NATALIE A. BROWN-DEVLIN, Ph.D. Online portfolio:

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1 NATALIE A. BROWN-DEVLIN, Ph.D. Online portfolio: E D U C A T I O N University of Alabama, August 2010-May 2014 o Doctorate of Philosophy o Research Interest: Social Media, Crisis Communication, & Sport o Cognate: Sports Management o Chair: Dr. Andrew Billings o Dissertation topic: Fan-Enacted Crisis Communication via Social Media Websites University of Alabama, August 2006-December 2009 o Bachelor of Arts o Majors: Public Relations and Political Science o Summa Cum Laude o GPA: 4.0 (+) P U B L I C A T I O N S PEER-REVIEWED JOURNAL ACCEPTANCES (19): Google Scholar Citations: 292, h-index: 11, i10-index: 11 Billings, A.C., Brown, K.A., & Devlin, N.B. (2017). Raising the American flag via Olympic media consumption: Quantitatively exploring the ethics of U.S. nationalism nd sport spectatorship. Diagoras: International Academic Journal on Olympic Studies, 1, Devlin, M.B., & Brown-Devlin, N. (2017). Using personality and team identity to predict sports media consumption. International Journal of Sport Communication, 10(3), Brown-Devlin, N., Devlin, M.B., Vaughan, P.W. (2017). Why fans act that way: Using individual personality to predict BIRGing and CORFing behaviors. Communication & Sport. Billings, A.C., Brown, K.A., & Devlin, N.B. (2015). Sports draped in the American flag: Impact of the 2014 Winter Olympic telecast on nationalized attitudes. Mass Communication & Society, 18(4),

2 Brown, K.A., Billings, A.C., Mastro, D., & Devlin, N.B. (2015). Changing the image repair equation: Impact of race and gender on sport-related transgressions. Journalism & Mass Communication Quarterly, 92(2), Billings, A.C., Bissell, K., Smith, L.R., & Brown-Devlin, N. (2015). Where the boys and girls are; Where the boys and girls should be: Attitudes about sport gender typing. Modern Sport Communication, 1(1), Brown, N., Brown, K., & Billings, A. C. (2015). May no act of ours bring shame: Fan-enacted crisis communication surrounding the Penn State sex abuse scandal. Communication & Sport, 3(3), Billings, A.C., Brown, N., & Brown, K. (2015). Everyone loves a winner?: Relationships between medal counts, media exposure, and nationalism within a six-nation composite. Journal of Sports Media, 10(1), Billings, A.C., Moscowitz, L.M., Rae, C., & Brown, N. (2015). The art of coming out: Traditional and social media frames surrounding the NBA s Jason Collins. Journalism & Mass Communication Quarterly, 92(1), Devlin, M.B., Brown, N., Billings, A.C., & Bishop, S.H. (2014). Ultimate sponsorship: Fan identity, brand congruence, and the Ultimate Fighting Championship. International Journal of Sport Management and Marketing, 14(1-4), Smallwood, R., Brown, N., & Billings, A. C. (2014). Female bodies on display: Attitudes regarding female athlete photos in Sports Illustrated s swimsuit issue and ESPN: The Magazine s body issue. Journal of Sports Media, 9(1), Billings, A.C., Angelini, J.R., MacArthur, P.J., Bissell, K., Smith, L.R., & Brown, N. (2014). Where the differences really reside: The big five sports featured in NBC s 2012 London primetime Olympic telecast. Communication Research Reports, 31(2), Brown, N. & Billings, A. C. (2013). It s All About Helping the U: Sports Fans as Crisis Communicators on Social Media Web sites. Public Relations Review, 39(1), Billings, A.C., Brown, N., Brown, K.A., Guo, Q., Leeman, M., Licen, S., Novak, D., & Rowe, D. (2013). From pride to smugness and the nationalism between: Olympic media consumption effects on nationalism across the globe. Mass Communication & Society, 16(6),

