Fiona Brown Development Manager. SHPBN, 2017 Education Event Perth Friday 15th December

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1 Fiona Brown Development Manager SHPBN, 2017 Education Event Perth Friday 15th December

2 Introduction Overview of Pancreatic Cancer Scotland Developments Raising awareness of pancreatic cancer Future plans: how can we help each other? #TOGETHER we can make a difference

3 Overview of Pancreatic Cancer Scotland Formed in 2010 by a group of patients, carers, nurses and doctors in Scotland to share hope, knowledge and action in the battle against pancreatic cancer We are committed to raising awareness, improving education, research and support for patients in Scotland affected by pancreatic cancer and associated tumours.

4 Fantastic Supporters in Scotland

5 Pancreatic Cancer Scotland Developments New stage of significant growth with a new staffing structure in 2017 to strengthen and support development Fiona Brown Development Manager Mairi Handy Development Officer Supporter Relations Co-ordinator

6 Developments across the world Pancreatic Cancer patient advocacy organisations from around the world came together in 2013 to discuss working together to raise global pancreatic cancer awareness and work collaboratively to support each other

7 Developments across the world European multi-stakeholder platform launched in 2014 which aims to bring together experts from all over Europe including academics, physicians, politicians, patient groups, journalists & industry with a common interest & willingness to improve care for patients with pancreatic cancer.

8 Developments across the world World Pancreatic Cancer Coalition launched in 2016 Uniting patient advocacy organisations in a mission to drive transformational change for all those affected by pancreatic cancer

9 PCS: Raising Awareness in Scotland Video Campaign November

10 The goal behind raising awareness AWARENESS Identify & Assess Patients EARLIER Apply Current Treatments BETTER & SOONER Improve Survival Rates We know that people can survive pancreatic cancer. With earlier diagnosis and optimal treatment patients can have the best chance of survival. So...urgent increased awareness of pancreatic cancer is vital both for the public and amongst healthcare professionals.

11 PCS: Raising Awareness in Scotland Nov16

12 PCS: Raising Awareness in Scotland - Nov17

13 COLLABORATION: Purple Lights Campaign Purple is the colour associated with pancreatic cancer across the globe. The lighting up of buildings, landmarks & venues purple has become increasingly popular throughout the UK. Largely organised by individuals affected by the disease, the act of lighting up a focal point in a village, town or city symbolises for many a way to remember loved ones who have sadly died of the disease, as well as celebrate the lives of those who have survived. This activity is supported by the following UK based charities via #PurpleLightsUK

14 Purple Scotland Thank you to Fraser Duthie for these fabulous photos from World Pancreatic Cancer Day Tunnocks even covered some Tea Cakes in Purple Foil for us

15 Organic Press Coverage Nov 17

16 World Pancreatic Cancer Day 2017 United messaging across the globe. 5 fold increase in global media. Increases in google search trends.

17 SPARE a moment for PCS objectives to support improvements in Scotland on... STANDARDS of Health Care PROVISION of Practical & Emotional Support AWARENESS of Pancreatic Cancer RESEARCH EDUCATION

18 PCS: highlights of collaborative approach Annual joint reception with PCUK at Scottish Parliament Working with Cancer Support Scotland, Maggies, MacMillan, PCUK, PCA and other organisations throughout the country to ensure provision of support for patients and families affected by pancreatic cancer in Scotland Ongoing awareness and education campaigns Research funding with PCUK and Chief Scientist Office and engaged with research teams within Scotland Exploring options to roll out educational online learning modules in partnership with Pancreatic Cancer Action Working towards the mutual goal of improving the outcomes for those diagnosed with pancreatic cancer

19 #TOGETHER we can make a difference Be inspired by others Josh Littlejohn, co-founder of Social Bite speaking about the worlds biggest sleep out in Edinburgh 09/12/17

20 The Future: how can we help each other? ISD Scotland have predicted that the number of new cases of pancreatic cancer in Scotland is expected to increase by 49.9% by 2027 Both PCS & SHPBN want to ensure quality of care for patients in Scotland & improved survival rates How can we help each other? How can we work together to ensure patients & families affected by pancreatic cancer in Scotland are supported? Let s work TOGETHER to change the pancreatic cancer story in Scotland.

21 THANK YOU FOR YOUR TIME

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