF MINNESOTA 7851 Metro Parkway, Suite 200 Bloomington, MN or MN Toll-Free facebook.com/cpofmn twitter.com/cpofmn linkedin.com/company/cpofmn January 2019