3 Brown, N. & Cheong, Y. (2013). Measuring the advertising efficiency of the top U.S. sports advertisers. Journal of Global Academy of Marketing Science, 23(1), Billings, A. C., Brown, K. A., & Brown, N. (2013). 5,535 hours of impact: Effects of Olympic media on nationalism attitudes. Journal of Broadcasting and Electronic Media, 57(4), Brown, N., Devlin, M., & Billings, A. C. (2013). Fan identification gone extreme: Sports communication variables between fans and sport in the Ultimate Fighting Championship. International Journal of Sport Communication, 6, Lee, J., Ruihley, B.J., Brown, N., & Billings, A. C. (2013). The effects of fantasy football participation on team identification and NFL fandom. Journal of Sports Media, 8(1), Brown, N., Billings, A. C., & Ruihley, B. J. (2012). Exploring the change in motivations for fantasy sport participation during the life cycle of a sports fan. Communication Research Reports, 29(4), BOOK PROJECTS: Brown-Devlin, N. (under contract). Experimentally Examining Crisis Management in Sporting Organizations. In A.C. Billings, T. Coombs, & K.A. Brown (Eds.) Reputational challenges in sport. Brown-Devlin, N. (2017). The modern sports fan navigating crises online: An examination of fan-enacted crisis communication. In A.C. Billings, & K.A. Brown (Eds.) Evolution of the modern sports fan: Communicative approaches. Brown, K. A. & Brown, N. (2015). Responding to criminal accusations: An experimental examination of Aquib Talib s 2011 aggravated assault case. In J. Blaney (Ed.), Putting image repair to the test: Empirical approaches to image restoration strategies. Brown, N., Brown, K. A., & Dickhaus, J. (2014). Crisis Communication in the era of social media. In A. C. Billings & M. Hardin (Eds.) Handbook of Sport and New Media. New York, NY: Routledge. Billings, A. & Brown, N. (2013). Understanding the biggest show in media: What the Olympic Games communicates to the world. In P. Pederson (Ed.) Handbook of Sports Communication. Brown, N. Assistant Editor, The Handbook of Sport and New Media. A.C. Billings, & M. Hardin (Eds.). New York, NY: Routledge.

4 Brown, N. Research Assistant, The Fantasy Sport Industry: Games within Games. A. Billings, & B. Ruihley. R E S E A R C H F U N D I N G Project Name: Texas Health Journal o Role: Co-PI o Funding Source: UT System o Funding Amount: $180,000 Project Name: Mobile Olympic Media Across Three Continents: Replacing or Enhancing Olympic Television o Role: Co-PI o Funding Source: International Olympic Committee o Funding Amount: $20,000 C O N F E R E N C E P R E S E N T A T I O N S ( 4 0 ) Brown-Devlin, N., & Devlin, M.B. (November 2017). Why fans act that way: Using individual personality to predict BIRGing and CORFing behaviors. Communication and Sport Division. Top Paper Award. National Communication Association 2017 Annual Conference, Dallas, TX. Devlin, M.B., & Brown-Devlin, N. (May 2017). Using personality to predict sports media consumption. Communication and Sport Division. International Communication Association 2017 Annual Conference, San Diego, CA. Brown, K.A., Billings, A.C., & Brown-Devlin, N. (May 2017). Americanizing Rio?: Relationships among motives for U.S. national identity and sport spectatorship, and Olympic media consumption Top Paper Award. International Communication Association 2017 Annual Conference, San Diego, CA. Brown-Devlin, N. (March 2017). Measuring Digital Display Advertising Effectiveness: The Case for Incrementality. Computational Advertising and Digital Analytics Panel Session. American Academy of Advertising 2017 Annual Conference: Pre-Conference on Computational Advertising, Boston, MA. Brown, K., Billings, A.C., Mastro, D., & Brown, N. (2014, Nov.). Changing the image repair equation: Impact of race and gender on sport-related transgressions. National Communication Association, Chicago, IL.

5 Billings, A.C., Brown, K.A, & Brown, N. (2014, Aug.). Sports draped in the American flag: Impact of the 2014 Winter Olympic telecast on nationalized attitudes. Association for Education in Journalism and Mass Communication, Montreal, Canada. Billings, A.C., Moscowitz, L.M., Rae, C., & Brown, N. (2014, May). The art of coming out: Traditional and social media frames surrounding the NBA s Jason Collins. International Communication Association, Seattle, WA. Devlin, M.D., Brown, N., & Billings, A.C. (2014, Mar.). Highly-identified sports fans personality profile: A new addition to fan identification theory. International Association for Communication & Sport, New York, NY. Brown, N. (November 2013). Opportunities and challenges: Transforming public relations through social media. Conference panel session. National Communication Association, Washington, D.C. Billings, A. C., Brown, K. A., Brown, N., & Avery, A. (November 2013). Everyone loves a winner? Relationships between medal counts, media exposure, and nationalism within a six-nation composite. Mass Communication Division. National Communication Association, Washington, D.C. Billings, A. C., Brown, K. A., Brown, N., Avery, A. (November 2013). Embedding nationalism? Commercial vs. government-controlled Olympic carriage networks in a six-nation composite. National Communication Association, Washington, D.C. Brown, N., & Brown, K. A. (August 2013). When crises change the game: Establishing a Theory of Sports Crisis Communication. Association for Education in Journalism and Mass Communication, Washington, D.C. Billings, A. C., Brown, N., Brown, K. A., Leeman, M., Novak, D., Rowe, D., Licen, S., & Guoqing, G. (August 2013). From pride to smugness and the nationalism between: Olympic media consumption effects on nationalism across the globe. Association for Education in Journalism and Mass Communication, Washington, D.C. Billings, A. C., Angelini, J.R., MacArthur, P.J., Bissell, K., Smith, L.R., & Brown, N. (August 2013). Where the differences really reside: The big five sports featured in NBC s 2012 London primetime Olympic telecast. Association for Education in Journalism and Mass Communication, Washington, D.C. Brown, N. (August 2013). Crisis Communication. Conference panel session. Association for Education in Journalism and Mass Communication, Washington, D.C. Billings, A. C., Brown, K. A., & Brown, N. (June 2013). 5,535 hours of impact: Effects of Olympic media on nationalism attitudes. International Communication Association 2013 Annual Conference, London, U.K.

6 Brown, N., Brown, K., & Billings, A. C. (April 2013). May no act of ours bring shame: Fanenacted crisis communication surrounding the Penn State sex abuse scandal. Sports Interest Group. Top Paper Award. Broadcast Education Association 2013 Annual Conference, Las Vegas, NV. Devlin, M., & Brown, N. A. (April 2013). UFC Experiment. Broadcast Education Association 2013 Annual Conference, Las Vegas, NV. Brown, N., & Devlin, M. (March 2013). Facing an extreme crisis: Analyzing fan-enacted crisis communication response within the Ultimate Fighting Championship. The Sixth Summit on Communication and Sport, Austin, TX. Brown, N. & Billings, A. C. (November 2012). It s all about helping the U: Sports fans as crisis communicators on social media web sites. Public Relations Division. National Communication Association, Orlando, FL. Billings, A. C., Bissell, K., Reichart-Smith, L., & Brown, N. A. (November 2012). Where the boys and girls are; where the boys and girls should be: Attitudes about sport gendertyping. North American Society for the Sociology of Sport, New Orleans, LA. Brown, N., Devlin, M., & Billings, A. (August 2012). When fan identity goes extreme: Exploring fan identification among UFC fans. Sports Interest Group. Association for Education in Journalism and Mass Communication, Chicago, IL. Devlin, M., Brown, N., Zhou, S., & Nichols, C. (August 2012). In the mood for learning: How semantic difference, arousal, pacing, and mood effect cognitive processing of children television programming. Communication Theory and Methodology Division. Association for Education in Journalism and Mass Communication, Chicago, IL. Brown, N. (August 2012). Tweeting every touchdown: Analyzing the twitter use of sports fans through the uses and gratifications theory. Top Three Student Paper. Communication Technology Division. Association for Education in Journalism and Mass Communication, Chicago, IL. Lee, J., Ruihley, B.J., Brown, N., & Billings, A. C. (August 2012). The effects of fantasy football participation on team identification and NFL fandom. Sports Interest Group. Association for Education in Journalism and Mass Communication, Chicago, IL. Brown, N., & Zhou, S. (August 2012). When the war on drugs is fought on the field: Exploring newspaper coverage of drug and alcohol deviance of college athletes from 1970 to 2010.

7 Newspaper Division. Association for Education in Journalism and Mass Communication, Chicago, IL. Smallwood, R., Brown, N., & Billings, A. C. (August 2012). Female bodies on display: Attitudes regarding female athlete photos in Sports Illustrated s Swimsuit Issue and ESPN: The Magazine s Body Issue. Magazine Division. Association for Education in Journalism and Mass Communication, Chicago, IL. Devlin, M., Brown, N., & Billings, A. C. (August 2012). Ultimate sponsorship: Fan identity, brand congruence and the Ultimate Fighting Championship. Advertising Division. Association for Education in Journalism and Mass Communication, Chicago, IL. Billings, A.C., & Brown, N. (July 2012). Understanding the biggest show in media: What the Olympic Games communicates to the world. International Convention on Science, Education and Medicine in Sport, Glasgow, Scotland. Brown, N. (April 2012). How UFC and Mixed Martial Arts are becoming mainstream and are tipping points in sports and audience research. Conference panel session. Broadcast Education Association, Las Vegas, NV. Brown, N. (April 2012). All the day s top plays in 140 characters or less. Paper presented to the Mass Communication Division. Southern States Communication Association, San Antonio, TX. Brown, N. (April 2012). Renee Walker as a reinforcement of Jack Bauer s hegemonic masculinity in 24. Gender Studies Division. Southern States Communication Association, San Antonio, TX. Brown, N. (March 2012). Why we tweet that touchdown: Sports fans use of social media through the uses and gratifications theory. Association for Education in Journalism and Mass Communication Midwinter Conference, Norman, OK. Daniels, G. & Brown, N. (March 2012). Using the two-step flow to value voices in Twitter talk. Association for Education in Journalism and Mass Communication Midwinter Conference, Norman, OK. Devlin, M. & Brown, N., & Zhou, S. (March 2012). In the mood for learning: How semantic difference, arousal, pacing, and mood affect cognitive processing of children s television programming. Association for Education in Journalism and Mass Communication Midwinter Conference, Norman, OK. Brown, N., Watkins, B., & McCracken, L. (March 2012). Tweeting from the endzone: Examining how athletic organizations utilize social media. Fifth Summit on Communication & Sport, Peoria, IL.

8 Billings, A., Ruihley, B., & Brown, N. (March 2012). The Fantasy Sport Trade Association: An inside look into a billion dollar industry. Fifth Summit on Communication & Sport, Peoria, IL. Devlin, M., Brown, N., & Billings, A. (March 2012). When fan identity goes extreme: Exploring fan identification among UFC fans. Fifth Summit on Communication & Sport, Peoria, IL. Brown, N., & Cheong, Y. (March 2012). Measuring the advertising efficiency of the top U.S. sports advertisers. American Academy of Advertising, Myrtle Beach, SC. Daniels, G., & Brown, N. (March 2011). The suffocating ethicist: A model of journalistic ethical constraints. Southeast Colloquium of the Association for Journalism and Mass Communication, Columbia, SC. H O N O R S A N D A W A R D S Top research paper award 2017 National Communication Association Top research paper award 2017 International Communication Association College of Communication and Information Sciences Outstanding Dissertation by a Doctoral Student award College of Communication and Information Sciences Outstanding Research by a Doctoral Student award Top research paper award 2013 Broadcast Education Association Sports Interest Group (first author of paper) Top three student research paper award 2012 Association for Education in Journalism and Mass Communication. Conference Community Technology Division (sole author of paper) T E A C H I N G A P P O I N T M E N T S INSTRUCTOR OF RECORD: Fall 2017: ADV 377M: Digital Metrics, University of Texas at Austin o Course Description: This course is taught in the TexasMedia Program to provide students with a foundational understanding of digital analytics. Fall 2017: ADV 385: Media Management, University of Texas at Austin o Course Description: Master s level course that introduces students to a variety of mediarelated theories and industry-related topics. Fall 2016: ADV 377M: Digital Metrics, University of Texas at Austin

9 o Course Description: This course is taught in the TexasMedia Program to provide students with a foundational understanding of digital analytics. Summer I 2013: APR 260: Design Applications, University of Alabama o Course Description: This course is intended for advertising, public relations, and journalism students. Students learn to use the following programs: Adobe Photoshop, Adobe InDesign, and Adobe Illustrator. Summer II 2013: MC 407: Research Methods, University of Alabama o Course Description: This course provides instruction regarding methods that are used in both quantitative and qualitative mass communication research. Fall 2013: MC 407: Research Methods, University of Alabama o Course Description: This course provides instruction regarding methods that are used in both quantitative and qualitative mass communication research. Spring 2014: MC 407: Research Methods, University of Alabama o Course Description: This course provides instruction regarding methods that are used in both quantitative and qualitative mass communication research. I N D U S T R Y E X P E R I E N C E Conversant Media, Analyst, Strategic Account Analytics (May 2014-present) o Managed consumer insights and client-facing analytics for a national sporting brand o Responsible for $16 million/year in advertising revenue o Managed consumer insights and client-facing analytics for a national office supply brand o Responsible for $20 million/year in advertising revenue o Complete data analyses to support a data driven strategy for clients o Work directly with clients marketing departments to plan campaigns speak to their target customers in a 1:1, personalized manner online o Analyze performance of clients digital/social media advertisements o Utilize SQL coding skills to mine large datasets and analyze client performance to provide return on ad spend, site visitation, and purchase metrics. S E R V I C E Fall 2017: Reviewer for Communication & Sport Fall 2015: Reviewer for Journalism & Mass Communication Quarterly : Volunteer & Team Leader for Chicago Alzheimer s Association s Walk to End Alzheimer s Disease Spring 2013: Reviewer for New Media & Society

10 Spring 2013: Judge for APR: 423: Advertising Campaigns class final presentations March 2012: Panel Chair, Fifth Summit of Communication and Sport Fall 2012: Reviewer for 2013 Broadcast Education Association annual conference (Research division) Fall 2012: Judge for APR 433: Public Relations Campaigns class final presentations Spring 2011: Judge for APR 433: Public Relations Campaigns class final presentations